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Nur Sayidah

Universitas Dr. Soetomo

Author-ID : 225240

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Physics Public Health Social Sciences Other

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THE IMPACT OF TECHNOLOGY-ACCELERATED SERVICE QUALITY ON MILLENNIAL CUSTOMER SATISFACTION ON THE SHOPEE PLATFORM Rosi , Fathur; Ady, Sri Utami; Sayidah, Nur
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 4 (2024): Vol. 7 No. 4 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i4.41122

This study aims to analyze the influence of technology-accelerated service quality on customer satisfaction on the Shopee e-commerce platform. The service quality variables examined include response time, the presence of platform agents, transaction security, and product availability. This study uses a quantitative method with a survey approach. The research sample was taken from active Shopee users. The results of the analysis show that all four service quality variables have a positive and significant effect on customer satisfaction. Product availability was found to be the most dominant factor in influencing customer satisfaction. In addition, this study also found a new phenomenon where customers not only act as consumers but can also act as platform agents, thus changing the traditional paradigm in determining distribution locations. The implications of this study are the importance for e-commerce companies to continue to improve service quality, especially in terms of product availability and responsiveness. In addition, companies can utilize the potential of platform agents to expand market reach.

Marketing Communication Strategy for Private School Promotion and Development Through Students' Parent Support: A Case Study at SD Gracia, Surabaya Iswandono, Joko; Utami Ady, Sri; Sayidah, Nur
International Journal of Education and Digital Learning (IJEDL) Vol. 3 No. 3 (2025): International Journal of Education and Digital Learning (IJEDL)
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Elementary school education is a compulsory education and an important stage in the learning process, so choosing a wise elementary school is crucial. The large number of elementary schools in Indonesia, both public and private, has created fierce competition between educational institutions. Especially after the implementation of zoning regulations, private elementary schools have also been affected and some have been forced to stop operating due to a lack of students. In addition to improving the quality of education, schools are required to have an effective promotional strategy to attract the interest of the community as potential customers. One of the promotional strategies that can be applied is the promotional mix strategy. SD Gracia Surabaya, as one of the private elementary schools, also applies a promotional mix in its strategy. Therefore, this study focuses on discussing in depth how the promotional strategy implemented by SD Gracia Surabaya attracts the support of parents. This study uses a descriptive qualitative approach with a purposive sampling technique to determine the research sample. The data obtained consists of primary and secondary data collected through interviews, observations, and documentation. To ensure data validity, the researcher uses source triangulation and technical triangulation techniques. After the data is validated, data reduction, data presentation, and verification of conclusions are carried out in the analysis. The results of the study show that SD Gracia Surabaya implements a promotional mix strategy involving advertising, personal selling, and public relations activities.

PENGEMBANGAN PARIWISATA SELO ONDO BERBASIS PERAN MASYARAKAT DAN PARIWISATA BERKELANJUTAN Priyanto, Priyanto; Listyawati, Liling; Sri Lestari, Damajanti; Sayidah, Nur
Jurnal Ilmu Manajemen (JIMMU) Vol. 7 No. 2 (2022)
Publisher : Magister Manajemen Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i2.18626

