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All Journal Publikasi Pendidikan Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Phinisi Integration Review Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan Martabe : Jurnal Pengabdian Kepada Masyarakat Bisman (Bisnis dan Manajemen): The Journal of Business and Management Mattawang: Jurnal Pengabdian Masyarakat Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ad'ministrare Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Training and Community Service Adpertisi Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business Cross-border Indonesian Journal Of Business And Entrepreneurship Research Metta: Jurnal Penelitian Multidisiplin Ilmu (JIMBE) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Sigma: Jurnal Pembelajaran dan Pendidikan Matematika Sawerigading Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Journal of Economics, Bussiness and Management Issues SMART: Jurnal Pengabdian Kepada Masyarakat Macca: Science-Edu Journal Mammiri: Jurnal Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication PESHUM Padaidi: Journal of Tourism Dedication
Hasisa Haruna
Universitas Negeri Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Indonesian Journal Of Business And Entrepreneurship Research

 1 
The Strategic Role of Millennial Women in Advancing MSMEs in the Digital Economy Era Nurhayani; Jumardi; Hasisa Haruna
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.7391

Abstract

The development of the MSME sector which is supported by the digital economy creates many new innovations. The transformation towards a digital-based economy is mostly driven by millennial women. This study aims to analyze the strategic role of millennial generation women in the digital economy era. The research method used is the descriptive qualitative method. The data collection method used is the method of observation, interviews, and documentation. Data were analyzed through three paths, namely data reduction, data presentation, and drawing conclusions. The results of the study show that respondents play an important role in economic development through MSMEs. The results of this study prove: 1) millennial women have an important and strategic role in starting businesses, creating new products, managing business finances, and marketing their business products using digital media; 2) on average business actors understand their position as women, respondents say that there are no norms/rules that prohibit women from working, and MSMEs managed by respondents have received permission and support from husbands or family; 3) MSME actors have benefited from the digital economy, especially in the marketing process, the benefits derived from social media activities greatly support the development of their businesses, and the government is very supportive of the efforts made by women entrepreneurs in helping improve the regional and national economy.
Co-Authors Achmad Ridha Adriansyah Adriansyah Adriansyah Agus Syam Alfiah Nurfadhilah AM Hindi Amaliah, Rezeki Andi Anggi Kemalasari Andika Isma Aslindawaty, Nur Asmayanti ASMAYANTI, ASMAYANTI Dewiyanti Fadly Dwiyanti Dwiyanti Dwiyanti Dwiyanti Dwiyanti, Dwiyanti Fandi Ahmad Fina Ruzika Zaimar Gayang, Dominggus Hajar Dewantara Hamran Hardiyanti Hatibu Harjuna, Hariani Hasyim, Sitti Hajerah Husain As Inayanti Fatwa Iwan Setiawan HR Jayawarsa, A.A. Ketut JUMARDI Kemalasari, Andi Anggi Khaidarsyah. S Lutfi, Mukhtar Mahmuddin Mahmuddin Mangga, Andi Rahmatullah Marlina, Sitti Muhammad Akbar Muhammad Ilham Bakhtiar, Muhammad Ilham Muhammad Ilyas Thamrin Tahir Musdalifah Musdalifah Novi Wulandari Nurhayani Nurhayani Nurhikmah, Andi Reski Pahrul, Pahrul Rifhani Handayani L Satriadi, Satriadi Siradjuddin, Siradjuddin Sri Asmirani Suci Wulandhani Sudarmi Sudarmi Sutamrin, Sutamrin Syam, Agus Syam, Suehartono Tahir, Sumiati Thamrin Tahir Verdian, Aldi Huda Vika Puji Cahyani Vivi Rosida Widiastini Arifuddin Windarsari, Wiwin Riski Yusuf, Yulia Yunita Zaimar, Fina Ruzika