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All Journal Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo J-MAS (Jurnal Manajemen dan Sains) Journal of Economic, Management, Accounting and Technology (JEMATech) Jambura Science of Management Jurnal Administrasi dan Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Journal of Enterprise and Development (JED) Revitalisasi : Jurnal Ilmu Manajemen Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian Masyarakat Asia DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan Wiga : Jurnal Penelitian Ilmu Ekonomi Mamangan Social Science Journal Jurnal Manajemen dan Bisnis Jurnal Pengabdian Masyarakat Bangsa Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Jurnal ilmiah teknologi informasi Asia Bata Ilyas Educational Management Review
Sinambela, Fitriana Aidnilla
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Perilaku Penggunaan E Wallet Oleh Generasi Z Dalam Pembayaran Aplikasi Transportasi Online Fahlevi, Renza; Wang, Thalia; Sinambela, Fitriana Aidnilla
REVITALISASI : Jurnal Ilmu Manajemen Vol 13 No 2 (2024): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v13i2.5847

Abstract

Currently, the use of e-wallet applications has increased, especially after the Covid-19 pandemic. The use of e-wallet applications has become popular for financial transactions and payments for online applications such as Grab and Gojek. The purpose of this research is to test the relationship between the variables such as perceived usefulness, social influence and perceived security on attitude toward using and intention to use e-wallet for generation Z users from a payment online transportation transaction perspective. This study is a quantitative study. The number of research respondents was 205 respondents who were e-wallet users aged 11 to 26 years. Data collection was carried out by distributing questionnaires via google form. Research data was processed using by PLS application. The results of the research showed that the variables perceived usefulness and perceived security are variables that influence attitude using toward and intention to use e-wallet, but other variables, namely social influence do not affect attitude using toward and intention to use e-wallet.
PENYULUHAN DAN EDUKASI PEMASARAN UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN KE DESA SEMBRANI WATUSIGAR Fahlevi, Renza; Hanny, Hanny; Yunaeni, Enly; Sinambela, Fitriana Aidnilla; Ingkadijaya, Rachmat
SINAR SANG SURYA Vol 9, No 1 (2025): Februari 2025
Publisher : UM Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/sss.v9i1.3715

Abstract

Program pengabdian kepada masyarakat (PKM) ini bertujuan untuk membantu masyarakat desa Sembrani dalam meningkatkan jumlah kunjungan wisatawan. Latar belakang dilaksanakannya program PKM ini karena jumlah kunjungan wisatawan ke desa Sembrani belum sesuai harapan masyarakat. Meskipun desa wisata Sembrani memiliki potensi wisata yang beraneka ragam, namun potensi ini belum diiringi dengan kemampuan masyarakat dalam memasarkan paket wisata kepada calon wisatawan. Guna mengatasi permasalahan ini maka dilaksanakan program PKM selama tiga hari yang dimulai dari tanggal 5 hingga 7 september 2024. Bentuk pelaksanaan pengabdian yaitu dengan memberikan penyuluhan dan edukasi tentang dasar-dasar pemasaran paket wisata kepada masyarakat desa Sembrani. Pelaksanaan PKM memberikan luaran berupa peningkatan kemampuan dan penambahan keilmuan tentang pemasaran paket wisata kepada masyarakat desa wisata Sembrani. Peningkatan kemampuan dan keilmuan tentang strategi pemasaran diyakini akan dapat diimplementasikan oleh masyarakat guna meningkatkan jumlah kunjungan wisatawan ke desa Sembrani.
Gamifikasi Pada Aplikasi E-Commerce Terhadap Minat Beli Konsumen Vallencia, Vallencia; Fahlevi, Renza; Sinambela, Fitriana Aidnilla
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8801

Abstract

Persaingan dalam industri e-commerce di Indonesia semakin ketat, terbukti dengan munculnya banyak perusahaan e-commerce baru. Setiap perusahaan berlomba-lomba merancang strategi pemasaran untuk menarik minat konsumen agar menggunakan aplikasi e-commerce mereka. Penelitian pada artikel ini ditujukan untuk menganalisa pengaruh gamifikasi, perceived enjoyment, dan entertainment terhadap brand engagement serta niat beli konsumen di e-commerce. Pada penelitian yang telah dilakukan sebelumnya memanfaatkan pendekatan secara kuantitatif, dengan data yang diperoleh menggunakan pertanyaan melalui media Google Form yang diisi oleh 295 responden. Responden dipilih dengan memanfaatkan teknik purposive sampling yang terbagi dalam beberapa persyaratan tertentu, seperti pernah menggunakan fitur gamifikasi dan melihat konten pemasaran dalam aplikasi e-commerce. Hasil penelitian menunjukkan bahwa gamifikasi dan entertainment memiliki pengaruh terhadap brand engagement, sementara perceived enjoyment tidak berpengaruh. Selain itu, brand engagement terbukti memengaruhi niat beli konsumen di e-commerce. Temuan penelitian ini diharapkan dapat membantu perusahaan e-commerce dalam merancang strategi pemasaran yang lebih tepat dan efektif.
Influence Tiktok Advertisement To Decision Hotel Accommodation Purchases Among The Zennial Generation Nurhafiza, Emtiqa Nurhafiza; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.9132

