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All Journal J@TI (TEKNIK INDUSTRI) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Studi Manajemen dan Bisnis OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JURNAL EKSBIS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Wahana Pendidikan Bima Journal : Business, Management and Accounting Journal Journal of Management and Digital Business Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Sosial dan Sains Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Serat Acitya JER
Ariati Anomsari
Industrial Engineering Departement Diponegoro University Jl. Prof. Sudarto, SH Tembalang Semarang 50239 Telp. 0247460052
Religion Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Pengruh Brand Ambassador Lee Min Ho dan Kualitas Produk Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada Sunscreen Azarine Universitas Dian Nuswantoro Fakultas Ekonomi & Bisnis Izzati, Septifiani Nurulita; Anomsari, Ariati; Ikasari, Hertiana; Farida, Ida
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 1 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i1.2902

Abstract

Dengan menggunakan miat beli sebagai variabel intervening, penelitian ini mencoba untuk menguji bagaimana brand ambassador Lee Min Ho dan kualitas produk mempengaruhi keputusan untuk membeli produk tabir surya Azarine. Mahasiswa dari Fakultas Ekonomi & Bisnis Universitas Dian Nuswantoro berpartisipasi dalam penelitian ini dengan menggunakan survei eksplanatori dan teknik pengambilan sampel purposive sampling. SmartPLS digunakan untuk memproses data. oleh karena itu, hasil temuan menyimpulkan yakni kualitas produk mempengaruhi keputusan pembelian secara signifikan melalui variabel mediasi keputusan. Di sisi lain, Brand Ambassador dari Lee Min Ho telah terbukti tidak signifikan. Data menunjukkan bahwa miat beli memediasi hubungan antara kualitas produk dan keputusan pembelian. Namun, tidak bisa berperan sebagai mediator antara Brand Ambassador dan keputusan pembelian. Makai, hasil riset ini telah membuktikan bahwasannya meningkatkan kualitas produk adalah strategi pemasaran yang lebih efektif dari pada hanya mengandalkan Brand Ambassador.
Pengaruh Kualitas Pelayanan, Harga, dan Kepercayaan Terhadap LoyalitasKonsumen Pada Alfamart H385- Supriyadi Semarang Maharani, Intan Putri Dwi; Prawitasari, Dian; Anomsari, Ariati; Linati Haziroh, Awanis
Jurnal Ilmiah Wahana Pendidikan Vol 11 No 3.D (2025): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research explores the impact of service quality, price, and customer trust on customer loyalty at Alfamart H385- Supriyadi Semarang. The research method employed is descriptive and correlational, with the population consisting of repeat customers at Alfamart. A total of 80 respondents were selected as samples using a random sampling method, and data were collected using a closed-ended questionnaire. The results of the analysis indicate that service quality, price, and customer trust significantly affect customer loyalty at Alfamart. Both service quality and price show a positive and significant influence on customer loyalty, with regression coefficient values of 0.320 and 0.269, respectively. Additionally, customer trust also has a positive and significant influence, with a regression coefficient value of 0.429. Simultaneous analysis reveals that all three factors collectively influence customer loyalty significantly, with an R- square value of 75.4%. The conclusion drawn from this study is that Alfamart H385- Supriyadi Semarang needs to pay attention to and enhance service quality, price, and customer trust to strengthen customer loyalty. These steps can assist the company in retaining existing customers, attracting new ones, and overall improving customer satisfaction.
Analisis Promosi Media Sosial, E-Wom, dan Kualitas Pelayanan Terhadap Keputusan Pembelian dengan Minat Beli Sebagai Mediasi Artin Septia Wati, Ega; Anomsari, Ariati
Jurnal sosial dan sains Vol. 5 No. 3 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i3.32078

