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Nur Sayidah
Universitas Dr. Soetomo
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Determinant of Employee Performance at Community Health Center: Exploring the Intervening Effect of Job Satisfaction Apriyanto, Eko; Utami Ady, Sri; Sayidah, Nur
Journal of Accounting and Finance Management Vol. 6 No. 6 (2026): Journal of Accounting and Finance Management (January - February 2026)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i6.2991

Abstract

Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study examines the structural relationships between work motivation, performance allowances, job satisfaction, and employee performance at community health centers in Surabaya. Based on survey data from 126 employees, the model demonstrates that motivation and performance-based incentives are significant predictors of both job satisfaction and performance. The analysis confirms the mediating role of job satisfaction within this framework. Consequently, the research recommends the development of robust motivation-driven policies and transparent benefit structures to achieve superior organizational performance.
Peningkatan Kinerja Pemasaran UMKM Melalui Content Marketing dan Adopsi E-Commerce: Mengkaji Peran Digital Customer Engagement Herawati, Andry; Sri Utami Ady; Nur Sayidah
DIALEKTIKA: Jurnal Ekonomi dan Ilmu Sosial Vol 11 No 1 (2026): Dialektika: Jurnal Ekonomi dan Ilmu Sosial
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36636/dialektika.v11i1.8682

Abstract

This study examines the effect of content marketing and e-commerce adoption on the marketing performance of micro, small, and medium enterprises (MSMEs), with digital customer engagement as a mediating variable, using a PLS-SEM approach. Data were collected through a survey of 160 MSME actors in Blitar and analyzed using SmartPLS 4. The results indicate that content marketing and e-commerce adoption have a positive and significant effect on digital customer engagement; however, neither variable has a direct effect on marketing performance. Digital customer engagement is found to have a strong influence on marketing performance and to fully mediate the relationship between content marketing, e-commerce adoption, and marketing performance. These findings highlight that the success of digital marketing strategies among MSMEs in the digital era depends largely on the ability of business actors to build and sustain customer engagement, rather than merely adopting digital content or e-commerce platforms to enhance competitiveness.
Co-Authors Adhitya Ananda, Nova Adi, Sri Utami Ahmad Taufiq Albab, Eric Ulul Alvy Mulyaning Tyas Alvy Mulyaningtyas Aminullah Aminullah Aminullah Aminullah, Aminullah Aminullah Assagaf Aminullah Assagaf Aminullah Assagaf Andriani, Vivin Andry Herawati Anjangsari Khaida Asaro Apriyanto, Eko Arida Azka Nurina Ichwan Aries Widya Gunawan Awan Indrawan Brilliant Handyman Manalu Budianto, Suhartawan Candra Ginting Caswito, Ade Dewi Mumpuni Alfi Hidayati Dhiny Nur Halifah Elpi Nainggolan Elvie Maria Fitriyani, Ika Gibson Manalu Handayani, Alberta Esti Haryadi, Wahyu Hendro Wardhono Ida Keriahenta Silalahi Iswandono, Joko Jajuk Suprijati Jhosua Soputra Kusmiwati Kusmiwati Kusumawati, Arum Pratiwi Listyaningsih Listyaningsih Listyawati, Liling Liwang, Arianto Mandasari, Suryanti Moch Sabdan Adji Syahputra Muharrom, Muharrom Mulyaningtyas, Alvy Naimah, Zulfatun Nelvika Darlia Nur Hayati Nuril Huda Nurul Qomariah Nuurjannah, Dewi Permana, Deni Surya Priyanto Priyanto Puspitasari, Rima Dwi Puspitasari, Rima Dwi Putranto, Septian Dwi Rahmadanti Rahmadanti Riza Wahyu Utami Rosi , Fathur Rudianto, Setiawan Eko Sahri Sahri Sampouw, Yulius Sari, Puput Maya Satriyanto, Muhammad Dwi Setiana, Nurul Leny Shanty Ratna Damayanti Sirfefa, Arifin Siti Marwiyah Siti Marwiyah Slamet Riyadi Soares, Yohanes Soetjipto, Ken Sabardiman SRI HANDINI Sri Lestari, Damajanti SRI UTAMI ADY Sucipto Sucipto Sucipto Sukesi . Supana, Supana Supratikto Supratikto Suprijati, Jajuk Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Syaifu Umar Achmadi Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Titin Irawati Tyas, Alvy Mulyaning Usman Jayadi Utami Adi, Sri Wahyu Fajar Setiawan Wibiksono, Tomy Winedar, Mustika Wulan, Dinda Ajeng Setya Yuliansyah Yuliansyah Zuraidah, Safrin