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Journal : Jurnal Komunikasi Hukum

LEGAL PROTECTION FOR LOCAL PRODUCTS THE SPIRIT OF SOBEAN AS A CITY BRANDING IN THE CONTEXT OF TOURISM MARKETING Ni Ketut Sari Adnyani; Dewa Ayu Eka Agustini; I Wayan Landrawan
Jurnal Komunikasi Hukum Vol 9 No 1 (2023): Februari, Jurnal Komunikasi Hukum
Publisher : Program Studi Ilmu Hukum Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jkh.v9i1.55344

Abstract

This study aims to determine, among others: (1) the formulation of indigenous village participation policies in the development of City Branding The Spirit of Sobean as a tourism marketing strategy in Buleleng Regency; (2) implementation of the policy formulation of traditional village participation in the development of City Branding The Spirit of Sobean as a tourism marketing strategy in Buleleng Regency; and (3) the implications of implementing the policy formulation of traditional village participation in the development of City Branding The Spirit of Sobean as a tourism marketing strategy in Buleleng Regency. This research is a normative juridical research with a statutory approach and a conceptual approach, the determination of the location and the research sample is determined purposively. Data collection techniques by means of observation, interviews and document studies. The research data analysis technique used descriptive qualitative analysis techniques. The results showed that the potential of the Buleleng area with the branding of The Spirit of Sobean. The development of the city branding of The Spirit of Sobean, Buleleng Regency with all existing components or sub-systems from local governments, entrepreneurs, and the arts and culture community can carry out the highest level of engaging tourism. The implication of the application of legal protection in the development of city branding The Spirit of Sobean is very large as a driver of sustainable tourism.
PENGEMBANGAN DESA WISATA BERBASIS KEARIFAN LOKAL SEBAGAI STRATEGI PENGENTASAN KEMISKINAN DI KABUPATEN KLUNGKUNG Dewa Ayu Eka Agustini; I Wayan Landrawan; I Nyoman Pasek Hadisaputra
Jurnal Komunikasi Hukum Vol 9 No 1 (2023): Februari, Jurnal Komunikasi Hukum
Publisher : Program Studi Ilmu Hukum Fakultas Hukum dan Ilmu Sosial Universitas Pendidikan Ganesha Singaraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jkh.v9i1.55346