Abstract

This study aims to test the influence of emotions, entertainment, and information in TikTok Advertisement on consumer behavior and hotel purchasing decisions among the Zennial Generation. The results of testing using SmartPLS software show that emotions do not has a significant effect on purchasing decisions (β = 0.041, t-statistic = 0.919, p = 0.358), but ... significant to behavior consumer (β = 0.158, t-statistic = 2,661, p = 0.008). Entertainment also has no significant effect on purchasing decisions (β = 0.100, t-statistic = 1.097, p = 0.273), but has a significant effect on consumer behavior (β = 0.215, t-statistic = 2.326, p = 0.020). Information is proven to have a significant effect on consumer behavior (β = 0.608, t-statistic = 7.069, p = 0.000) and purchasing decisions through consumer behavior (β = 0.479, t-statistic = 4.614, p = 0.000). In addition, there is a significant influence of emotional (β = 0.124, t-statistic = 2.564, p = 0.010) and entertainment (β = 0.169, t-statistic = 2.050, p = 0.040) on purchasing decisions through consumer behavior. Overall, this study shows that factors in TikTok Advertisement can influence consumer behavior and hotel purchasing decisions in the Zennial Generation, with information as the most dominant factor.
PENGELOLAAN PERMINTAAN DAN KAPASITAS PRODUKSI PADA UMKM SEKTOR JASA DI KOTA BATAM (Studi Kasus pada Cv Rempang Printing) Sinambela, Fitriana Aidnilla; Apriyana , Tirani; Natasha, Nova; Katrillah, Kesha; Pratiwi, Adzra Afifah; Herdinasari , Rensia Ester
Bata Ilyas Educational Management Review Vol. 2 No. 1 (2022): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v2i1.193

Abstract

ABSTRAK Pandemi Covid-19 sempat membuat industry percetakan mengalami banyak kerugian yang mana hal tersebut membuat beberapa perusahaan percetakan menghentikan kegiatan operasionalnya. Penelitian ini memiliki tujuan untuk mengetahui cara pengelolaan permintaan dan kapasistas dari CV Rempang Printing. Metode yang digunakan dalam penelitian ini adalah metode kualitataif deskriptif dimana memiliki tujuan untuk mendapatkan informasi dan gambaran yang berhubungan dengan permasalahan yang terjadi sehingga dapat memberikan informasi untuk pemecahan masalah yang ada. Penelitian ini menggunakan wawancara, observasi, serta studi literatur sebagai Teknik pengumpulan data. Hasil dari penelitian ini adalah adanya pengelolaan permintaan digunakan dengan metode FIFO. Selain itu, CV Rempang Printing berusaha untuk selalu menyediakan stok yang cukup untuk memeuhi kapasitas produksi. Kata Kunci: Permintaan; Kapasitas Produksi; UMKM Jasa. ABSTRACT The Covid-19 pandemic had made the printing industry experience a lot of losses, which made several printing companies stop their operational activities. This study aims to find out how to manage the demand and capacity of CV Rempang Printing. The method used in this study is a descriptive quality method which has the aim of obtaining information and images related to the problems that occur so that it can provide information for solving existing problems. This study used interviews, observations, and literature studies as data collection techniques. The result of this study is that the management of demand is used using the FIFO method. In addition, CV Rempang Printing strives to always provide sufficient stock to meet production capacity. Keywords: Demands; Production Capacity; Service MSME
PENGARUH BRAND AMBASSADOR SELEBRITI TERHADAP KEPUTUSAN PEMBELIAN SKINCARE KOREA DI KOTA BATAM Sinambela, Fitriana Aidnilla; Ardhany Damanik, Nisa; Fahlevi, Renza
JURNAL ADMINISTRASI & MANAJEMEN Vol 15, No 2 (2025): Jurnal Administrasi dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v15i2.5937

