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A ONE-PAGE METHOD FOR REINVENTING VALUE PROPOSITION IN CREATIVE INDUSTRY: A CASE STUDY OF INTUNE PRODUCTIONS Eric Harianto; Monica Natalia; Yuanita Ratna Indudewi; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.6323

Abstract

The ought to utilize music in promotions is developing each year, particularly when Covid-19 quickens the require for brands to go computerized. InTune Productions is a music production company based in Surabaya, Indonesia, that specializes in jingle, sound-logo and background music. The purpose of this research is to identify, distinguish, and decide the fitting client needs and fragment for InTune Productions, as well as to determine which innovative products and services are best suited to offer. The tool that is being used in this research is Value Proposition Canvas. Using qualitative descriptive method, this research is conducted from February 2021 to March 2022 with InTune Productions co-founders and customers as the primary data. The results of this study shows that Value Proposition Canvas has been helpful for InTune Productions to map its customer profiles. Value Proposition Canvas is demonstrated to be a reasonable apparatus to analyze customers’ pains and gains, as well as determining innovative products and services that are able to accommodate them.
REMODELING BUSINESS FOR SURVIVABILITY ON CARPET RETAIL STORES IN INDONESIA Maureen Nuradhi; Benazir Fahim; Eric Harianto; Riduan Mas’ud; Denpharanto Agung Krisprimandoyo; Maimunah Johari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6325

Abstract

Covid-19, the novel coronavirus, has brought the entire world to a halt. The virus was first reported by several local health officials in Wuhan, Hubei Province, China in late December 2019 (Zhu, et al., 2020). Although the infection had spread to hundreds of individuals in Wuhan by early January 2020, with roughly 11 million people placed under quarantine, the first diagnosis showed no evidence of such a disastrous impact on public life (Woodward, 2020). As the number of afflicted patients increased over the month, WHO declared the disease as a Public Health Emergency of International Concern (PHEIC) on January 30, 2020 (Harchandani & Shome, 2021). By March 11, 2020, Covid-19 has been declared a pandemic (WHO, 2020). The pandemic’s harmful effects have been delineated in all aspects of life, and have had economic, political, social, and psychological ramifications (Bretas & Alon, 2020); (Ratten, 2020); (Sigala, 2020). Many economists regard the epidemic as a metaphorical “black swan” event, that is, unexpected, the unanticipated occurrence of immense magnitude and severe repercussions that profoundly transform the political and economic landscape (Winston, 2020) (Gregurec, Furjan, & Pupek, 2021), which caused business failures (Kuckertz, et al., 2020); (Amoah, Khan, & Wood, 2021). Following the global situation, Indonesia is also dealing with the same issue, with the Covid-19 pandemic influencing Indonesia’s economic activities and business sectors. The decline in growth trends in 2020 and 2021 in the effects of the Covid-19 pandemic can also be seen in the textile and garment industry sector in Indonesia as quoted from data industry research compiled from the Badan Pusat Statistik (BPS) and Bank Indonesia (BI).
DEVELOPMENT of TRADITIONAL FOOD PRODUCT INNOVATION from an OPERATIONAL POINT of VIEW Eric Harianto; Tania Susanti; Riduan Mas'ud; Nursaid Nursaid; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6324

Abstract

Increasingly tight competition in the snack industry today so many new snacks are produced and packed with modern packaging causing the eroding of the traditional food industry, including bipang. In addition, changes in people's consumption patterns, Covid-19 pandemic and the existence of the concept of industry 4.0 require the traditional food industry to be more active in the development of innovation. This research was conducted from September 2021 until January 2022 using qualitative methodology with Blue Ocean Strategy approached by interviewing individuals who are working and customers of Bipang Pak Tani Pasuruan, also used relevant books, journals, and websites. Data testing has been done with triangulation method. The results of this study are: 1) Strategy Canvas that helps Bipang Pak Tani understand the strength and weakness compared to its competitors, 2) ERRC matrix where Bipang Pak Tani can simultaneously eliminate, reduce, raise and create factors that offered as an effort to differentiate and reduce costs so as to create value innovation by making a new strategic profile, 3) Bipang Pak Tani can reconstruct industry boundaries by doing across chain of buyers. In this research, finally found a new innovation strategy are rebranding products with new concept product (packaging, size and varians) also marketing innovation by doing online marketing.
THE ROLE OF ORGANIZATIONAL CITIZEN BEHAVIOR ON EMPLOYEE PERFORMANCE : A CASE STUDY COCA COLA OFFICIAL DISTRIBUTOR Lala Setiany Wee; Helena Sidharta; Eric Harianto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11503

