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Sinambela, Fitriana Aidnilla
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Analisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam Angie, Angie; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 7 No 6 (2023): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v7i6.26284

Abstract

The purpose of this study is to analyze the factors that affect customer loyalty to coffee shops in Batam City. Data were collected by distributing Google Form questionnaires to customers who had bought and visited coffee shops in Batam City. Therefore, the sample size obtained in this study was 328 respondents using purposive sampling. Data were analyzed using Partial Least Square (PLS) with Structural Equation Modeling (SEM) techniques. The result of this study indicates that service quality has an insignificant impact on customer satisfaction. However, price, brand image, store atmosphere, and product quality have a significant positive impact towards customer satisfaction, customer satisfaction have a significant positive impact towards customer loyalty. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi loyalitas pelanggan terhadap coffee shop di Kota Batam. Data dikumpulkan melalui penyebaran kuesioner Google Form kepada pelanggan yang pernah membeli dan mengunjungi coffee shop di Kota Batam. Jumlah sampel yang diperoleh dalam penelitian ini adalah sebanyak 328 responden dengan menerapkan purposive sampling. Data dianalisis dengan menggunakan Partial Least Square (PLS) dengan teknik Structural Equation Modelling (SEM). Hasil pada penelitian ini membuktikan bahwa kualitas layanan tidak berpengaruh signifikan terhadap kepuasan konsumen. Namun harga, citra merek, suasana toko, dan kualitas produk berdampak signifikan positif terhadap kepuasan pelanggan, kepuasan pelanggan berdampak signifikan positif terhadap loyalitas pelanggan.
ANALISIS MEDIA SOSIAL DAN KONSUMEN PADA UMKM CROFFLE EAT BENGKONG Flowerensia, Dionna; Jessy; Permata, Nadiva Surya; Rovina; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.01 KB) | DOI: 10.55047/jekombital.v1i2.350

Abstract

Croffle Eat SME is a snack type business, namely croffle, which is located in Bengkong Laut. This business has been established since 2021, but it seems that there are still many people who don't know the Croffle Eat brand. Therefore, this research was conducted to help partners develop their business through the use of digital marketing such as building brand profiles on social media and advertising to increase consumer interest. As for the things that are done to increase sales turnover at Croffle Eat, namely by implementing the promotion mix strategy. Based on the results of an analysis of the obstacles experienced by partners, it was found that there were obstacles, namely the lack of promotion on social media which caused weak brand awareness in these MSMEs. Therefore, this research was conducted to integrate the implementation of the promotion mix marketing strategy by creating interesting content along with the right consumer targeting and in accordance with the results of a consumer survey to increase partner sales.
Analisis Pengaruh Dukungan Selebriti, Desain Kemasan, Media Sosial Terhadap Keputusan Pembelian di Kepulauan Riau Sinambela, Fitriana Aidnilla; Sentoso, Antony
JURNAL ADMINISTRASI & MANAJEMEN Vol 11, No 2 (2021): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v11i2.1760

Abstract

Pada penelitian ini penulis ingin mengetahui bagaimana pengaruh variabel dukungan selebriti, desain kemasan, media sosial terhadap keputusan pembelian di Kepuluan Riau. Penelitian dilakukan dengan menerapkan metode survey membagikan kuesioner kepada 410 orang (responden). Setelah kuesioner terkumpul data yang dapat dipakai sebanyak 410, hasil outlier sebanyak 2 sehingga data yang dapat dipakai untuk mengolah data sebanyak 408 responden. Kemudian data yang akan dijadikan sampel adalah mahasiwa/i universitas swasta di kepulauan Riau. Penulis menggunakan teknik Non probability sampling dimana pemilihan responden tidak mempunyai unsur yang sama sehingga terpilih menjadi responden sedangkan metode yang dipakai adalah purposive sampling. Hasil responden yang dikumpulkan akan dilakukan pengujian data yaitu memakai perangkat lunak SPSS. Hasil SPSS akan membantu menyimpulkan adanya hubungan yang signifikan dari beberapa variabel yang diteliti. Hasil penelitian secara simultan dan parsial menyimpulkan bahwa dukungan selebriti, desain kemasan, media sosial berpengaruh signifikan terhadap keputusan pembelian di Kepulauan Riau
Analisis Pengaruh Orientasi Pasar, Berbagi Pengetahuan, Orientasi Kewirausahaan, Teknologi, Pengetahuan Manajemen Dan Modularitas Produk Terhadap Inovasi Produk Pada Hotel Bintang 4 Kecamatan Lubuk Baja Kota Batam Efrina, Efrina; Sinambela, Fitriana Aidnilla
JURNAL ADMINISTRASI & MANAJEMEN Vol 12, No 3 (2022): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v12i3.2497

