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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Agricultural Research Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi All Fields of Science Journal Liaison Academia and Sosiety Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
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Analisis Strategi Social Media Marketing @smilingbogorcity terhadap Peningkatan Brand Awareness Café di Kota Bogor Setyarini, Aulia Dwi; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11832

Abstract

ABSTRAK  Perkembangan teknologi digital mengubah cara promosi dan komunikasi pemasaran, khususnya melalui media sosial. Strategi social media marketing Dinas Pariwisata dan Kebudayaan Kota Bogor lewat konten Mimin Jalan-Jalan di Instagram @smilingbogorcity dianalisis untuk mengukur efektivitasnya dalam meningkatkan brand awareness usaha café lokal dan mengetahui persepsi pemilik usaha terhadap dampaknya. Metode observasi dan wawancara mendalam digunakan dengan analisis berdasarkan teori The 7C Framework. Hasil menunjukkan konten ini berhasil menerapkan elemen desain visual menarik, narasi informatif, dan komunikasi dua arah responsif, sehingga berdampak positif pada pengenalan dan ingatan merek café lokal. Persepsi pelaku usaha sangat positif, dengan peningkatan followers, interaksi media sosial, dan kunjungan pelanggan. Penelitian ini menyimpulkan bahwa strategi social media marketing ini efektif sebagai media promosi digital untuk mendukung pertumbuhan usaha café di Kota Bogor.  ABSTRACT  The advancement of digital technology has transformed marketing promotion and communication, especially through social media. The social media marketing strategy of the Tourism and Culture Office of Bogor City, implemented through the "Mimin Jalan-Jalan" content on Instagram @smilingbogorcity, was analyzed to measure its effectiveness in increasing brand awareness of local cafés and to understand café owners’ perceptions of its impact. Observation and in-depth interviews were conducted, with analysis based on the 7C Framework theory. The results show that the content successfully applied elements of appealing visual design, informative narration, and responsive two-way communication, positively affecting the recognition and recall of local café brands. Business owners’ perceptions were highly positive, with increases in followers, social media interactions, and customer visits. This study concludes that the social media marketing strategy is effective as a digital promotional tool supporting the growth of cafés in Bogor City.
Pengaruh Kampanye Iklan Tokopedia #KasihTenang Belanjamu terhadap Persepsi Konsumen Kinanti, Shakila Putria; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11844

Abstract

ABSTRAK  Persaingan industri  yang semakin dinamis mendorong Tokopedia untuk mengoptimalkan strategi pemasaran digital melalui kampanye iklan #KasihTenang Belanjamu guna membangun persepsi positif konsumen terhadap keamanan dan kenyamanan berbelanja online. Penelitian ini bertujuan menganalisis pengaruh kampanye iklan tersebut terhadap persepsi konsumen dengan menggunakan pendekatan kuantitatif melalui survei online kepada 100 responden yang merupakan pengguna aktif dan subscriber YouTube Tokopedia yang telah terpapar kampanye. Instrumen penelitian diuji validitas dan reliabilitasnya, serta dilakukan uji asumsi klasik seperti normalitas, linieritas, dan heteroskedastisitas untuk memastikan kelayakan model regresi linier sederhana yang digunakan. Hasil analisis menunjukkan adanya hubungan yang kuat dan signifikan antara kampanye iklan dengan persepsi konsumen, di mana sebagian besar variasi persepsi konsumen dapat dijelaskan oleh efektivitas kampanye yang dijalankan. Temuan ini menegaskan bahwa elemen pesan, media, kreativitas, dan daya tarik kampanye berperan penting dalam membangun citra dan kepercayaan konsumen. Kampanye iklan digital yang dirancang secara strategis dan didukung oleh media sosial mampu memberikan kontribusi positif terhadap persepsi konsumen serta memperkuat posisi Tokopedia di pasar  Indonesia. ABSTRACT  The increasingly dynamic competition in the  industry has encouraged Tokopedia to optimize its digital marketing strategy through the #KasihTenang Belanjamu advertising campaign, aiming to build positive consumer perceptions regarding the safety and comfort of online shopping. This study aims to analyze the influence of the campaign on consumer perception using a quantitative approach through an online survey of 100 respondents who are active users and YouTube subscribers of Tokopedia who have been exposed to the campaign. The research instruments were tested for validity and reliability, and classical assumption tests such as normality, linearity, and heteroscedasticity were conducted to ensure the feasibility of the simple linear regression model used. The analysis results indicate a strong and significant relationship between the advertising campaign and consumer perception, with most of the variation in consumer perception explained by the effectiveness of the campaign. These findings highlight that elements such as message, media, creativity, and campaign appeal play a crucial role in building brand image and consumer trust. In conclusion, a strategically designed digital advertising campaign supported by social media can positively contribute to consumer perception and strengthen Tokopedia’s position in the Indonesian market.
ATRIBUT DIMENSI KEBERLANJUTAN PERKEBUNAN KARET RAKYAT DI PROVINSI RIAU Muhammad Ikhsan, Ikhsan; Ikhsan, Muhammad; Kilat Adhi, Andriyono; Harianto, Harianto
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 12 No. 2 (2024): Desember 2024 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2024.12.2.259-273

