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Dampak Kebijakan Harga Pembelian Pemerintah Terhadap Produksi Gula Kristal Putih Rachmadhan, Aditya Arief; Kusnadi, Nunung; Adhi, Andriyono Kilat
Jurnal Agro Industri Perkebunan Vol. 9 No. 1 (2021)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v9i1.1481

Abstract

The policy objective of government purchase price (harga pembelian pemerintah – HPP) of plantation white sugar in Indonesia is to increase the production. However, while the government increase the HPP, the production was decreased. The purpose of this study was to analize the impact of HPP policy on production of plantation white sugar in Indonesia. This study uses ex-post simulation based on econometrics model (build from monthly time series data from 2012 until 2017, consist of 13 equations and estimated using 2SLS method). The result shows that an increase in  HPP causes an increase in plantation white sugar production. However, an increase in labor wages cause decreased in production. The increase HPP also causes an increase in producer surplus. Based on producer surplus, the biggest impact of the increase in HPP was felt by the farmers.
MODEL BISNIS KANVAS TIGA LAPIS SEBAGAI STRATEGI PENGEMBANGAN USAHA SAYUR ORGANIK Walaela, Khais; Suprehatin, Suprehatin; Kilat Adhi, Andriyono
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.30-48

Abstract

Saat ini, konsumen menjadi lebih sadar dan peduli terhadap isu-isu sosial dan lingkungan dalam keputusan pembelian mereka seperti bagaimana produk tersebut diproduksi dan bahan apa yang digunakan. Sebagai konsekuensinya, bisnis perlu mengambil keputusan yang selaras dengan nilai-nilai dan berkontribusi terhadap keberlanjutan. Namun, hal itu membutuhkan model dan strategi bisnis yang tepat. Penelitian ini bertujuan untuk menganalisis model bisnis berkelanjutan sayur organik. Penelitian ini menggunakan pendekatan studi kasus pada Kelompok Tani Citra Muda yang berbeda di Jawa Tengah. Data dikumpulkan melalui wawancara mendalam terhadap informan kunci ketua kelompok tani dan karyawan. Data dianalisis menggunakan Triple-Layered Business Model Canvas (TLBMC). Hasilnya menunjukkan bahwa model bisnis pertanian organik saat ini bervariasi dari segi dimensi ekonomi, sosial dan lingkungan. Hasil TLBMC menunjukkan bahwa faktor kunci keberlanjutan usaha pertanian organik adalah produksi, sumber daya manusia, nilai produk, hubungan baik dengan pemangku kepentingan, dan media. Memahami praktik bisnis yang berorientasi keberlanjutan seperti pertanian organik, saat ini memberikan wawasan untuk mengembangkan model bisnis berkelanjutan dengan mempertimbangkan dimensi ekonomi, lingkungan dan sosial.
Analisis Sikap Konsumen dan Kinerja Atribut Sosis Kemasan Merek Fiesta di Wilayah Jabodetabek Suharno; Yunus, Zabrina; Suharno, Suharno; Adhi, Andriyono Kilat
Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Vol. 13 No. 1 (2025): Juni 2025 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2025.13.1.198-213

Abstract

The intense competition in the packaged sausage industry necessitates that producers understand the attributes deemed important by consumers. Such understanding is crucial for formulating effective marketing strategies. This study has three primary objectives: to identify the consumer decision-making process in purchasing packaged sausages, to analyze consumer attitudes toward the product, and to evaluate the performance of various attributes of Fiesta brand packaged sausages. The findings of this study are expected to serve as an evaluation tool for companies in improving and developing products that better align with consumer preferences.This study employs a primary data approach, with data collected through a survey of 156 respondents. The data were analyzed using descriptive analysis, the multi-attribute Fishbein model, and Importance-Performance Analysis (IPA). The results indicate that consumers go through five stages in the decision-making process, ranging from need recognition to post-purchase behavior. Furthermore, consumer attitudes toward all attributes of Fiesta brand packaged sausages fall into the positive and highly positive categories, with the highest attitude score recorded for the clarity of the expiration date. The Importance-Performance Analysis (IPA) further reveals that the attributes of Fiesta brand packaged sausages are distributed across four quadrants of the Cartesian diagram. Among these attributes, variations in size/packaging options, sausage texture, and price have been identified as top priorities for improvement. Therefore, companies need to enhance or refine attributes that have yet to meet consumer expectations based on priority scales, ensuring a significant impact on consumers’ overall evaluation of the product.
Proses Komunikasi Kelompok melalui Platform Digital dalam Meningkatkan Kualitas Kerja Tim Nasma, Arwaa Kamiliya; Adhi, Andriyono Kilat; Rahmawati, Alfi
All Fields of Science Journal Liaison Academia and Sosiety Vol 5, No 2: Juni 2025 Part 2
Publisher : Lembaga Komunikasi dan Informasi Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58939/afosj-las.v5i2.1071

