Claim Missing Document
Check
Articles

Found 2 Documents
Search

Effect of Store Atmosphere and Location on Buying Interest Eltie Christi Sandag; Ashur Harmadi; I Wayan Gede Antok Setiawan Jodi; Pandu Adi Cakranegara; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7233

Abstract

The purpose of this study is to analyze effect of store atmosphere and location on buying interest. This research uses descriptive and quantitative research methods. The population taken in this study are all visitors who are interested in buying products and services offered at the Medan Unique Market Store. The number of customers who shop at the Medan Unique Market Store cannot be known and confirmed, so this is one of the reasons for using this method due to time constraints and this method is more efficient. The sample in the study is set at 100 respondents. The analytical tool in this study is multiple linear regression. The results show that store atmosphere has a positive and insignificant effect on buying interest. Location has a positive and insignificant effect on buying interest.
Effect of Price, Brand Image, and Product Quality on Customer Loyalty Ade Perdana Siregar; Pandu Adi Cakranegara; Ovita Charolina; Gusti Noorlitaria Achmad; Teguh Setiawan Wibowo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7230

Abstract

In the current era of globalization, many industries have developed rapidly and become industries that are able to provide consumer goods. However, with the development of the times, consumer needs are also increasing and varied. There are also many new companies that have been established and can also fulfill human needs. The human population is also increasing every day, so the need will also be endless. The purpose of this study is to analyze effect of price, brand image, and product quality on customer loyalty. The type of research used in this research is quantitative research. The population in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. The samples taken in this study are customers of PT Sarang Tawon Sukses Abadi totaling 75 respondents. Data analysis in the study of multiple linear regression analysis. The results show that price has a positive and insignificant effect on customer loyalty. Brand image has a positive and significant effect on customer loyalty. Brand image has a positive and significant effect on product quality.