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Promosi Media Sosial, Electronic Word of Mouth (E-WoM), dan Kualitas Pelayanan terhadap Keputusan Pembelian Konsumen, dengan Minat Beli sebagai variabel mediasi. Dimsum Narawi Pleburan Semarang dipilih sebagai objek penelitian karena meskipun memiliki strategi pemasaran digital yang aktif, omzet penjualannya mengalami fluktuasi yang signifikan. Metode penelitian yang digunakan adalah pendekatan kuantitatif deskriptif dengan teknik Partial Least Squares-Structural Equation Modeling (PLS-SEM) menggunakan SmartPLS 4. Data dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden yang pernah melakukan transaksi di Dimsum Narawi Pleburan Semarang. Pengujian dilakukan dengan uji validitas dan reliabilitas, serta pengujian hipotesis untuk mengetahui hubungan antar variabel. Hasil penelitian menunjukkan bahwa Promosi Media Sosial memiliki pengaruh signifikan terhadap Keputusan Pembelian, tetapi tidak secara langsung mempengaruhi Minat Beli. Sebaliknya, E-WoM dan Kualitas Pelayanan berpengaruh positif terhadap Minat Beli dan Keputusan Pembelian. Selain itu, Minat Beli terbukti memediasi hubungan antara E-WoM dan Keputusan Pembelian, serta Kualitas Pelayanan dan Keputusan Pembelian, tetapi tidak memediasi hubungan antara Promosi Media Sosial dan Keputusan Pembelian
A Study on the Role of Utilitarian Value and Service Quality in Influencing Repurchase Interntion with Costumer Satisfaction as a Mediating Variable in Rucas.Co Fashion Producs Arviansyah, Vila Dhani; Mahmud; Anomsari, Ariati; Setiawan, Aries
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1255

Abstract

Rucas.Co faces challenges in maintaining customer loyalty amid increasingly intense business competition. One of the key factors influencing repurchase intention is utility value and service quality, with customer satisfaction acting as a mediating variable in this relationship. This study aims to analyze the impact of utility value and service quality on repurchase intention, with customer satisfaction as a mediating variable. This research employs a descriptive-analytical quantitative method with a sample size of 100 respondents, determined using Lemeshow's formula. Data were collected through questionnaires and analyzed using Smart-PLS 3.0 to examine the relationships between variables. The results indicate that utility value and service quality have a positive and significant effect on customer satisfaction. Additionally, utility value and service quality positively and significantly influence repurchase intention. Customer satisfaction also has a positive and significant impact on repurchase intention and mediates the relationship between utility value, service quality, and repurchase intention. These findings suggest that customer satisfaction plays a crucial role in enhancing customer loyalty at Rucas.Co.
PENGARUH PERSEPSI HARGA, PERAN INSENTIF PEMERINTAH, DAN KETERSEDIAN STASIUN PENGISIAN KENDARAAN LISTRIK UMUM (SPKLU) TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN LISTRIK KOTA SEMARANG Atthariq, Adlan Jingglang; Puspitasari, Diana; Panjaitan, Roymon; Anomsari, Ariati
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/b826wz61

Abstract

The transport industry is growing rapidly, creating intense competition and driving the adoption of eco-friendly electric vehicles to reduce pollution. In Indonesia, despite the large market, electric vehicle adoption is still limited. This study in Semarang City evaluated the factors influencing the decision to purchase an electric vehicle, focusing on perceived price, government incentives, and SPKLU availability using a quantitative survey and multiple regression analysis distributed via Googleform then the data was processed using SPSS 25 and the results showed that perceived price and SPKLU availability had a positive and significant effect, while government incentives had no significant effect. This research recommends increasing the effectiveness of incentive programs and developing charging infrastructure to support the adoption of electric vehicles.
DAMPAK KUALITAS PRODUK, CITRA MEREK, DAN HARGA TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN: (Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Dian Nuswantoro Pengguna Laptop Acer) Rudianto, Muhammad; Farida, Ida; Anomsari, Ariati; Purusa, Nanda Adhi
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e88yg670

