Article Per Year (5 Year)
p-Index From 2020 - 2025
5.588
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search
Journal : Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi

 1 
Analisis Faktor-faktor yang Mempengaruhi Adopsi Social Media Marketing (SMM) Studi Kasus pada Keler Bouquet Devi, Ida Ayu Made Mega Salma; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11748

Abstract

ABSTRAK  Penelitian ini membahas faktor-faktor yang memengaruhi adopsi Social Media Marketing (SMM) pada UMKM dengan studi kasus pada Keler Bouquet, sebuah usaha florist di Sukabumi. Latar belakang penelitian didasarkan pada pentingnya pemanfaatan media sosial untuk meningkatkan daya saing dan memperluas jangkauan pasar UMKM. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor Technology Organization Environment TOE berperan dalam proses adopsi SMM. Metode yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam terhadap pemilik dan tim internal, serta triangulasi data dengan ahli SMM dan studi literatur. Hasil menunjukkan bahwa kemudahan penggunaan, kecocokan teknologi dengan bisnis florist, serta manfaat dalam peningkatan penjualan mendorong adopsi SMM. Dari sisi organisasi, kesiapan perangkat dan keterlibatan pemilik menjadi faktor pendukung. Namun, faktor lingkungan seperti dukungan pemerintah tidak dirasakan, sehingga pengaruhnya terbatas. Adopsi SMM terbukti memberikan dampak positif terhadap visibilitas merek, jangkauan pasar, dan kinerja bisnis Keler Bouquet. ABSTRACT  This study discusses the factors that influence the implementation of Social Media Marketing (SMM) in MSMEs with a case study on Keler Bouquet, a flower shop business in Sukabumi. The background of the study is based on the importance of utilizing social media to increase competitiveness and expand the market reach of MSMEs. The purpose of this study is to understand how the Technology Organization Environment TOE factor participates in the process of implementing SMM. The method used is a qualitative approach with in-depth interview techniques with the owner and internal team, as well as data triangulation with SMM experts and literature studies. The results show that ease of use, suitability of technology to the flower shop business, and benefits in increasing sales encourage the implementation of SMM. From the organizational side, device readiness and owner involvement are supporting factors. However, environmental factors such as government support are not felt, so their influence is limited. The adoption of SMM has been shown to have a positive impact on brand visibility, market reach, and business performance of Keler Bouquet.
Pengaruh User Generated Content (UGC) terhadap Tingkat Kepercayaan Konsumen Pinkflash Khayani, Ardha Lintang; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11822

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis bagaimana user generated content (UGC) berperan dan berhubungan dalam meningkatkan kepercayaan konsumen terhadap brand pinkflash. Penelitian dilakukan karena banyaknya penyebaran konten buatan pengguna (user generated content) yang melibatkan produk pinkflash melalui Instagram. Tren ini dimanfaatkan oleh brand pinkflash dengan mengadakan tantangan ‘Pinkiedolls of the month’ dan disebarluaskan melalui akun Instagram @pinkflash.community. Metode penelitian menggunakan pendekatan kuantitatif dengan pendekatan asosiatif berdasarkan teori user generated content dan teori consumer-based trust. Melalui survey kuesioner dengan sample 100 responden wanita berusia 17-30 tahun, konsumen dari produk kecantikan pinkflash dan mengikuti akun instagram @pinkflash.community. Hasil penelitian menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara user generated content (UGC) terhadap tingkat kepercayaan konsumen dengan faktor tertinggi pada tingkat kemampuan konten untuk membangun emosi positif konsumen terhadap produk pinkflash yang ditampilkan pada konten. Temuan ini menunjukan bahwa user generated content (UGC) dapat dijadikan bahan promosi pinkflash melalui Instagram untuk meningkatkan mutu dan pelayanan. ABSTRACT  This research aims to analyze how user-generated content (UGC) takes part and is involved in improving consumer trust toward the pinkflash brand. This research was conducted due to the large distribution of user-generated content on Instagram which includes pinkflash’s products. This trend utilized by the pinkflash brand by holding a challenge ‘pinkiedolls of the month’ and distributed through @pinkflash.community Instagram account. This research used quantitative methods with associative approach based on user-generated content and consumer-based trust theory. Through a questionnaire survey, with a sample of 100 female respondents age 17-30 years old, consumers of pinkflash beauty product and following the Instagram account of @pinkflash.community. The result shows a positive and significant influence of user-generated content to the customer’s level of trust with the highest factor of content valance to build consumer positive emotion towards the pinkflash’s brand product inside the content. This finding shows that user-generated content can be used as pinkflash’s promotional materials through Instagram for improve quality and service.
Analisis Strategi Social Media Marketing @smilingbogorcity terhadap Peningkatan Brand Awareness Café di Kota Bogor Setyarini, Aulia Dwi; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11832

