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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen EMARA : Indonesian Journal of Architecture AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat ARTEKS : Jurnal Teknik Arsitektur YUME : Journal of Management Jurnal Entrepreneur dan Entrepreneurship Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) ABDI MASSA: Jurnal Pengabdian Nasional BIP'S : Jurnal Bisnis Perspektif Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Golden Ratio of Data in Summary Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi International Journal of Review Management Business and Entrepreneurship EMARA : Indonesian Journal of Architecture As-Syirkah: Islamic Economic & Financial Journal
Eric Harianto
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Factors Influencing Purchase Decisions of Muslim Fashion In Banjarmasin (Case Study At Ve Fashion Banjarmasin) Sakti Pamungkas, Anggada; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2914

Abstract

The fashion industry is rapidly growing in Indonesia, particularly in Muslim fashion. By understanding the factors influencing purchasing decisions in Muslim fashion, businesses can plan more effective marketing strategies to remain competitive in a tough market. This research employs exploratory factor analysis to identify the factors considered in shaping purchasing decisions for Muslim fashion. The study utilizes primary data from respondents who have purchased Muslim fashion items in Banjarmasin, totaling 219 respondents. The findings reveal exploratory factor analysis using SPSS tools, identifying eigenvalues of two factors exceeding 1. The analysis indicates two primary factors influencing purchasing decisions: Quality of Service Information and Social and Economic Influence. Understanding these factors enables Ve Fashion to enhance customer satisfaction and influence purchasing decisions more effectively, thereby sustaining and expanding market share in the competitive Muslim fashion industry.  
The Influence of Product Quality, Event Marketing, and Word-of-Mouth On Repurchase Intention Mediated by Purchase Decision Jason Lianto, Timothy; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2915

Abstract

The era of digitalization has brought significant changes to market dynamics, with consumers shifting towards edible consumer goods, especially healthier foods. In Indonesia, the FMCG (Fast Moving Consumer Goods) industry is experiencing rapid growth, driven by increasing consumer purchasing power, a large and diverse population, low product penetration, and rising health awareness. Cashew nuts have become one of the promising FMCG products due to their diverse nutritional value and benefits. Renjana Cashew was established as part of an entrepreneurship program at Ciputra University since 2021. Renjana products are roasted protein cashew nut snacks from Surabaya, featuring large-sized nuts, a crunchy texture, and unique flavors, making them suitable for everyday activities. This study aims to determine the effect of product quality, event marketing, and word of mouth on repurchase intention mediated by purchase decision. The research method used is quantitative descriptive confirmatory, with probability sampling technique using a simple random sampling approach. The sample size of this study is 318 respondents, who are customers of Renjana Cashew and have previously purchased the products. Data collection techniques involve using questionnaires and analysis with PLS-SEM. The results of the study indicate that product quality, event marketing, and word of mouth have a positive and significant effect on repurchase intention through purchase decision.  
The Effect of Marketing Mix, Elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence on Patient Satisfaction At Ananda Srengat Hospital Blitar Pitaloka, Ratih Dwinanda; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4444

Abstract

The healthcare industry in Indonesia is increasingly competitive, prompting hospitals to adopt effective marketing strategies to improve patient satisfaction. RSU Ananda Srengat-Blitar, as a Type C hospital that continues to grow, faces challenges in maintaining service quality and competitiveness in the midst of intense competition. This study aims to analyze the effect of marketing mix elements (Product, Price, Place, promotion, person, process, and physical evidence) on patient satisfaction at Ananda SRENGAT hospital-Blitar. Using a quantitative approach with Partial Least Square-Structural Equation Model (PLS-SEM) method, data were collected from 300 hospital patient respondents. The results of the analysis showed that the variables of physical evidence, price, people (HR), and service processes have a significant positive influence on patient satisfaction. Meanwhile, product, promotion, and venue variables have no significant influence. The recommendations of this study include improving the quality of physical facilities, transparency of service costs, training of medical personnel, and optimization of administrative systems. With the right strategy implementation, Ananda hospital can improve patient satisfaction and strengthen its competitiveness in the healthcare industry.
Designing Business Development Strategies for XYZ Subsidized Housing Developers in East Java With QSPM Fariza, Rahma; Harianto, Eric
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51245

