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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) Jambura Science of Management Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal ilmiah teknologi informasi Asia Bata Ilyas Educational Management Review
Sinambela, Fitriana Aidnilla
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Analisis Faktor-Faktor Pengaruh Customer Loyalty dengan Customer Satisfaction sebagai Variabel Mediasi pada Pelanggan E-Commerce Batam Tyana, Tyana; Qadri, Rizni Aulia; Sinambela, Fitriana Aidnilla
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24223

Abstract

The development of the digital era supports the rapid growth of e-commerce businesses in Indonesia. E-commerce provides opportunities for seller to sell their products to targeted customers in a more effective way. This research aims to analyze the factors that could indfluence customer loyalty by mediating customer satisfaction. Analysis results can be use as indicators for consideration or reference for academic parties and business owner. The research conducted on Batam City e-commerce customers with a total sample of 401 respondents. The data was processed with Smart PLS using non-probability sampling techniques in research. The research results show that the relationship between product quality, service quality, advertising, public relations, and social media marketing has impact towards customer loyalty. From the results mentioned above, the more superior the factor will have an impact on customer loyalty which can provide long-term benefits to the business. The relationship between customer satisfaction and loyalty obtained insignificant results because it did not meet the criteria. The research shows that the results of the indirect relationship did not obtain significant results. Based on the results, it shows that if e-commerce entrepreneurs want to gain customer loyalty which can have a positive impact on their business in the long term, they need to improve certain factors
Gamifikasi Pada Aplikasi E-Commerce Terhadap Minat Beli Konsumen Vallencia, Vallencia; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8801

Abstract

Persaingan dalam industri e-commerce di Indonesia semakin ketat, terbukti dengan munculnya banyak perusahaan e-commerce baru. Setiap perusahaan berlomba-lomba merancang strategi pemasaran untuk menarik minat konsumen agar menggunakan aplikasi e-commerce mereka. Penelitian pada artikel ini ditujukan untuk menganalisa pengaruh gamifikasi, perceived enjoyment, dan entertainment terhadap brand engagement serta niat beli konsumen di e-commerce. Pada penelitian yang telah dilakukan sebelumnya memanfaatkan pendekatan secara kuantitatif, dengan data yang diperoleh menggunakan pertanyaan melalui media Google Form yang diisi oleh 295 responden. Responden dipilih dengan memanfaatkan teknik purposive sampling yang terbagi dalam beberapa persyaratan tertentu, seperti pernah menggunakan fitur gamifikasi dan melihat konten pemasaran dalam aplikasi e-commerce. Hasil penelitian menunjukkan bahwa gamifikasi dan entertainment memiliki pengaruh terhadap brand engagement, sementara perceived enjoyment tidak berpengaruh. Selain itu, brand engagement terbukti memengaruhi niat beli konsumen di e-commerce. Temuan penelitian ini diharapkan dapat membantu perusahaan e-commerce dalam merancang strategi pemasaran yang lebih tepat dan efektif.
Digital Marketing Improvement to Achieve Awareness and Better Engagement for Holybags Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.2108

Abstract

Purpose: The study provides insight on the importance of Digital Marketing and its evolution which sees business today keep up eith the latest trends and explore new ways to promote products or services and achieve virality via social media deemed beneficial for business. Method: Qualitative methodology consist of observation, interviews, and direct involvement, was used during the consideration for social media optimization to facilitate Digital Marketing, which pertains to its aptness to closely enhance productivity. Practical Applications: This study presents how Digital Marketing through modern social media platforms can boost a reach, engagement, and consumer intention to make a purchase, thereby improving a business’s prospects moving forward. Findings from this study also indicate the potential advantages for businesses from parallel sectors. Conclusion: This study brings to light how prevalent Digital Marketing through social media has become in the modern age and how cost-effective and beneficial it can be for businesses looking to promote their products or services. Adopting current Digital Marketing strategies is crucial to connecting with the modern-day consumer and to establish a brand’s position in the market.
Factor Influencing Purchase Intention for Co-Branded Anime Fashion Products Raisy, Raisy; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jambura Science of Management Vol 6, No 1 (2024): Jambura Science of Management - January 2024
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v6i1.22020

