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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah JAM : Jurnal Aplikasi Manajemen EMARA : Indonesian Journal of Architecture AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat ARTEKS : Jurnal Teknik Arsitektur YUME : Journal of Management Jurnal Entrepreneur dan Entrepreneurship Pena Justisia: Media Komunikasi dan Kajian Hukum International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Education Management and Social Science Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) ABDI MASSA: Jurnal Pengabdian Nasional BIP'S : Jurnal Bisnis Perspektif Jurnal Locus Penelitian dan Pengabdian Journal of Islamic Education Management Golden Ratio of Data in Summary Jurnal Indonesia Sosial Teknologi Journal of Artificial Intelligence and Digital Business Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi International Journal of Review Management Business and Entrepreneurship EMARA : Indonesian Journal of Architecture As-Syirkah: Islamic Economic & Financial Journal
Eric Harianto
Universitas Ciputra Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Other

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Designing an Integrated Healthy Food Business Strategy at Griya Sehat Annaba Makassar Using QSPM Irvan Afiat; Fahrul Riza; Eric Harianto
Journal Research of Social Science, Economics, and Management Vol. 4 No. 11 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i11.907

Abstract

The growing public awareness of healthy lifestyles presents a strategic opportunity for complementary therapy service providers to innovate through nutrition-based services. This study aims to identify customer perceptions and preferences regarding the integration of healthy food services into Griya Sehat Annaba Makassar, analyze its strengths and challenges, and formulate optimal implementation strategies. Employing a Quantitative methods approach, primary data were collected through questionnaires from 96 clients and Focus Group Discussion with five key participants, including the owner and therapists. Quantitative data were analyzed using descriptive statistics, validity and reliability testing, and strategic mapping through SWOT, TOWS, and QSPM approaches through Focus Group Discussion. The findings indicate that most clients have a favorable perception and high interest in the healthy food service, with trust in therapists and perceived health benefits serving as key determinants. The prioritized strategy emphasizes the development of personalized therapy-based services and collaboration with local partners. The study contributes theoretically to the development of nutrition-based alternative health service integration through a consumer behavior perspective. It offers a practical strategic model for community-based health service providers and entrepreneurs. It also recommends expanding digital-based services and strengthening human resource training as a means of enhancing the sustainability of the integration system.
Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Minat Beli Ulang Melalui Kepuasan Pelanggan Sebagai Variabel Mediasi pada SPBU di Makassar Edmond Rantung; Eric Harianto
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/jc0rjx10

Abstract

SPBU 7490210 Galangan Kapal Makassar is a gas station company (Public Fuel Filling Station) established in 2011 and located at Jalan Galangan Kapal No 1, Makassar and is a family business project. This study aims to determine the effect of trust and service quality on customer satisfaction, the effect of customer satisfaction on repurchase interest, and the effect of trust and service quality on repurchase interest on customer satisfaction. The method in this research is quantitative, with analysis using Partial Least Square - Structural Equation Model (PLS-SEM). This study has a sample size of 190 respondents who are customers of the Makassar Shipyard Gas Station who made at least one purchase in the period January 2023 to April 2024. This study shows that trust and service quality have a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on repurchase intention, and trust and service quality have a positive and significant effect on repurchase intention through customer satisfaction as a mediating variable. The implication of this research is that the Public Fuel Filling Station needs to maintain customer satisfaction factors by providing a satisfying experience for customers so that customer satisfaction can increase every time they make a purchase, and provide quality products and good service.
Pengaruh Kompetensi Guru dan Reputasi Sekolah Terhadap Kepuasan Siswa Melalui Retensi Siswa SMK Negeri 10 Surabaya Shofwan Naufal Akmal; Eric Harianto
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/w3v4wc44