Abstract

This study aims to find out, understand and analyze (1) the form of tourism recovery affected by the pandemic through the development of tourism villages based on local wisdom; (2) recovery of tourism affected by the pandemic through the development of tourism villages based on local wisdom in its application as a poverty alleviation strategy in Klungkung Regency; and (3) the implications of implementing the recovery of tourism affected by the pandemic through the development of tourism villages based on local wisdom as a poverty alleviation strategy in Klungkung Regency. This type of research is field research, using an approach to empowering the poor through an approach and public awareness is needed so that they can use and have access to control in the development of tourist villages. Secondary data is data that is used as supporting material for research preparation. Data collection techniques in this study include literature study, observation, and interviews. The data analysis of this research includes quantitative descriptive analysis and qualitative descriptive analysis. The results of this study indicate that there is no maximum development of tourism villages based on local wisdom as an effort to alleviate poverty to overcome the powerlessness of the poor caused by limited access, lack of knowledge and skills, trapped in poverty (poverty trap) and community powerlessness. Therefore, further development is needed to realizing community independence in tourism villages in Klungkung Regency, especially increasing the involvement and active participation of the community in various income and welfare activities as well as the utilization of tourist villages by the community and local government. The strategy of developing a tourism village based on local wisdom in Klungkung Regency needs to pay attention to things, including the marketing of tourism village packages that show the selling value of the village, sustainable management of tourist villages and preserving the tourism village itself as part of the potential of the tourist village.
Co-Authors ., Anak Agung Istri Sri Wirapatni ., Anak Agung Istri Sri Wirapatni ., Gede Ari Suyasna Putra ., Gede Ari Suyasna Putra ., Gusti Bagus Semara Putra ., Gusti Bagus Semara Putra ., Gusti Komang Sukerti ., Gusti Komang Sukerti ., Gusti Ngurah Nyoman Ariana ., I Gusti Putu Eka Suputra Mahardika ., I Gusti Putu Eka Suputra Mahardika ., I Kadek Gunarsa ., I Kadek Gunarsa ., I Ketut Restu Cahyadiarta ., I Made Dedi Kurniawan ., I Nengah Pasek Budiartika ., I Wayan Bagastana ., Iffatul Muslimah ., Iffatul Muslimah ., Kadek Prajinggo Patrya ., Kadek Prajinggo Patrya ., Kadek Vera Mia Asitari ., Kadek Vera Mia Asitari ., KADEK WAHYUTRIYUNI ., KADEK WAHYUTRIYUNI ., Kadek Windayanti ., Komang Savitri Putri ., Komang Savitri Putri ., Luh Ririn Sukma Dewi ., Luh Ririn Sukma Dewi ., Luh Winda Cipta Pratiwi ., M. Mas Gustrini Dewi ., Md Arini Purnamasari ., Md Arini Purnamasari ., Ni Kadek Warmasari ., Ni Kadek Winda Arianti ., Ni Kadek Winda Arianti ., Ni Luh Putu Wida a ., Ni Luh Putu Wida a ., Ni Made Arisani ., Ni Made Arisani ., Ni Made Dwi Darmetri ., Ni Putu Astri Pradnyandari ., Ni Putu Astri Pradnyandari ., Nurlita Habibah ., Nurlita Habibah ., Pande Ayu Cintya Ningrum ., Pande Ayu Cintya Ningrum ., Pande Nyoman Ita Wulandari ., Pande Nyoman Ita Wulandari ., Prof. Dr. Anak Agung Istri Ngr. Marha ., Prof. Dr.I Ketut Seken, M.A. ., Prof. Dr.I Ketut Seken, M.A. ., PUTU NARITA SARI ., PUTU NARITA SARI ., Putu Nopa ., Putu Nopa Adi Krisna Juniarta Agus Yogi Pranata ., Agus Yogi Pranata Aprilia Purnama Sari Ariyani, Luh Tu Artini, Ni Nyoman Asari, Rahayu Kusuma Widya Astawa, Made Candrika Widya Cahya Kusuma Negara Cahyani, Ni Luh Wiwin Damayanti, Made Regina Miranda Desak Gede Devi Pratami Dewa Komang Tantra Dewa Putu Ramendra Dewi, Luh Lingga Drs. Asril Marjohan,MA . Drs.Gede Batan,MA . Eka Anastasia Wijaya Elly Herliyani Febrin, Sabrina Fitri Adji Rarasati ., Fitri Adji Rarasati Gina Wulandari . Gusti Ayu Putu Diah Permata Sari ., Gusti Ayu Putu Diah Permata Sari Gusti Made, Jyotika Handayani, Made Ari Juli I Gede Bagus Wisnu Bayu Temaja I Gede Budasi I Gede Budasi I Gede Guna Parmanto ., I Gede Guna Parmanto I Gusti Agung Yoga Andika I Gusti Ayu Dwi Parwiti ., I Gusti Ayu Dwi Parwiti I Gusti Ayu Purnamawati I Gusti Made Gari Mahardika . I Ketut Agus Widhi Yoga Nugraha . I Made Mas Indra ., I Made Mas Indra I Nyoman Adi Jaya Putra I Nyoman Pasek Hadisaputra I Putu Ngurah Wage Myartawan I Putu Ngurah Wage Myartwan I Putu Sujana . I Wayan Adi Wiweka . I Wayan Edi Gunawan . I Wayan Landrawan I Wayan Suarnajaya I.G.A. Lokita Purnamika Utami Ida Ayu Ratsitha Dewi ., Ida Ayu Ratsitha Dewi Juliani, Made Dian Julio Saputra, Made Kade Yogi Wirawan ., Kade Yogi Wirawan Kadek Dian Sri Pratiwi . Kadek Sonia Piscayanti Komang Febrinayanti Dantes Komang Yudi Sulistiani . Krisna, Putu Adi Luh Diah Surya Adnyani Luh Putu Artini Luh Putu Artini Luh Putu Ayu Novita Dewi ., Luh Putu Ayu Novita Dewi Luh Simariani M.L.S ., Dr.Sudirman, M.L.S M.Pd ., I Nyoman Pasek Hadi Saputra, S.Pd., M.Pd Made Arya Putri Agung Indhira . Made Metha Suadnyani ., Made Metha Suadnyani Made Yunita Parmawati . Mahanjendra, Pande Gede Baba Maharani, Dewa Ayu Asti Maharani, Made Diva Maria Yuliana Geofany Mas Arya Suwardana . Muhamad Nur Huda Ni Ketut Ayu Wiranti Ni Ketut Sari Adnyani Ni Komang Arie Suwastini Ni Komang Suciati Ni Luh Anggun Wisma Yanthi . Ni Luh Putu Eka Sulistia Dewi Ni Made Ari Wiryastini ., Ni Made Ari Wiryastini Ni Made Ratminingsih Ni Made Yudi Harsini . Ni Nyoman Ana Yulia Putri Ni Nyoman Manik Puspita . Ni Putu Ana Agusthini . Ni Putu Astiti Pratiwi Ni Putu Ria Tirana Surastiani . Ni Putu Wahyuni Ni Putu Yeni Andriyani . Ni Wayan Monik Rismadewi Ni Wayan Novita Yuliantari . Nugraha, Rama Urif Sukma Nyoman Karina Wedhanti Pande Made Dharma Sanjaya Pebri Ariati Ni Putu . Pradana, Wayan Radita Yuda Pradnyana, I Ketut Putra Pradnyani, Pande Eka Putri Prof. Dr. Anak Agung Istri Ngr. Marha . Prof. Dr. Ni Nyoman Padmadewi,MA . Prof. Dr.I Ketut Seken,MA . Putu Adi Krisna Juniarta Putu Eka Dambayana Suputra Putu Kerti Nitiasih Putu Novi Permata Sari . Rasidi, Sulaiman Rewa, Gde Arys Bayu Sabrina Febrin Saitri, I Gusti Ayu Ditha Saputra, I Nyoman Pasek Hadi Sari, Aprilia Purnama Sasmitha, Ketut Aya Setiawan, I Nengah Adi Sitangsu, Ni Luh Manik Santi Devi Sukma, I Made Gunawan Adi Sumadi, Gde Dody Supariani, Ni Ketut Lilis Ayu Swandewi, Komang Sri Trisnayanti, Ni Luh Putu Devi Utami, I. G. A. Lokita Purnamika Wahyudi, Shafa Warmadewi, Putu Sri Widiawati, Putu Shela Wulandari, Putu Indah Yasa, Gede Amerta