Abstract

This study examines the effect of product quality, brand image, and price on consumer loyalty through satisfaction in students using Acer laptops at Dian Nuswantoro University. Data were collected from 115 respondents and analyzed using PLS-SEM through SmartPLS 4.0 software. The results show that product quality and brand image have a positive and significant effect on satisfaction, while price does not have a significant effect on satisfaction. On the other hand, only brand image and consumer satisfaction are proven to have a significant effect on consumer loyalty, while product quality and price do not show a significant direct effect on loyalty. However, product quality is proven to have an indirect effect on consumer loyalty through consumer satisfaction as a mediating variable. These findings emphasize the importance of improving quality and brand image to build loyalty.
THE IMPACT OF SOCIAL MEDIA MARKETING AND STORE ATMOSPHERE ON CONSUMER SATISFACTION THROUGH PURCHASE DECISIONS AS INTERVENING VARIABLES AT LINGKIR COFFEE & IDEA TEMBALANG SEMARANG Yogi Noviana, Putri; Anomsari, Ariati; Yovita, Lenni; Zakaria, Fakhmi
JURNAL EKBIS Vol 26 No 1 (2025): Jurnal Ekbis : Jurnal Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

Competition in the Coffee shop industry forces entrepreneurs to be more aggressive in winning business competition. The purpose of this study is to determine the effect of social media marketing and store atmosphere on consumer satisfaction through purchasing decisions at Lingkar Coffee & Idea Tembalang Semarang. This study uses a quantitative approach with SEM PLS and SmartPLS 4 software. Samples were taken from Lingkar Coffee & idea customers. Data collection using a questionnaire with 100 respondents. The results of the study indicate that social media marketing and store atmosphere have a positive and significant effect on purchasing decisions, social media marketing and store atmosphere have a positive and significant effect on consumer satisfaction, purchasing decisions have a positive and significant effect on consumer satisfaction, purchasing decisions can mediate social media marketing and store atmosphere on consumer satisfaction.
E-Service quality dan price terhadap customer loyalty pengguna Gofood: Peran mediasi customer satisfaction pada Mahasiswa FEB Universitas Dian Nuswantoro Wismiyanti, Rizki Kamila; Perdana, Tito Aditya; Aqmala, Diana; Anomsari, Ariati
Journal of Management and Digital Business Vol. 5 No. 1 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i1.1570

Abstract

This study aims to analyze the influence of e-service quality and price on customer loyalty and to examine whether customer satisfaction mediates the relationship between e-service quality, price, and customer loyalty. The sampling technique used in this study is non-probability sampling, specifically purposive sampling, with respondents consisting of GoFood customers who are students at the Faculty of Economics and Business, Dian Nuswantoro University. The sample size consisted of 100 respondents, and data were collected using a structured questionnaire. Data analysis was conducted using Structural Equation Modeling (SEM)-PLS to test both direct and indirect effects between variables. The results indicate that both e-service quality and price have a positive influence on customer satisfaction. E-service quality also has a significant positive influence on customer loyalty, while price does not have a direct effect. Furthermore, customer satisfaction has a significant influence on customer loyalty and serves as a mediating variable in the relationship between e-service quality, price, and customer loyalty. These findings underscore the crucial role of service quality and customer satisfaction in fostering loyalty among digital food delivery customers.
Role of Brand Awareness And Brand Image On Customer Loyalty Through Customer Satisfaction As A Mediating Variable on 3 Second On The Shopee Marketplace Saputra, Mochamad Adi; Anomsari, Ariati; Purwatiningsih, Aris Puji; Safitri, Maria
BIMA Journal (Business, Management, & Accounting Journal) Vol. 6 No. 1 (2025)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.6.1.291-306

