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Developing entrepreneurial competence in emerging economies: co-creation, mutual learning, and immersion Hastin Umi Anisah; Martaleni Martaleni; Muhammad Meidy Nur Hafidz
Journal of Innovation in Business and Economics Vol. 10 No. 01 (2026): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v10i01.40741

Abstract

The level of entrepreneurship in Indonesia remains relatively low despite its crucial role in driving economic growth and global competitiveness. One key constraint is the lack of direct exposure of students to real business practices, creating a gap between higher education and industry needs. This paper proposes the Co-creation, Mutual, and Immersive (CMI) Learning model as a structured framework to bridge this gap. Drawing on Service-Dominant Logic, Experiential Learning, Problem-Based Learning, and Constructivist theories, the model emphasizes collaborative engagement between students and entrepreneurs through knowledge sharing, joint problem-solving, and immersive business simulations. Our contributes to entrepreneurship education literature by addressing gaps in immersive learning applications in emerging economies and by offering a framework that integrates academic-industry collaboration for entrepreneurial ecosystem development.
The Influence of Emotional Experiences and Behavioral Intentions of Tourists through Destination Image and Satisfaction Paskalis Dakhi; Martaleni Martaleni; Dwi Orbaningsih; Umi Muawanah
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 3 (2026): JIMKES Edisi Mei 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i3.5207

Abstract

This study examines how emotional experiences influence the behavioral intentions of international tourists visiting, with destination image and satisfaction as mediating variables. The study aims to explain the psychological mechanisms through which tourism experiences are translated into revisit intention and recommendation behavior. A quantitative approach was employed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) based on data collected from 165 international tourists. The findings indicate that emotional experiences significantly affect destination image, satisfaction, and behavioral intentions. Destination image and satisfaction also have significant effects on behavioral intentions and function as mediating variables in the relationship between emotional experiences and behavioral intentions. Satisfaction emerges as the strongest predictor of behavioral intentions, indicating that evaluative judgments play a crucial role in shaping loyalty-related behavior. The discussion highlights that tourist behavior is influenced by the interaction among affective, cognitive, and evaluative processes, in which emotional experiences shape perceptions, and satisfaction strengthens behavioral outcomes. These findings contribute to tourism behavior literature, particularly in adventure-based destinations, by emphasizing the importance of emotionally engaging experiences in strengthening destination image, satisfaction, and long-term tourist loyalty.
Customer Satisfaction as a Mediator of Digital Marketing and Spiritual Value on Patient Loyalty Annisa Ratnaningtyas; Martaleni Martaleni; Tri Cicik Wijayanti
Jurnal Relevansi : Ekonomi, Manajemen dan Bisnis Vol 10 No 3 (2026): June
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), STIE Krakatau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61401/relevansi.v10i1.399

Abstract

This study examines the mediating role of customer satisfaction in the relationship between digital marketing, spiritual value, and patient loyalty in pesantren-based hospitals. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied. Data were collected from 160 patients at  Yasyfin Darussalam Gontor Hospital using a structured Likert-scale questionnaire. The findings show that digital marketing and spiritual values significantly influence customer satisfaction. Spiritual value directly impacts patient loyalty, whereas digital marketing influences loyalty indirectly through satisfaction. Customer satisfaction was the strongest mediator. Integrating digital marketing strategies with spiritual services enhances patient satisfaction and loyalty. Customer satisfaction plays a key role in linking these factors to the long-term loyalty of patients. This study contributes to the literature by demonstrating the combined impact of digital marketing and spiritual care on patient loyalty, highlighting the importance of addressing both technological and emotional needs in healthcare settings. This study is limited by its focus on a single hospital with a sample size of 160 patients. The cross-sectional design restricts the ability to capture changes in patient loyalty over time, and other influencing factors such as service quality were not considered.
Peningkatan Daya Saing Café Today Kopi Wonosalam melalui Pendampingan Strategi Pengembangan Usaha Martaleni Martaleni; Bagus Ibnu Utama; Oddi Soekarno Putra; Yelkotipki Rumoldus Bamulki
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2024): Mei 2024
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v4i2.875