Abstract

Perkembangan teknologi digital membawa perubahan signifikan dalam cara individu maupun kelompok berkomunikasi khususnya pada dunia kerja yang profesional. Pemanfaatan secara aktif platform komunikasi digital oleh PT Schneider Electric Indonesia mendukung kelancaran semua aktivitas kerja tim di Indonesia, baik koordinasi internal maupun eksternal, sebagai salah satu perusahaan multinasional. Tujuan penelitian ini untuk mengetahui proses komunikasi kelompok melalui platform digital antar anggota dalam Tim Expert Industry Automation dan mengetahui proses komunikasi kelompok melalui platform digital dalam meningkatkan kualitas kerja Tim Expert Industry Automation. Penelitian ini menggunakan metode kualitatif, dengan menggunakan analisis data berbentuk pernyataan dari enam informan. Hasil penelitian menunjukan proses komunikasi kelompok dalam tim expert industri automation terjalin secara multi-arah. Frekuensi komunikasi ketika ada project meningkat dan membuat tim mencapai tujuan bersama lebih efektif dan efisien.
Development of Indonesian Organic Agrifood: Certification Process and Issues Walaela, Khais; Suprehatin, Suprehatin; Adhi, Andriyono Kilat
Agro Bali : Agricultural Journal Vol 8, No 2 (2025)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v8i2.2078

Abstract

The global growth of organic agrifood has also reached Indonesia, creating opportunities and challenges for smallholder farmers. This study aims to explore the certification process and identify key barriers to obtaining organic certification for Indonesian agricultural products. Using a qualitative case study approach, data were collected through in-depth interviews with three certified organic farming groups in Central Java—each producing rice, vegetables, or coffee. Data analysis was conducted using descriptive methods and graphical tools such as spider charts. The findings reveal that both pre-certification and certification stages typically require three months, not including land conversion, which may be shortened if prior organic practices are recognized. Major challenges during these stages include business planning, seed availability, group coordination, investment capital, pest management, and contamination prevention. These issues are rooted in limited knowledge and technical skills regarding organic standards and practices. Technological interventions—such as the use of ozone plasma, Internet of Things (IoT), and mobile cold storage—were found to support compliance and productivity, particularly in vegetable farming. However, constraints such as land fatigue, lack of rotation, limited access to organic inputs, and high certification costs persist. The study suggests that improved training, mentoring, institutional support, and access to organic inputs are essential to overcoming certification barriers and strengthening farmers’ participation in organic value chains. These insights offer practical implications for policymakers and stakeholders to promote sustainable organic farming in Indonesia.
PENGARUH KEMITRAAN DAN VARIABEL LAINNYA TERHADAP KEUNTUNGAN UMK INDUSTRI MAKANAN DI INDONESIA Fauziah, Syifa; Rifin, Amzul; Adhi, Andriyono Kilat
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.199 KB) | DOI: 10.31186/jagrisep.20.01.195-206