Abstract

Purpose: This study aims to examine the effect of brand awareness, brand awareness and brand image on customer loyalty, with customer satisfaction as a mediating variable on 3Second clothing products in the Shopee marketplace. Methodology: A quantitative approach is used using a questionnaire as the main data collection tool. The research sample was 105 consumers who had purchased 3Second hirt products on Shopee, which were dominated in Semarang City. Results: The path coefficient hypothesis test shows a direct effect between the independent variables on the dependent variable, that brand awareness and brand image have a positive and significant effect on customer satisfaction, customer satisfaction and brand awareness have a positive and significant effect on customer loyalty, while brand image has no effect on customer loyalty. Then the indirect effect is shown by the specific indirect effect test, namely that brand awareness and brand image have a positive and significant effect on customer loyalty through customer satisfaction as a mediating variable. The coefficient of determination (R²) on customer satisfaction of 0.514 indicates that customer satisfaction is influenced by these factors by 51.4%, while 48.6% is influenced by other variables not studied. Meanwhile, the R-Square value on customer loyalty of 0.511 indicates that customer loyalty is influenced by these factors by 51.1%, while 48.9% is influenced by other variables. Findings: The combined effect of brand awareness, brand image significantly affects customer satisfaction and customer loyalty. Originality: This study provides insight into consumer behavior in purchasing 3Second products on the Shopee marketplace. Novelty: This study highlights the importance of these factors in shaping customer satisfaction which is reinforced by customer loyalty in the context of 3Second clothing products on Shopee. Conclusion: Increasing brand awareness and brand image can increase customer satisfaction and customer loyalty. Type of Paper: Empirical research paper.
EKSPLORASI KONTEN TIKTOK TERHADAP MINAT WISATA MENURUT GENERASI Z Mustika, Wida; Kusuma, Pradana Jati; Anomsari, Ariati; Puspitasari, Diana
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of content quality and storytelling on the travel interest of Generation Z on the social media platform TikTok, with perceived value (emotional, functional, and social) as a mediation. The research method used is quantitative, employing Structural Equation Modeling (SEM) through SmartPLS. Data were collected from 176 respondents who are active TikTok users, engaging with the platform 1-3 times a week. The results of the study indicate that (1) storytelling has a significant positive effect on travel interest; (2) content quality has a non-significant effect on travel interest; (3) storytelling has a significant positive effect on perceived emotional, functional, and social value; (4) perceived emotional and social values have a non-significant effect on travel interest, while perceived functional value has a significant positive effect on travel interest; (5) perceived emotional and social values do not mediate the influence of storytelling on travel interest, whereas perceived functional value does mediate the influence of storytelling on travel interest. This research provides important insights for tourism destination managers in designing effective marketing strategies to attract the attention of Generation Z. Future research should explore storytelling on other digital platforms, explore the factors that influence travel interest with a focus on the functional value of destinations, and adapt content to Generation Z's preference for concise and authentic information.
Co-Authors AGUNG SEDAYU Allaitsi, Haula Artin Septia Wati, Ega Arviansyah, Vila Dhani Aryanto, Vincent Didiek Wiet Atthariq, Adlan Jingglang Awanis Linati Haziroh Bachtiar, Dava Tri Agutama Cahya, Handy Nur Chasanah, Amalia Nur Diana Aqmala Diana Puspitasari Eko Hartini Febrianur Ibnu Fitroh Sukono Putra Gusfiani, Vivi Harisstha, Nur Ahmat Zaim Hartanti, Anita Hertiana Ikasari Herwin Suprijono Ida Farida Izzati, Septifiani Nurulita Kusuma, Pradana Jati Linati Haziroh, Awanis Maharani, Intan Putri Dwi Mahmud Mahmud Mustika, Wida Nugroho, Rigel Rizky Dwi Oktavia, Vicky Oktaviani, Cindi Perdana, Tito Aditya Piji Pakarti Prawitasari, Dian Puji Purwatiningsih, Aris Purusa, Nanda Adhi Puteri, Natasya Mutiara Putri, Rizky Meisa Ratih Setyaningrum Roymon Panjaitan RR. Ella Evrita Hestiandari Rudi Kurniawan Rudianto, Muhammad Sadewa, Ryyo Safitri, Maria Saphira, Sella Deby Saputra, Mochamad Adi Sari, Raden Ayu Aminah Rizkia Puspita Setiawan, Aries Taufiq, Yudi Muahamad Ulya, Zahrotul Wismiyanti, Rizki Kamila Yogi Noviana, Putri Yovita, Lenni Zakaria, Fakhmi