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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Pengaruh Kampanye Iklan Tokopedia #KasihTenang Belanjamu terhadap Persepsi Konsumen Kinanti, Shakila Putria; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11844

Abstract

ABSTRAK  Persaingan industri  yang semakin dinamis mendorong Tokopedia untuk mengoptimalkan strategi pemasaran digital melalui kampanye iklan #KasihTenang Belanjamu guna membangun persepsi positif konsumen terhadap keamanan dan kenyamanan berbelanja online. Penelitian ini bertujuan menganalisis pengaruh kampanye iklan tersebut terhadap persepsi konsumen dengan menggunakan pendekatan kuantitatif melalui survei online kepada 100 responden yang merupakan pengguna aktif dan subscriber YouTube Tokopedia yang telah terpapar kampanye. Instrumen penelitian diuji validitas dan reliabilitasnya, serta dilakukan uji asumsi klasik seperti normalitas, linieritas, dan heteroskedastisitas untuk memastikan kelayakan model regresi linier sederhana yang digunakan. Hasil analisis menunjukkan adanya hubungan yang kuat dan signifikan antara kampanye iklan dengan persepsi konsumen, di mana sebagian besar variasi persepsi konsumen dapat dijelaskan oleh efektivitas kampanye yang dijalankan. Temuan ini menegaskan bahwa elemen pesan, media, kreativitas, dan daya tarik kampanye berperan penting dalam membangun citra dan kepercayaan konsumen. Kampanye iklan digital yang dirancang secara strategis dan didukung oleh media sosial mampu memberikan kontribusi positif terhadap persepsi konsumen serta memperkuat posisi Tokopedia di pasar  Indonesia. ABSTRACT  The increasingly dynamic competition in the  industry has encouraged Tokopedia to optimize its digital marketing strategy through the #KasihTenang Belanjamu advertising campaign, aiming to build positive consumer perceptions regarding the safety and comfort of online shopping. This study aims to analyze the influence of the campaign on consumer perception using a quantitative approach through an online survey of 100 respondents who are active users and YouTube subscribers of Tokopedia who have been exposed to the campaign. The research instruments were tested for validity and reliability, and classical assumption tests such as normality, linearity, and heteroscedasticity were conducted to ensure the feasibility of the simple linear regression model used. The analysis results indicate a strong and significant relationship between the advertising campaign and consumer perception, with most of the variation in consumer perception explained by the effectiveness of the campaign. These findings highlight that elements such as message, media, creativity, and campaign appeal play a crucial role in building brand image and consumer trust. In conclusion, a strategically designed digital advertising campaign supported by social media can positively contribute to consumer perception and strengthen Tokopedia’s position in the Indonesian market.
Kelayakan Investasi Usaha Ayam Broiler Sistem Closed House Dan Open House Di Kabupaten Madiun Fadhlurrohman, Muhammad Surya; Kilat Adhi, Andriyono; Nurmalina, Rita
Forum Agribisnis Vol. 14 No. 1 (2024): FA VOL 14 NO 1 MARET 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.1.99-111

Abstract

Animal protein is a protein that is good for the growth of the human body. Broiler chicken is one source of protein that is often consumed. Broiler production in Madiun Regency is insufficient, so it is necessary to increase production through broiler farming. This study aims to identify the feasibility of broiler business investment. The research location was in Madiun Regency and the research was conducted in March-December 2023. The research was conducted in Madiun District by taking 30 respondents from closed house and open house cage system farms. The non-financial feasibility analysis used market aspects, technical aspects, management and legal aspects, social, economic and cultural aspects, environmental aspects. Based on non-financial aspects, closed house and open house cages have not fulfilled the environmental aspects and the location of the cages is too close to residential areas. Therefore, farmers must maintain the cleanliness of the cage so as not to disturb residents around the cage. Financial analysis uses NPV, IRR, Net BC, PP and switching value sensitivity analysis. The results of the financial analysis found that in scenario I the closed house and open house cage systems were feasible. In scenario II, the closed house system is feasible and the open house system is not feasible. The results in both scenarios show that the closed house system has a better feasibility value, so the closed house system is more financially profitable than the open house.The results of the switching value sensitivity analysis of both types of cages have the most sensitive changes to the business in the form of decreased production, decreased prices and increased feed costs. Partnership system broiler farmers cannot regulate selling and feed prices, so the only way to keep the business viable is to maintain the resulting production. Therefore, farmers must be able to master good production management and cage management to produce maximum broiler production.
Sistem Pemasaran Beras Bujang Marantau Di Kecamatan Sungai Tarab, Kabupaten Tanah Datar, Provinsi Sumatera Barat Alviedo; Kilat Adhi, Andriyono; Rosiana, Nia
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.125-135