Abstract

This study formulates a corporate development plan for XYZ Housing Developer using Management Strategy Theory and the Quantitative Strategic Planning Matrix (QSPM). The objective is to leverage XYZ's unique resources and capabilities to secure a sustainable competitive advantage in the housing industry. The research begins with an analysis of Management Strategy Theory, emphasizing its importance in strategic management. It identifies XYZ's strategic resources, which are crucial for enhancing its market position. QSPM is applied to evaluate and prioritize strategic alternatives based on internal resources and external conditions. The findings highlight that strategies focusing on sustainable construction and customer relationship management are particularly advantageous. Data triangulation through multiple validation methods—expert reviews, stakeholder interviews, and empirical analysis—ensures research reliability and validity. Results show a strong correlation between effective resource utilization and improved business performance, including higher customer satisfaction and market share. This research contributes to the field by showcasing the application of Management Strategy in the housing sector and the effectiveness of QSPM in guiding strategic decisions. The study provides valuable insights for developing sustainable strategies in a competitive market.
Designing a Business Development Strategy Using a Business Model Canvas in the Nickel Mining Industry (Case Study of PT. Indrabakti Mustika, Southeast Sulawesi) Ari, Yufri; Harianto, Eric; Christian, Timotius Febry
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 6 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i6.4140

Abstract

The nickel mining industry plays a crucial role in Indonesia’s economy, particularly in Southeast Sulawesi, which holds one of the largest nickel reserves in the country. PT. Indrabakti Mustika is one of the key mining companies operating in this region. However, the company faces significant challenges, including commodity price fluctuations, intense global competition, and increasing sustainability demands. This study aims to design a business development strategy using the Business Model Canvas (BMC) framework to enhance the company’s competitiveness and sustainability. A descriptive qualitative method with triangulation was employed, involving interviews, questionnaires, and documentation. The research informants included five internal company representatives, one customer, and one benchmarking informant from the Southeast Sulawesi Provincial Department of Energy and Mineral Resources (ESDM). Data were collected through in-depth interviews, field observations, and document analysis. The results indicate that the BMC framework effectively maps the company’s business model, identifies development opportunities, and formulates appropriate strategies. Strategic recommendations include product diversification, operational efficiency, market expansion, sustainability initiatives, and research collaboration, with a strong emphasis on aligning with industry trends such as downstream processing and environmental sustainability. Implementation is advised to be adaptive and data-driven.
Analisis Pengaruh Trainee Experience, Work Environment, dan Trainee Motivation terhadap Kinerja Karyawan di Grup Analisa Risiko Kredit PT MNO dengan Transfer Training Sebagai Variabel Mediator Ignatius Ivan Sulaksono; Eric Harianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5768

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pengalaman pelatihan (Trainee Experience), lingkungan kerja (Work Environment), dan motivasi trainee (Trainee Motivation) terhadap kinerja karyawan di Grup Analisa Risiko Kredit PT MNO, dengan transfer pelatihan (Transfer Training) sebagai variabel mediator. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan pengumpulan data melalui survei kuesioner kepada karyawan yang telah lulus dari program pelatihan Grup Analisa Risiko Kredit di PT MNO selama tahun 2021-2024. Analisis data dilakukan menggunakan teknik Structural Equation Modeling – Partial Least Squares (SEM-PLS). Dari kuesioner dan analisis yang telah dilakukan, diketahui bahwa Trainee Experience dan Work Environment memiliki pengaruh signifikan terhadap Transfer Training. Variabel Trainee Experience juga berpengaruh positif dan signifikan terhadap Work Performance. Selain itu, Transfer Training berperan sebagai mediator yang memperkuat hubungan antara variabel Trainee Experience dengan kinerja karyawan. Dari hasil tersebut, dapat diindikasikan bahwa pelatihan yang efektif serta lingkungan yang mendukung sangat berpengaruh dalam meningkatkan performa karyawan di industri perbankan.
Perancangan Blue Ocean Strategy Di Departemen Rehabilitasi Medik Ciputra Hospital Surabaya Johanes Tanzil; Eric Harianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 6 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Juli - Agustus 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i6.5783