Abstract

Brand ambassador merupakan identitas dari suatu produk, semakin baik citra seorang brand ambassador maka akan semakin tinggi minat konsumen untuk membeli produk tersebut. Keputusan pembelian pasti bergantung pada karakter dan perilaku seseorang. Karena setiap konsumen memiliki alasan atau motif yang berbeda dalam mengambil keputusan. Salah satunya budaya asing yang paling populer dan sedang trend di Indonesia saat ini adalah Hallyu atau Korean wave, yang merupakan gelombang budaya dari Korea Selatan. Penelitian ini bertujuan untuk menganalisis pengaruh brand ambassador selebriti terhadap keputusan pembelian produk skincare Korea di Kota Batam. Fenomena Korean wave telah meningkatkan popularitas produk kecantikan asal Korea Selatan, yang diperkuat oleh strategi pemasaran dengan menggunakan brand ambassador dari kalangan selebriti. Penelitian ini menggunakan non-probability sampling dengan pendekatan Purposive Sampling dan Convenience sampling karena adanya persyaratan responden seperti masyarakat Kota Batam yang berumur 18-26 tahun. Analisis data menggunakan IBM SPSS statistics 26.0 dan SmartPLS 3.0. Terdapat 280 responden yang merupakan pengguna skincare Korea di Kota Batam. Hasil penelitian menunjukkan bahwa brand ambassador memiliki pengaruh signifikan terhadap purchase decision dan purchase intention. Selain itu, faktor lain seperti social media marketing dan electronic word of mouth juga berperan dalam membentuk keputusan pembelian.
Program Peningkatan Penjualan Melalui Pemasaran Digital Pada Kedai Kopi Aan Fahlevi, Renza; Sinambela, Fitriana Aidnilla; Wang, Thalia
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2423

Abstract

Kedai kopi Aan merupakan salah satu usaha kuliner yang ada di kota Batam. Saat ini kedai kopi Aan menghadapi persaingan yang ketat dalam industri kuliner. Pada beberapa periode waktu sebelumnya, Kedai kopi Aan mengalami penurunan penjualan karena semakin banyaknya kompetitor sejenis dan belum maksimalnya pelaksanaan pemasaran secara digital. Program pengabdian ini bertujuan untuk membantu mitra yaitu kedai kopi Aan untuk meningkatkan omzet usaha. Program yang akan dilaksanakan meliputi perancangan dan penerapan strategi pemasaran digital melalui media sosial dan penjualan di aplikasi pengantaran makanan secara daring seperti aplikasi Gofood dan Grabfood. Metode yang digunakan dalam program pengabdian ini meliputi observasi langsung ke lokasi dan wawancara ke pemilik usaha dan konsumen. Hasil akhir dari program pengabdian menunjukkan terdapat peningkatan jumlah pelanggan baru dan peningkatan omzet usaha setelah implementasi program pengabdian.
Implementasi Smart Tourism menggunakan Virtual Tour 360° di Belalang Adventure Batam Putra, Muhamad Zhabiyan Dwi; Fahlevi, Renza; Sinambela, Fitriana Aidnilla; Viony, Viony; Stevani, Stevani; Ang, Jessica Friscilla; Pratama, Wira Ardhimas; Mangkey, Jasica Kristin
Jurnal Ilmiah Teknologi Informasi Asia Vol 19 No 2 (2025): Volume 19 nomor 2 2025 (8)
Publisher : LP2M Institut Teknologi dan Bisnis ASIA Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jitika.v19i2.1075

Abstract

The growth of smart tourism, particularly through 360° virtual tour (VT360°) technology, presents an effective promotional strategy in the period following the COVID-19 pandemic. This approach is especially suitable for outdoor tourist destinations that seek to engage with a global audience. This research was specifically conducted to design and put into practice VT360° technology at Belalang Adventure in Batam. The main goals were to increase the availability of information for potential visitors and improve the location's appeal to foreign tourists, who often research destinations online before traveling. This study employed a Research and Development (R&D) method, which included systematic stages of initial observation, capturing high-quality images with Google Street View, editing the photos with Adobe Lightroom, and building the final virtual tour on the Theasys platform. The outcome is a fully interactive virtual tour that highlights key points of interest, including the main entrance, the ticket counter, and various game areas, all of which can be conveniently accessed online from any device. This digital tool has proven to be an effective and low-cost method for tourism promotion. It also shows the considerable potential for small and medium-sized tourism businesses to use immersive technology to reach a wider market. Based on these findings, this study recommends forming collaborations with tour operators, local tour guides, and hotels to broaden the distribution of the virtual tour, making it a central part of a more extensive and combined promotional strategy.
Factors Influencing Generation Z's Intention to Purchase Environmentally Friendly Skincare Products Fahlevi, Renza; Kevin, Valeska Lilya; Sinambela, Fitriana Aidnilla
Journal of Enterprise and Development (JED) Vol. 6 No. 3 (2024): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/jed.v6i3.11747