Abstract

Purpose: The analysis conducted in this study was done by computing and comprehending output derived from quantitative and qualitative data collected from consumers of Co-Branded Anime Products. This study strives to contribute to the scarce research regarding the effects of factors like product, price, place, promotion, and attitude toward the purchase intention for Co-Branded anime fashion products.Design/Methodology/Approach: This study was conducted with the technological assistance of IBM SPSS Statistics 26 to compute quantitative data from Co-Branded Anime Fashion Products consumers which were collected through Google Forms. Samples were determined using the method practiced by Hair et al. (2014). Qualitative data for this study was collected through fill-in questionnaires which were distributed to three consumers of Co-Branded Anime Fashion Products and analysed concurrently.Findings: What affects the purchase intention for Co-branded Anime Fashion Products is rarely, if not, ever studied despite its rising popularity in the modern age. This study concludes that determinants such as product, place, and attitude significantly influence the purchase intention for Co-branded Anime Fashion Products. In contrast, price and promotion do not, the reason being that the intention to purchase products of this nature is mostly driven by consumers' interest and dedication to the collaborator (anime) featured on the products themselves.
Peran Brand Image: Pengaruh Celebrity Endorsement, E-WOM, dan Perceived Quality terhadap Purchase Intention Skincare pada Gen-Z Fahlevi, Renza; Helen, Helen; Sinambela, Fitriana Aidnilla
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 9 No 2 (2024): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v9i2.4638

Abstract

This study aims to explore the impacts of Celebrity Endorsement in terms of Attractiveness, Trustworthiness, and Expertise, E-WOM, and Perceived Quality on Purchase Intention of local skincare products among Gen Z consumers, with Brand Image as a mediator. The research adopts a quantitative approach and explanatory method. Samples are selected using purposive technique within non-probabilistic methods. Data are collected through questionnaire surveys, with a total of 300 respondents. The gathered data will be analyzed using SmartPLS and SPSS. The findings reveal that E-WOM and the credibility of celebrity endorsements significantly impact the local skincare brand image among Gen Z. Perceived quality and brand image also play a significant role in enhancing purchase intention. Furthermore, it is found that brand image acts as a mediator in the relationship between E-WOM and celebrity endorsement, ultimately enhancing purchase intention of local skincare among Gen Z consumers.
Pengaruh Brand Image dan Kualitas Produk Bodycare Terhadap Online Customer Review Pada Marketplace Sinambela, Fitriana Aidnilla; ffy, Ye; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 14, No 3 (2024): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v14i3.3934

Abstract

Permintaan akan produk perawatan tubuh telah menjadi kebutuhan esensial bagi masyarakat secara universal, tak terkecuali bagi pria maupun wanita di segala rentang usia. Namun, memilih perawatan tubuh yang tepat bukanlahsesuatu yang sangat mudah untuk bisa mengetahui dan membandingkan kualitas setiap merek yang tersebar dipasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image dan Kualitas Produk terhadap kepercayaan dan loyalitas pengguna Bodycare yang pernah memberikan ulasan online. Metode yang digunakan dalam penelitian ini adalah Purposive Sampling, dengan jumlah sampel sebanyak 266 sampel. Survei online dengan menggunakan kuesioner (Google Form) digunakan sebagai instrumen untuk mengumpulkan data. Proses analisis data dilakukan dengan menggunakan Structural Equation Modelling- Partial Least Square (SEM-PLS). Hasil yang diperoleh dari penelitian dapat disimpulkan bahwa Brand Awareness, Brand Experience, Brand Image, e-WOM serta Purchase Decision berpengaruh signifikan terhadap Brand Trust dan Brand Loyalty.
Analisis Pengaruh Minat Beli Produk Skincare di E-Commerce Sinambela, Fitriana Aidnilla; Putri, Amelia
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1772

Abstract

This research aims to find out, explain, identify and analyze the influence of factors that influence buying interest in skincare products in e-commerce. The independent variables used in the object of this research include the variables perceived quality, perceived risk, perceived benefits, perceived endorsement, subjective norms. The intervening variable used is attitude and the dependent variable used is purchase intention. This research applies quantitative research methods in data collection and the technique used by the research is purposive sampling technique, the sample used reached 279 respondents using skincare in Batam city. The research analysis method uses smart PLS. This research produces various results, namely that there is a significant positive relationship between the perceived benefits variable and the Attitude variable. There is a significant positive relationship between the attitude variable and the purchase intention variable. The perceived endorsement variable does not have a significant effect on the attitude variable. There is a significant positive relationship between the perceived quality variable and the attitude variable. The perceived risk variable has no significant positive effect on the attitude variable. The perceived risk variable has no significant positive effect on the purchase intention variable. There is a significant positive relationship between the Subjective Norms variable and the Attitude variable and the Purchase Intention variable.
Penerapan Strategi Promosi Pada Produk UMMU Aldi Cake Melalui Sosial Media Lestari, Melissa; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
DEDIKASI PKM Vol. 5 No. 1 (2024): DEDIKASI PKM UNPAM
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/dedikasipkm.v5i1.36105

