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All Journal Jurnal Manajemen dan Agribisnis AGRIEKONOMIKA Indonesian Journal of Agricultural Science Jurnal Agro Ekonomi Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Forum Agribisnis AGRISE Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat MIX : Jurnal Ilmiah Manajemen Jurnal Penelitian Pertanian Terapan Jurnal Ilmu Keluarga dan Konsumen Jurnal Agro Industri Perkebunan Buletin Ilmiah Litbang Perdagangan Pendas : Jurnah Ilmiah Pendidikan Dasar Indonesian Journal of Agricultural Research Agro Bali: Agricultural Journal Jurnal Agro Ekonomi Business Review and Case Studies Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Innovative: Journal Of Social Science Research Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis
Andriyono Kilat Adhi
Departemen Agribisnis, Fakultas Ekonomi Dan Manajemen, Institut Pertanian Bogor, Bogor 16680, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Veterinary Other

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Model Penawaran Dan Permintaan Bawang Putih Indonesia: Pendekatan Sistem Dinamik Jihan Zakia Adila; Andriyono Kilat Adhi; Rita Nurmalina
Forum Agribisnis Vol 13 No 2 (2023): FA VOL 13 NO 2 SEPTEMBER 2023
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.13.2.218-228

Abstract

There is a reasonably high gap between the ability to supply garlic and demand that requires the government to carry out a garlic import policy to meet domestic needs. The high dependency on imported garlic supplies has caused garlic imports to increase. This study aims to analyze the supply and demand model for garlic and formulate policy recommendations regarding the supply and demand for Indonesian garlic using system dynamics model approach. The model in this study is simulated for the next 12 years (2022-2033). Based on the model simulation results, in the base conditions (before the scenario was implemented), the behavior pattern of garlic availability was goal-seeking. At the same time, demand had an exponential growth behavior pattern, and supply had an increasing trend. In 2033, it is estimated that the availability of garlic will experience a deficit, and garlic production and total farmers' income will continue to decline. Therefore, policies are needed to increase garlic farmers' availability, production, and total income in Indonesia through several policy scenarios. The policy scenario with the best results is a combination of an increase in area, productivity, and the realization of mandatory planting by importers because it can produce the highest availability and production of garlic compared to other scenarios. The most sensitive variable to the availability of Indonesian garlic is mandatory planting. Each increase in the realization of mandatory planting by importers by 10 percent can increase the availability of Indonesian garlic by 4.7 percent.
Technical and Financial Feasibility of Aromatherapy Pillow (Talophy) Production: A Sheep Wool Waste Utilization Venture Muhammad Surya Fadhlurrohman; Andriyono Kilat Adhi; Nunung Kusnadi
Business Review and Case Studies Vol. 4 No. 3 (2023): BRCS, Vol 4 No 3, December 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.4.3.260

Abstract

TALOPHY or aromatherapy pillow made from sheep's wool is an innovative product as a result of PKM 2020 activities. THALOPY is a new innovative product on the market, but the problem that occurs is the availability of raw sheep's wool which can only be obtained within a period of four months. Therefore, this study aims to analyze the technical and financial feasibility of the TALOPHY business plan. The methods used in this study are qualitative analysis on technical aspects and quantitative analysis on financial analysis. Technical aspects include business location, production scale, machine selection, production process, and the type of technology used. The financial aspect uses investment criteria including NPV, IRR, PP, and switching value analysis. The results of the study show the feasibility of the technical aspects, including the geographical location of the business, namely in Jatisari Village, Madiun Regency, East Java province; the availability of sheep wool is limited, namely only 800 kg every 4 months; the production scale is 200 pillows for one production (every 2 months); the production process of the TALOPHY business uses an intermittent or gradual method; the business layout facilitates production activities; and the technology is used as needed. Based on the results of the eligibility criteria, the TALOPHY business investment is not feasible to run. This is based on the NPV obtained for IDR 27,384,206, a net B/C of 1.3, an IRR of 4%, and a PP of 11 years and 8 months. The results of the switching value analysis show that the most sensitive factor or determinant of TALOPHY's business feasibility is a decrease in sales and a decrease in product prices, with a value of 1.63%. Keywords: financial analysis, switching value analysis, technical analysis, sheep wool, insomnia
Trade Effect of Sanitary and Phytosanitary (SPS) and Technical Barriers to Trade (TBT) on Indonesia's Shrimp Export Khaliqi, Muhammad; Rifin, Amzul; Adhi, Andriyono Kilat
Indonesian Journal of Agricultural Research Vol. 1 No. 2 (2018): InJAR, Vol. 1, No. 2, July 2018
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/injar.v1i2.313