Abstract

ABSTRAK  Perkembangan teknologi digital mengubah cara promosi dan komunikasi pemasaran, khususnya melalui media sosial. Strategi social media marketing Dinas Pariwisata dan Kebudayaan Kota Bogor lewat konten Mimin Jalan-Jalan di Instagram @smilingbogorcity dianalisis untuk mengukur efektivitasnya dalam meningkatkan brand awareness usaha café lokal dan mengetahui persepsi pemilik usaha terhadap dampaknya. Metode observasi dan wawancara mendalam digunakan dengan analisis berdasarkan teori The 7C Framework. Hasil menunjukkan konten ini berhasil menerapkan elemen desain visual menarik, narasi informatif, dan komunikasi dua arah responsif, sehingga berdampak positif pada pengenalan dan ingatan merek café lokal. Persepsi pelaku usaha sangat positif, dengan peningkatan followers, interaksi media sosial, dan kunjungan pelanggan. Penelitian ini menyimpulkan bahwa strategi social media marketing ini efektif sebagai media promosi digital untuk mendukung pertumbuhan usaha café di Kota Bogor.  ABSTRACT  The advancement of digital technology has transformed marketing promotion and communication, especially through social media. The social media marketing strategy of the Tourism and Culture Office of Bogor City, implemented through the "Mimin Jalan-Jalan" content on Instagram @smilingbogorcity, was analyzed to measure its effectiveness in increasing brand awareness of local cafés and to understand café owners’ perceptions of its impact. Observation and in-depth interviews were conducted, with analysis based on the 7C Framework theory. The results show that the content successfully applied elements of appealing visual design, informative narration, and responsive two-way communication, positively affecting the recognition and recall of local café brands. Business owners’ perceptions were highly positive, with increases in followers, social media interactions, and customer visits. This study concludes that the social media marketing strategy is effective as a digital promotional tool supporting the growth of cafés in Bogor City.
Pengaruh Kampanye Iklan Tokopedia #KasihTenang Belanjamu terhadap Persepsi Konsumen Kinanti, Shakila Putria; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11844

Abstract

ABSTRAK  Persaingan industri  yang semakin dinamis mendorong Tokopedia untuk mengoptimalkan strategi pemasaran digital melalui kampanye iklan #KasihTenang Belanjamu guna membangun persepsi positif konsumen terhadap keamanan dan kenyamanan berbelanja online. Penelitian ini bertujuan menganalisis pengaruh kampanye iklan tersebut terhadap persepsi konsumen dengan menggunakan pendekatan kuantitatif melalui survei online kepada 100 responden yang merupakan pengguna aktif dan subscriber YouTube Tokopedia yang telah terpapar kampanye. Instrumen penelitian diuji validitas dan reliabilitasnya, serta dilakukan uji asumsi klasik seperti normalitas, linieritas, dan heteroskedastisitas untuk memastikan kelayakan model regresi linier sederhana yang digunakan. Hasil analisis menunjukkan adanya hubungan yang kuat dan signifikan antara kampanye iklan dengan persepsi konsumen, di mana sebagian besar variasi persepsi konsumen dapat dijelaskan oleh efektivitas kampanye yang dijalankan. Temuan ini menegaskan bahwa elemen pesan, media, kreativitas, dan daya tarik kampanye berperan penting dalam membangun citra dan kepercayaan konsumen. Kampanye iklan digital yang dirancang secara strategis dan didukung oleh media sosial mampu memberikan kontribusi positif terhadap persepsi konsumen serta memperkuat posisi Tokopedia di pasar  Indonesia. ABSTRACT  The increasingly dynamic competition in the  industry has encouraged Tokopedia to optimize its digital marketing strategy through the #KasihTenang Belanjamu advertising campaign, aiming to build positive consumer perceptions regarding the safety and comfort of online shopping. This study aims to analyze the influence of the campaign on consumer perception using a quantitative approach through an online survey of 100 respondents who are active users and YouTube subscribers of Tokopedia who have been exposed to the campaign. The research instruments were tested for validity and reliability, and classical assumption tests such as normality, linearity, and heteroscedasticity were conducted to ensure the feasibility of the simple linear regression model used. The analysis results indicate a strong and significant relationship between the advertising campaign and consumer perception, with most of the variation in consumer perception explained by the effectiveness of the campaign. These findings highlight that elements such as message, media, creativity, and campaign appeal play a crucial role in building brand image and consumer trust. In conclusion, a strategically designed digital advertising campaign supported by social media can positively contribute to consumer perception and strengthen Tokopedia’s position in the Indonesian market.
Co-Authors Aditya Arief Rachmadhan Agatha Kinanthi Agatha Kinanthi Alviedo Amzul Rifin Anggraini Sukmawati Atabani, Afton Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhani, Al-May Abbyan Izzy Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Devi, Ida Ayu Made Mega Salma Dwi Rachmina DWI SURYANTO Fadhlurrohman, Muhammad Surya Fariyanti, Anna FERDI, FERDI MAULANA Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Hutagaung, Bagasferyan Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Khayani, Ardha Lintang Kinanti, Shakila Putria Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Ikhsan, Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto, Nerisa Agnesia Netti Tinaprilla Nunung Kusnadi Nurohmah, Nuri Nabila Nurrahmawati, Tania Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Rici Tri Harpin Pranata Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Rosiana, Nia Safriadi, Agus Setyarini, Aulia Dwi Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Walaela, Khais Wening Tyas Yunus, Zabrina