Abstract

Usaha kopi lokal di kawasan Wonosalam memiliki potensi besar sebagai produk unggulan berbasis sumber daya lokal. Namun demikian, pelaku usaha kopi masih menghadapi berbagai tantangan, antara lain keterbatasan pengelolaan manajemen usaha, belum optimalnya pemanfaatan peluang pasar, serta lemahnya perencanaan strategis dalam menghadapi persaingan. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengidentifikasi kondisi internal dan eksternal Usaha Kopi Wonosalam serta merumuskan strategi pengembangan usaha yang sesuai dan berkelanjutan. Metode pelaksanaan meliputi observasi, diskusi partisipatif, dan pendampingan manajerial berbasis analisis SWOT yang diperkaya dengan Matriks IFE dan EFE. Kegiatan PKM membantu mitra memahami posisi usahanya secara lebih komprehensif dan merumuskan strategi penguatan daya saing yang realistis dan aplikatif. Pendampingan berbasis analisis strategis sederhana efektif sebagai pendekatan PKM untuk mendukung pengembangan usaha kopi lokal secara berkelanjutan.
Peran Teknologi Informasi dalam Meningkatkan Produktivitas dan Efisiensi Operasional UMKM Modest’Art Ernani Hadiyati; Endang Suswati; Dwi Febriani; Baiq Rosi; Martaleni Martaleni; Rini Astuti; M. Yusuf Kurniawan; Fitria Ariyani; Bagus Ibnu Utama; M. Taufik Akbar
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): November 2024
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v5i1.878

Abstract

Latar Belakang: UMKM eco-fashion memiliki potensi besar dalam mendukung ekonomi kreatif berbasis keberlanjutan, namun sering menghadapi kendala pada aspek digital marketing dan pengelolaan operasional berbasis data. UMKM Modest’Art sebagai usaha ecoprint di Yogyakarta mengalami keterbatasan dalam perencanaan konten digital dan sistem pencatatan usaha. Tujuan: Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kapasitas manajerial dan daya saing usaha melalui pendampingan digital marketing berbasis eco-branding serta implementasi sistem pencatatan digital sederhana. Metode: Metode pelaksanaan meliputi identifikasi kebutuhan, perancangan solusi, implementasi pelatihan dan pendampingan partisipatif, serta evaluasi deskriptif berbasis total sampling (n=5) dengan pendekatan before–after. Hasil: Hasil menunjukkan peningkatan pemahaman digital marketing, keterampilan pencatatan, serta efisiensi pengelolaan usaha. Engagement media sosial meningkat 35% dan omzet bertambah 18% pasca-pendampingan. Kesimpulan: Model pendampingan integratif berbasis digital marketing dan sustainability branding efektif memperkuat kapasitas UMKM eco-fashion secara aplikatif dan berkelanjutan.
Analysis of Compensation and Gratitude on Employee Motivation and Performance Edwin Indra Prasetyo; Martaleni Martaleni; M. Jamal Abdul Nasir
Enrichment: Journal of Multidisciplinary Research and Development Vol. 2 No. 3 (2024): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v2i3.113

Abstract

This study aims to investigate and analyze the impact of several factors on employee performance within the Department of Industry and Trade of Mojokerto Regency, East Java. Specifically, the study examines: 1) the effect of compensation on motivation, 2) the influence of gratitude on motivation, 3) the relationship between compensation and performance, 4) the impact of gratitude on performance, 5) the association between motivation and performance, 6) how compensation affects performance through motivation, and 7) how gratitude influences performance through motivation. The research adopts an explanatory research approach. The population consists of 48 employees with ASN status at the Department of Industry and Trade Mojokerto Regency, all of whom were included in the study using a saturated sampling technique. Data collection involved administering questionnaires directly to respondents. Statistical analysis employed path analysis, preceded by tests for validity, reliability, and assumptions including multicollinearity, heteroscedasticity, and normality. Hypothesis testing utilized a significance level of 5%. The findings indicate that compensation significantly enhances both motivation and performance. Conversely, gratitude does not affect motivation or performance directly. These results underscore the importance of effectively managing compensation strategies to foster employee motivation and enhance organizational performance