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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies All Fields of Science Journal Liaison Academia and Sosiety Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
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Analisis Sikap Konsumen dan Kinerja Atribut Sosis Kemasan Merek Fiesta di Wilayah Jabodetabek Yunus, Zabrina; Suharno, Suharno; Adhi, Andriyono Kilat
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.198-213

Abstract

The intense competition in the packaged sausage industry necessitates that producers understand the attributes deemed important by consumers. Such understanding is crucial for formulating effective marketing strategies. This study has three primary objectives: to identify the consumer decision-making process in purchasing packaged sausages, to analyze consumer attitudes toward the product, and to evaluate the performance of various attributes of Fiesta brand packaged sausages. The findings of this study are expected to serve as an evaluation tool for companies in improving and developing products that better align with consumer preferences.This study employs a primary data approach, with data collected through a survey of 156 respondents. The data were analyzed using descriptive analysis, the multi-attribute Fishbein model, and Importance-Performance Analysis (IPA). The results indicate that consumers go through five stages in the decision-making process, ranging from need recognition to post-purchase behavior. Furthermore, consumer attitudes toward all attributes of Fiesta brand packaged sausages fall into the positive and highly positive categories, with the highest attitude score recorded for the clarity of the expiration date. The Importance-Performance Analysis (IPA) further reveals that the attributes of Fiesta brand packaged sausages are distributed across four quadrants of the Cartesian diagram. Among these attributes, variations in size/packaging options, sausage texture, and price have been identified as top priorities for improvement. Therefore, companies need to enhance or refine attributes that have yet to meet consumer expectations based on priority scales, ensuring a significant impact on consumers’ overall evaluation of the product.
Proses Komunikasi Kelompok melalui Platform Digital dalam Meningkatkan Kualitas Kerja Tim Nasma, Arwaa Kamiliya; Adhi, Andriyono Kilat; Rahmawati, Alfi
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1071

Abstract

Perkembangan teknologi digital membawa perubahan signifikan dalam cara individu maupun kelompok berkomunikasi khususnya pada dunia kerja yang profesional. Pemanfaatan secara aktif platform komunikasi digital oleh PT Schneider Electric Indonesia mendukung kelancaran semua aktivitas kerja tim di Indonesia, baik koordinasi internal maupun eksternal, sebagai salah satu perusahaan multinasional. Tujuan penelitian ini untuk mengetahui proses komunikasi kelompok melalui platform digital antar anggota dalam Tim Expert Industry Automation dan mengetahui proses komunikasi kelompok melalui platform digital dalam meningkatkan kualitas kerja Tim Expert Industry Automation. Penelitian ini menggunakan metode kualitatif, dengan menggunakan analisis data berbentuk pernyataan dari enam informan. Hasil penelitian menunjukan proses komunikasi kelompok dalam tim expert industri automation terjalin secara multi-arah. Frekuensi komunikasi ketika ada project meningkat dan membuat tim mencapai tujuan bersama lebih efektif dan efisien.
Development of Indonesian Organic Agrifood: Certification Process and Issues Walaela, Khais; Suprehatin, Suprehatin; Adhi, Andriyono Kilat
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2078

Abstract

The global growth of organic agrifood has also reached Indonesia, creating opportunities and challenges for smallholder farmers. This study aims to explore the certification process and identify key barriers to obtaining organic certification for Indonesian agricultural products. Using a qualitative case study approach, data were collected through in-depth interviews with three certified organic farming groups in Central Java—each producing rice, vegetables, or coffee. Data analysis was conducted using descriptive methods and graphical tools such as spider charts. The findings reveal that both pre-certification and certification stages typically require three months, not including land conversion, which may be shortened if prior organic practices are recognized. Major challenges during these stages include business planning, seed availability, group coordination, investment capital, pest management, and contamination prevention. These issues are rooted in limited knowledge and technical skills regarding organic standards and practices. Technological interventions—such as the use of ozone plasma, Internet of Things (IoT), and mobile cold storage—were found to support compliance and productivity, particularly in vegetable farming. However, constraints such as land fatigue, lack of rotation, limited access to organic inputs, and high certification costs persist. The study suggests that improved training, mentoring, institutional support, and access to organic inputs are essential to overcoming certification barriers and strengthening farmers’ participation in organic value chains. These insights offer practical implications for policymakers and stakeholders to promote sustainable organic farming in Indonesia.
Co-Authors Aditya Arief Rachmadhan Afton Atabani Agatha Kinanthi Agatha Kinanthi Agus Safriadi Ahniasari Rosianawati Al-May Abbyan Izzy Burhani Alviedo Amzul Rifin Anggraini Sukmawati Bagasferyan Hutagaung Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Dwi Rachmina Dwi Rachmina DWI SURYANTO Fariyanti, Anna Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto Netti Tinaprilla Nunung Kusnadi Nurohmah, Nuri Nabila Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Suharno Suharno Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Walaela, Khais Wening Tyas Yunus, Zabrina