Abstract

The “Bujang Marantau” rice variety is local rice from Tanah Datar Regency which was registered as a national superior rice variety by BPTP West Sumatra in 2015 and grows well in Tanah Datar Regency. This increase in “Bujang Marantau” rice production must be balanced with a good marketing system so that farmers and institutions marketing can receive more favorable prices. The study is aimed to analyze the channels, functions and operational efficiency of rice marketing (marketing margin, farmer’s share, and profit to cost ratio) in Sungai Tarab District. This research involved 45 farmers as samples obtained through a simple random sampling method. Marketing institution respondents were obtained using the snowball method based on the flow of information from farmers and 15 marketing institution respondents were obtained. Qualitative data is used to analyze marketing channels and institutions. Quantitative data is used to analyze marketing margin, farmer’s share, profit to cost ratio and marketing efficiency index. The results showed that there are 3 marketing channels and 3 types of marketing institutions involved. The results of the marketing operational efficiency analysis show that the relatively efficient marketing channel is channel III because it has the lowest marketing margin value, the highest farmer’s share, and the shortest marketing channel compared to other channels. Marketing institutions should further optimize the marketing functions of each institution, such as the transportation function, so that transportation costs can be lower and minimize marketing costs more efficiently.
Daya Saing Kacang Mete Indonesia Di Pasar Negara Tujuan Ekspor Safriadi, Agus; Suharno; Adhi, Andriyono Kilat
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.60-72

Abstract

Cashew nuts (Anacardium occidentale) are a leading plantation commodity with high economic value, essential for the development of the agricultural industry. Despite their significant potential as an export commodity, the export value of Indonesian cashew nuts has tended to decline during the period from 2013 to 2022. The aim of this study is to measure the competitiveness and development position of Indonesian cashew nuts from 2013 to 2022 in export destination countries. The data used in this research are secondary data in the form of time series data. The time series data includes annual data over 10 years (2013-2022) with export destination countries being Vietnam, India, Malaysia, Singapore, Sri Lanka, Japan, and China. The methods used in this study are the Revealed Comparative Advantage (RCA), Export Product Dynamics (EPD), and X-Model Potential Export Product methods. The results of the study show the Revealed Comparative Advantage (RCA) and Export Product Dynamics (EPD) values of Indonesian cashew nuts for the period 2013-2022 in the Vietnamese market with an RCA of 4.47 and a Lost Opportunity market position, India at 0.88 with a Retreat status, Singapore at 0.019 with a Falling Star status, Malaysia at 0.43 with a Lost Opportunity status, Sri Lanka at 21.55 with a Falling Star status, Japan at 7.36 with a Falling Star status, and China at 0.21 with a Rising Star market position. Meanwhile, the X-Model analysis shows that the market potential in Vietnam, Singapore, Sri Lanka, Japan, and Malaysia is classified as potential markets, the market potential in China is classified as an optimistic market, and the market potential in India is classified as a less potential market. As an export commodity, cashew nuts require proper handling and special attention. To ensure the quality, selling value, and strong competitiveness of cashew nuts, the government must continuously strive to enhance the selling value of cashew nuts through plantation development, garden and plant maintenance, and processing improvements.
PERAN CAMERAMAN DALAM MEMPRODUKSI FOTO DAN VIDEO DI PRODUCTION HOUSE BUKA PROJECT FERDI, FERDI MAULANA; Andriyono Kilat Adhi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 02 (2025): Volume 10 No. 02 Juni 2025 In Build
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i02.25953

Abstract

Penelitian ini bertujuan untuk menganalisis peran cameraman dalam memproduksi foto dan video di Production House Buka Project. Metode penelitian menggunakan pendekatan kualitatif deskriptif, serta mengacu pada teori proses produksi media oleh Gerrald Millerson yang menekankan tiga tahap utama dalam produksi media: pra-produksi, produksi dan pascaproduksi. Data diperoleh melalui wawancara mendalam dengan tim produksi di Buka Project. Hasil penelitian menunjukkan bahwa cameraman memainkan peran krusial dalam setiap tahapan produksi. Penelitian juga mengidentifikasi berbagai tantangan dalam proses produksi. Temuan ini mempekuat penerapan teori proses produksi media dalam konteks media sosial.
Pengembangan Kapasitas Agribisnis Sapi Potong melalui Bimbingan Teknis Kelembagaan dalam Upaya Inisiasi Terciptanya Sekolah Peternakan Rakyat di Kabupaten Blora Anna Fariyanti; Muladno Muladno; Dwi Rachmina; Suharno Suharno; Burhanuddin Burhanuddin; Andriyono Kilat Adhi; Dedi Rahmat Setiadi; Anggraini Sukmawati; Afton Atabani; Triana Gita Dewi; Herawati Herawati; Al-May Abbyan Izzy Burhani
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 1 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.1.67-84