Abstract

Kemajuan teknologi informasi dan komunikasi khususnya melalui media sosial membuka peluang baru dalam pemasaran digital bagi UMKM, tetapi  untuk menghadapi persaingan yang intens diperlukan strategi yang cerdas termasuk dalam pemanfaatan media sosial menjadi kunci keberhasilan untuk bersaing. Meskipun potensi media sosial besar, beberapa pelaku usaha belum sepenuhnya memahami dan memaksimalkan platform tersebut. Oleh karena itu, kegiatan PKM kali ini dilakukan pada UMKM UMMU Aldi Cake. Metode yang dilakukan melalui proses observasi dan wawancara untuk mendapatkan informasi yang akurat mengenai kendala yang perlu diperbaiki dan yang ditingkatkan. Hasil dari implementasi menunjukkan adanya peningkatan keterlibatan konsumen melalui konten-konten yang diupload pada platform media sosial. Proyek ini diharapkan bagi mitra untuk dapat terus memperkuat hubungan dengan pelanggan, memperluas pangsa pasar, dan melanjutkan pertumbuhan positif dalam hal interaksi serta penjualan.
NIAT MEMBELI PRODUK KOPI YANG DIMEDIASI OLEH CITRA MEREK Selina, Selina; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2153

Abstract

ABSTRAKBanyak perusahaan FnB memperkuat teknologinya masing-masing, termasuk didalamnya bisnis coffee shop.  Beberapa perusahaan coffee shop yang membuat aplikasi digital diantaranya Tomoro Coffee, Kopi Kenangan, Janji Jiwa, Starbuck dan Fore. Tujuan pemasaran melalui aplikasi digital adalah untuk memudahkan perusahaan menjangkau konsumennya secara online. Teknologi yang dimiliki oleh perusahaan coffee shop juga dimanfaatkan untuk mengembangkan strategi pemasaran digital yang dikhususkan pada pemasaran dengan konten digital didalam media sosial. Semakin banyaknya coffee shop yang tersebar diseluruh Indonesia, mendorong para perusahaan coffee shop untuk melakukan inovasi dan terobosan agar dapat memenangkan kompetisi bisnis. Banyak penelitian telah mengkaji perilaku konsumen dalam membeli produk kopi. Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk mengukur relasi antara variabel social media marketing, e-wom, brand awareness, harga, dan kualitas produk terhadap niat membeli yang dimediasi oleh brand image. Data diperoleh dengan mendistribusikan kuesioner kepada 303 responden, yang merupakan konsumen coffee shop di Batam. Pengambilan sampel penelitian yang dipakai adalah metode purposive sampling. Analisis data dilakukan menggunakan SEM-PLS. Adapun hasil penelitian menunjukkan bahwa variabel social media marketing, harga, e-wom, brand awareness dan kualitas produk memiliki pengaruh positif dan signifikan terhadap variabel brand image. Selanjutnya, niat pembelian konsumen juga dipengaruhi oleh brand image. Selain itu, analisis hubungan pengaruh tidak langsung menjelaskan bahwa brand image memediasi hubungan signifikan terhadap variabel social media marketing, harga, e-wom, brand awareness terhadap niat membeli namun tidak signifikan untuk varabel kualitas produk. Temuan ini sejalan dengan literatur sebelumnya dan diharapkan dapat menjadi wawasan bagi pengelola coffee shop dalam mengoptimalkan strategi pemasaran mereka untuk meningkatkan niat pembelian konsumen. Kata Kunci: Brand Image, Coffee Shop dan Niat membeli ABSTRACTMany FnB companies are strengthening their respective technologies, including the coffee shop business. Some coffee shop companies that create digital applications include Tomoro Coffee, Kopi Kenangan, Janji Jiwa, Starbucks and Fore. The purpose of marketing through digital applications is to make it easier for companies to reach their consumers online. The technology owned by coffee shop companies is also used to develop digital marketing strategies that are specifically focused on marketing with digital content on social media. The increasing number of coffee shops spread throughout Indonesia has encouraged coffee shop companies to innovate and make breakthroughs in order to win the business competition. Many studies have examined consumer behavior in buying coffee products. This research is a quantitative methode that aims to measure the influence between variables such as social media marketing, price, e-wom, brand awareness, and product quality on purchase intention mediated by brand image. Data were obtained by distributing questionnaires to 303 respondents, who were coffee shop customers in Batam. The research sample was taken using a purposive sampling method. Data analysis was process using SPSS and SEM-PLS application. The final results showed that the variables social media marketing, price, e-wom, brand awareness and product quality had a positive and significant influence on brand image. Furthermore, consumer purchase intention was also influenced by brand image. In addition, the analysis of the indirect influence relationship explained that brand image significantly mediated the influence of social media marketing, price, e-wom, brand awareness on purchase intention, but was not significant for product quality variable. The final result in line with previous literature and are expected to be practical insights for coffee shop managers in optimizing their marketing strategies to increase consumer purchase intention.Keywords: Brand Image, Coffee Shop and Purchase Intention
ANALISA FAKTOR YANG MEMENGARUHI LOYALITAS MITRA PENGEMUDI TRANSPORTASI ONLINE Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2296