Abstract

The development of the implementation of non-tariff measure policy, in the world market which has a trend, increased every year. There are seven (7) NTM policies mostly implemented in the international market. The most policy application is the implementation of Technical Barriers to Trade and Sanitary and Phytosanitary. Agricultural commodities both vegetables and live animal products are commodities mostly become subject to NTM policy in the form of SPS (Sanitary and Phytosanitary) and TBT (Technical Barriers on Trade) in the international market. Indonesia as an agricultural country that has advantages in agriculture and fisheries cannot avoid the implementation of SPS and TBT policies. This research was aimed to analyze the effect of SPS and TBT on Indonesia’s shrimp export using the gravity model. The results showed that the GDP of exporters and the exchange rate have negative influences on Indonesia’s shrimp exports. Meanwhile, the GDP of the importers and trade cost have positive influences on the export of shrimp Indonesia. while the SPS policy and TBT don’t affect Indonesia's exports of shrimp in the international market. This indicates that Indonesian shrimp exporters are able to quickly adjust the SPS and TBT policies applied by importing countries.
Dampak Kebijakan Harga Pembelian Pemerintah Terhadap Produksi Gula Kristal Putih Rachmadhan, Aditya Arief; Kusnadi, Nunung; Adhi, Andriyono Kilat
Jurnal Agro Industri Perkebunan Vol. 9 No. 1 (2021)
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jaip.v9i1.1481

Abstract

The policy objective of government purchase price (harga pembelian pemerintah – HPP) of plantation white sugar in Indonesia is to increase the production. However, while the government increase the HPP, the production was decreased. The purpose of this study was to analize the impact of HPP policy on production of plantation white sugar in Indonesia. This study uses ex-post simulation based on econometrics model (build from monthly time series data from 2012 until 2017, consist of 13 equations and estimated using 2SLS method). The result shows that an increase in  HPP causes an increase in plantation white sugar production. However, an increase in labor wages cause decreased in production. The increase HPP also causes an increase in producer surplus. Based on producer surplus, the biggest impact of the increase in HPP was felt by the farmers.
PENGARUH KEMITRAAN DAN VARIABEL LAINNYA TERHADAP KEUNTUNGAN UMK INDUSTRI MAKANAN DI INDONESIA Fauziah, Syifa; Rifin, Amzul; Adhi, Andriyono Kilat
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 01 2021 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.199 KB) | DOI: 10.31186/jagrisep.20.01.195-206

Abstract

Food industry contributes a high good of labor absorption dominates in the manufacturing sector or the contribution to the total national GDP. The industry is in fact in domination by the perpetrators of Micro small and medium enterprises (MSMEs). The objectives of this research is to know the impact of partnerships and other variables against the profit of micro and small enterprises of the food industry. Multiple regression method is used to see what variables affect the profit of micro and small enterprises of the food industry entrepreneur. The results showed that dummy variables such as length of business, partnerships, education level, number of labor, the cost, the number of working hours per day, the age of the entrepreneur and the dummy sectors of the food industry influence on the profit of micro and small enterprises in the food industry. The amount of the issued capital property does not affect the profit the venture. The actors who do venture partnership is still very slightly so that the policy to encourage and develop business partnerships between the various patterns of cooperatives, small medium enterprises and large scale effort undertaken is just right and should be noted in order to sustainable.
Marketing Analysis of Indonesian Sustainable Palm Oil (ISPO) and non-ISPO Certified Independent Palm Oil in Batanghari Regency, Jambi Province, Indonesia Hutagaung, Bagasferyan; Asmarantaka, Ratna Winandi; Adhi, Andriyono Kilat
Agro Bali : Agricultural Journal Vol 7, No 1 (2024)
Publisher : Universitas Panji Sakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37637/ab.v7i1.1431

