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All Journal Jurnal Penyuluhan Buletin Penelitian Sosek Agriplus Tumbuh Kembang PROSIDING SEMINAR NASIONAL AGRIBISNIS Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI ETNOREFLIKA: Jurnal Sosial dan Budaya JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Ilmiah Membangun Desa dan Pertanian JAS (Jurnal Agri Sains) Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian Anoa : Jurnal Pengabdian Masyarakat Sosial, Politik, Budaya, Hukum. Ekonomi Jurnal Pengabdian Masyarakat Ilmu Terapan (JPMIT) Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Ilmiah Penyuluhan dan Pengembangan Masyarakat Buletin Penelitian Sosial Ekonomi Pertanian Fakultas Pertanian Universitas Haluoleo Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian PekaBuana : Jurnal Ilmiah Teknologi dan Manajemen Perikanan Tangkap
Sukmawati Abdullah
Department Agricultural Extension Faculty Of Agriculture Universitas Halu Oleo Kendari 93232
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Veterinary Other

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Journal : Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian

 1 
Effectiveness of Cashew Product Marketing Strategy at UD Cashew Mubaraq Lombe, Lahundape Village, West Kendari District, Kendari City Desty Rismayanti; Sukmawati Abdullah; Sakir Sakir
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 2, No 2 (2021): Agustus - Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v2i2.20423

Abstract

UD Cashew Mubaraq Lombe is a trading business that provides a variety of snacks typical of the Southeast Sulawesi region made from cashew nuts. A good marketing strategy is needed to introduce the products at UD Mete Mubaraq Lombe to the public. Marketing strategy is also one of the factors that can direct the level of marketing effectiveness that can be achieved. The effectiveness of the marketing strategy is the extent to which the company achieves the goals that have been agreed upon or previously set. Thus it can be interpreted that if marketing can be carried out correctly as planned or targeted according to the company's goals that have been set, it can be said that the marketing is effective. This study aims to describe the marketing strategy applied by UD Cashew Mubaraq Lombe in increasing the competitive advantage of the products being marketed and to determine the marketing strategy of UD Cashew Mubaraq Lombe's products. The research was carried out in the Lahundape Village, West Kendari District, Kendari City. The study is conducted using qualitative descriptive analysis. The dependent variables are product (X1), price (X2), promotion (X3), place (X4), service (X5), process (X6), people (X7), and physical evidence (X8). The independent variable (Y) is the marketing strategy applied by UD Mete Mubaraq Lombe. The results showed that all the methods used by UD Cashew Mubaraq effectively increased sales volume.
The strategy for developing virgin coconut oil (vco) products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency using SWOT analysis Bintang Ibrahim; La Rianda; Sukmawati Abdullah
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 3, No 3 (2022): Desember - Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v3i3.28567

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pengembangan produk virgin coconut oil pada IKM Al Huda 45 di Kelurahan Kontumolepe Kecamatan Tongkuno kabupaten Muna. Metode penelitian yang digunakan adalah Analisis SWOT, Matriks Evaluasi Faktor Eksternal (Eksternal Factor Evaluation- EFE Matrix), Matriks This study aims to determine the strategy for developing virgin coconut oil products at IKM Al Huda 45 in Kontumolepe Village, Tongkuno District, Muna Regency. The research method used is the SWOT analysis, External Factor Evaluation Matrix (EFE Matrix), and Internal Factor Evaluation Matrix (IFE Matrix). Data was collected using a questionnaire, interview, documentation and observation methods. The results showed that the analysis of the development strategy showed the results on the Internal Factor Evaluation (IFE) matrix with a total weight score owned by the Al Huda 45 business of 2.75, which indicated that the position of the Al Huda 45 IKM had an internal position that was above the average. Meanwhile, the total score for External Factor Evaluation (EFE) is 3.00, which indicates that the business position is relatively high in IKM Al Huda 45 in dealing with external dynamics. Strength development strategies take advantage of existing opportunities by (1) maintaining the quality of virgin coconut oil products made from coconut to meet product demand, (2) increasing the amount of production and quality of virgin coconut oil to meet market demand, (3) increasing promotions and (4) utilizing government assistance in reducing production costs. From the analysis of the Al Huda 45 IKM development strategy, it is feasible to be developed.
Analysis of Leading Plantation Commodities Using The AHP (Analitycal Hierarchy Process) Method in West Muna District Muhammad Fadholl Ichsan; La Rianda; Sukmawati Abdullah
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 3, No 3 (2022): Desember - Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v3i3.26797