Abstract

Purpose: This study aims to explore how factors such as environmental concern (EC), subjective norms (SN), perceived behavioral control (PBC), and environmental attitude (EA) influence Generation Z, specifically their intention to purchase environmentally friendly skincare products.Method: A quantitative research approach was employed, with a sample of 200 Generation Z consumers who have purchased environmentally friendly skincare products. The respondents were selected using purposive sampling, based on criteria including being born between 1995 and 2010, residing in Batam, and having purchased environmentally friendly skincare products. Data analysis was conducted using SPSS and SmartPLS software.Result: The findings reveal that environmental concern (EC), perceived behavioral control (PBC), and environmental attitude (EA) significantly influence green purchase intention (GPI), while subjective norms (SN) do not have a significant effect. Additionally, SN and PBC influence GPI through EA, whereas EC does not significantly impact GPI via EA.Practical Implications for Economic Growth and Development: The results of this study offer valuable insights for companies in the environmentally friendly skincare sector, helping them tailor effective marketing strategies to Generation Z consumers' preferences. By implementing the right strategies, companies can boost product sales and contribute to broader economic growth.
Influence Tiktok Advertisement To Decision Hotel Accommodation Purchases Among The Zennial Generation Nurhafiza, Emtiqa; Sinambela, Fitriana Aidnilla; Fahlevi, Renza
Jurnal Mamangan Vol 13, No 2 (2024): Special Issue: Jurnal Ilmu Sosial Mamangan, Accredited 2 (SK Dirjen Ristek Dikt
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v13i2.9141

Abstract

This study aims to test the influence of emotions, entertainment, and information in TikTok Advertisement on consumer behavior and hotel purchasing decisions among the Zennial Generation. The results of testing using SmartPLS software show that emotions do not has a significant effect on purchasing decisions (β = 0.041, t-statistic = 0.919, p = 0.358), but ... significant to behavior consumer (β = 0.158, t-statistic = 2,661, p = 0.008). Entertainment also has no significant effect on purchasing decisions (β = 0.100, t-statistic = 1.097, p = 0.273), but has a significant effect on consumer behavior (β = 0.215, t-statistic = 2.326, p = 0.020). Information is proven to have a significant effect on consumer behavior (β = 0.608, t-statistic = 7.069, p = 0.000) and purchasing decisions through consumer behavior (β = 0.479, t-statistic = 4.614, p = 0.000). In addition, there is a significant influence of emotional (β = 0.124, t-statistic = 2.564, p = 0.010) and entertainment (β = 0.169, t- statistic = 2.050, p = 0.040) on purchasing decisions through consumer behavior. Overall, this study shows that factors in TikTok Advertisement can influence consumer behavior and hotel purchasing decisions in the Zennial Generation, with information as the most dominant factor.
Co-Authors -, Hanny Agriffina, Joicelyn Ang, Jessica Friscilla Angie, Angie Apriyana , Tirani Ardhany Damanik, Nisa Ardiansyah, Rano Efrina, Efrina Ella, Monica Elzagi, Verliana Emilya Eviyani, Estin Rose Fahlevi, Renza Febiana, Anjela Rini ffy, Ye Flowerensia, Dionna Giorgyna, Giorgyna Helen, Helen Herdinasari , Rensia Ester Ingakadijaya, Rahmat Ingkadijaya, Rachmat Jessy Katrillah, Kesha Kelvin Kevin, Valeska Lilya Lestari, Melissa Limgestu, Rico Mangkey, Jasica Kristin Marcella, Kenny Marthin, Ricko Melissa Natasha, Nova Nurhafiza, Emtiqa Nurhafiza, Emtiqa Nurhafiza Oktalia, Adeline Permata, Nadiva Surya Pratama, Wira Ardhimas Pratiwi, Adzra Afifah Putra, Muhamad Zhabiyan Dwi Putri, Amelia Qadri, Rizni Aulia Raisy Raisy, Raisy Risvi, Hellena Rovina Selina, Selina Sentoso, Antony Stevani, Stevani Tan, Joyceline Tyana, Tyana Vallencia, Vallencia Viony, Viony Wahyudi, Haris Wang, Thalia Yeronica, Fernanda Yunaeni, Enly