Abstract

Tren penurunan produksi karet yang terus terjadi di Provinsi Riau merupakan tantangan serius yang memengaruhi keberlanjutan perkebunan karet kedepan. Tujuan riset ini adalah mengembangkan indeks dan Tujuan studi ini yakni meningkatkan indeks serta mengenali faktor - faktor yang mempengaruhi keberlanjutan perkebunan karet rakyat di Provinsi Riau dari perspektif ekonomi, ekologi, dan sosial menggunakan pendekatan RAP-Rubber dengan teknik Multi Dimensional Scaling (MDS). Informasi yang dianalisis diperoleh dari dua sumber utama , yaitu informasi primer serta sekunder. Informasi primer dikumpulkan lewat interaksi langsung dengan petani karet serta pihak terikat di zona perkebunan karet. Sedangkan itu, informasi sekunder didapatkan dari institusi serupa Badan Pusat Statistik, Dinas Perkebunan, Dinas Pertanian, dan literatur yang berkaitan dengan topik riset ini. Nilai indeks keberlanjutan perkebunan karet rakyat di Provinsi Riau secara multi dimensi adalah 38,40 masuk dalam kategori kurang berkelanjutan. Rentang nilai indeks keberlanjutan pada setiap dimensi bervariasi antara 26,67–51,29. Nilai keberlanjutan terendah terdapat pada dimensi ekonomi, diikuti oleh dimensi sosial, sementara dimensi ekologi memiliki nilai keberlanjutan tertinggi. Faktor-faktor yang berpotensi mempengaruhi keberlanjutan perkebunan karet rakyat di Provinsi Riau adalah fluktuasi harga, harga ojol dan penggunaan pestisida (dimensi ekonomi); teknik pembukaan lahan, pengetahuan tanaman Legum Cover Crop, dan jumlah hari sadap (dimensi lingkungan); hubungan sosial petani tengkulak, tingkat pendidikan dan ketersediaan penyuluhan (dimensi sosial). Implikasi manajerial dari riset ini adalah sebagai dasar untuk evaluasi dan pemantauan berkelanjutan terhadap perkebunan karet, dengan mengidentifikasi indikator kunci dan mengukur keberlanjutan secara teratur.
Kelayakan Investasi Usaha Ayam Broiler Sistem Closed House Dan Open House Di Kabupaten Madiun Fadhlurrohman, Muhammad Surya; Kilat Adhi, Andriyono; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.99-111

Abstract

Animal protein is a protein that is good for the growth of the human body. Broiler chicken is one source of protein that is often consumed. Broiler production in Madiun Regency is insufficient, so it is necessary to increase production through broiler farming. This study aims to identify the feasibility of broiler business investment. The research location was in Madiun Regency and the research was conducted in March-December 2023. The research was conducted in Madiun District by taking 30 respondents from closed house and open house cage system farms. The non-financial feasibility analysis used market aspects, technical aspects, management and legal aspects, social, economic and cultural aspects, environmental aspects. Based on non-financial aspects, closed house and open house cages have not fulfilled the environmental aspects and the location of the cages is too close to residential areas. Therefore, farmers must maintain the cleanliness of the cage so as not to disturb residents around the cage. Financial analysis uses NPV, IRR, Net BC, PP and switching value sensitivity analysis. The results of the financial analysis found that in scenario I the closed house and open house cage systems were feasible. In scenario II, the closed house system is feasible and the open house system is not feasible. The results in both scenarios show that the closed house system has a better feasibility value, so the closed house system is more financially profitable than the open house.The results of the switching value sensitivity analysis of both types of cages have the most sensitive changes to the business in the form of decreased production, decreased prices and increased feed costs. Partnership system broiler farmers cannot regulate selling and feed prices, so the only way to keep the business viable is to maintain the resulting production. Therefore, farmers must be able to master good production management and cage management to produce maximum broiler production.
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Kilat Adhi, Andriyono; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Daya Saing Kacang Mete Indonesia Di Pasar Negara Tujuan Ekspor Safriadi, Agus; Suharno; Adhi, Andriyono Kilat
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.60-72