Abstract

This research analyzes marketing efficiency: marketing, marketing function, marketing margin, farmer's share, and the ratio of profit to cost of fresh fruit bunches (FFB) for ISPO (Indonesian Sustainable Palm Oil) and non-ISPO palm oil in Batanghari Regency, Jambi Province. The sample consisted of 30 ISPO farmers and 30 non-ISPO farmers, sampling farmers using a purposive method and then using the snowball sampling method to find out what institutions are involved in the ISPO and non-ISPO independent oil palm marketing process in Batanghari Regency. The research results show four marketing channels: (1) farmer-trader-large trader-palm oil weighing-mill, (2) farmer-trader-palm palm weighing-mill, (3) farmer-palm palm weighing-mill, and (4) farmer-merchant-mill. ISPO farmers do not experience differences in marketing channels and prices, which is not in accordance with the objectives of establishing ISPO. Marketing functions include purchasing, selling, transporting, harvesting, risk-bearing, financing, and market information. Analysis of marketing margin, farmer's share, and profit-to-cost ratio shows the third most efficient channel with a farmer's share of 87.82% with the farmer's marketing channel selling FFB through palm oil weighing, which distributes it to mills, involving one marketing institution.
Strategi CDA dalam Meningkatkan Engagement Instagram pada Program Internship dan Publikasi Lowongan Kerja Nurrahmawati, Tania; Adhi, Andriyono Kilat; Pranata, Rici Tri Harpin
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.19335

Abstract

Perkembangan media sosial telah membawa perubahan besar dalam cara informasi disebarluaskan, termasuk informasi terkait karier dan magang bagi mahasiswa dan alumni. Instagram, sebagai salah satu platform paling populer di Indonesia, memberikan peluang besar bagi lembaga pendidikan untuk menjangkau audiens yang lebih luas, khususnya generasi muda. @cda_ipb memanfaatkan akun Instagram resminya, @cda_ipb, untuk membagikan berbagai informasi mengenai lowongan kerja, program magang, dan kegiatan pengembangan karier lainnya. Penelitian ini bertujuan untuk melihat sejauh mana strategi konten kreatif yang diterapkan pada akun tersebut mampu meningkatkan keterlibatan audiens, terutama pada konten seputar internship dan lowongan kerja. Kajian difokuskan pada elemen-elemen visual seperti desain grafis, gambar, foto, video, dan caption, serta strategi tambahan seperti waktu unggah dan kolaborasi dengan alumni. Melalui pendekatan ini, diharapkan penelitian dapat memberikan gambaran yang lebih jelas mengenai efektivitas penggunaan Instagram sebagai media komunikasi institusional, sekaligus menawarkan rekomendasi untuk optimalisasi konten di masa mendatang.
Analisis Faktor-faktor yang Mempengaruhi Adopsi Social Media Marketing (SMM) Studi Kasus pada Keler Bouquet Devi, Ida Ayu Made Mega Salma; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11748