Abstract

This study aims to provide empirical evidence and elucidate the influence of organizational climate, Transformational Leadership, and job satisfaction on Organizational Citizenship Behavior (OCB) and how OCB impacts the performance of employees at PT Mitra Sukses Sejahtera, an Official Distributor of Coca-Cola. This research utilizes organizational climate, job satisfaction, and Transformational Leadership as independent variables, OCB as a mediating variable, and employee performance as a dependent variable. A saturation sampling method was employed, with 110 respondents from Coca Cola Official Distributor PT Mitra Sukses Sejahtera's employees . Data was analyzed using the Structural Equation Modeling - Partial Least Square (SEM-PLS) method via SEM-PLS version 4.0 software. The findings indicate that organizational climate, job satisfaction, and Transformational Leadership have a significant positive relationship with OCB. Furthermore, OCB exhibits a positive and significant relationship with the performance of employees at PT Mitra Sukses Sejahtera. Therefore, this study provides valuable insights into how these factors influence OCB and employee performance in an organizational context.
INNOVATING PV WATER PUMP BUSINESS FOR RENEWABLE ENERGY INDUSTRY IN INDONESIA USING BLUE OCEAN STRATEGY Eric Harianto; Tiyo Avianto; Riduan Mas'ud; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6498

Abstract

The purpose of this study is to investigate and make decisions in determining features, innovation values and business strategies in the renewable energy industry from Sanspower (PT. Java Surya Teknik) which is focused on PV Water Pump products in order to create competitive products for the Indonesian market. Determining the right renewable energy technologies (RET's), as well as a strategy to accelerate commercialization that has different values from competitors, and avoids the red ocean market. This study uses a qualitative methodology using the Blue Ocean Strategy (BOS), testing the data using the triangulation method. This research was started from September 2021 to February 2022 to produce products in the renewable energy industry that are right for the developing country.
Factor Analysis to Form Customer Satisfaction on Building Material Retail Alvin Livano; Eric Harianto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v1i1.1947

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This study aims to determine the factors that shape consumer satisfaction that focuses on retailed building materials. In this study, the case raised is based on retail business UD Semeru (UDS) in Surabaya. There are 27 variables used as factors that are assumed to form consumer satisfaction. The results of this study will be used by UDS to develop a strategic framework that shapes the success of UDS. This research will be based on quantitative research, and uses 71 people as samples. The analytical method that is used is exploratory factor analysis (EFA) by interpreting the data in SPSS application. The results of this study show that tangible factors are the main factor that forms UDS’s customer satisfaction, and the intangible factors show a supporting factor that forms UDS customer satisfaction.
Creating A Green Economic Ecosystem Through Lean Canvas Model: BIPV System Achieving Net Zero Emission Susan; Eric Harianto; Christian Anggrianto; Dyah Kusuma Wardhani; Yusuf Ariyanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.3999

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Green Economy is a sustainable economic activity to be able to improve people's welfare without neglecting the impact that causes damage to the environment. This concept prioritizes economic activities with low carbon emissions. Currently, the largest carbon emissions are caused by power plants that still use non-renewable natural resources. One of the efforts made to reduce carbon emissions is to use a solar power plant, known as PV Solarcell. However, with new developments and discoveries for solar power plants, BIPV is perfected. BIPV is a solar power plant where the existing solar panels are attached to buildings or buildings. The aim of this research is to be able to create a new green economy business model for BIPV power plants by using lean canvas tools. This research uses descriptive qualitative method. This research starts from May to October 2022. The results of this study using the lean canvas concept can create an integrated and sustainable green economy business model ecosystem to be able to create new value.
PROGRAM PEMBERDAYAAN KESEHATAN MASYARAKAT MANDIRI MELALUI KADER SURABAYA HEBAT Ermitajani Judi, Tjatur; Dwi Jusnita, Tias; Harianto, Eric; Diah Utari Dewi, Nyoman
ABDIMAS Vol 3 No 05 (2023): PENDIDIKAN MASYARAKAT
Publisher : COMMUNITY OF RESEARCH LABORATORY SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari pengabdian ini adalah ingin mengetahui ada faktor pendorong dan penghambat apa saja dari kegiatan pemberdayaan masyarakat Kota Surabaya melalui Kader KSH ini dan mengetahui bagaimana kedepan-nya atas kelanjutan peran Kader KSH, apakah masih bisa eksis dan relevan dengan kondsi waktu yang akan datang dan perubahan kepemimpinan. Pengabdian ini menggunakan metode deskriptif kualitatif dengan teknik analisis yang dijasilkan dari observasi, dokumentasi dan wawancara dari informan, yakni Kader KSH sendiri di Kampu Gubeng Kertajaya. Hasil temuan dari tulisan ini adalah KSH adalah asset kampung yang memiliki instrument tepat untuk membantu permasalahan kesehatan dalam lingkungan masyrakat yang padat penduduknya, dengan system kekeluargaan yang kuat. KSH menjadi harapan banyak masyarakat selain menambah penghasilan dan pendapatan bagi KSH itu sendiri, juga meringankan beban masyarakat akan beban biaya dan hal-hal lain yang ada dalam masyrakat tentang masalah kesehatan ini. KSH sebagai jawaban dan aksi yang tepat, Pemeritah Kota Surabaya yang menjadikannya ujung tombak informasi dan transparasi kegiatan kesehatan, sangat diuntungkan sehingga effektifitas pelaksanaan kesehatan di Surabaya berjalan dengan lancer, feedback nya cepat untuk dilakukan Analisa, dan memudahkan sebuah kebijkan manakala dibutuhkan sebagai tindak lanjut dari feedback KSH ini.
Building Brand Loyalty: The Role of Brand Communication, Brand Identity, and Brand Experience Mediated by Brand Trust Bawazir, Fatmah Cholid; Harianto, Eric; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 3 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.03.07

