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Journal : Asmara

OPTIMIZING UMKM CAPACITY THROUGH DIGITALIZATION OF FINANCIAL REPORTS, HUMAN RESOURCES DEVELOPMENT, AND INTEGRATED ONLINE MARKETING Andini, Rita; Dwi Nurdiyanto, Ahmad; Puji Lestari, Utami; Nafa, Aenun; Wahyuningsih, Melani
Aspirasi Masyarakat Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/qxmga831

Abstract

This community service activity aims to increase the capacity of MSMEs in terms of digital financial reporting, human resource development, and digital marketing strategies. This program was implemented from March to April 2025 at the UMKM Pendopo of the Semarang City Cooperatives and Micro Enterprises Service with a participatory approach. The methods used include interactive training, direct practice, and intensive post-training mentoring. The results of the activity showed that participants experienced significant improvements in their ability to prepare financial reports, manage HR, and use social media for marketing. This service has a real impact on the transformation of participants' mindsets and business practices, and encourages the formation of a sustainable business community.
PENINGKATAN KOMPETENSI MANAJEMEN SUMBER DAYA MANUSIA UNTUK PENGUATAN KINERJA KOPERASI DI KOTA SEMARANG Andini, Rita; Nurdiyanto, Ahmad Dwi; Mohklas, Mohklas; Hidayati, Salma Aprilia; Pangesti, Vivi Setyo
Aspirasi Masyarakat Vol 2 No 3 (2025): November
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/cy71yj16

Abstract

This community service activity aims to improve human resource (HR) management competency to strengthen the performance of cooperatives in Semarang City. The main problems faced by cooperatives are low managerial skills, a lack of HR development planning, and the absence of an objective performance evaluation system. The activity was implemented through a participatory approach that included interactive training, field mentoring, and applied evaluation. The program targets cooperative administrators and staff directly involved in organizational management. The results of the activity showed a 78% increase in participants' managerial competency, a 65% increase in work planning capabilities, and a 23% increase in operational efficiency. In addition, the Semarang City Cooperative HR Communication Forum was established as a form of sustainability for the activity. This training successfully shifted the paradigm of cooperative HR management from merely administrative to a strategic, competency-based system. This community service activity made a real contribution to increasing cooperative competitiveness, strengthening a collaborative culture, and establishing a HR development model that can be replicated in other regions.