Article Per Year (5 Year)
p-Index From 2021 - 2026
5.053
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Administrasi Bisnis Sains: Jurnal Manajemen dan Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Ilmiah Ekonomi dan Bisnis Prosiding Penelitian dan Pengabdian kepada Masyarakat JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Aplikasi Bisnis Paradigma POLISTAAT: Jurnal Ilmu Sosial dan Ilmu Politik International Journal of Supply Chain Management JIMFE (Jurnal Ilmiah Manajemen Fakultas Ekonomi) Jurnal Bisnis Terapan JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Politik dan Pemerintahan Daerah Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ranah Komunikasi Jurnal Kajian Manajemen dan Wirausaha Jurnal Terapan Manajemen dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Jurnal Bisnis dan Manajemen (JBM) Gandiwa Jurnal Komunikasi Jurnal Teknologi dan Manajemen Industri Terapan Media Ekonomi Jurnal Studi Ilmu Politik Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis JURNAL MANAJEMEN DAN BISNIS INDONESIA
Lina Auliana
Program Studi Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Politik, Universitas Padjajaran. Sumedang, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

Published : 38 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : JURNAL LENTERA BISNIS

 1 
ANALISIS PENGGUNAAN LIVE SHOPPING TIKTOK DALAM MENDORONG MINAT BELI KONSUMEN SKINTIFIC Audy Yudistira Lenggihunusa; Evelyn Sanadi; Sam’un Jaja Raharja; Lina Auliana; Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.995

Abstract

In this study, the impact of Live Shopping on sales strategies, particularly within the skincare industry focusing on Skintific, was explored. Qualitative exploratory research involving interviews and observations of 7 consumers revealed that Live Shopping influences purchase interest through direct discounts, direct interaction with hosts, and detailed product explanations. Its influence was reflected in increased transactional, referential, preferential, and exploratory interest of consumers in Skintific products. Factors such as streamer credibility, interactivity, and the richness of media information also influenced purchase decisions. The research findings confirm that Live Shopping on TikTok is effective in influencing consumer purchase interest in skincare products such as Skintific. Keywords: Live Shopping, Purchase Interest, Digital Marketing
IMPLEMENTASI PEMASARAN MEDIA SOSIAL INSTAGRAM @GYUGYUGANK DALAM MENINGKATKAN KESADARAN MEREK Azalia Nediva Kuntjoro; Elfira Annisa Sastra; Sam'un Jaja Raharja; Lina Auliana; Raden Marsha Aulia Hakim
JURNAL LENTERA BISNIS Vol. 13 No. 1 (2024): JURNAL LENTERA BISNIS, Januari 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i1.999

Abstract

The purpose of conducting this research is to examine the social media marketing of Instagram @gyugyugank in enhancing brand awareness. The research is conducted using a qualitative method and analyzed using a descriptive method, with data sources from direct interviews with Gyu Gyu Gank employees and consumers as followers of the @gyugyugank Instagram account, along with literature studies. The results of this research indicate that Gyu Gyu Gank pays close attention to social media marketing strategies that impact brand awareness improvement. Gyu Gyu Gank employs various strategies to manage the Instagram social media account to enhance brand awareness, which includes levels of unawareness of the brand, brand recognition, brand recall, and brand top-of-mind. Keywords: Social Media Marketing, Instagram, Brand Awareness
PENGARUH CONTENT MARKETING TERHADAP CUSTOMER ENGAGEMENT PADA INSTAGRAM @DEARMEBEAUTY (PT GARLAND CANTIK INDONESIA) Rossanhaz Syah; Lina Auliana; Rivani
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1132

Abstract

This study aims to analyze the influence of content marketing on customer engagement on the Instagram account @dearmebeauty managed by PT Garland Cantik Indonesia. Instagram is a popular social media platform used as a marketing channel. The research data was collected through questionnaires distributed to 122 respondents who follow the @dearmebeauty Instagram account and have purchased products from Dear Me Beauty at least twice. The results of the analysis show that content marketing has a significant influence on customer engagement. The implications of this study are the importance for companies to design and deliver engaging and relevant content to enhance customer engagement. Effective content marketing strategies can increase customer loyalty and help companies achieve marketing goals more efficiently.
PENGARUH STORE ATMOSPHERE TERHADAP CUSTOMER LOYALTY KIBOU COFFEE KEMANG, JAKARTA Alif Tamir; Muhammad Rizal; Lina Auliana
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1225

Abstract

Business competition may not be separated from now, judging from the growth of coffee shops that are mushrooming in the Jakarta area and other big cities. Because of the many coffee shops that already exist, as a businessman it is important to innovate to stay ahead of its competitors, the success of a store's excellence can be seen from how loyal its consumers are, because stores that can maintain consumer loyalty will get long-term success. One of the influences is the atmosphere of the store, therefore the researcher wants to analyze this phenomenon in the Kibou coffee shop with a quantitative method of correlation to obtain data to find the relationship between these two variables studied, so that we can find out how much of a relationship there is between the atmosphere of the store and consumer loyalty.
Co-Authors Alif Tamir Alifia, Rafika Zahwa Anne Fauziyah Arianis Chan Asmara, Nadira Adinda Putri Audy Yudistira Lenggihunusa Azalia Nediva Kuntjoro Barkah, Cecep Safa'atul Barkah, Cecep Safa’atul Basaria Maressa Cecep Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safa'atul Barkah Cecep Safaatul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Cecep Safa’atul Barkah Christin Dwi Putri Septian6 Dadan Suryadipura Egar Surya Elfira Annisa Sastra Eliezer Eramukti Handoko Evelyn Sanadi Fadiyah Zahra Fadoli Fadoli Hakim, Marsha Aulia Iwan Sukoco Khoirunnisa, Safira Aulia Khutami, Jumanul Qalby Lucky Taufik Sutrisno Margo Purnomo Marissa Elsa Safiera Marsha Aulia Hakim Meyta Nurul Aini Mochammad Benny Alexandri Moh. Benny Alexandri Mohammad Benny Alexandri Muhammad Rizal Muhammad Rizal Nabila Meira Adzraa Hariri Nanda Eka Fitriani Novel, Nurillah Jamil A Pramonoputri, Alya Hana Puspa Ayu Aprillia Pudjianingrum R. Anang Muftiadi Raden Marsha Aulia Hakim Rafika Zahwa Alifia Raharjo, Vania Sekarayodya Rahma, Dyah Calystha Rani Sukmadewi Ria Arifianti Rinaldi, Ricky Rivani Rivani, Rivani Rizka Adinda Rossanhaz Syah Ryanathan Prabartha Saffanah Salma Safitri, Erlin Salmaa Tuffahati Nugraha Salman, Rifa Syakira Sam'un Jaja Raharja Sankist Herdiyani Septian, Christin Dwi Putri Shella Natasya Sri Mutiara Baringbing Sutrisno, Lucky Taufik Sutrisno, Taufik Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Wahyuni, Dewi Kamalia Yolanda Oktavia Yunimar .