Abstract

Cashew nuts (Anacardium occidentale) are a leading plantation commodity with high economic value, essential for the development of the agricultural industry. Despite their significant potential as an export commodity, the export value of Indonesian cashew nuts has tended to decline during the period from 2013 to 2022. The aim of this study is to measure the competitiveness and development position of Indonesian cashew nuts from 2013 to 2022 in export destination countries. The data used in this research are secondary data in the form of time series data. The time series data includes annual data over 10 years (2013-2022) with export destination countries being Vietnam, India, Malaysia, Singapore, Sri Lanka, Japan, and China. The methods used in this study are the Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), and X-Model Potential Export Product methods. The results of the study show the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) values of Indonesian cashew nuts for the period 2013-2022 in the Vietnamese market with an RCA of 4.47 and a Lost Opportunity market position, India at 0.88 with a Retreat status, Singapore at 0.019 with a Falling Star status, Malaysia at 0.43 with a Lost Opportunity status, Sri Lanka at 21.55 with a Falling Star status, Japan at 7.36 with a Falling Star status, and China at 0.21 with a Rising Star market position. Meanwhile, the X-Model analysis shows that the market potential in Vietnam, Singapore, Sri Lanka, Japan, and Malaysia is classified as potential markets, the market potential in China is classified as an optimistic market, and the market potential in India is classified as a less potential market. As an export commodity, cashew nuts require proper handling and special attention. To ensure the quality, selling value, and strong competitiveness of cashew nuts, the government must continuously strive to enhance the selling value of cashew nuts through plantation development, garden and plant maintenance, and processing improvements.
Pengembangan Kapasitas Agribisnis Sapi Potong melalui Bimbingan Teknis Kelembagaan dalam Upaya Inisiasi Terciptanya Sekolah Peternakan Rakyat di Kabupaten Blora Fariyanti, Anna; Muladno, Muladno; Rachmina, Dwi; Suharno, Suharno; Burhanuddin, Burhanuddin; Adhi, Andriyono Kilat; Setiadi, Dedi Rahmat; Sukmawati, Anggraini; Atabani, Afton; Dewi, Triana Gita; Herawati, Herawati; Burhani, Al-May Abbyan Izzy
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 1 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.1.67-84

Abstract

The development of beef cattle is one of the pillars of the people's economy in the Blora Regency. This activity aims to transfer knowledge and technology to develop the capacity of beef cattle farming agribusinesses to manage livestock reproduction and health, feed, breeding, fattening, management, and social, economic, and network development. This activity was carried out through observation, technical guidance (Bimtek), and mentoring. The Bimtek was divided into six themes, and the assistance was carried out for two months. Sixty breeders carried out the activity from two villages, namely Pengkolrejo Village and Palon Village. From the evaluation results, the Bimtek participants absorbed more than 50 percent of the material. It indicated that all participants experienced increased knowledge and skills of livestock management regarding partnerships and collective business, management, social, economic, and network development, animal reproduction and health, forage and concentrate feed banks, breeding and fattening techniques, and waste management.
PERAN CAMERAMAN DALAM MEMPRODUKSI FOTO DAN VIDEO DI PRODUCTION HOUSE BUKA PROJECT FERDI, FERDI MAULANA; Andriyono Kilat Adhi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025 In Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.25953

