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Pengaruh Influencer dan Content Marketing serta Online Customer Review terhadap Keputusan Pembelian Skincare Bioaqua di TikTok Ika Ratih Purwanti; Asnawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/kzsp8c31

Abstract

This study aims to determine the influence of influencers, content marketing, and online customer reviews on purchasing decisions for Bioaqua skincare products on TikTok. The background of this research is the increasing use of the internet and the growth of TikTok as a marketing platform, which has transformed consumer behavior in seeking information and making decisions. As a result, digital promotional strategies have become increasingly important for skincare brands. This research employs a quantitative method with a purposive sampling technique. Data were collected through a questionnaire distributed to 120 respondents. The data were analyzed using SmartPLS. The results indicate that the influencer and content marketing variables have a significant influence, whereas online customer reviews do not show a significant effect on purchasing decisions. These findings suggest that consumers are more strongly influenced by influencers and content marketing than by online customer reviews
IMPROVING ELEMENTARY SCHOOL TEACHERS’ SKILLS IN USING THINK TALK WRITE LEARNING MODEL THROUGH ACADEMIC SUPERVISION Asnawati; Ary Kiswanto Kenedi
Jurnal PAJAR (Pendidikan dan Pengajaran) Vol. 5 No. 5 (2021): September
Publisher : Laboratorium Program Studi Pendidikan Guru Sekolah Dasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/pjr.v5i5.8507

Abstract

This research was motivated by the fact that most of the learning processes were not in accordance with the characteristics of elementary school students, which impacted the quality of learning at schools that did not achieve the learning goals. The learning process included planning, implementing, and assessing by the primary school teachers. The purpose of this study was to improve teachers’ skills in carrying out the learning process by using a cooperative model of Think Talk Write type. This research was a school action research adapted from McTaggart and Kemmis's classroom action research design, consisting of stages of planning, implementation, observation, and reflection. The research was carried out at SDN 23 Ujung Gurun Padang, involving 10 teachers. Data were collected using observation sheets to measure the results of the learning process, including planning skills, implementation abilities, and assessment abilities, and analyzed quantitatively. The results showed that the teachers’ average score in carrying out the learning process using the Think Talk Write type cooperative model in cycle I was 68.30, which increased to 85.46 in cycle II. This proved that there was an improvement in teachers’ skills in carrying out the learning process by using the Think Talk Write type cooperative model through academic supervision activities. The implication of this research is that this model can be used as a reference for academic supervisors to improve the quality of learning for elementary school teachers.
Pengaruh Influencer dan Diskon Harga serta Ulasan Pelanggan terhadap Keputusan Pembelian Produk Skincare Skintific di Samarinda Alicia Nashira Sabita; Asnawati
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/2xgwfr30

Abstract

This study aims to analyze the influence of influencers, price discounts, and customer reviews on the purchase decisions of Skintific products in Samarinda. A quantitative approach was applied using Partial Least Square (PLS) analysis with 112 respondents who have used Skintific products. The results indicate that influencers have no significant effect on purchase decisions. In contrast, price discounts show a positive and significant effect, while customer reviews are the strongest factor influencing purchasing decisions. These findings suggest that consumers are more driven by economic benefits and real user experiences rather than influencer promotions.
Pengaruh Ice Breaking dalam Pembelajaran Bahasa Arab Terhadap Peningkatan Hasil Belajar Siswa di MTs Walisongo Asnawati; Mochamad Hasyim; Nurrokhmatulloh
Risâlah Jurnal Pendidikan dan Studi Islam Vol. 11 No. 4 (2025)
Publisher : Fakultas Agama Islam Universitas Wiralodra Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/jurnal_risalah.v11i4.1512

Abstract

Penelitian ini di latarbelakangi oleh rendahnya hasil belajar siswa pada pembelajaran Bahasa Arab kelas IX. Untuk mengatasi permasalahan ini diselesaikan dengan memecahkan kebekuan dalam pembelajaran Bahasa Arab. Tujuan penelitian ini adalah untuk melihat pengaruh penerapan Ice Breaking terhadap hasil belajar mata pelajaran Bahasa Arab siswa kelas IX MTs Walisongo Sumber Rejo. Metode penelitian yang digunakan dalam penelitian ini adalah eksperimen dengan jenis one group pretest-posttest. Dalam desain ini, peneliti memberikan tes awal (pretest) sebelum diberikan perlakuan, kemudian setelah diberikan perlakuan, memberikan tes akhir (posttest). Dengan demikian, hasil perlakuan dapat diketahui, karena dapat membandingkan dengan keadaan sebelum diberikan perlakuan. Teknik pengumpulan data dilakukan dengan ujian lisan yang terdiri dari 10 soal. Hasil analisis metode uji t menunjukkan tingkat signifikansi <0,01 < 0,05 maka H0 ditolak dan Ha diterima. Artinya pelaksanaan icebreaking dapat mempengaruhi hasil belajar Bahasa Arab siswa kelas IX MTs Walisongo Sumber Rejo.
Penerapan Metode Bernyanyi Dalam Meningkatkan Penguasaan Mufrodat Dalam Pembelajaran Bahasa Arab AUD asnawati; Mabruri
E-JURNAL AKSIOMA AL-ASAS Vol 6 No 2 (2025)
Publisher : LPPM STAI La Tansa Mashiro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55171/jaa.v6i2.1494