Â Â Â Â Â Â Â Â Â Â Â Â Pengembangan pariwisata berbasis masyarakat dapat mengurangi tingkat dampak negatif sosial dan budaya serta degradasi lingkungan. Sementara itu, pengembangan pariwisata berkelanjutan yang lebih ramah lingkungan dan ramah sosial merupakan langkah penting yang akan berkontribusi pada pembangunan inklusif sosial dan melestarikan modal lingkungan, sehingga pariwisata dapat berkembang dalam jangka menengah dan panjan. Menggabungkan konsep pengembangan pariwisata berbasis masyarakat dan pariwisata berkelanjutan, menunjukkan adanya kesadaran pengembangan pariwisata multidimensi, yaitu: ramah lingkungan, menguntungkan secara ekonomi, dapat diterima secara sosial budaya, dan menempatkan masyarakat sebagai subjek inti dalam pembangunan. Dalam perspektif penyelenggaraan pariwisata berkelanjutan, terdapat potensi Selo Ondo yaitu: 1) keunggulan tertinggi ada pada modal alam (80%), 2) modal manusia dalam penyelenggaraan pariwisata umum (77%), modal sosial yang juga sangat baik (72%), 3) permodalan dengan berbagai sumber (70%); 4) kelemahan terbesar terdapat pada ketersediaan infrastruktur fisik yang belum terbangun yaitu dengan skor 44%. Potensi tersebut merupakan aset yang dapat dimanfaatkan untuk meningkatkan kinerja pengelolaan pariwisata secara holistik dengan pendekatan multidisiplin, lintas sektor dan lintas wilayah tanpa mengesampingkan potensi masyarakat setempat.Kata Kunci:Â peran masyarakat, pariwisata berkelanjutan, potensiÂ Â Â Â Â Â Â Â Â Â Â Â Community-based tourism development can reduce the extent of negative social and cultural impacts and environmental degradation. Â Meanwhile, the development of sustainable tourism that is more environmentally and socially friendly is an important step that will contribute to socially inclusive development and preserve environmental capital, so that tourism can thrive in the medium and panjan termg. Combining the concepts of community-based tourism development and continuing tourism, Â indicates the existence of awareness of multidimensional tourism development, namely: environmentally friendly, economically beneficial, socio-culturally acceptable, and placing society as a core subject in development. In the perspective of organizing sustainable tourism, there is the potential of Selo Ondo, namely: 1) the highest advantage is in natural capital (80%), 2) human capital in the implementation of general tourism (77%), social capital which is also very good (72%), 3) financial capital with various sources (70%); 4) the biggest weakness is in the availability of physical infrastructure that has not been built, namely with a score of 44%. This potential is an asset to be utilized to improve the performance of tourism management holistically with a multidisilpliner, cross-sectoral and cross-regional approach without excluding the potential of the local community.Keywords:Â the role of society, sustainable tourism, potential

Intelligibility of English Vocabulary for Young Learners in EFL Context: Digital Book Vs Printed Book on Listening and Pronunciation Skills Budianto, Suhartawan; Nur Sayidah; Sucipto; Nurul Qomariah; Anjangsari Khaida Asaro; Wahyu Fajar Setiawan
JTP - Jurnal Teknologi Pendidikan Vol. 26 No. 1 (2024): Jurnal Teknologi Pendidikan
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jtp.v26i1.40202

This study explores young learners’ intelligibility of English vocabulary for young learners in the EFL (English as a Foreign Language) context using Digital Books vs Printed Books which focus on listening and pronunciation skills. The intelligibility was measured from listening tests. The research is an experimental study with a pretest–posttest control group design. Sixty-one out of 156 elementary level from grade 4th were taken randomly thirty students belonged to the control group while another thirty belonged to the experimental group. This study applied the Mann-Whitney Test. The result showed that young learners with digital books outperformed listening and pronunciation for young learners in the EFL context. In short, digital books with listening and pronunciation are very beneficial for young learners in acquiring EFL vocabulary.

Pendistribusian Bantuan dan Penyuluhan Efisiensi Penggunaan Minyak Goreng Para Pelaku Sektor Informal Sentra PKL Semolowaru Surabaya Suprijati, Jajuk; Sayidah, Nur; Listyaningsih, Listyaningsih; Zuraidah, Safrin; Tyas, Alvy Mulyaning
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 7 No 3 (2023): Volume 7 Nomor 3 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v7i3.18895

The increase in cooking oil prices hit the household sector or the informal sector of small traders or street vendors (PKL). The COVID-19 pandemic has caused a decrease in income due to lonely customers plus a very high increase in cooking oil prices causing street vendors to get worse. This condition, of course, needs help from the community to find solutions to the problems faced by street vendors. The East Java Islamic Women Regional Leaders in collaboration with the Women's Organizational Cooperation Agency (BKOW) of East Java Province provide free cooking oil assistance to street vendors. The implementation of this activity is at the Semolowaru PKL Center, Surabaya, where the target of this activity is the informal sector actors, namely Street Vendors. The purpose of this activity is (1) to help the informal sector actors, namely Sentra PKL Semolowaru Surabaya, to carry out their business activities, while waiting for government policies in an effort to reduce cooking oil prices. (2) Provide services to the community that support the implementation of general government and development tasks.). The method used in the implementation of this community service is the method of partnering and collaborating with the BKOW (Women's Organizational Cooperation Agency) of East Java Province which can provide cooking oil with the price is cheap. The result of this activity is that the street vendors feel happy and are very helped so they want this activity to be carried out more often.