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Orientasi Pasar, Berbagi Pengetahuan, Orientasi Kewirausahaan, Teknologi, Pengetahuan Manajemen dan Modularitas Produk terhadap Inovasi Produk Pada Hotel Bintang 4 Kecamatan Lubuk Baja Kota Batam ” Adapun jumlah sampel partisipan dalam penelitian ini sebanyak 265 responden yang didapatkan Penulis dalam memakai data primer. Data primer itu sendiri yakni data yang didapatkan dengan melakukan penyebaran kuesioner dengan google form ke karyawan hotel bintang empat di Kecamatan Lubuk Baja melalui bantuan dari HRD hotel tersebut. Penggunaan sampling dalam penelitian ini yaitu dengan metode non probabilitas, yakni metode yang dimana tidak semua unsur pada jumlah populasi akan dijadikan sampel. Metode yang digunakan yakni purposive sampling dengan kriteria berdasarkan masa kerja lebih dari satu tahun dibidangnya dan data diolah menggunakan program Statistical Product and Service Solutions (SPSS). Hasil penelitian ini menunjukkan bahwa variable Entrepreurial Orientation, Knowledge Management , dan Product Modularity berpengaruh signifikan terhadap Product Innovation. Sedangkan variabel Market Orientation, Knowledge sharing dan Technology tidak berpengaruh signifikan terhadap variabel Product Innovation. Penelitian ini diharapkan memberikan efek untuk pembaca dari segi penambahan ilmu pengetahuan, informasi juga sumber referencess pada lingkup akademik sekaligus untuk perkembangan wawasan pembacaKeywords: Market Orientation, Knowledge Sharing, Entrepreneurial Orientation, Technology
PENGARUH PENERAPAN SISTEM MANAJEMEN SUMBER DAYA PERUSAHAAN (ERP) DALAM MENINGKATKAN KINERJA MANAJEMEN RANTAI PASOK (SCM) PT NESTLE INDONESIA Elzagi, Verliana; Febiana, Anjela Rini; Eviyani, Estin Rose; Yeronica, Fernanda; Melissa; Risvi, Hellena; Yuwono, Wisnu; Sinambela, Fitriana Aidnilla
MANABIS: Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Juni 2023
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v2i2.1637

Abstract

The development of information technology has enabled companies to simplify their business processes, face challenges and meet customer demands. ERP is one of the information technologies commonly used by companies. In order for a business to compete with its competitors, strong performance is needed which is supported by supply chain management by operating as efficiently as possible with the help of information technology. The Nestlé company is an important component of the corporation and global food supply as the world's largest food producer. Nestlé companies implement various types of information technology tools in SCM, such as ERP systems to help manage their supply chain. Nestle has developed an ERP system based on SAP, which helps improve its business processes and achieve competitive advantage in the industry and significantly improves Nestle's supply chain management performance by increasing efficiency, reducing operational costs and improving product quality
PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM TRAFO PRODUCTION Oktalia, Adeline; Emilya; Agriffina, Joicelyn; Ella, Monica; Sinambela, Fitriana Aidnilla
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.241