Abstract

Sarung Mangga is a sarung brand produced by PT Panggung Jaya Indah Textile (PAJITEX), located in Pekalongan City, Central Java, Indonesia. Sarung Mangga has the problem of inefficient and effective branding budgeting, so branding objectives have not been achieved optimally. This study aims to determine the effect of brand communication, brand identity, and brand experience on brand loyalty mediated by brand trust in Sarong Mangga. This study uses quantitative methods, such as the purposive sampling technique. The sample in this study consisted of 497 respondents, namely, Sarong Mangga buyers. The data collection technique used a questionnaire and was analyzed using Smart PLS. The results of this study indicate that brand communication has no positive effect on brand trust, brand identity has a positive effect on brand trust, brand experience has a positive effect on brand trust, brand communication has no positive effect on brand loyalty, brand identity has a positive effect on brand loyalty, brand experience has a positive effect on brand loyalty, there is no significant influence between brand communication and brand loyalty through brand trust, there is a significant influence between brand identity and brand loyalty through brand trust, and there is a significant influence between brand experience and brand loyalty through brand trust. The implication of the research can contribute to enhancing brand loyalty in the textile industry. This can be achieved by developing strategies to create a positive consumer experience, build consumer trust, and foster strong consumer loyalty to the textile product brand.
THE IMPACT OF PRICE, SERVICE QUALITY AND TRUST ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION IN AUTOMOTIVE INDUSTRY Arya Asraf Danarkusuma; Eric Harianto; Nursaid Nursaid; J.E. Sutanto
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.11573

Abstract

Increased mobility has influenced business development in the automotive sector, especially vehicle maintenance services. This development is different from the increase in business revenue in vehicle maintenance. This study aims to determine the effect of price, service quality and customer trust on customer loyalty through customer satisfaction. This research uses quantitative methods using probability sampling techniques with a simple random sampling approach. The number of samples in this study was 210 respondents. The data collection technique used a questionnaire and was analysed using Smart PLS. The results of this study indicate that price, service quality and customer trust significantly affect customer loyalty through customer satisfaction. Price have significant impact in customer satisfaction, it can be a reference to determining a price strategy and services quality that are affordable and better than competing companies.
Co-Authors Abdurrahman, Gani Adinata, Faris Agustina Nancy Oktavia Aisah, Nurul Albazi, Uzair Alkistasari, Intan Alvin Livano Ari, Yufri Arifin Gustian Pramoko Arya Asraf Danarkusuma Azizurrohman, Muhammad Bawazir, Fatmah Cholid Benazir Fahim Christian Herdinata Damelina B. Tambunan Danarkusuma, Arya Asraf Daniel Martomanggolo Wonohadidjojo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewi, Nyoman Diah Utari Dinata, Yuwono Martha Dwi Jusnita, Tias Dyah Kusuma Wardhani Dyah Kusuma Wardhani Edmond Rantung Elizabeth Gina Mitayanny Salim Endi Sarwoko Eny Soenardi Ermitajani Judi, Tjatur Fabiola Leoparjo Fahrul Riza Faiza Husnayeni Nahar Fariza, Rahma Febry, Timotius Helena Sidharta Ignatius Ivan Sulaksono Ilmi, Sayyidah Hafidhatul Ilyas, Gunawan Bata Indudewi, Febe Yuanita Ratna Irvan Afiat Ismirani Saputri Ivan Setiawan J.E. Sutanto J.E. Sutanto Jason Lianto, Timothy Johanes Tanzil Judi, Tjatur Ermitajani Kurniawan, Dedy Arik Lala Setiany Wee Liliana Dewi Limanta, Nicko Lookman, Cienthia Maimunah Johari Mas’ud, Riduan Maureen Nuradhi Mayasari, Ludmila Menny, Alviano Herbert Monica Natalia Muhammad Farich Romdhoni Nursaid Nursaid Nursaid Olasode, Tikristini Panjaitan, Felix Patrisia Amanda Pascarina Pitaloka, Ratih Dwinanda Raditya, Andreas Riduan Mas'ud Riduan Mas’ud Riduan Mas’ud Sakti Pamungkas, Anggada Salim, Elizabeth Gina Mitayanny Shofwan Naufal Akmal Siregar, Lusyana Sitepu, Rimenda Aminarosa Stevanus Christian Anggrianto Susan Susan Tambunan, Damelia Basauli Tania Susanti Tanjoyo, Catherine Teofilus Teofilus, Teofilus Tiyo Avianto Tri Cahyono Wee, Lala Setiany Wijaya, Patrick Natalion Wijaya, Tarisna Aditya Yulia Nur Hasanah Yusuf Ariyanto Yuwono Marta Dinata Yuwono Martha Dinata