Abstract

ABSTRAK  Penelitian ini membahas faktor-faktor yang memengaruhi adopsi Social Media Marketing (SMM) pada UMKM dengan studi kasus pada Keler Bouquet, sebuah usaha florist di Sukabumi. Latar belakang penelitian didasarkan pada pentingnya pemanfaatan media sosial untuk meningkatkan daya saing dan memperluas jangkauan pasar UMKM. Tujuan dari penelitian ini adalah untuk memahami bagaimana faktor Technology Organization Environment TOE berperan dalam proses adopsi SMM. Metode yang digunakan adalah pendekatan kualitatif dengan teknik wawancara mendalam terhadap pemilik dan tim internal, serta triangulasi data dengan ahli SMM dan studi literatur. Hasil menunjukkan bahwa kemudahan penggunaan, kecocokan teknologi dengan bisnis florist, serta manfaat dalam peningkatan penjualan mendorong adopsi SMM. Dari sisi organisasi, kesiapan perangkat dan keterlibatan pemilik menjadi faktor pendukung. Namun, faktor lingkungan seperti dukungan pemerintah tidak dirasakan, sehingga pengaruhnya terbatas. Adopsi SMM terbukti memberikan dampak positif terhadap visibilitas merek, jangkauan pasar, dan kinerja bisnis Keler Bouquet. ABSTRACT  This study discusses the factors that influence the implementation of Social Media Marketing (SMM) in MSMEs with a case study on Keler Bouquet, a flower shop business in Sukabumi. The background of the study is based on the importance of utilizing social media to increase competitiveness and expand the market reach of MSMEs. The purpose of this study is to understand how the Technology Organization Environment TOE factor participates in the process of implementing SMM. The method used is a qualitative approach with in-depth interview techniques with the owner and internal team, as well as data triangulation with SMM experts and literature studies. The results show that ease of use, suitability of technology to the flower shop business, and benefits in increasing sales encourage the implementation of SMM. From the organizational side, device readiness and owner involvement are supporting factors. However, environmental factors such as government support are not felt, so their influence is limited. The adoption of SMM has been shown to have a positive impact on brand visibility, market reach, and business performance of Keler Bouquet.
Pengaruh User Generated Content (UGC) terhadap Tingkat Kepercayaan Konsumen Pinkflash Khayani, Ardha Lintang; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11822

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis bagaimana user generated content (UGC) berperan dan berhubungan dalam meningkatkan kepercayaan konsumen terhadap brand pinkflash. Penelitian dilakukan karena banyaknya penyebaran konten buatan pengguna (user generated content) yang melibatkan produk pinkflash melalui Instagram. Tren ini dimanfaatkan oleh brand pinkflash dengan mengadakan tantangan ‘Pinkiedolls of the month’ dan disebarluaskan melalui akun Instagram @pinkflash.community. Metode penelitian menggunakan pendekatan kuantitatif dengan pendekatan asosiatif berdasarkan teori user generated content dan teori consumer-based trust. Melalui survey kuesioner dengan sample 100 responden wanita berusia 17-30 tahun, konsumen dari produk kecantikan pinkflash dan mengikuti akun instagram @pinkflash.community. Hasil penelitian menunjukan bahwa terdapat pengaruh yang positif dan signifikan antara user generated content (UGC) terhadap tingkat kepercayaan konsumen dengan faktor tertinggi pada tingkat kemampuan konten untuk membangun emosi positif konsumen terhadap produk pinkflash yang ditampilkan pada konten. Temuan ini menunjukan bahwa user generated content (UGC) dapat dijadikan bahan promosi pinkflash melalui Instagram untuk meningkatkan mutu dan pelayanan. ABSTRACT  This research aims to analyze how user-generated content (UGC) takes part and is involved in improving consumer trust toward the pinkflash brand. This research was conducted due to the large distribution of user-generated content on Instagram which includes pinkflash’s products. This trend utilized by the pinkflash brand by holding a challenge ‘pinkiedolls of the month’ and distributed through @pinkflash.community Instagram account. This research used quantitative methods with associative approach based on user-generated content and consumer-based trust theory. Through a questionnaire survey, with a sample of 100 female respondents age 17-30 years old, consumers of pinkflash beauty product and following the Instagram account of @pinkflash.community. The result shows a positive and significant influence of user-generated content to the customer’s level of trust with the highest factor of content valance to build consumer positive emotion towards the pinkflash’s brand product inside the content. This finding shows that user-generated content can be used as pinkflash’s promotional materials through Instagram for improve quality and service.
Analisis Strategi Social Media Marketing @smilingbogorcity terhadap Peningkatan Brand Awareness Café di Kota Bogor Setyarini, Aulia Dwi; Adhi, Andriyono Kilat; Rahmawati, Alfi
Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi Vol. 5 No. 3 (2025): EduTIK : Juni 2025
Publisher : Jurusan PTIK Universitas Negeri Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53682/edutik.v5i3.11832

