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ABDUL ROHMAN
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Journal : Values: Jurnal Kajian Islam Multidisiplin

 1 
Analysis of Marketing Aspects of Surabaya's Semicolic Point Cafe in A Sharia Perspective M. Firdaus Tri Kuncoro; Abdul Rohman
Values: Jurnal Kajian Islam Multidisiplin Vol. 1 No. 1 (2024)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/values.v1i1.2

Abstract

Marketing is an important factor in achieving success for a business. Food is no longer just a necessity, but a lifestyle. The culinary world is growing rapidly with its uniqueness. Café Titik Koma utilizes business opportunities in the caffeshop sector in the city of Surabaya. Café Titik Koma has a target audience of young people. The management of the Titik Koma café is carried out by the owner, manager and employees who have generated large revenues. The purpose of this study was to identify the marketing mix at Café Titik Koma, by looking at the aspects of product mix, price, promotion and place. This is to determine the strength of the Titik Koma café using the 4P theory. This research uses qualitative research. The analysis used is descriptive qualitative. The research results obtained in this study are the 4P marketing mix theory at the Titik Koma cafe has been implemented well. It shows that the strength of Titik Koma café is in a varied and unique product mix, affordable prices, promotions using social media and a strategic place with adequate facilities. Based on the overall results of the research results, it is hoped that Café Titik Koma will emphasize more on promotions other than on Instagram by promoting on other social media. Café Titik Koma to always maintain taste, product quality and wifi facilities that support consumer convenience.
Co-Authors Ach Khoiri Nabil Advendi Kristiandaru Afni Putri Hairani Afrizal Zein Agus Haris Agustina Ari Murti Budi Hastuti Ahmad Darda Aida Syarif Alif Alvinas Amelia Kartini5 Annisah Rahma Palupi Aqib Zuhri Adi Kusuma Aysyah Lulu Fuadina Budiman Abdullah Catur Supriyanto Dika Ade Royani Dwi Gemina Dwiki Rahmadhana Dzodi Wijaya Ramadhan Elfrida Ratnawati Elis Puspitasari Emmanuel Kevin Gunawan Endang Silaningsih Erna Susanti Esther Tirza Suzanti Kalalo Evi Dwi Kartikasari Evi Tri Anjani Faiz Budi Hakim Fanji Fakhru Zaman Gebrina Oktaviani Tarigan Giyo Sastra Manggali Gusti Randy Pratama Halimatussadiah HARIYANTI Haya Desi Afifah Danu Ado Idri Irene Trivena Montalili Iskar Prayoga Ismail, Ahmad Hafizh Kania Pusriani Amalia Khilda Afriyani Khoirul Asrofi Kurnia Sakti Latifatul Fajriyah Leila Kalsum Lily Arsanti Lestari M. Fatih Naufal M. Firdaus Tri Kuncoro M. Qairul Rodzikin Maftuchah Maftuchah Maria Magdalena Melani Maria Suryaningsih Min Sahril Muhammad Ikbal Riyadi Muhammad Nasiruddin Muhammad Ridwan Munasiroh Munasiroh Mustika Erlinaningrum Nadia Miftahul Jannah Noviyana Dwi Herlinda Nurul Chotidjah Ries Ardhian Sultansyah Rifka Rifka Rinda Kuswati Rusdianasari Rusdianasari Salman Salman Sinaga, Marissa Siswanto Sufiati Bintanah Sugeng Deri Pratama Sulistri Susi Susilawati Syolahudin Sahariawi Tara Indah Afelia Taryanto Taufiq, Wildan Tiara Ramadhani Titik Khotiah Vincent Suhartono Wahyu Aji Kuswoyo Widi Syahtia Pane Yelsa Dearestiani Yuliana Noor Setiawati Ulvie Zahra Humaira Febriyanti