Abstract

This study aims to analyze the effect of teacher competence and school reputation on student satisfaction and retention at SMK Negeri 10 Surabaya. This study uses quantitative methods with Proportional Random Sampling analysis techniques. This study uses a quantitative approach and data collected through questionnaires distributed to students of SMK Negeri 10 Surabaya with a sample of 345 students. Data was obtained through an online questionnaire using Google Form. Hypothesis testing shows that teacher competence has a positive and significant effect on student satisfaction, and student satisfaction has a significant effect on student retention. In addition, school reputation was also found to have a significant influence on student satisfaction. The managerial implication of this study suggests the need for continuous improvement of teacher training programs as well as strengthening school cooperation with universities and industries to improve school reputation and student satisfaction. This study has limitations in the scope of the population that only involves one school so that generalization of the results of this study needs to be done with caution. The benefits of this study can provide insights into teacher competence and school reputation that can be used for further study by academics or practitioners in the field of education and help educators and school administrators to improve their performance.
Pengaruh Reward System dan Enterpreneurial Leadership untuk Meningkatkan Employee Performance Melalui Employee Satisfaction pada Perusahaan Building Material: Study Pada CV. Nusantara Putra Purnama Muhammad Farich Romdhoni; Eric Harianto
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/z4rtk322

Abstract

This study examines the effect of reward system and entrepreneurial leadership on employee performance mediated by employee satisfaction in the context of a building materials company, CV. Nusantara Putra Purnama, in Jember. This study used a quantitative approach with a saturation technique to collect data from a sample of employees and the required sample of 40 people. Data were obtained through an online questionnaire using Google Form. The hypothesis test in this study shows that the reward system, entrepreneurial leadership, and employee satisfaction affect employee performance. The findings contribute to the theoretical understanding of organizational behavior and provide practical insights for improving employee performance through strategic leadership and reward management.
Analysis of Influencing Factors Vertical Building Purchase Decisions: Case Study At Vida View Apartments Makassar Limanta, Nicko; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2880

Abstract

There are differences in the decision-making process in planning to buy an apartment when compared to the decision-making process for buying a landed house. Purchasing decisions that the company can know well are very useful for the company in determining the right marketing strategy so that it can produce optimal sales levels. This research aims to determine the factors that influence consumer decisions in the apartment purchasing process and how to implement them into sales strategies. The object of this research is Vida View Apartments in the city of Makassar. This research uses quantitative methods. Data collection in this research used a questionnaire with a population of 564 prospectives and previous buyers of Vida View Apartments. Sampling was carried out using a random sampling method with a total sample of 465 prospective and previous buyers. The analytical method used is exploratory quantitative using the SPSS application. From the results of this research, 5 new factors were formed that influence vertical building purchase decisions, namely, investment value and facilities, brand value, promotional strategy, social environment and ease of financing, with the most dominant new factor is investment value and facilities (55.026%). These findings can be used as a reference in formulating sales strategies, pricing strategies and promotional strategies for Vida View management or similar business in their efforts to increase sales.  
Factors Influencing Purchase Decisions of Muslim Fashion In Banjarmasin (Case Study At Ve Fashion Banjarmasin) Sakti Pamungkas, Anggada; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2914

Abstract

The fashion industry is rapidly growing in Indonesia, particularly in Muslim fashion. By understanding the factors influencing purchasing decisions in Muslim fashion, businesses can plan more effective marketing strategies to remain competitive in a tough market. This research employs exploratory factor analysis to identify the factors considered in shaping purchasing decisions for Muslim fashion. The study utilizes primary data from respondents who have purchased Muslim fashion items in Banjarmasin, totaling 219 respondents. The findings reveal exploratory factor analysis using SPSS tools, identifying eigenvalues of two factors exceeding 1. The analysis indicates two primary factors influencing purchasing decisions: Quality of Service Information and Social and Economic Influence. Understanding these factors enables Ve Fashion to enhance customer satisfaction and influence purchasing decisions more effectively, thereby sustaining and expanding market share in the competitive Muslim fashion industry.  
The Influence of Product Quality, Event Marketing, and Word-of-Mouth On Repurchase Intention Mediated by Purchase Decision Jason Lianto, Timothy; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.2915