Abstract

Arabic language learning methods in early childhood have an important position in developing basic language skills as well as being a means of instilling islamic values from an early age. Howevwr, mastery og mufrodat (arabic vocabulary) at an early agr is still relatively low. The problems that teachers often face are low motivation to learn, boredom quickly, and children's lack of interest in learning. Learning processes that do not utilize creative approaches cause children to be inactive and learning outcomes are not optimal. This research aims to improve young children's mastery of Arabic language through the application of the singing method. The singing method was chosen because it can stimulate various aspects of children's abilities, especially language, social-emotional and cognitive. Through songs, children not only repeat words, but also imitate the pronunciation, recognize the meaning, and remember them through rhythm. The results of the research show that the application of the singing method provides a significant increase in children's ability to master mufrodat. In conclusion, the singing method is proven to be effective and relevant in improving young children's mastery of Arabic language.
The Effect of Digital Marketing and Product Innovation on MSME Sales Performance in the Digital Economy Era Titis Sri Wulan; Dewi Agustina Solihin; Putri Ayu Permata Devi; Saida Zainurossalamia ZA; Asnawati
Daengku: Journal of Humanities and Social Sciences Innovation Vol. 5 No. 6 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.daengku4604

Abstract

This study investigates the effects of digital marketing capability and product innovation capability on sales performance among Indonesian micro, small, and medium enterprises (MSMEs) in the digital economy era. Using a quantitative, explanatory design, data were collected through a structured survey of MSME owners/managers and analyzed using ordinary least squares (OLS) regression in EViews. Sales performance was operationalized as a sales-oriented metric suitable for econometric estimation, while digital marketing and product innovation were measured as composite indices derived from Likert-scale items capturing routine execution and renewal intensity. Classical assumption diagnostics were conducted to support valid inference, including residual normality, heteroskedasticity, and multicollinearity checks; where needed, White robust standard errors were applied to address heteroskedasticity. The results demonstrate that both digital marketing capability and product innovation capability have positive and statistically significant relationships with MSME sales performance. Digital marketing capability shows a slightly stronger estimated effect, indicating that consistent digital routines—such as channel orchestration, content discipline, responsive customer interaction, and basic performance monitoring—are closely linked to improved sales outcomes. Product innovation capability also contributes significantly, suggesting that continuous renewal through quality improvement, new variants, and packaging/design enhancements strengthens differentiation and supports sales growth. The findings imply that MSME competitiveness in digital markets is best supported by integrating market-facing execution (digital marketing) with value reinforcement (product innovation), rather than relying on platform adoption alone. Practically, MSMEs should institutionalize measurable digital marketing processes while embedding structured innovation cycles that convert market feedback into product renewal. Policymakers and support institutions should prioritize capability-building programs tied to measurable performance outcomes. Future research may extend this model using longitudinal data and sector-specific moderators to capture delayed innovation effects and sustainability of sales gains. Keywords: digital marketing capability; product innovation capability; sales performance; MSMEs; digital economy; Indonesia.
Electrodeposition and Characterization of Cobalt on Copper Electrodes in The Fabrication of Potentiometric Sensors For Phosphate Ion Siswoyo; Zulfikar; Chintya Maharani; Asnawati; Yeni Maulidah Muflihah; Tri Mulyono
Indonesian Chimica Letters Vol. 4 No. 2 (2025)
Publisher : Department of Chemistry, FMIPA, UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Determination of phosphate levels can be done using the potentiometric method with cobalt material-based electrodes with various techniques and compositions. This study uses copper metal as a supporting material. Surface coating of copper was carried out using solution of cobalt chloride and cobalt sulphate in various concentrations by applying voltammetric electrodeposition technique. The electrodes produced for each concentration of cobalt source were examined for the peak-reducing current. The potentiometric response was characterized using a standard phosphate solution, and the morphology using SEM. The best electrodes were used for soil phosphate analysis, and the results were compared with spectrometric methods. The results showed that the optimum concentration of cobalt source solution was characterized by the highest reduction peak of cobalt, namely at a concentration of 0.1 M. Electrodes made with chloride solution produced a higher peak of reduction current, had a sensitivity of -16.21 mV/decade which higher than that of electrodes from sulphate solution, namely -14.59 mV/decade in the phosphate concentration range of 0.001-1000 ppm. The morphology of the two types of electrodes also show differences, the electrode made of chloride material has a surface morphological structure that looks uneven and pretty rough, and there are oval grains that form like crystals and have a uniform shape. In contrast, the electrode made of sulphate material looks flatter and smooth and forms lumps. The results of the analysis of phosphate levels in the soil samples using the electrode are similar to the results of the analysis of the spectrophotometric method