Abstract

This study discusses how to manage demand and production capacity at UMKM Trafo Production. At the beginning of the pandemic, Trafo Production caused a fairly large negative impact on the world economy which had experienced a decline. Hence, this study aims to determine the types of demand patterns used by consumers, understand how to handle production capacity to meet consumer demand and to understand how to inventory demand with a waiting and queuing system. In this study, we use a qualitative descriptive analysis method, namely by describing or describing the UMKM Trafo Production in order to find out what services are provided by MSME and also the responses by consumers so that they can know the services provided and input from consumers through the interview method. In the results of the economic recovery that occurred when the implementation of the new normal era so that the number of service requests began to return to indicate a demand so that it experienced an increase by Trafo Production which required services in the field of videography, photos, logos and others related to postings on social media. The pattern of market demand for UMKM Trafo Production is also influenced by time, such as at the beginning of the month.
ANALISIS PENGOLAHAN PERMINTAAN DAN KAPASITAS PRODUKSI UMKM BENGKEL TOYO MOTOR Wahyudi, Haris; Kelvin; Ardiansyah, Rano; Marthin, Ricko; Limgestu, Rico; Sinambela, Fitriana Aidnilla
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 2 No. 5 (2022): September 2022
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v2i5.248

Abstract

The Toyo Motor workshop MSMEs was established on January 7, 2019, which is located at Ruko Royal Sincom Blok C No.16. There are many industries around Ruko Royal Sincom, one of which is PT. Panasonic Batam. The number of employees from PT in the industrial area is not small and on average the employees use motorbikes as their means of transportation to go to work. In order to increase the productivity of Toyo Motor's workforce, the MSME owners always understand and maintain good relationships with their employees. By building a good or healthy relationship with the workforce, their performance will also get better. The interview technique used is to prepare several questions for owners that are indirectly related to consumer behavior in service such as the prepurchase stage, service encounter stage, and post encounter stage as well as several other questions regarding the MSME into new information which refers to a conclusion. We use financial statements as data to manage. The author will analyze the effect of implementing the prepurchase stage, service stage and post encounter stage on the increase or decrease in the turnover of Toyo workshop MSMEs. MSMEs have a trend demand pattern where this pattern occurs when there are several customers who like some of the trends that are happening. In today's increasingly competitive era of globalization, it is well understood that the key to winning business competition is to provide quality services that create customer satisfaction.
The Role of Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation in Mediating Social Presence on Purchase Intention Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla; Marcella, Kenny
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 14 No. 2 (2024): September 2024
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v14i2.1206

Abstract

The focus of the research is to observe and find out the impact that occurs between Perceived Social Interaction, Perceived Enjoyment, Perceived Utility, and Self-Presentation with purchase intention with social presence mediation. Indonesia is one of the countries with the highest number of e-commerce transactions in Southeast Asia. As technology develops, features emerge that make buying and selling activities easier. This feature allows sellers to market their goods directly via live video, so consumers only need to follow the seller's live video and buy the goods they need. Data collection techniques in this research include using questionnaires and literature studies. The subjects of this research are customers who make purchases via live broadcasts in Batam. The sampling technique for this research is random sampling. The data analysis method used in this research is quantitative analysis. The objects of this research were 355 samples who had shopped for fashion via live-stream. Sampling was selected randomly. Variables are measured using a Likert scale. The data testing stage starts from outer loading, average variance extracted, composite reliability. cronbach alpha, path coefficient, specific indirect effect, r squared adjusted. From the research conducted, it was found that perceived enjoyment, perceived utility, self-presentation, and social presence have a positive and significant influence on purchase intentions. However, perceptions of social interaction do not influence purchase intentions.
Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Fahlevi, Renza; Kevin, Valeska Lilya; Sinambela, Fitriana Aidnilla
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
PENGARUH KUALITAS INFORMASI, KUANTITAS INFORMASI, KREDIBILITAS INFORMASI MELALUI KONTEN TIKTOK TERHADAP NIAT PEMBELIAN PAKET PULAU WISATA KOTA BATAM Sinambela, Fitriana Aidnilla; Tan, Joyceline; Fahlevi, Renza
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 4 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v4i2.10367