Abstract

ABSTRAKBanyak dari mitra pengemudi mendaftarkan diri dibeberapa perusahaan penyedia transportasi online sehingga memiliki dua atau lebih akun pada perusahaan yang berbeda. Hal ini tentu tidak diinginkan oleh perusahaan penyedia aplikasi transportasi online, karena mitra pengemudi akan mematikan aplikasi lain untuk sementara waktu jika sedang melakukan pengantaran konsumen dari aplikasi yang dipilihnya. Penelitian ini bertujuan untuk menilai faktor yang mempengaruhi kepuasan dan loyalitas mitra pengemudi transportasi online. Penelitian ini merupakan penelitian kuantitatif dengan variabel harga, platform quality dan perceived safety sebagai variabel independen. Jumlah responden dalam penelitian ini sebanyak 150 responden yang merupakan mitra pengemudi transportasi online. Teknik analisa data yang dipakai adalah SEM-PLS. Hasil penelitian menunjukan bahwa ketiga variabel yaitu variabel harga, platform quality dan perceived safety berpengaruh terhadap kepuasan mitra pengemudi pada aplikasi transportasi online, sedangkan kepuasan mitra pengemudi mempunyai pengaruh terhadap loyalitas mitra pengemudi terhadap aplikasi transportasi online yang digunakannya. Kata Kunci: Harga; Kualitas aplikasi; Keamanan; Kepuasan dan Loyalitas.ABSTRACT Many driver-partners register with several ride-hailing companies and thus have two or more accounts with different companies. This is certainly not desirable for online transportation application provider companies, because driver-partners will temporarily turn off other applications if they are delivering customers from the application they choose. This research aims to assess the factors that influence the satisfaction and loyalty of online transportation driver partners. This is a quantitative research with the independent variables as price, platform quality and perceived safety. The number of respondents was 150 respondents who were online transportation driver partners. The data analysis technique used was SEM-PLS. The results of the research showed that the third variable, namely the price variable, platform quality and safety perception influenced the satisfaction of driver partners in online transportation applications, while driver partner satisfaction influenced the loyalty of driver partners to the online transportation applications they use. Keywords: Price; Platform quality; Perceived safety; Satisfaction and Loyalty. 
Co-Authors -, Hanny Agriffina, Joicelyn Ang, Jessica Friscilla Angie, Angie Apriyana , Tirani Ardhany Damanik, Nisa Ardiansyah, Rano Efrina, Efrina Ella, Monica Elzagi, Verliana Emilya Eviyani, Estin Rose Fahlevi, Renza Febiana, Anjela Rini ffy, Ye Flowerensia, Dionna Giorgyna, Giorgyna Helen, Helen Herdinasari , Rensia Ester Ingakadijaya, Rahmat Ingkadijaya, Rachmat Jessy Katrillah, Kesha Kelvin Kevin, Valeska Lilya Lestari, Melissa Limgestu, Rico Mangkey, Jasica Kristin Marcella, Kenny Marthin, Ricko Melissa Natasha, Nova Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Oktalia, Adeline Permata, Nadiva Surya Pratama, Wira Ardhimas Pratiwi, Adzra Afifah Putra, Muhamad Zhabiyan Dwi Putri, Amelia Qadri, Rizni Aulia Raisy Raisy, Raisy Risvi, Hellena Rovina Selina, Selina Sentoso, Antony Stevani, Stevani Tan, Joyceline Tyana, Tyana Vallencia, Vallencia Viony, Viony Wahyudi, Haris Wang, Thalia Yeronica, Fernanda Yunaeni, Enly