Abstract

Peningkatan Angka Harapan Hidup (AHH) di Indonesia telah menyebabkan pergeseran beban penyakit menuju dominasi kasus kronis dan degeneratif, seperti stroke, osteoartritis, serta gangguan muskuloskeletal. Pergeseran ini menciptakan peluang bagi rumah sakit untuk mengembangkan layanan rehabilitasi medik yang lebih berorientasi pada pencegahan, fungsi jangka panjang, dan kesinambungan terapi. Di Surabaya Barat, persaingan layanan ini semakin ketat, terutama dengan kehadiran National Hospital yang menonjol dalam teknologi robotik, serta Mayapada Hospital yang unggul dalam sport rehab dan ortopedi atletik. Ciputra Hospital Surabaya (CIHOS) menghadapi tantangan untuk menonjol di tengah kompetisi tersebut melalui pendekatan yang inovatif dan tidak terjebak dalam persaingan langsung. Penelitian ini bertujuan untuk merancang Blue Ocean Strategy pada Departemen Rehabilitasi Medik CIHOS. Penelitian dilakukan dengan pendekatan deskriptif kualitatif, melalui wawancara mendalam, observasi, dan studi dokumentasi terhadap delapan informan dari berbagai latar belakang (manajemen, medis, pasien, dan konsultan). Analisis strategi dilakukan menggunakan ERRC Grid, Canvas Strategy, dan Six Paths Framework. Hasil penelitian menunjukkan bahwa reposisi strategis dapat dicapai melalui segmentasi layanan yang belum tergarap oleh pesaing, integrasi digital, serta pendekatan yang menggabungkan aspek fungsional dan emosional. Lima portofolio layanan dikembangkan sebagai hasil value innovation: Pediatric Rehab, Senior Rehab, Cancer Supportive Rehab, Aquatic Therapy, dan aplikasi digital RehabLife. Seluruh inovasi ini dirancang untuk membentuk pengalaman pasien yang terintegrasi dan berkelanjutan. Studi ini menegaskan bahwa pendekatan Blue Ocean Strategy dapat diterapkan secara efektif dalam konteks rumah sakit, khususnya untuk menciptakan layanan rehabilitasi yang lebih relevan, personal, dan adaptif terhadap perubahan kebutuhan pasien.
Penerapan Strategi Sosialisasi Preventif Covid -19 dan Optimalisasi Keuangan Keluarga pada saat Kondisi New Normal Harianto, Eric; Bernardus, Denny; Pascarina, Patrisia Amanda
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 4 (2021): November
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i4.7141