Abstract

Penelitian ini bertujuan untuk menganalisis peran cameraman dalam memproduksi foto dan video di Production House Buka Project. Metode penelitian menggunakan pendekatan kualitatif deskriptif, serta mengacu pada teori proses produksi media oleh Gerrald Millerson yang menekankan tiga tahap utama dalam produksi media: pra-produksi, produksi dan pascaproduksi. Data diperoleh melalui wawancara mendalam dengan tim produksi di Buka Project. Hasil penelitian menunjukkan bahwa cameraman memainkan peran krusial dalam setiap tahapan produksi. Penelitian juga mengidentifikasi berbagai tantangan dalam proses produksi. Temuan ini mempekuat penerapan teori proses produksi media dalam konteks media sosial.
ATRIBUT-ATRIBUT YANG MEMENGARUHI SIKAP DAN PREFERENSI KONSUMEN DALAM MEMBELI BUAH APEL DI KOTA SURABAYA DAN KOTA MALANG, PROVINSI JAWA TIMUR Widiyanto, Nerisa Agnesia; Adhi, Andriyono Kilat; Daryanto, Heny K
Jurnal Ilmu Keluarga dan Konsumen Vol. 9 No. 2 (2016): Jurnal Ilmu Keluarga dan Konsumen
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.901 KB) | DOI: 10.24156/jikk.2016.9.2.136

Abstract

Apple’s consumer will have to make some consideration in purchasing apples because of the appearance of Imported apples in the domestic market. The escalation of apple’s demand and the new policy regarding importing provision and horticultural products development, make it important to study the consumer behavior towards apples. This study was conducted in Surabaya and Malang, and it was chosen purposively. The study involved 200 respondent from two selected city. The data collected were analyzed with descriptive analysis, Fishbein models, and conjoint analysis. The result showed that consumer had positive attitude towards the flesh texture of the local apples. On the other hand, the result showed that consumer had positive attitude towards the prices, taste, size, color, skin condition, and promotion of the import apples. Consumer had preferences for apples with sour taste, medium size, yellowish green color, crispy texture, clean skin, and with price range from Rp26.001,0-Rp34.000,0/kg. The price was the attribute that most preferred by a consumer when making a purchase decision for fruit.
Analysis Of Marketing Functions And Factors Influencing Soybean Marketing In Bantul Regency Nofianingsih, Meyga Putri; Rosiana, Nia; Adhi, Andriyono Kilat
Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Vol 9, No 3 (2025): November 2025
Publisher : Faculty of Animal and Agricultural Science, Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/agrisocionomics.v9i3.26577

Abstract

Soybeans are one of the grains rich in vegetable fat and protein that have become one of the staples for the people of Indonesia. Indonesia has an important role in soybean production, which is an important commodity for food securityand the country's economy. Indonesia is the largest soybean market in Asia by importing 1.96 million tons of domesticsoybean needs. While the rest is produced through domestic soybean production. The purpose of this study was to analyze the function of soybean marketing and see what factors influence the selection of soybean marketing channels in Bantul Regency. The data analysis method was carried out using a qualitative descriptive analysis method to see the function of soybean marketing, and quantitative to see the factors that influence soybean marketing which were analyzed using multinominal logit. Farmers carry out marketing functions of purchasing, selling, transporting, milling, sorting, loading and unloading, packaging, drying, market information and risk. For the physical functions carried out by farmers are the functions of selling, transporting, milling, sorting, packaging, drying, market information, and risk. Marketing institutions also perform marketing functions including, 1) exchange function, namely purchase and sale function, 2) physical function, namely transportation, sorting, loading and unloading, and packaging, 3) facility function, namely market and risk information. Factors that influence farmers in choosing soybean marketing channels in Bantul Regency are farming experience, production volume, price, capital, land area, and rainy and dry seasons.
Co-Authors Aditya Arief Rachmadhan Agatha Kinanthi Agatha Kinanthi Alviedo Amzul Rifin Anggraini Sukmawati Atabani, Afton Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhani, Al-May Abbyan Izzy Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Devi, Ida Ayu Made Mega Salma Dwi Rachmina DWI SURYANTO Fadhlurrohman, Muhammad Surya Fariyanti, Anna FERDI, FERDI MAULANA Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Hutagaung, Bagasferyan Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Khayani, Ardha Lintang Kinanti, Shakila Putria Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Ikhsan, Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto, Nerisa Agnesia Netti Tinaprilla Nofianingsih, Meyga Putri Nunung Kusnadi Nurohmah, Nuri Nabila Nurrahmawati, Tania Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Rici Tri Harpin Pranata Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Rosiana, Nia Safriadi, Agus Setyarini, Aulia Dwi Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Walaela, Khais Wening Tyas Yunus, Zabrina