Abstract

Abstrak: Paket pulau wisata di Kota Batam merupakan rencana yang direncang secara khusus untuk memberikan layanan untuk mempermudah wisatawan dalam merencanakan liburan. TikTok sebagai salah satu aplikasi media sosial yang berawal dari membagikan hiburan sekarang telah berkembang menjadi platform yang memiliki fungsi dalam penyebaran informasi tentang paket pulau wisata di Kota Batam, Informasi yang disebarkan melalui video konten TikTok dapat berupa video-video promosi ataupun vlog dari wisatawan lainya. Kota Batam merupakan kota yang kaya dengan ketertarikan wisata tidak hanya pada serunya wisata kota melain juga ada paket pulau wisata di Kota Batam. Penelitian ini menggunakan metode kuantitatif terhadap variabel independen (kualitas informasi, kuantitas informasi, kredibilitas informasi), mediator (kegunaan informasi dan adopsi informasi), dan variabel dependen (niat pembelian). Penelitian ini bertujuan dalam meneliti pengaruhnya tiktok terhadap niat pembelian paket pulau wisata Kota Batam, yaitu: Pulau Ranoh, Kepri Coral, Pulau Mubut, Pulau Abang, Pulau Putri. Pengumpulan data melalui penyebaran kuesioner menggunakan google form sebanyak 274 responden. Pengujian data penelitian ini menggunakan pengujian loading factor, cross loading, cronbach’s alpha dan composite reliability, path coefficients, indirect effect, dan r square pada metode smart PLS. Hasil penelitian menunjukan bahwa dengan adanya informasi yang diperoleh dari konten video TikTok dapat berpengaruh terhadap niat pembelian konsumen terhadap paket pulau wisata di Kota Batam. Kata Kunci: informasi media sosial; konten tiktok; paket pulau wisata kota batam Abstract: The island tourism packages in Batam City are specially designed plans aimed at providing services to make it easier for tourists to plan their vacations. TikTok initially a platform for sharing entertainment, has now evolved into a medium for spreading information about island turism packages in Batam City. This information shared through TikTok videos can include promotional videos or vlogs from other tourists. This study uses a quantitative method with independent variables (information quality, information quantity, information credibility), mediators (information usefullness and information adoption), and a dependent variabel (purchase intention). The purpose of this research is to investigate the impact of TikTok on the purchase intention ofisland tourism packages in Batam City, including Ranoh Island, Kepri Coral, Mubut Island, Abang Island, and Putri Island. Data was collected through a questionnaire distributed via google forms to 274 respondents. The data analysis was conducted using loading factor, cross loading, cronbach’s alpha, composite reliability, path coefficients, indirect effect, and r square tests using the Smart PLS method. The results show that information obtained from TikTok video content can significantly influence consumer purchase intentions regarding island tourism packages in Batam City. Keywords: social media information; tiktok content; batam city island tour package
Co-Authors -, Hanny Agriffina, Joicelyn Ang, Jessica Friscilla Angie, Angie Apriyana , Tirani Ardhany Damanik, Nisa Ardiansyah, Rano Efrina, Efrina Ella, Monica Elzagi, Verliana Emilya Eviyani, Estin Rose Fahlevi, Renza Febiana, Anjela Rini ffy, Ye Flowerensia, Dionna Giorgyna, Giorgyna Helen, Helen Herdinasari , Rensia Ester Ingakadijaya, Rahmat Ingkadijaya, Rachmat Jessy Katrillah, Kesha Kelvin Kevin, Valeska Lilya Lestari, Melissa Limgestu, Rico Mangkey, Jasica Kristin Marcella, Kenny Marthin, Ricko Melissa Natasha, Nova Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Oktalia, Adeline Permata, Nadiva Surya Pratama, Wira Ardhimas Pratiwi, Adzra Afifah Putra, Muhamad Zhabiyan Dwi Putri, Amelia Qadri, Rizni Aulia Raisy Raisy, Raisy Risvi, Hellena Rovina Selina, Selina Sentoso, Antony Stevani, Stevani Tan, Joyceline Tyana, Tyana Vallencia, Vallencia Viony, Viony Wahyudi, Haris Wang, Thalia Yeronica, Fernanda Yunaeni, Enly