Abstract

Kelurahan Putat Jaya adalah salah satu kelurahan dengan jumlah penduduk sebanyak 2.300 Jiwa dengan 9 RT dan Lebih dari 680 Kepala Keluarga. Jumlah kasus positif Covid 19 pada tanggal 15 Juli 2020 sebanyak 9 orang Positif dan 1 Orang Meninggal, 22 orang ODP dan dinyatakan sembuhsejumlah 9 orang. Untuk di Kelurahan Putat Jaya ada permasalahan untuk sosialisasi didalam preventif terhadap pencegahan virus covid 19. Para penduduknya belum mengetahui preventif pencegahan covid 19 ,  cara penularannya dan penanganannya bila terkena Covid 19. Jumlah sasaran warga yang mengikuti sosialisasi adalah 680 kepala keluarga yang terdiri dari 9 RT. Kegiatan berlangsung mulai bulan juli 2020 sampai dengan november 2020. Metode penelitian menggunakan metode partisipatif. Metode pelaksanaan terdiri dari 4 tahap :  (1)  adalah memberikan peralatan pendukung preventive Covid 19, (2) sosialisasi melalui radio streaming fikom Universitas Ciputra dengan melibatkan tim medis,  (3) mengadakan Webinar Pelatihan Managemen keuangan keluarga dan digital marketing di era New Normal, (4) publikasi kegiatan abdimas via radio steraming vikom dan jurnal abdimas. Hasil pelaksanaan kegiatan ini adalah memberikan kontribusi preventive pencegahan penularan covid 19 bagi warga RW 7 berupa penyediaan peralatan dan sosialisasi penggunaan peralatan, memberikan ilmu didalam menghadapi masa new normal khususnya didalam mengatur keuangan keluarga dan digital marketing kepada warga RW 7 serta meningkatkan kemampuan Satgas Covid 19. Kata Kunci: digital marketing; keuangan keluarga; kampung tangguh ; preventive Covid 19 ; radio streaming . Implementation of Covid – 19 Preventive Socialization Strategies and Optimization of Family Finances during New Normal ConditionsABSTRACT Putat Jaya Village is one of the villages with a population of 2,300 people with 9 RTs and more than 680 families. The number of positive cases of Covid 19 on July 15, 2020 was 9 positive people and 1 person died, 22 people were ODP and 9 people were declared cured. For the Putat Jaya Village, there are problems for socialization in prevention of the covid 19 virus prevention. The residents do not know the preventive measures against covid 19, how to transmit it and how to handle it when exposed to Covid 19. The target number of residents who participated in the socialization was 680 families consisting of 9 RT . The activity takes place from July 2020 to November 2020. The research method uses participatory methods .The implementation method consists of 4 stages: (1) is to provide Covid 19 preventive support equipment, (2) socialization via radio streaming fikom University of Ciputra involving the medical team, (3) holding a Training Webinar Family financial management and digital marketing in the New Normal era, (4) publication of abdimas activities via radio broadcasting vikom and abdimas journal. The results of the implementation of this activity are to provide a preventive contribution to preventing the transmission of covid 19 for RW 7 residents in the form of providing equipment and socializing the use of equipment, providing knowledge in dealing with the new normal period, especially in managing family finances and digital marketing to RW 7 residents and increasing the ability of the Covid 19 Task Force. Key Words: digital marketing;family’s financial; tough neighbourhood; preventive Covid 19 ; radio streaming
Pembuatan Platform Integrasi Database Manajemen Pemeliharaan dan Perawatan Sekolah K-12 Pada Era New Normal di Kelurahan Babat Jerawat Kecamatan Pakal Kota Surabaya Harianto, Eric; Bernardus, Denny; Dinata, Yuwono Martha
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 7 No 2 (2023): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v7i2.13125

Abstract

Sekolah Citra Berkat yang terletak di kelurahan babat jerawat kecamatan pakal kota surabaya melaksanakan pendidikan dari jenjang TK, SD, SMP dan SMA yang memiliki total siswa 1.142 Siswa. Gedung dan Fasilitas Sekolah adalah salah satu bagian yang sangat berperan didalam mendukung kegiatan proses belajar dan mengajar. Dengan Pengelolaan yang baik diharapkan dapat meningkatkan kualitas pelayanan sekolah terhadap siswa dan dapat meningkatkan kualitas pendidikan sesuai dengan yang diharapkan oleh masyarakat dan pemerintah. Masalah pada saat ini adalah sekolah sangat membutuhkan optimalisasi di bidang operasional khususnya untuk perawatan dan pemeliharaan bangunan sekolah. Sementara ini untuk proses pemeliharaan dan perawatan gedung sekolah masih menggunakan cara yang manual sehingga untuk dapat menghemat biaya dan waktu pelaksanaan serta perencanann jangka panjang masih belum terintegrasi. Metode yang dipakai adalah metode partisipatif dengan melakukan pelatihan pembuatan platform perawatan dan pemeliharaan gedung dan fasilitas sekolah dengan lima tahapan diantaranya melakukan observasi, Pengembangan Program, Implementasi, Validasi dan Finalisasi. Kegiatan ini berlangsung dari bulan september 2021 sampai  maret 2022 selama 6 bulan. Kegiatan ini memberikan kontribusi dapat menunjang kualitas pendidikan di masyarakat khususnya sekolah K-12 karena Fasilitas gedung dan bangunan dapat terpelihara dengan baik serta optimal  dan dapat lebih efisien didalam pengelolaan biaya yang dikeluarkan untuk operasional Sekolah. Hal ini dikarenakan perencanaan pemeliharaan dan perawatan yang sudah termonitor dengan baik oleh sistem platform yang terintegrasi.
Studi Kelayakan Bisnis Kewirausahaan Makanan Beku pada UMKM Dumpling House di Semarang Salim, Elizabeth Gina Mitayanny; Harianto, Eric
MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 20 No. 2 (2025): Manajemen IKM
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/mikm.20.2.94-108