Abstract

The era of digitalization has brought significant changes to market dynamics, with consumers shifting towards edible consumer goods, especially healthier foods. In Indonesia, the FMCG (Fast Moving Consumer Goods) industry is experiencing rapid growth, driven by increasing consumer purchasing power, a large and diverse population, low product penetration, and rising health awareness. Cashew nuts have become one of the promising FMCG products due to their diverse nutritional value and benefits. Renjana Cashew was established as part of an entrepreneurship program at Ciputra University since 2021. Renjana products are roasted protein cashew nut snacks from Surabaya, featuring large-sized nuts, a crunchy texture, and unique flavors, making them suitable for everyday activities. This study aims to determine the effect of product quality, event marketing, and word of mouth on repurchase intention mediated by purchase decision. The research method used is quantitative descriptive confirmatory, with probability sampling technique using a simple random sampling approach. The sample size of this study is 318 respondents, who are customers of Renjana Cashew and have previously purchased the products. Data collection techniques involve using questionnaires and analysis with PLS-SEM. The results of the study indicate that product quality, event marketing, and word of mouth have a positive and significant effect on repurchase intention through purchase decision.  
The Effect of Marketing Mix, Elements of Product, Price, Place, Promotion, People, Process, and Physical Evidence on Patient Satisfaction At Ananda Srengat Hospital Blitar Pitaloka, Ratih Dwinanda; Harianto, Eric
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4444

Abstract

The healthcare industry in Indonesia is increasingly competitive, prompting hospitals to adopt effective marketing strategies to improve patient satisfaction. RSU Ananda Srengat-Blitar, as a Type C hospital that continues to grow, faces challenges in maintaining service quality and competitiveness in the midst of intense competition. This study aims to analyze the effect of marketing mix elements (Product, Price, Place, promotion, person, process, and physical evidence) on patient satisfaction at Ananda SRENGAT hospital-Blitar. Using a quantitative approach with Partial Least Square-Structural Equation Model (PLS-SEM) method, data were collected from 300 hospital patient respondents. The results of the analysis showed that the variables of physical evidence, price, people (HR), and service processes have a significant positive influence on patient satisfaction. Meanwhile, product, promotion, and venue variables have no significant influence. The recommendations of this study include improving the quality of physical facilities, transparency of service costs, training of medical personnel, and optimization of administrative systems. With the right strategy implementation, Ananda hospital can improve patient satisfaction and strengthen its competitiveness in the healthcare industry.
Designing Business Development Strategies for XYZ Subsidized Housing Developers in East Java With QSPM Fariza, Rahma; Harianto, Eric
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51245

Abstract

This study formulates a corporate development plan for XYZ Housing Developer using Management Strategy Theory and the Quantitative Strategic Planning Matrix (QSPM). The objective is to leverage XYZ's unique resources and capabilities to secure a sustainable competitive advantage in the housing industry. The research begins with an analysis of Management Strategy Theory, emphasizing its importance in strategic management. It identifies XYZ's strategic resources, which are crucial for enhancing its market position. QSPM is applied to evaluate and prioritize strategic alternatives based on internal resources and external conditions. The findings highlight that strategies focusing on sustainable construction and customer relationship management are particularly advantageous. Data triangulation through multiple validation methods—expert reviews, stakeholder interviews, and empirical analysis—ensures research reliability and validity. Results show a strong correlation between effective resource utilization and improved business performance, including higher customer satisfaction and market share. This research contributes to the field by showcasing the application of Management Strategy in the housing sector and the effectiveness of QSPM in guiding strategic decisions. The study provides valuable insights for developing sustainable strategies in a competitive market.
Designing a Business Development Strategy Using a Business Model Canvas in the Nickel Mining Industry (Case Study of PT. Indrabakti Mustika, Southeast Sulawesi) Ari, Yufri; Harianto, Eric; Christian, Timotius Febry
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 6 (2025): JURNAL LOCUS: Penelitian & Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i6.4140