Abstract

Food industry contributes a high good of labor absorption dominates in the manufacturing sector or the contribution to the total national GDP. The industry is in fact in domination by the perpetrators of Micro small and medium enterprises (MSMEs). The objectives of this research is to know the impact of partnerships and other variables against the profit of micro and small enterprises of the food industry. Multiple regression method is used to see what variables affect the profit of micro and small enterprises of the food industry entrepreneur. The results showed that dummy variables such as length of business, partnerships, education level, number of labor, the cost, the number of working hours per day, the age of the entrepreneur and the dummy sectors of the food industry influence on the profit of micro and small enterprises in the food industry. The amount of the issued capital property does not affect the profit the venture. The actors who do venture partnership is still very slightly so that the policy to encourage and develop business partnerships between the various patterns of cooperatives, small medium enterprises and large scale effort undertaken is just right and should be noted in order to sustainable.
Marketing Analysis of Indonesian Sustainable Palm Oil (ISPO) and non-ISPO Certified Independent Palm Oil in Batanghari Regency, Jambi Province, Indonesia Hutagaung, Bagasferyan; Asmarantaka, Ratna Winandi; Adhi, Andriyono Kilat
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1431

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This research analyzes marketing efficiency: marketing, marketing function, marketing margin, farmer's share, and the ratio of profit to cost of fresh fruit bunches (FFB) for ISPO (Indonesian Sustainable Palm Oil) and non-ISPO palm oil in Batanghari Regency, Jambi Province. The sample consisted of 30 ISPO farmers and 30 non-ISPO farmers, sampling farmers using a purposive method and then using the snowball sampling method to find out what institutions are involved in the ISPO and non-ISPO independent oil palm marketing process in Batanghari Regency. The research results show four marketing channels: (1) farmer-trader-large trader-palm oil weighing-mill, (2) farmer-trader-palm palm weighing-mill, (3) farmer-palm palm weighing-mill, and (4) farmer-merchant-mill. ISPO farmers do not experience differences in marketing channels and prices, which is not in accordance with the objectives of establishing ISPO. Marketing functions include purchasing, selling, transporting, harvesting, risk-bearing, financing, and market information. Analysis of marketing margin, farmer's share, and profit-to-cost ratio shows the third most efficient channel with a farmer's share of 87.82% with the farmer's marketing channel selling FFB through palm oil weighing, which distributes it to mills, involving one marketing institution.
Strategi CDA dalam Meningkatkan Engagement Instagram pada Program Internship dan Publikasi Lowongan Kerja Nurrahmawati, Tania; Adhi, Andriyono Kilat; Pranata, Rici Tri Harpin
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19335

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Perkembangan media sosial telah membawa perubahan besar dalam cara informasi disebarluaskan, termasuk informasi terkait karier dan magang bagi mahasiswa dan alumni. Instagram, sebagai salah satu platform paling populer di Indonesia, memberikan peluang besar bagi lembaga pendidikan untuk menjangkau audiens yang lebih luas, khususnya generasi muda. @cda_ipb memanfaatkan akun Instagram resminya, @cda_ipb, untuk membagikan berbagai informasi mengenai lowongan kerja, program magang, dan kegiatan pengembangan karier lainnya. Penelitian ini bertujuan untuk melihat sejauh mana strategi konten kreatif yang diterapkan pada akun tersebut mampu meningkatkan keterlibatan audiens, terutama pada konten seputar internship dan lowongan kerja. Kajian difokuskan pada elemen-elemen visual seperti desain grafis, gambar, foto, video, dan caption, serta strategi tambahan seperti waktu unggah dan kolaborasi dengan alumni. Melalui pendekatan ini, diharapkan penelitian dapat memberikan gambaran yang lebih jelas mengenai efektivitas penggunaan Instagram sebagai media komunikasi institusional, sekaligus menawarkan rekomendasi untuk optimalisasi konten di masa mendatang.
Analisis Faktor-faktor yang Mempengaruhi Adopsi Social Media Marketing (SMM) Studi Kasus pada Keler Bouquet Devi, Ida Ayu Made Mega Salma; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11748

