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Karsinah -
Universitas Negeri Semarang
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Journal : Economics Development Analysis Journal

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Export Strategy Development in Micro and Small Enterprises of The Craft Sector in Central Java Karsinah, Karsinah; Santosa, Purbayu Budi; Iskandar, Deden Dinar
Economics Development Analysis Journal Vol. 14 No. 3 (2025): Economics Development Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/edaj.v14i3.29648

Abstract

This study examines which factors most strongly drive export participation among craft-sector micro and small enterprises (MSEs) in Central Java. Focusing on batik, furniture, and leather products, we highlight a capability-first perspective that has been underexplored in this context. Using a survey of craft MSEs analyzed with logistic regression, we compare the effects of human capital (export knowledge and skills) with commonly cited enablers such as capital and government assistance. The results show that export knowledge and skills consistently predict export participation, whereas financial inputs and generic assistance are not decisive once capabilities are considered. These findings suggest that policies and firm strategies should prioritize practical export know-how, skills development, and market-readiness over undifferentiated financing. The study contributes evidence from Indonesia’s craft sector that human capital is the primary lever for scaling MSEs to international markets. The skills possessed in the Craft sector in Central Java regarding exports have a positive influence on their performance with a coefficient value of 5.76; this indicates that if the skills of MSEs in the Craft sector in Central Java increase by 1%, it will increase MSEs performance by 5.76%.  
Co-Authors A Manshur Aditria, Intan Putri Agastya, Kadek Deva Al Farouq, Alamul Fikri Ali Husni Ali, Rusjamin Jadi Alighiri, Dante Amelia Hayati Amidi Ananta, Bintang Rafli Andi Prayoga Andin Vita Amalia Andryan Setyadharma Ardias Rifki Khaerun Cahya, Ardias Rifki Khaerun Arvana, Gita Asfani, Akhmad Anggi Avi Budi Setiawan Avi Budi Setiawan Avi Budi Setiawan Avi Budi Setiawan Bambang Prishardoyo Baroya, Mushlihatun Benny Riyanto Cahyo Yuwono Darun, Darun Deden Dinar Iskandar Diana Talakua, Jeane Fransina Dyah Maya Nihayah Eva Ervani Evi Fatmawati, Evi F H Silalahi Fadhilahningrum, Nura Yuli Fadhilahningrum, Nura Yuli Fafurida Fafurida Farida Aulia Rohmah fatimah Fatimah Fauziah, Syiva Firmansyah Firmansyah Hidayati, Eni Nur Indra Jaya Indraswara, Dede Indrawati, Dini JULIANTI, MEGA LUWIHA LUWIHA LUWIHA, LUWIHA Malisa, Nor Margaret, Silvia Margareta Rahayuningsih Nugroho Edi K Mayyadah, Zulfina Tsanin Meyliana, Henny Mia Kosmiatin Mudjiarto, Hari Muftiya, Hikmah Nagatirtha, Partama Ngatindriatun Ngatindriatun Ni Luh Putu Indriyani, Ni Luh Putu Nihayah, Annis Nurfitriana Noor Rohman, Sani Noor Rohman, Sani Nurjannah Rahayu Kistanti Nurul Fibrianti Octavianti Paramita P. Eko Prasetyo Pangestika, Maulida Dewi Phany Ineke Putri, Phany Ineke Purbayu Budi Santosa PURWANDOKO, EDI Rachman, Mohammad Aulia Rakhmawati, Puji Retno Febriyastuti Widyawati Ridwan Arifin Rifky Yudi Setiawan, Rifky Yudi Riyanto, R Benny Rosidah Rosidah Santos, Nisrina Hanifah Saputra, Deni Eka Sekarvilia, Mia Shanty Oktavilia Sholihah, Siti Siti Fathonah Sucihatiningsih Dian W.P, Sucihatiningsih Dian Sucihatiningsih Dian Wisika Prajanti Sulaksmi, Galih Niken Anggoto Suwarti Suwarti Syaiful Amri, Muhammad Taridi, Taridi Vike Aprilianin Marwintaria Saputri Wahyu Widodo Wicaksana, Tania widowati widowati Wisudani Rachmaningtyas Yudi Setiawan, Rifky Yudi Setiawan, Rifky Yusdhika, Aldo WIse Hanjaya Yustika Arga Puspita Zainurohmah, Zainurohmah