Abstract

This study aims to analyze superior plantation commodities using the AHP (Analytical Hierarchy Process) method in West Muna Regency. This research was conducted from October to December 2022 on superior plantation commodities in West Muna Regency. Data collection was carried out using interviews, questionnaires, and documentation. The results showed that the priority criteria for superior plantations in the development of superior plantation commodities in West Muna Regency included land suitability (KL) of 0.076, market orientation (OP) of 0.152, added value (NT) of 0.022, local government policy (KPD) of 0.118, environmentally friendly (RL) of 0.036, contribution to community income (KTPM) of 0.222, and feasibility for business development (LBPB) of 0.304. The leading plantation commodities in West Muna Regency had the highest weights, showing coconut (0.466), cashew (0.282), and cocoa (0.251).
Trend Analysis of Revenue and Income from Rice Milling Busines in Wundulako District, Kolaka Regency Nisah, Asma Nurun; Rianda, La; Abdullah, Sukmawati
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 1 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i1.28242

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui trend penerimaan dan pendapatan terhadap industri penggilingan padi PT. Griya Satria Mekongga di This study aims to determine the trend of acceptance and income of the rice mill business in Wundulako District, Kolaka Regency. The determination of the research location was carried out purposefully. Observation, interview, and documentation methods were used for data collection. The analytical method used is acceptance and income trend analysis. The results showed the trend towards acceptance and income of the rice mill business at PT. Griya Satria Mekongga in 2022-2026, namely increasing from year to year where in 2022 revenues amounted to IDR 6,408,084,400 and total costs amounted to IDR 5,248,425,170, so that revenues amounted to IDR 1,159,659,230 and in 2026 revenues amounted to Rp. 8,557,086,240 and a total cost of Rp. 5,248,425,170, so an income of Rp.3,308,661,070 is obtained.
Analysis of Fried Bean Business Development in Lakanaha Village, Wadaga District, West Muna District Sope, La; Rianda, La; Abdullah, Sukmawati
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 5, No 1 (2024):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v5i1.46148

Abstract

This research aims to analyze the development of the fried bean business in Lakanaha Village, Wadaga District, West Muna Regency. The research location was determined purposively. Data collection was carried out using observation, questionnaires, interviews, and documentation methods. The analysis method used is Quality Function Deployment (QFD). The results of the research show that the development of fried bean products in the Lakanaha Village Fried Bean Business, using the QFD method, found that the priorities for development were in line with consumer expectations. The highest priority was packaging design (16.87%). The ability of business actors to develop fried peanut products includes sorting peanuts, the frying process, adding flavorings, making packaging, and marketing.
Study of Chicken Meat Business Management Strategy in Efforts to Increase Competitiveness (Case Study on Mrs. Hasnia's Chicken Meatball Business in Rahandouna Village Poasia District Kendari) Aprianto, Denny; Rianda, La; Abdullah, Sukmawati
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 4, No 1 (2023):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v4i1.32972

Abstract

The chicken meatball processing business located in Rahandouna Village, Poasia District, Kendari City, is a home-based company that produces chicken meatballs. This research aims to determine the strengths, weaknesses, opportunities, and threats and determine a competitive strategy using the SWOT analysis method. SWOT analysis can provide accurate research results to formulate competitive strategies that maximize strengths and opportunities. But at the same time, it minimizes weaknesses (weaknesses) and threats (threats). The research results show a strength score of 1.95, weaknesses of 0.80, opportunities of 1.65, and threats of 0.98. So, it was found that Mrs. Hasnia's business position was in a very favorable situation; the company had opportunities and strengths to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support aggressive growth policies (growth-oriented strategy).
Study of the Process of Processing and Manufacturing Sago Chip Products in the Sagoku Home Industry, Kendari City Samsul, Andini Wulandari; Herdhiansyah, Dhian; Abdullah, Sukmawati; Asriani, Asriani
Tekper : Jurnal Teknologi dan Manajemen Industri Pertanian Vol 5, No 1 (2024):
Publisher : Jurusan Ilmu dan Teknologi Pangan, Fakultas Pertanian,