Abstract

ABSTRAK  Penelitian ini membahas faktor-faktor yang memengaruhi adopsi Social Media Marketing (SMM) pada UMKM dengan studi kasus pada Keler Bouquet, sebuah usaha florist di Sukabumi. Latar belakang penelitian didasarkan pada pentingnya pemanfaatan media sosial untuk meningkatkan daya saing dan memperluas jangkauan pasar UMKM. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor Technology Organization Environment TOE berperan dalam proses adopsi SMM. Metode yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam terhadap pemilik dan tim internal, serta triangulasi data dengan ahli SMM dan studi literatur. Hasil menunjukkan bahwa kemudahan penggunaan, kecocokan teknologi dengan bisnis florist, serta manfaat dalam peningkatan penjualan mendorong adopsi SMM. Dari sisi organisasi, kesiapan perangkat dan keterlibatan pemilik menjadi faktor pendukung. Namun, faktor lingkungan seperti dukungan pemerintah tidak dirasakan, sehingga pengaruhnya terbatas. Adopsi SMM terbukti memberikan dampak positif terhadap visibilitas merek, jangkauan pasar, dan kinerja bisnis Keler Bouquet. ABSTRACT  This study discusses the factors that influence the implementation of Social Media Marketing (SMM) in MSMEs with a case study on Keler Bouquet, a flower shop business in Sukabumi. The background of the study is based on the importance of utilizing social media to increase competitiveness and expand the market reach of MSMEs. The purpose of this study is to understand how the Technology Organization Environment TOE factor participates in the process of implementing SMM. The method used is a qualitative approach with in-depth interview techniques with the owner and internal team, as well as data triangulation with SMM experts and literature studies. The results show that ease of use, suitability of technology to the flower shop business, and benefits in increasing sales encourage the implementation of SMM. From the organizational side, device readiness and owner involvement are supporting factors. However, environmental factors such as government support are not felt, so their influence is limited. The adoption of SMM has been shown to have a positive impact on brand visibility, market reach, and business performance of Keler Bouquet.
Pengaruh User Generated Content (UGC) terhadap Tingkat Kepercayaan Konsumen Pinkflash Khayani, Ardha Lintang; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11822

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis bagaimana user generated content (UGC) berperan dan berhubungan dalam meningkatkan kepercayaan konsumen terhadap brand pinkflash. Penelitian dilakukan karena banyaknya penyebaran konten buatan pengguna (user generated content) yang melibatkan produk pinkflash melalui Instagram. Tren ini dimanfaatkan oleh brand pinkflash dengan mengadakan tantangan ‘Pinkiedolls of the month’ dan disebarluaskan melalui akun Instagram @pinkflash.community. Metode penelitian menggunakan pendekatan kuantitatif dengan pendekatan asosiatif berdasarkan teori user generated content dan teori consumer-based trust. Melalui survey kuesioner dengan sample 100 responden wanita berusia 17-30 tahun, konsumen dari produk kecantikan pinkflash dan mengikuti akun instagram @pinkflash.community. Hasil penelitian menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara user generated content (UGC) terhadap tingkat kepercayaan konsumen dengan faktor tertinggi pada tingkat kemampuan konten untuk membangun emosi positif konsumen terhadap produk pinkflash yang ditampilkan pada konten. Temuan ini menunjukan bahwa user generated content (UGC) dapat dijadikan bahan promosi pinkflash melalui Instagram untuk meningkatkan mutu dan pelayanan. ABSTRACT  This research aims to analyze how user-generated content (UGC) takes part and is involved in improving consumer trust toward the pinkflash brand. This research was conducted due to the large distribution of user-generated content on Instagram which includes pinkflash’s products. This trend utilized by the pinkflash brand by holding a challenge ‘pinkiedolls of the month’ and distributed through @pinkflash.community Instagram account. This research used quantitative methods with associative approach based on user-generated content and consumer-based trust theory. Through a questionnaire survey, with a sample of 100 female respondents age 17-30 years old, consumers of pinkflash beauty product and following the Instagram account of @pinkflash.community. The result shows a positive and significant influence of user-generated content to the customer’s level of trust with the highest factor of content valance to build consumer positive emotion towards the pinkflash’s brand product inside the content. This finding shows that user-generated content can be used as pinkflash’s promotional materials through Instagram for improve quality and service.