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PENINGKATAN NILAI TAMBAH GULA AREN MELALUI PERBAIKAN PACKAGING DAN DIVERSIFIKASI PRODUK MENJADI GULA SEMUT DI KABUPATEN ROKAN HULU Nurrahmawati, Nurrahmawati; Defidelwina, Defidelwina; Kurniawan, Hendry
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 5 (2024): Vol. 5 No. 5 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i5.35067

Abstract

Kelompok usaha pengrajin gula aren di desa Desa Rambah Tengah Hulu merupakan pengrajin gula aren skala rumah tangga yang memproduksi gula aren secara tradisional. Teknologi yang digunakan berasal dari teknologi turun temurun termasuk proses pengemasan produk dan belum memiliki label, PIRT, dan Nomor Izin Berusaha. Saat ini produk gula aren yang dihasilkan para pengrajin juga masih dalam satu bentuk produk saja yaitu gula aren berbentuk balok. Berdasarkan informasi dari pengrajin bahwa mereka belum memahami tentang cara membuat produk hasil gula aren selain dari gula aren cetak/balok, artinya para pengrajin memiliki keterbatasan pengetahuan tentang potensi pembuatan gula aren menjadi produk lainnya, misalkan gula semut. Untuk meningkatkan pendapatan para pengrajin gula aren maka perlu ditingkatkan nilai tambah dari gula aren itu sendiri, sehingga tujuan dari pengabdian ini adalah perbaikan kemasan dan diversifikasi gula aren menjadi gula semut. Metode pelaksanaan kegiatan adalah pertama-tama pengrajin diberi penyuluhan tentang pentingnya NIB dan PIRT serta cara pengurusannya, selanjutnya para pengrajin diberi pelatihan tentang teknik pembuatan gula semut dan cara pengoperasian alatnya. Hasil dari pelaksanaan kegiatan ini yaitu Rata-rata pemahaman mitra tentang pentingnya NIB dan PIRT serta cara pengurusannya sudah mencapai 88%. Selanjutnya sebanyak 100% mitra sudah mengetahui tentang gula semut, cara pembuatan gula semut dan tahapan pembuatan gula semut. Mitra sudah memiliki alat pembuatan gula semut.
ANALISIS DISTRIBUSI DAN EFISIENSI PEMASARAN PUPUK ORGANIK KECAMATAN TAMBUSAI KABUPATEN ROKAN HULU (Studi Kasus: CV. Riau Jaya Perdana Tambusai) Arpan; Defidelwina; Kusmiati
SUNGKAI Vol. 14 No. 1 (2026): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v14i1.3203

Abstract

One of the companies engaged in the organic fertilizer industry is CV. Riau Jaya Perdana Tambusai which is located in Rokan Hulu Regency. CV. Riau Jaya Perdana Tambusai, established in 2020 in Desa Talikumain, Kecamatan Tambusai, Kabupaten Rokan Hulu, Riau, is an organic fertilizer distribution company that plays a role in supporting sustainable agriculture. As a developing company, its main challenge is to improve distribution and marketing efficiency to remain competitive in the market. Therefore, the company needs to optimize operational costs and expand its marketing network. Based on this, this study aims to analyze the distribution of organic fertilizer marketing at CV. Riau Jaya Perdana Tambusai and assess its efficiency level. This research adopts a case study approach with descriptive analysis to explain the organic fertilizer marketing distribution patterns at CV. Riau Jaya Perdana Tambusai. Marketing efficiency is analyzed using cost calculation formulas, marketing margins, and farmer share to determine the extent to which organic fertilizer distribution operates efficiently. The findings indicate that the company employs three distribution patterns: zero-level (direct purchase by consumers from CV), level I (through distributors), and level II (involving agents and distributors). The analysis shows a marketing efficiency rate of 2%, classified as efficient (<50%), particularly in level I, despite incurring fuel costs. Meanwhile, level II proves to be more efficient as it does not require additional marketing costs.
PENGARUH MODAL AWAL, LOKASI USAHA, DAN LAMA USAHA TERHADAP PERBEDAAN PENDAPATAN USAHA MIKRO KECIL MENENGAH (UMKM) KECAMATAN UJUNG BATU DAN TANDUN Anggi, Anggi Elina; Rina Febrinova; Defidelwina
SUNGKAI Vol. 14 No. 1 (2026): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v14i1.3437