Abstract

The food sector is a fundamental human need that must be met to ensure well-being, as regulated by the Government Regulation of the Republic of Indonesia Number 17 of 2015. MSMEs in the food sector play a crucial role in Indonesia's economy by absorbing up to 97% of the workforce. Dumpling House, an MSME specializing in frozen food that prioritizes employees with disabilities, experienced a 30% decline in revenue in 2023. This study employs a quasi-qualitative method to analyze the feasibility of Dumpling House's management system from legal, market and marketing, technical and operational, managerial, and financial aspects to identify the causes of the decline in sales. The findings indicate that the company remains feasible for operation; however, the sales decline from 2022 to 2023 was due to suboptimal marketing strategies. Additionally, the legal, management and human resources, as well as technical and operational aspects, require updates to maintain business feasibility. This research is expected to provide insights for the development of MSME management systems and enhance the understanding of the importance of feasibility in ensuring business sustainability
Co-Authors Abdurrahman, Gani Adinata, Faris Afiat, Irvan Aisah, Nurul Akmal, Shofwan Naufal Albazi, Uzair Alkistasari, Intan Alvin Livano Ari, Yufri Arifin Gustian Pramoko Arya Asraf Danarkusuma Azizurrohman, Muhammad Bawazir, Fatmah Cholid Benazir Fahim Christian Herdinata Damelina B. Tambunan Danarkusuma, Arya Asraf Daniel Martomanggolo Wonohadidjojo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewi, Nyoman Diah Utari Dinata, Yuwono Martha Dwi Jusnita, Tias Dyah Kusuma Wardhani Dyah Kusuma Wardhani Edmond Rantung Efendi, Usman Endi Sarwoko Eny Soenardi Ermitajani Judi, Tjatur Fabiola Leoparjo Fahrul Riza Fahrul Riza Faiza Husnayeni Nahar Fariza, Rahma Febry, Timotius Helena Sidharta Hilda Yunita Wono Ignatius Ivan Sulaksono Ilmi, Sayyidah Hafidhatul Ilyas, Gunawan Bata Indudewi, Febe Yuanita Ratna Irvan Afiat Ismirani Saputri Ivan Setiawan J.E. Sutanto J.E. Sutanto Jason Lianto, Timothy Johanes Tanzil Judi, Tjatur Ermitajani Kurniawan, Dedy Arik Lala Setiany Wee Liliana Dewi Limanta, Nicko Lookman, Cienthia Maimunah Johari Mas’ud, Riduan Maureen Nuradhi Mayasari, Ludmila Menny, Alviano Herbert Monica Natalia Muhammad Farich Romdhoni Nancy Oktavia, Agustina Nursaid Nursaid Nursaid Olasode, Tikristini Panjaitan, Felix Patrisia Amanda Pascarina Pitaloka, Ratih Dwinanda Raditya, Andreas Rantung, Edmond Riduan Mas'ud Riduan Mas’ud Riduan Mas’ud Romdhoni, Muhammad Farich Sakti Pamungkas, Anggada Salim, Elizabeth Gina Mitayanny Setyawan, Susan Shofwan Naufal Akmal Siregar, Lusyana Sitepu, Rimenda Aminarosa Stevanus Christian Anggrianto Susan Susan Tambunan, Damelia Basauli Tania Susanti Tanjoyo, Catherine Teofilus Teofilus, Teofilus Tiyo Avianto Tri Cahyono Wee, Lala Setiany Wijaya, Patrick Natalion Wijaya, Tarisna Aditya Yulia Nur Hasanah Yusuf Ariyanto Yuwono Marta Dinata Yuwono Martha Dinata