Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JOURNAL OF SCIENCE AND SOCIAL RESEARCH

ISLAMIC BRAND TRUST IN MUSLIM CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW Batubara, Zulfa Khairina; Majid, M. Shabri Abd.; Soemitra, Andri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4666

Abstract

Abstract: This study aims to systematically evaluate the literature discussing Islamic Brand Trust in Muslim consumer behavior. Using a Systematic Literature Review (SLR) approach based on the PRISMA method, this study analyzed 50 scientific articles published between 2018 and 2025. The results of the study revealed that brand trust in the Islamic context is not only influenced by general elements such as product quality and brand communication, but also significantly influenced by Islamic values such as halal, sharia ethics, consumer religiosity, and the credibility of halal certification institutions. This study identified five main themes: the role of trust as a mediator, the importance of halal certification, Islamic ethical values in branding, the role of religiosity, and trust in the digital ecosystem. This study contributes to the Islamic marketing literature and offers practical recommendations for marketers in building brand trust in the Muslim consumer segment. Keyword: Islamic branding, brand trust, muslim consumer behavior, systematic literature, PRISMA. Abstrak: Penelitian ini bertujuan untuk mengevaluasi secara sistematis literatur yang membahas Islamic Brand Trust dalam perilaku konsumen Muslim. Dengan menggunakan pendekatan Systematic Literature Review (SLR) berbasis metode PRISMA, penelitian ini menganalisis 50 artikel ilmiah yang diterbitkan antara tahun 2018 hingga 2025. Hasil kajian mengungkapkan bahwa brand trust dalam konteks Islam tidak hanya dipengaruhi oleh elemen umum seperti kualitas produk dan komunikasi merek, tetapi juga dipengaruhi secara signifikan oleh nilai-nilai Islami seperti kehalalan, etika syariah, religiusitas konsumen, serta kredibilitas lembaga sertifikasi halal. Studi ini menemukan lima tema utama: peran trust sebagai mediator, pentingnya sertifikasi halal, nilai-nilai etika Islami dalam branding, peran religiusitas, serta trust dalam ekosistem digital. Studi ini memberikan kontribusi terhadap literatur pemasaran Islami dan menawarkan rekomendasi praktis bagi pemasar dalam membangun kepercayaan merek di segmen konsumen Muslim. Kata kunci: Islamic branding, brand trust, perilakiu konsumen Muslim, literatur   sistematis, PRISMA.
Co-Authors - Afrizal A Sakir, A Sakir A. Sakir, A. Abd Karim, Mohd Rahimie bin Agustina, Maulidar Amir, Fakhrurrazi Amri Amri Andri Soemitra Anggara, Windu Azhar, Thifal Bakri Abdul Karim Batubara, Zulfa Khairina Benazir ., Benazir Bismi Khalidin Chudriana Putri, Rafika Cut Windaswari, Cut Darwanis Darwanis Desy Ratnasari Dewi, Annisa Keumala Dinda, Lidyana Dwita Sakuntala Eka Octavian Pranata Erwin SP, M. Fadhil, Rahmat Faisal Faisal Fitrah Khairi Fredinan Yulianda Fuadi Fuadi Garini, Fitri Ardiya Gea, Dalmaisyah Ghazali Syamni Halim, Hendra Hartomi Maulana Idris, Sofyan Indra Yadi Putra Ismail Ismail Ismail Isnaini Harahap Kesuma, T. Meldi Khairullah, Aulia Kresna Riady, Dwi Kusmilawaty, Kusmilawaty Lada, Suddin Lubis, Fahdi Saidi Maira, Hayatun Marliyah, Marliyah Mazwan, Rasmuna Mohd. Azmi Omar Muazzinah Muazzinah Muhammad Arfan Muhammad Haris Riyaldi, Muhammad Haris Muhammad Umar Maya, Putra Muharman Lubis Mulyadi Adam, Mulyadi Mulyadi, Aka Murkhana, Murkhana Mutia, Ratna Nasir, M. Fadhil Naziruddin Abdullah Ni Made Purnami Nizam, Ahmad Nurlina, Eka Okri Handoko, Dodi Putri Bintusy Syathi, Putri Bintusy Raja Masbar Rasyimah Rasyimah Ridmailis, Ridmailis Ridwan Nurdin Riha Dedi Priantana Rita Handayani, Rita Riyaldi, M. Haris Ronald Rulindo Rosylin Mohd. Yusof Said Musnadi Sakir, A Salina Hj. Kassim Samsul Ariffin Abdul Karim Sari, Meutia Dwi Novita Sartiyah Sartiyah, Sartiyah Sasra, Said Fachrizal Sentosa, Dewi Suryani Shawab, Nabil Silvia, Vivi Siregar, Hilyati Inayah Siregar, M. Ridha Sitepu, Novi Indriyani Suriani Suriani Syahrizal, Teuku Muhammad Taufiq Carnegie Dawood Thahira, Zia ulina, sri Umuri, Khairil Venny Fraya Hartin Nst Wardhani, Izza Al Ula Zakiyah Kusuma Yani, Rina Novi Yusrizal Yusrizal Zaida Rizqi Zainul, Zaida Rizqi Zulfa Zulfa Zulhanizar, Said Zulkifli Zulkifli