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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
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Journal : Jurnal Manajemen dan Agribisnis

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Frozen Food Consumer’s Purchase Intentions and Decisions Through E-Commerce in The Greater Jakarta Ragion Maryanti Sitohang; Suprehatin; Andriyono Kilat Adhi
Jurnal Manajemen & Agribisnis Vol. 18 No. 3 (2021): JMA Vol. 18 No. 3, November 2021
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jma.18.3.275

Abstract

The rise of e-commerce provides consumers more opportunities to purchase agricultural and food products including frozen food. This study aims is to examine the effects of different factors on consumers’ intention and decision on purchasing frozen food through e-commerce based on theory of planned behavior (TPB) and technology acceptance model (TAM). This study used the primary data from online survey of 200 respondents in Greater Jakarta who purchased frozen food through e-commerce. Data were analyzed using partial least squares-structural equation modelling (PLS-SEM). The results showed that perceived usefulness and perceived ease of use e-commerce have a positive influence on attitudes. Then attitudes, subjective norms, and behavior control had a significant positive effect on purchase intention. The results also confirmed that consumers’ purchasing decisions on frozen food affecting by their purchase intention. Keywords: : e-commerce, frozen food, purchase intention, TAM, TPB
Co-Authors Aditya Arief Rachmadhan Agatha Kinanthi Agatha Kinanthi Alviedo Amzul Rifin Anggraini Sukmawati Atabani, Afton Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhani, Al-May Abbyan Izzy Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Devi, Ida Ayu Made Mega Salma Dwi Rachmina DWI SURYANTO Fadhlurrohman, Muhammad Surya Fariyanti, Anna FERDI, FERDI MAULANA Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Hutagaung, Bagasferyan Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Khayani, Ardha Lintang Kinanti, Shakila Putria Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Ikhsan, Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto, Nerisa Agnesia Netti Tinaprilla Nunung Kusnadi Nurohmah, Nuri Nabila Nurrahmawati, Tania Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Rici Tri Harpin Pranata Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Rosiana, Nia Safriadi, Agus Setyarini, Aulia Dwi Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Walaela, Khais Wening Tyas Yunus, Zabrina