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All Journal Profesi Pendidikan Dasar Taman Cendekia : Jurnal Pendidikan Ke-SD-an Arkhais - Jurnal Ilmu Bahasa dan Sastra Indonesia Jurnal Didaktika Dwija Indria BERNAS: Jurnal Pengabdian Kepada Masyarakat Nusantara Hasana Journal Jurnal Agroteknologi Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Jurnal Perencanaan dan Pengembangan Kebijakan Mitra Teras: Jurnal Terapan Pengabdian Masyarakat Kreativitas Pada Pengabdian Masyarakat (Krepa) JOSAR (Journal of Students Academic Research) Jurnal Spektrum Komunikasi Nusantara Journal of Multidisciplinary Science Journal of Islamic Economics and Finance Veteran Economics, Management & Accounting Review Ekomania Katalis Pendidikan: Jurnal Ilmu Pendidikan dan Matematika Journal of Community Service (Abdisci) Jurnal MediaTIK Demokrasi: Jurnal Riset Ilmu Hukum, Sosial dan Politik Terang: Jurnal Kajian Ilmu Sosial, Politik dan Hukum Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat Jurnal Riset Multidisiplin Edukasi Menulis: Jurnal Penelitian Nusantara International Journal of Social, Economic, and Business
AULIA RAHMAWATI
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Journal : Ekomania

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PERAN MEDIA SOSIAL SEBAGAI KATALISATOR KEPUTUSAN PEMBELIAN DIMSUM MENTAI DESAJI DI SIDOARJO Aulia Rahmawati; Maisyatus Su'adaa Irfana; Anita Kartika Sari; Ririn Andriana
Ekomania Vol. 12 No. 1 (2025): Agustus 2025
Publisher : Ekomania

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/ekomania.v12i1.129

Abstract

This research highlights the role of social media as a catalyst in purchasing decisions for Dimsum Mentai Desaji products in Sidoarjo. By utilizing platforms such as Instagram and TikTok, Dimsum Mentai Desaji has succeeded in expanding its market reach and building close relationships with consumers. Through a descriptive qualitative approach based on case studies, data was obtained from in-depth interviews, observation of social media activities, and analysis of content documentation. The analysis results reveal that social media strategies, including attractive product visualization, customer testimonials, collaboration with influencers and active interaction with consumers, significantly influence purchasing decisions. Collaborations with influencers increase consumer trust and promotional reach, while testimonials strengthen social validation. Social media also plays a role in building brand trust and loyalty. This research concludes that social media not only functions as a communication tool, but is also the main catalyst in forming consumer trust, loyalty and purchasing decisions. Dimsum Mentai Desaji is advised to continue to innovate in social media strategies by increasing content creativity and maximizing interactive features in order to maintain competitiveness in the local culinary industry.
Co-Authors Ade Irma Ardinur Aditya Mahatidanar Hidayat Aldi Hidayat Alisha Fasya Khoirunissa Aminah Ramadhani, Mila Anifa Dwi Cahyani Anita Kartika Sari Anwar Novianto, Anwar Aprinisa Aras, Rezty Amalia Arsyan Radifan Asisda Wahyu Aulia Aninda Ektya Putri Bachri Cahyo Baskoro Cahya Hilda Laela Callysta Nabila Nathaniayu Dafid Slamet Setiana Dian Hutami Rahmawati Dian Mardiana Diana Mega Utami Dimas Febriansyah Edi Suresman Endry Boeriswati Farhat Aji Furqon Febriyanti, M.Med.Kom, Syafrida Nurrachmi Fernanda Sefy Atasya Fifi Rahmawati Ningrum Furqan Zakiyabarsi Gilang Farhanudin Hany Alexandra Hendri Dunan Herera Hotiah Hikmal Fahri Ramadhan Ibnu Muthi Ichinoty Ramadhani Ichlasul Amal Ikhsanul Adib Ingrid Multi Rezeki Jujun Nasrudin Kania Pratiwi Krisanjaya, Krisanjaya Kustiani Kusumajanti Laskar Surya Aryandi Lutfiani Dwi Aprilia Maisyatus Su'adaa Irfana Mantep barokah Mochammad Andre Pratama Muhamad Maulana Muhammad Fauzaan Adji Lesmana Nadia Mariani Niki Agus Santoso Nurul A'ini Nuzir, Fritz Akhmad Nyimas Suci Maharotul Widhi Astuti Okta Ainita Osti Riana Br Hutabarat Praspati Riansyah Querida Paraninda Pandan Arum Qurota `Aini Salsabila Rakha Adi Pramana, Farrel Regina Ramadhania Rhaesa Fadillah Rahmadani Ririn Andriana Riska Harmonis Riski Utomo Risky Putra Asikin Rizqi Nur Amaliyah Putri Romlahayati, Yanti Sakura Ridwan Sandra Bayu Kurniawan Shifaniya Isnaeni Tabsyah Widarni Tasya Della Sabena Tiara Masayu Auliyadina Tri Budiharto Tsaniya Raudhatul Jannah Tutiasri, Ririn Ulfa Latifa Umi Barokah Widia, Ida Wifna Yanis Syafira Yulda Aditya