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All Journal AGRISE Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal SEPA (Social Economic and Agribusiness Journal) IJEBD (International Journal Of Entrepreneurship And Business Development) EKUITAS (Jurnal Ekonomi dan Keuangan) Agro Bali: Agricultural Journal Journal of Applied Data Sciences Jurnal Cahaya Mandalika Jurnal Simki Economic Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Engagement and Empowerment (IJE2) Jurnal Minfo Polgan (JMP) Journal of Social Science Studies (JOS3) Jurnal Ilmiah SOSIO AGRIBIS Jurnal Pengabdian Mandiri Acitya Wisesa: Journal of Multidisciplinary Research PROCURATIO: Jurnal Manajemen dan Bisnis Scientia: Journal of Multi-Disciplinary Science Journal of Contemporary Administration and Management (ADMAN) Jurnal Terobosan Peduli Masyarakat (TIRAKAT) Technopreneurship and Educational Development Review (TENDER) Prosiding Seminar Nasional Kusuma AURORA: Journal of Emerging Business Paradigms
Wisnujatia, Nugrahini Susantinah
Master's Program In Agribusiness, Universitas Wijaya Kusuma Surabaya.
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Nursing Physics Social Sciences Other

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Journal : Journal of Applied Data Sciences

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Applying Structural Equation Modeling to Explore the Intention to Use Midi Kriing App Sangadji, Suwandi S.; Handriana, Tanti; Wisnujati, Nugrahini Susantinah; Karim, Sarbaini A.
Journal of Applied Data Sciences Vol 5, No 1: JANUARY 2024
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/jads.v5i1.157

Abstract

In the rapidly evolving digital landscape, the surge in e-commerce transactions underscores the need for innovative strategies to enhance user satisfaction, trust, and sustainable app usage. This research focuses on the Midi Kriing App, operated by PT Midi Utama Indonesia Tbk, a key player in the e-commerce industry. The study aims to bridge knowledge gaps by investigating factors influencing user intention, specifically e-service quality and e-trust, and their impact on user satisfaction. Employing a quantitative approach with an associative design, data was gathered from 190 Midi Kriing App users in Surabaya, Indonesia. Structural Equation Modeling (SEM), particularly Partial Least Squares (PLS) in SmartPLS, was utilized to explore relationships between variables. Research findings indicate that e-service quality and e-trust significantly impact user satisfaction, with a p-value of 0.00. Similarly, user satisfaction significantly influences the intention to use the Midi Kriing App, with a p-value of 0.00. Among these hypotheses, the statistical t-value of user satisfaction with the intention to use the Midi Kriing App, at 9.871, is higher than the relationship between e-service quality and e-trust with user satisfaction. Nevertheless, these hypothesis tests confirm statistically significant relationships, supporting the reliability and significance of each construct's measurement instruments. In conclusion, this research emphasizes the pivotal role of satisfaction in its relation to e-service quality, e-trust, and the intention to use the Midi Kriing App. Managerial implications stress the importance of enhancing these factors to drive app usage. Improving e-service quality can be achieved through active efforts such as enhancing responsiveness, reliability, and user-friendliness. Similarly, building e-trust involves securing user data and providing a positive user experience.
Co-Authors Abdul Razak Munir Achmadi Susilo Ahmad Junaidi Ahmadi Susilo Alunia Dwi Zahara T Angelina Saingio Anindya Prastiwi Setiawati Ardian Kardiono Ausat, Abu Muna Almaududi Azlina Idris Che Zalina Zulkifli Dedi Hermansyah Diah Tri Hermawati Didit Darmawan Endang Siswati Erna Haryanti Ernawati Ernawati Feri Setiawan Santoso Fernanda Iman Mahendra Fritty Fatma Rochmatul Izza Hary Sastryawanto Hary Sastrywanto Herman Yosep Koisine Hidayat, Savitri Winawati Inti, Ristani Widya Issalillah, Fayola Istifadhoh, Emilia Iva Evry Robiyansah Jamalus, Jamalus Kamal, Mohammed Kardio, Bana Kardiono, Ardian Karim, Sarbaini A. Kaswadi Kaswadi Ken Sari Nimas Pramhesti Khan Khayru, Rafadi Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari Koesriwulandari, Koesriwulandari Lestari, Hasti Wuri Lusy Tunik Muharlisiani Marjuki Markus Patiung Marsha, Dhevi Aprilia Maulana Sudrajat, Prama Hasta Aditya Moch Makruf Faris Moch. Thohiron Monissa Citrahayu Sumawardhani Mulya, Fitra Nainggolan, Ananda Fitria Nia Saurina Nina Ari Wahyuni Paiman Paiman Patiung, Markus Permana, Vebri Dwi Prama Hasta Pratiwi Dwi Karjati Pratiwi Dwi Karyati Rafadi Khan Khayru Rahindra, Hendy Arsyad Reni Rachmawati Ristani Widya Inti Rizki Ramadhan, Mohammad Akbar Rizky Junianto Robig Subagio Rochmad Zulfikar Sastrya Wanto, Hary Sastryawanto, Hary Siswati, Endang Siti Rokhmi Fuadati Solehodin Sri Rahayu Margaretna Jajuk Hanafie Sri Rahayu MJH Suhara, Ade Suryaningsih, Dwie Retna Suwandi S. Sangadji Syaiful, Putri Kalifatun Syamsu Rijal Syamsuddin Syamsuddin Tanti Handriana Trisadini Prasastinah Usanti Vita Magdalena Wensislaus Arman Ndau Widyatmike Gede Mulawarman Yosua, Relansius