PSYCHOLOGY OF STRATEGIC LEADERSHIP: UNVEILING COGNITIVE BIASES AND EMOTIONAL INFLUENCE Usman Jayadi; Nur Sayidah; Sri Utami Ady
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 4 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i4.2297

Strategic leadership plays a crucial role in steering organizations through the complexities of a rapidly evolving global landscape. In today's competitive environment, effective leadership transcends informed decision-making and technical expertise, encompassing a deep understanding of the psychological dynamics that influence decisions. This study examines the psychological foundations of strategic leadership, emphasizing the impact of cognitive biases and emotional intelligence on leadership behaviors and decision-making processes. Key cognitive biases such as overconfidence, confirmation bias, and anchoring are explored for their potential to distort leaders' perceptions and strategic choices. Concurrently, the role of emotional intelligence, including self-awareness, self-regulation, empathy, and relationship management, is analyzed for its capacity to enhance leadership effectiveness by mitigating the adverse effects of these biases. Utilizing a qualitative approach, the research incorporates literature review, expert interviews, and case studies to investigate how cognitive biases disrupt decision-making and how emotional intelligence can counterbalance these distortions. Findings indicate that integrating emotional intelligence training and bias mitigation strategies into leadership development programs significantly improves strategic leadership effectiveness. However, challenges remain in consistently applying these techniques, particularly in high-pressure situations. Therefore, ongoing and dynamic leadership development initiatives are essential to ensure the effective application of emotional intelligence and cognitive bias mitigation in strategic decision-making.

SOSIALISASI PENGGUNAAN DAUN KELOR UNTUK PENCEGAHAN STUNTING DI DESA JANTI TULANGAN SIDOARJO Arida Azka Nurina Ichwan; Syaifu Umar Achmadi; Elpi Nainggolan; Nur Sayidah; Jhosua Soputra; Moch Sabdan Adji Syahputra; Andriani, Vivin
Asawika : Media Sosialisasi Abdimas Widya Karya Vol 10 No 03 (2025): Desember: Asawika
Publisher : LPPM Unika Widya Karya Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37832/asawika.v10i03.344

Stunting is a chronic nutritional problem that threatens the quality of future generations. One of the efforts to prevent stunting is through the use of local foods that are rich in nutrients, such as moringa leaves. This study used qualitative methods to explore the effectiveness of socialising the use of moringa leaves in increasing the knowledge of the community in Janti Village, Tulangan, Sidoarjo. Data was collected through educational sessions, demonstrations of moringa leaf processing, and interactive discussions with participants. The results of the socialisation activities indicate that these initiatives have successfully enhanced the community's understanding of the nutritional content of moringa leaves and their role in preventing stunting. Awareness of the importance of balanced nutrition through the consumption of moringa leaves is expected to contribute to the development of a healthy and high-quality future generation. Thus, the socialisation of moringa leaf usage emerges as a crucial strategy in stunting prevention efforts.

PENERAPAN TEKNOLOGI DRY ROOM INFRARED DAN INOVASI CANTING CAP UNTUK MENGEMBANGKAN BISNIS BATIK DAN SONGKOK BATIK DI DESA REK KERREK PAMEKASAN Sayidah, Nur; Marwiyah, Siti; Tampubolon, Liosten Rianna Roosida Ully; Muharrom, Muharrom; Putranto, Septian Dwi; Sari, Puput Maya; Setiana, Nurul Leny; Naimah, Zulfatun
Jurnal Abdi Insani Vol 12 No 12 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i12.3058

The drying of batik songkok raw materials in Rek Kerrek Village, Pamekasan Regency, is done by relying on sunlight. The time required is 3 days. When the weather is cloudy and rainy, the drying time is longer, namely 1 week and the batik color is dull. The batik process is still conventional with canting which is hand-drawn and motifs that rely on ancestral heritage. The process of batik with manual canting takes 2-3 days to 1 month per sheet. The problems faced are the long time for processing and drying batik so that production capacity, expensive batik prices and the competitiveness of batik products are still low. The objective of the PDB program is to provide technological innovations in the form of an infrared dry room drying machine to speed up the drying time of batik and an innovation in canting caps to speed up the batik processing time. This innovation increases production capacity, sales volume, and the competitiveness of batik products. The methods used are training, mentoring and practice of technological innovations for partners. The results of the program are: 1) the infrared dry room drying machine (partner-1) and the innovation in canting caps (partner-2) increase production capacity and quality, sales volume and the competitiveness of batik products. The infrared dry room dryer speeds up drying time to approximately 90 minutes. The batik process using a canting cap simplifies the process and reduces the completion time to 3 hours.