Abstract

The development of beef cattle is one of the pillars of the people's economy in the Blora Regency. This activity aims to transfer knowledge and technology to develop the capacity of beef cattle farming agribusinesses to manage livestock reproduction and health, feed, breeding, fattening, management, and social, economic, and network development. This activity was carried out through observation, technical guidance (Bimtek), and mentoring. The Bimtek was divided into six themes, and the assistance was carried out for two months. Sixty breeders carried out the activity from two villages, namely Pengkolrejo Village and Palon Village. From the evaluation results, the Bimtek participants absorbed more than 50 percent of the material. It indicated that all participants experienced increased knowledge and skills of livestock management regarding partnerships and collective business, management, social, economic, and network development, animal reproduction and health, forage and concentrate feed banks, breeding and fattening techniques, and waste management.
Faktor-Faktor yang Memengaruhi Partisipasi Petani Pada Program Upaya Khusus Jagung di Kabupaten Pandeglang Rizki Triguna; Suharno Suharno; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.142-151

Abstract

The Special Efforts Program (UPSUS) is a government program to achieve sustainable food self-sufficiency, one of which is the commodity of corn. The success of the UPSUS program is inseparable from the participation of farmers. Some factors affect the level of farmer participation. This study aimed to analyze the factors that influence farmers' participation in the UPSUS program. The study was carried out from August to October 2019 in Pandeglang Regency. The research involved 94 respondents who were joined in the UPSUS Program on maize commodity. The data obtained were statistically analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis. The results showed that the ability of farmers and the opportunity factor had a positive and significant effect on the level of farmer participation. This implies that the higher farmers’ ability and the number of opportunities obtained by farmers increase the level of farmer participation in the UPSUS corn program. Farmer characteristics have a positive impact but do not possess a significant effect on the level of farmer participation.
PENGARUH KEMITRAAN TERHADAP RISIKO PRODUKSI USAHATERNAK AYAM BROILER DI KABUPATEN SERANG PROVINSI BANTEN M. Wildan Sayid Akbar; Anna Fariyanti; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia Vol. 10 No. 1 (2022): Juni 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.1.85-100

Abstract

Kabupaten Serang merupakan salah satu daerah penghasil ayam broiler di Provinsi Banten. Produksi ayam broiler di Kabupaten Serang menghadapi risiko produksi dan mortalitas ayam yang tinggi. Tujuan dari penelitian ini yaitu menganalisis pengaruh faktor-faktor produksi terhadap risiko produksi ayam broiler pada peternak mitra dan peternak mandiri di Kabupaten Serang. Penelitian ini dilaksanakan di Kabupaten Serang, Provinsi Banten. Penentuan daerah penelitian menggunakan metode purposive sampling dan pengambilan sampel dilakukan dengan metode sensus dan snowballing untuk mengumpulkan 64 peternak ayam broiler. Jumlah sampel terbagi menjadi 32 peternak mitra dan 32 peternak mandiri. Model Just and Pope digunakan untuk menganalisis risiko produksi. Hasil analisis menunjukkan bahwa faktor produksi yang bersifat meningkatkan risiko produksi pada usahaternak ayam broiler adalah vaksin, tenaga kerja, obat-obatan, sekam, dummy mitra, dan dummy musim, sedangkan faktor yang bersifat menurunkan risiko produksi pada usahaternak ayam broiler adalah pakan, pemanas, dan vitamin. Peternak perlu berhati-hati dalam memberikan vitamin, obat-obatan, dan vaksin agar sesuai dengan dosis yang dibutuhkan serta mengontrol penggunaan tenaga kerja untuk meminimumkan risiko produksi.
Analisis Keberlanjutan Usahatani Perkebunan Kelapa Rakyat Kabupaten Indragiri Hilir Yogy Rasihen; Andriyono Kilat Adhi; Suprehatin Suprehatin
Jurnal Agribisnis Indonesia Vol. 9 No. 2 (2021): Desember 2021 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2021.9.2.177-187

