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All Journal Journal of Food and Pharmaceutical Science AL QUDS : Jurnal Studi Alquran dan Hadis ELSE (Elementary School Education Journal) : Jurnal Pendidikan dan Pembelajaran Sekolah Dasar Owner : Riset dan Jurnal Akuntansi AL-FANAR: JURNAL ILMU AL-QUR’AN DAN TAFSIR Jurnal Entrepreneur dan Entrepreneurship Neo Teknika: Jurnal Ilmiah Teknologi Journal of Computer Networks, Architecture and High Performance Computing Jurnal Pengabdian Masyarakat Kebidanan Sistema: Jurnal Pendidikan Unram Journal of Community Service (UJCS) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Informasi Cyberku Journal Transformation of Mandalika Jurnal Riset Ilmu Hukum Jurnal Abdi Masyarakat Multidisiplin Bandung Conference Series: Law Studies Jurnal Pengabdian Kreativitas Pendidikan Mahakam (JPKPM) Dedikasi Saintek Jurnal Pengabdian Masyarakat Indonesian Journal of Community Empowerment (IJCE) "JAMASTIKA" Jurnal Mahasiswa Teknik Informatika Jurnal Kajian dan Penelitian Umum Jurnal Pengabdian Bersama Masyarakat Indonesia Inquest Journal Jurnal Ilmu Administrasi: Media Pengembangan Ilmu dan Praktek Administrasi Buletin Ilmiah Ilmu Komputer dan Multimedia (BIIKMA) Sanaamul Quran : Jurnal Wawasan Keislaman Journal of Food and Pharmaceutical Sciences Jurnal Akademik Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Values: Jurnal Kajian Islam Multidisiplin Jurnal Manajemen Riset Bisnis Indonesia Jurnal Manajemen Almatama JURNAL PENGABDIAN KEPADA MASYARAKAT UNISA KUNINGAN INOVTEK Polbeng - Seri Informatika DEDIKASI SAINTEK Jurnal Pengabdian Masyarakat Proceeding of The International Conference on Management, Entrepreneurship, and Business HOKI : Journal of Islamic Family Law
ABDUL ROHMAN
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Journal : Values: Jurnal Kajian Islam Multidisiplin

 1 
Analysis of Marketing Aspects of Surabaya's Semicolic Point Cafe in A Sharia Perspective M. Firdaus Tri Kuncoro; Abdul Rohman
Values: Jurnal Kajian Islam Multidisiplin Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v1i1.2

Abstract

Marketing is an important factor in achieving success for a business. Food is no longer just a necessity, but a lifestyle. The culinary world is growing rapidly with its uniqueness. Café Titik Koma utilizes business opportunities in the caffeshop sector in the city of Surabaya. Café Titik Koma has a target audience of young people. The management of the Titik Koma café is carried out by the owner, manager and employees who have generated large revenues. The purpose of this study was to identify the marketing mix at Café Titik Koma, by looking at the aspects of product mix, price, promotion and place. This is to determine the strength of the Titik Koma café using the 4P theory. This research uses qualitative research. The analysis used is descriptive qualitative. The research results obtained in this study are the 4P marketing mix theory at the Titik Koma cafe has been implemented well. It shows that the strength of Titik Koma café is in a varied and unique product mix, affordable prices, promotions using social media and a strategic place with adequate facilities. Based on the overall results of the research results, it is hoped that Café Titik Koma will emphasize more on promotions other than on Instagram by promoting on other social media. Café Titik Koma to always maintain taste, product quality and wifi facilities that support consumer convenience.
Co-Authors Ach Khoiri Nabil Adhi Gunawan Advendi Kristiandaru Afiatna, Puji Afni Putri Hairani Afrizal Zein Agung Yulianto Agus Haris Agustina Ari Murti Budi Hastuti Ahmad Darda Aida Syarif Alif Alvinas Amelia Kartini5 Annisah Rahma Palupi Aqib Zuhri Adi Kusuma Aysha Widya Utami Aysyah Lulu Fuadina Budiman Abdullah Catur Supriyanto David Fahmi Abdillah Dedy Alan Wirawan Dika Ade Royani Dwi Gemina Dwiki Rahmadhana Dyah Eko Setyowati Dzodi Wijaya Ramadhan Elfrida Ratnawati Emmanuel Kevin Gunawan Endang Silaningsih Erna Susanti Esther Tirza Suzanti Kalalo Evi Dwi Kartikasari Evi Tri Anjani Faiz Budi Hakim Fanji Fakhru Zaman Fernanda Bagus Dwi Prastyo Fiki Wijayanti Gebrina Oktaviani Tarigan Giyo Sastra Manggali Gusti Randy Pratama Halimatussadiah HARIYANTI Haya Desi Afifah Danu Ado Hilda Apriyani Idri Ilham Basri K Indriani Safitri Intan Febriyana Irene Trivena Montalili Iskar Prayoga Ismail, Ahmad Hafizh Jumain Kania Pusriani Amalia Khilda Afriyani Khoirul Asrofi Kovovatun Nada Kurnia Sakti Latifatul Fajriyah Leila Kalsum Lily Arsanti Lestari Lily Arsanti Lestari Lufitasani Khusnunisa M. Fatih Naufal M. Firdaus Tri Kuncoro M. Qairul Rodzikin Maftuchah Maftuchah Maria Magdalena Melani Maria Suryaningsih Min Sahril Mita Okta Viyani Muhammad Ikbal Riyadi Muhammad Muhyidin Muhammad Nasiruddin Muhammad Ridwan Munasiroh Munasiroh Mustika Erlinaningrum Nadia Miftahul Jannah Nopita Widayanti Noviyana Dwi Herlinda Nurul Chotidjah Rahman, Wadidur Ries Ardhian Sultansyah Rifka Rifka Rinda Kuswati Rischa Nur Anisa Rusdianasari Rusdianasari Salman Salman Sinaga, Marissa Siswanto Soemarijadi Sri Devi Sri Wahyuni Sufiati Bintanah Sugeng Deri Pratama Sulistri Supriadi Surya Rahardja Susi Susilawati Syolahudin Sahariawi Tara Indah Afelia Taryanto Taufiq, Wildan Tiara Ramadhani Titik Khotiah Vincent Suhartono Wahyu Aji Kuswoyo Widi Syahtia Pane Wildan Khoiri Priandana Yanti Mulyawati Yelsa Dearestiani Yuliana Noor Setiawati Ulvie Zahra Humaira Febriyanti Zuli Arista