Abstract

ABSTRAK  Perkembangan teknologi digital mengubah cara promosi dan komunikasi pemasaran, khususnya melalui media sosial. Strategi social media marketing Dinas Pariwisata dan Kebudayaan Kota Bogor lewat konten Mimin Jalan-Jalan di Instagram @smilingbogorcity dianalisis untuk mengukur efektivitasnya dalam meningkatkan brand awareness usaha café lokal dan mengetahui persepsi pemilik usaha terhadap dampaknya. Metode observasi dan wawancara mendalam digunakan dengan analisis berdasarkan teori The 7C Framework. Hasil menunjukkan konten ini berhasil menerapkan elemen desain visual menarik, narasi informatif, dan komunikasi dua arah responsif, sehingga berdampak positif pada pengenalan dan ingatan merek café lokal. Persepsi pelaku usaha sangat positif, dengan peningkatan followers, interaksi media sosial, dan kunjungan pelanggan. Penelitian ini menyimpulkan bahwa strategi social media marketing ini efektif sebagai media promosi digital untuk mendukung pertumbuhan usaha café di Kota Bogor.  ABSTRACT  The advancement of digital technology has transformed marketing promotion and communication, especially through social media. The social media marketing strategy of the Tourism and Culture Office of Bogor City, implemented through the "Mimin Jalan-Jalan" content on Instagram @smilingbogorcity, was analyzed to measure its effectiveness in increasing brand awareness of local cafés and to understand café owners’ perceptions of its impact. Observation and in-depth interviews were conducted, with analysis based on the 7C Framework theory. The results show that the content successfully applied elements of appealing visual design, informative narration, and responsive two-way communication, positively affecting the recognition and recall of local café brands. Business owners’ perceptions were highly positive, with increases in followers, social media interactions, and customer visits. This study concludes that the social media marketing strategy is effective as a digital promotional tool supporting the growth of cafés in Bogor City.
Co-Authors Aditya Arief Rachmadhan Afton Atabani Agatha Kinanthi Agatha Kinanthi Al-May Abbyan Izzy Burhani Alviedo Amzul Rifin Anggraini Sukmawati Bernhard Brummer Bernhard Brummer Bimoseno Sepfrian Burhanuddin Burhanuddin Burhanuddin Burhanuddin Dedi Rahmat Setiadi Devi, Ida Ayu Made Mega Salma Dwi Rachmina Dwi Rachmina DWI SURYANTO Fadhlurrohman, Muhammad Surya Fariyanti, Anna FERDI, FERDI MAULANA Harianto Harianto Heny K Daryanto Heny Kuswanti Suwarsinah Herawati Herawati Hutagaung, Bagasferyan Indah Ibanah Jihan Zakia Adila Jihan Zakia Adila Julia Mardalisa Khais Walaela Khayani, Ardha Lintang Kinanti, Shakila Putria Lukman M. Baga M. Wildan Sayid Akbar Maryanti Sitohang Muhammad Firdaus Muhammad Firdaus Muhammad Ikhsan Muhammad Khaliqi Muhammad Surya Fadhlurrohman Nasma, Arwaa Kamiliya Nerisa Agnesia Widiyanto Netti Tinaprilla Nunung Kusnadi Nuri Nabila Nurohmah Nurrahmawati, Tania Okti Diana Bahrun Puspi Eko Wiranthi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Qashiratuttarafi Rachmadhan, Aditya Arief Rahmawati, Alfi Rasihen, Yogy Ratna Winandi Asmarantaka Rici Tri Harpin Pranata Riska Pujiati Riska Pujiati Rita Nurmalina Rizki Rahmawati Cendrawasih Rizki Triguna Rosiana, Nia Safriadi, Agus Setyarini, Aulia Dwi Suharno Suharno Suharno Suharno Suprehatin Suprehatin Syifa Fauziah Syifa Fauziah Syifa Fauziah Tiffany Rahma Abdillah Triana Gita Dewi Ummy Qalsum Wahyu Budi Priatna Wening Tyas