Performance Improvement Strategy via Talent Management and Employee Retention in Jakarta MSMEs Supana, Supana; Aminullah, Aminullah; Suyanto, Suyanto; Sukesi, Sukesi; Sayidah, Nur; Riyadi, Slamet; Marwiyah, Siti; Yuliansyah, Yuliansyah
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 2 (2025): Oktober
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i2.5672

Purpose: This study aims to analyze the influence of Business Reputation, Leadership, and Organizational Justice on Talent Management Strategies, Employee Retention, and MSME Performance Strategies, while examining the mediating roles of Talent Management Strategies and Employee Retention.. Research Methodology: A quantitative approach was employed using data from 189 MSMEs selected through purposive sampling. The data were analyzed using SPSS and Smart PLS 3 to test both direct and indirect relationships among variables. Results: Findings indicate that Business Reputation significantly affects Talent Management Strategies (p = 0.000), Employee Retention (p = 0.026), and MSME Performance (p = 0.000). Leadership shows no significant effect on any dependent variable, while Organizational Justice significantly influences Talent Management Strategies (p = 0.008) but not Employee Retention or MSME Performance. Indirectly, Talent Management Strategies mediate the effects of Business Reputation and Organizational Justice on Employee Retention, whereas Employee Retention does not mediate the effect of the main variables on performance. However, a combined mediation of Talent Management Strategies and Employee Retention significantly links Business Reputation to MSME Performance (p = 0.036). Novelty indicators reveal that business governance and ethics strongly represent Business Reputation, with loadings of 0.931 and 0.944. Conclusions: Business Reputation and Organizational Justice are key drivers of Talent Management Strategies and Employee Retention, whereas Leadership plays an insignificant role. Limitations: The study is limited to Indonesian MSMEs and cross-sectional data. Contribution: It contributes by emphasizing ethical governance and fairness as essential elements in improving MSME talent retention and performance.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ijedl.v3i3.222

Co-Authors Adhitya Ananda, Nova Adi, Sri Utami Ahmad Taufiq Albab, Eric Ulul Alvy Mulyaning Tyas Alvy Mulyaningtyas Aminullah Aminullah Aminullah Aminullah, Aminullah Aminullah Assagaf Aminullah Assagaf Aminullah Assagaf Andriani, Vivin Andry Herawati Anjangsari Khaida Asaro Apriyanto, Eko Arida Azka Nurina Ichwan Aries Widya Gunawan Awan Indrawan Brilliant Handyman Manalu Budianto, Suhartawan Candra Ginting Caswito, Ade Dewi Mumpuni Alfi Hidayati Dhiny Nur Halifah Elpi Nainggolan Elvie Maria Fitriyani, Ika Gibson Manalu Handayani, Alberta Esti Haryadi, Wahyu Hendro Wardhono Ida Keriahenta Silalahi Iswandono, Joko Jajuk Suprijati Jhosua Soputra Kusmiwati Kusmiwati Kusumawati, Arum Pratiwi Listyaningsih Listyaningsih Listyawati, Liling Liwang, Arianto Mandasari, Suryanti Moch Sabdan Adji Syahputra Muharrom, Muharrom Mulyaningtyas, Alvy Naimah, Zulfatun Nelvika Darlia Nur Hayati Nuril Huda Nurul Qomariah Nuurjannah, Dewi Permana, Deni Surya Priyanto Priyanto Puspitasari, Rima Dwi Puspitasari, Rima Dwi Putranto, Septian Dwi Rahmadanti Rahmadanti Riza Wahyu Utami Rosi , Fathur Rudianto, Setiawan Eko Sahri Sahri Sampouw, Yulius Sari, Puput Maya Satriyanto, Muhammad Dwi Setiana, Nurul Leny Shanty Ratna Damayanti Sirfefa, Arifin Siti Marwiyah Siti Marwiyah Slamet Riyadi Soares, Yohanes Soetjipto, Ken Sabardiman SRI HANDINI Sri Lestari, Damajanti SRI UTAMI ADY Sucipto Sucipto Sucipto Sukesi . Supana, Supana Supratikto Supratikto Suprijati, Jajuk Supriyanto Supriyanto Suratman, Sunarto Suyanto Suyanto Syaifu Umar Achmadi Tampubolon, Liosten R. R. Ully Tampubolon, Liosten Rianna Roosida Ully Titin Irawati Tyas, Alvy Mulyaning Usman Jayadi Utami Adi, Sri Wahyu Fajar Setiawan Wibiksono, Tomy Winedar, Mustika Wulan, Dinda Ajeng Setya Yuliansyah Yuliansyah Zuraidah, Safrin

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