Abstract

MSMEs in Ujung Batu District tend to have higher incomes than Tandun District. This difference is indirectly suspected to be influenced by three main factors, namely the initial capital, the length of the business, and the location of the business. Therefore, this study aims to analyze the factors that affect the differences in the income of culinary MSMEs in Ujung Batu and Tandun Districts, Rokan Hulu Regency. The main factors studied include initial capital, business location, and length of business. This study uses a quantitative method with data collection techniques through surveys, interviews guided by questionnaires, and documentation with a sample of 98 business actors. Data analysis was carried out by independent sample t-test, and multiple linear regression analysis. The results of the study showed that there was a significant difference in income between culinary MSMEs in Ujung Batu and Tandun Districts, where Ujung Batu had an average income of IDR 26,765,306 higher than Tandun with an income of IDR 17,903,061. In addition, the results of the regression test revealed differences in variables that affected income, where in Ujung Batu the significant variables were Initial Capital (X1) and Duration of Business (X3). while in Tandun the significant influence is Initial Capital (X1) and Business Location (X2). This study recommends that Tandun MSME actors can increase initial capital so that the MSMEs that are run can sell competitive products and it is recommended that Tandun MSMEs can choose strategic business locations, for example, close to crowds and have a large parking lot.
PENGARUH MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PT. TOM BURGER GROUP KABUPATEN LIMA PULUH KOTA Cika, Cika Anjeli; Defidelwina; Fitriana, Laily
SUNGKAI Vol. 14 No. 1 (2026): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v14i1.3581

Abstract

This research is based on the problem of employee motivation at PT Tom Burger Group which is proven by the existence of problems in implementing new ideas, time management, and team coordination in performance. This study aims to analyze the level of work motivation, employee performance, and the influence of work motivation on performance in Lima Puluh Kota Regency. This research method is quantitative. The number of samples is 41 employees, and data is collected through surveys, questionnaires, and documentation. The analysis technique uses interval scale analysis and simple regression. The results of the study showed that employee work motivation is classified as high with a score of 1,934 (average 2.95), while employee performance is in the moderate category with a score of 1,694 (average 2.58). Regression analysis shows that work motivation has a significant effect on employee performance with an R² value of 0.703, which means that 70.3% of the variation in performance can be explained by work motivation, while 29.7% is influenced by other factors outside this study.
ANALISIS PENGARUH VARIABILITAS IKLIM TERHADAP PENDAPATAN USAHATANI JERUK SIAM (Citrus nobilis. L) di KECAMATAN BANGUN PURBA KABUPATEN ROKAN HULU Pratiwi, Amanda Dwi; Away, Sischa Febriani Yamesa; Defidelwina
SUNGKAI Vol. 14 No. 1 (2026): Jurnal Sungkai (e-Journal)
Publisher : Universitas Pasir Pengaraian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30606/sungkai.v14i1.3995

Abstract

This study aims to analyze the effect of climate variability on the income of tangerine farmers in Bangun Purba District, Rokan Hulu Regency. The data used is panel data from 22 farmers over five years, the sample was determined using purposive sampling with the criteria of having produced from 2019 to 2023 and analyzed using a panel data regression model. The results showed that rainfall, duration of sunshine and air humidity significantly influence farmers' income. The best model used is REM determined through the Chow test, Hausman test, and Lagrange Multiplier test. Climate variability that is beyond the threshold limit has an impact on income, therefore appropriate adaptation strategies are needed so that farmers can reduce the negative impact of climate change on their farming.