Abstract

Perkebunan kelapa merupakan salah satu komoditas strategis dalam perekonomian nasional dan kesejahteraan masyarakat. Penelitian perlu dilakukan untuk mengetahui kondisi keberlanjutan terkini usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir, dan bertujuan untuk menganalisis status keberlanjutan perkebunan kelapa rakyat melalui metode Multidimensioanl Scalling (MDS). Analisis MDS multidimensi sebagai aspek yang dikaji pada penelitian ini yaitu dimensi ekonomi, lingkungan, dan sosial budaya. Penelitian ini menggunakan data primer yang diperoleh dari 45 responden di tiap-tiap kecamatan, yang dilakukan pada empat wilayah Kabupaten Indragiri Hilir, yaitu Kecamatan Enok, Keritang, Mandah, dan Kecamatan Pulau Burung. Data primer diperoleh dari hasil wawancara langsung dengan responden petani dan beberapa ahli yang konsentrasi pada perkelapaan yang dipilih secara purposive, data sekunder diperoleh dari Badan Pusat Statistik, Dinas Pertanian dan Perkebunan, dan literalur lain yang mendukung penelitian ini. Hasil teknik ordinasi Rap-Coconut pada metode MDS menunjukkan nilai indeks keberlanjutan perkebunan kelapa rakyat Kabupaten Indragiri Hilir berkisar antara 25,01-50,00 termasuk kedalam ketegori kurang berkelanjutan. Pada analisis indeks keberlanjutan untuk ke-tiga dimensi masing-masing adalah 48,01 (ekonomi), 33,76 (ekologi), dan 28,06 (sosial budaya) termasuk kedalam kategori kurang berkelanjutan dari total nilai 100,00 untuk nilai baik (sangat berkelanjutan). Keberlanjutan usahatani perkebunan kelapa rakyat pada masing-masing dimensi memiliki indeks keberlanjutan yang berbeda-beda sehingga diperlukan adanya kebijakan yang berbeda untuk mengevaluasi keberlanjutan usahatani perkebunan kelapa rakyat Kabupaten Indragiri Hilir agar meningkatkan status keberlanjutan perkebunan kelapa rakyat.
Strategi Pengembangan Usaha Padi Organik (Studi Kasus : Gapoktan Sumber Makmur, Kabupaten Oku Timur Sumatera Selatan) Wening Tyas; Lukman M. Baga; Andriyono Kilat Adhi
Jurnal Agribisnis Indonesia Vol. 10 No. 2 (2022): Desember 2022 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2022.10.2.362-374

Abstract

Padi organik memiliki peluang yang baik untuk dikembangkan karena konsumen akan memperoleh manfaat kesehatan sedangkan produsen memperoleh keuntungan yang lebih baik karena harga jual yang lebih tinggi. Tujuan dari penelitian adalah untuk menyusun strategi pengembangan dalam usaha padi organik pada Gapoktan Sumber Makmur yang merupakan sentra produksi padi organik di Sumatera Selatan. Pada penelitian ini mengidentifikasi faktor internal dan eksternal, merumusan alternatif strategi menggunakan SWOT kemudian dilanjutkan dengan penyusunan hierarki menggunakan AHP. Berdasarkan hasil analisis lingkungan menunjukkan bahwa gapoktan memiliki sembilan kekuatan, lima kelemahan, lima peluang dan tiga ancaman, dimana produk telat bersertifikat organik merupakan subfaktor terpenting dari kekuatan; luas lahan semakin berkurang sebagai kelemahan; pasar terbuka luas sebagai peluang; sedangkan adanya serangan OPT (wereng) sebagai ancaman. Strategi prioritas yang dapat dilakukan dalam pengembangan usaha padi organik berdasarkan hasil analisis AHP yaitu menjalin kerjasama dengan lembaga lain untuk memperluas jangkauan pemasaran.
Co-Authors Aditya Arief Rachmadhan Afton Atabani Agatha Kinanthi Agatha Kinanthi Al-May Abbyan Izzy Burhani Alviedo Amzul Rifin Anggraini Sukmawati Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Devi, Ida Ayu Made Mega Salma Dwi Rachmina Dwi Rachmina DWI SURYANTO Fadhlurrohman, Muhammad Surya Fariyanti, Anna FERDI, FERDI MAULANA Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Hutagaung, Bagasferyan Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Khais Walaela Khayani, Ardha Lintang Kinanti, Shakila Putria Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto Netti Tinaprilla Nunung Kusnadi Nuri Nabila Nurohmah Nurrahmawati, Tania Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Rici Tri Harpin Pranata Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Rosiana, Nia Safriadi, Agus Setyarini, Aulia Dwi Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Wening Tyas