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/tekper.v5i1.29136

Abstract

This research aims to determine the processing and manufacturing process of sago chip products in the Sagoku Home Industry, Kendari City. The research location was determined purposively. Data collection was carried out using observation and documentation methods. The analytical method used is descriptive. The results of the research show that the processing of sago chip products in the Saguku Home Industry begins with the following stages: (1) Providing raw materials, which include 5 kg of sago flour, 5 kg of finely ground corn, 2 kg of moringa leaf flour, 20 tbsp of salt, 15 tsp of pepper, 10 tsp of baking soda, and 15 tsp of baking powder for one production, (2) Mixing process using 1 mixer machine with a maximum capacity of 10 kg, (3) Rolling process with a thickness of 2.5 mm and molded in a circular shape with a diameter of 50 mm, (4) Drying process for 2 days, (5) frying process, (6) Packaging process using mica plastic, with one pack of sago chips weighing 50 grams and a selling price of Rp. 25,000.
Co-Authors Abdul Djohar Alhadi, Sahrul Alimin Alimin Alimin Alimin, Alimin Amelia Amelia Amri Jahi Anas Nikoyan Anita Beatrix Anjasmara Aprianto, Denny Arini, Ade Ayusri Asriani Asriani, Asriani Awaluddin Hamzah Bambang Pramono Bintang Ibrahim Buana, Tjandra Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Bunyamin Darsilan Dima Dasmin Sidu Daud, L Desty Rismayanti Dhian Herdhiansyah Dima, Darsilan Dwi Yudha Prabowo Gamal Abdul Nasser Gede Swanakara Hajat Ahmad Nur Hartina Batoa Hartina Batoa Hartina Batoa Hefbron Hefbron Herlina Herlina Idrus Salam Isnian, Sitti Nur Jamaluddin, Aisyah Jayadisastra, Yoenita Jumria Jumria Jusnatang Jusnatang L. Daud La Ode Ali Imran, La Ode Ali La Ode Alwi La Rianda Lini, La Mansur Mansur Mardin Mardin Megafirmawanti Lasinta Megawafirmawanti Lasinta Muhammad Aswar Limi Muhammad Fadholl Ichsan Munirwan Zani, Munirwan Muslim Tadjuddah Muslim Tadjuddah Muslim Tadjuddah Nadiriyati, Fahria Nalefo, La Nasser, Gamal A Nasser, Gamal Abdel Nasyratullah, Fadillah Nikoyan, Anas Nisah, Asma Nurun Normal Bivariant Padangaran Nur Adzy Nur Isiyana Wianti Nur Isiyana Wianti Nur Isiyana Wianti Nurfitri Sahidun Pertiwi Syarni Posad, Andriawan Saputra Pratiwi Andriyani Mekuo Purwanti, Rahayu Endah Putu Arimbawa, Putu Rahayu Endah Purwanti Rahayu Endah Purwanti Rahmayanti, Miftha Rania Alini Az Zahra Rianse, Muhammad Iqbal Kusumabaka Rizal Sahyono Rosmawati Rosmawati Rosmawaty Rosmawaty Rosmina Rosmina safran, safran Sahabuddin Hay, Sahabuddin Sakir Sakir Salahuddin Salahuddin Salahuddin Salahuddin Salahuddin Salahuddin Salahuddin Salahuddin salahuddin salahuddin Samsul, Andini Wulandari Samuel Jie SARAWA MAMMA SARAWA MAMMA, SARAWA Sarvini, Hikmanila Siti Nur Rahma Sope, La Srofela Srofela Sukani, Niluh Putu Suriana Suriana Suriana Suriana Suriana Surni Surni Sutriani, Ni Wayan Syarni, Pertiwi Taufik, Yani Tjandra Buana Tjandra Buana Usman Rianse Vadli, Vadli Wa Nurgayah Wa Ode siti Anisa Waode Fatmawati Wianti, Nur Isiyana Wunawarsih, Ima Astuty Yani Taufik Yoenita Jayadisastra Yoenita Jayadisastra Yoenita Jayadisastra