Abstract

The nickel mining industry plays a crucial role in Indonesia’s economy, particularly in Southeast Sulawesi, which holds one of the largest nickel reserves in the country. PT. Indrabakti Mustika is one of the key mining companies operating in this region. However, the company faces significant challenges, including commodity price fluctuations, intense global competition, and increasing sustainability demands. This study aims to design a business development strategy using the Business Model Canvas (BMC) framework to enhance the company’s competitiveness and sustainability. A descriptive qualitative method with triangulation was employed, involving interviews, questionnaires, and documentation. The research informants included five internal company representatives, one customer, and one benchmarking informant from the Southeast Sulawesi Provincial Department of Energy and Mineral Resources (ESDM). Data were collected through in-depth interviews, field observations, and document analysis. The results indicate that the BMC framework effectively maps the company’s business model, identifies development opportunities, and formulates appropriate strategies. Strategic recommendations include product diversification, operational efficiency, market expansion, sustainability initiatives, and research collaboration, with a strong emphasis on aligning with industry trends such as downstream processing and environmental sustainability. Implementation is advised to be adaptive and data-driven.
Co-Authors Abdurrahman, Gani Adinata, Faris Agustina Nancy Oktavia Aisah, Nurul Albazi, Uzair Alkistasari, Intan Alvin Livano Ari, Yufri Arifin Gustian Pramoko Arya Asraf Danarkusuma Azizurrohman, Muhammad Bawazir, Fatmah Cholid Benazir Fahim Christian Herdinata Damelina B. Tambunan Danarkusuma, Arya Asraf Daniel Martomanggolo Wonohadidjojo Denny Bernardus Denpharanto Agung Krisprimandoyo Dewi, Nyoman Diah Utari Dinata, Yuwono Martha Dwi Jusnita, Tias Dyah Kusuma Wardhani Dyah Kusuma Wardhani Edmond Rantung Elizabeth Gina Mitayanny Salim Endi Sarwoko Eny Soenardi Ermitajani Judi, Tjatur Fabiola Leoparjo Fahrul Riza Faiza Husnayeni Nahar Fariza, Rahma Febry, Timotius Helena Sidharta Ignatius Ivan Sulaksono Ilmi, Sayyidah Hafidhatul Ilyas, Gunawan Bata Indudewi, Febe Yuanita Ratna Irvan Afiat Ismirani Saputri Ivan Setiawan J.E. Sutanto J.E. Sutanto Jason Lianto, Timothy Johanes Tanzil Judi, Tjatur Ermitajani Kurniawan, Dedy Arik Lala Setiany Wee Liliana Dewi Limanta, Nicko Lookman, Cienthia Maimunah Johari Mas’ud, Riduan Maureen Nuradhi Mayasari, Ludmila Menny, Alviano Herbert Monica Natalia Muhammad Farich Romdhoni Nursaid Nursaid Nursaid Olasode, Tikristini Panjaitan, Felix Patrisia Amanda Pascarina Pitaloka, Ratih Dwinanda Raditya, Andreas Riduan Mas'ud Riduan Mas’ud Riduan Mas’ud Sakti Pamungkas, Anggada Salim, Elizabeth Gina Mitayanny Shofwan Naufal Akmal Siregar, Lusyana Sitepu, Rimenda Aminarosa Stevanus Christian Anggrianto Susan Susan Tambunan, Damelia Basauli Tania Susanti Tanjoyo, Catherine Teofilus Teofilus, Teofilus Tiyo Avianto Tri Cahyono Wee, Lala Setiany Wijaya, Patrick Natalion Wijaya, Tarisna Aditya Yulia Nur Hasanah Yusuf Ariyanto Yuwono Marta Dinata Yuwono Martha Dinata