Article Per Year (5 Year)
p-Index From 2021 - 2026
8.328
P-Index
This Author published in this journals
All Journal LAW REVIEW jurnal niara Unram Law Review Jurnal Pendidikan Sejarah dan Riset Sosial Humaniora (KAGANGA) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Journal on Education Jurnal Pro Hukum : Jurnal Penelitian Bidang Hukum Universitas Gresik OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Legal Standing : Jurnal Ilmu Hukum Journal of Multidisciplinary Academic Pena Justisia: Media Komunikasi dan Kajian Hukum Syntax Idea Jurnal Syntax Transformation jurnal syntax admiration Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) JES (Jurnal Ekonomi STIEP) Arus Jurnal Sosial dan Humaniora International Journal of Science and Society (IJSOC) Economic Reviews Journal International Journal Administration, Business & Organization Journal Research of Social Science, Economics, and Management Mutiara: Multidiciplinary Scientifict Journal Journal Of Law Sciences (Legisci) Aliansi: Jurnal Hukum, Pendidikan dan Sosial Humaniora Almufi Jurnal Sosial dan Humaniora Jurnal Manajemen dan Kewirausahaan Jurnal Cinta Nusantara
Markoni
Fakultas Hukum, Universitas Esa Unggul, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

Published : 63 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : International Journal Administration, Business

 1 
Peran Konten Visual Instagram terhadap Niat Beli Pengguna melalui Ketersediaan Informasi Produk Astika Ulfah Izzati; Markoni; Frianka Anindea
International Journal Administration, Business & Organization Vol 5 No 1 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.387

Abstract

This study aims to examine the direct effect of visual of Instagram content and purchase intention, examine the influece between product information availability and purchased intention, and examine the influence of Instagram visual content to customers purchased intention through product information availability. This research used quantitative approach with causality analysis. By using two types and sources of data, namely primary data and secondary data. The data collection method is carried out directly on people who have used Instagram for shopping. The sample in this study was taken from a population that is considered representative which is 156 respondents. Statistical analysis used to test the mediating effect of product information availability in the relationship between Instagram visual content and purchase intention uses PROCESS MACRO Mediation by Hayes analysis. The result shows that visual of Instagram content indirectly and significantly influence purchase intentions through product information availability, and there is partial mediation in the relationship between visual of Instagram content and purchase intention through product information availability.
Co-Authors Achmad Edi Subiyanto Adel Chandra Annisa Fitria Anthony, Peter Ardiansah Astika Ulfah Izzati Bagio Kadaryanto, Bagio Ban Hin, Siaw Berliansari, Novia Safitri Binsar M. Gultom Budi Asri, Dyah Permata Budi Lestari Budi Setiawan Budi Setiawan Dasuki Santoso Dekky Tiara Pra Setia Ediyanto Edward Fernando Siregar Elawati, Tuti Elvinus Engel, Justi Elwis Tunendra Erwin Putra Pratama Eugenia, Edith Griselda Fauzan Ferdian Togi Sinurat Frianka Anindea Gautama, Maria Patricia Gistia Helty Gojali, Akhmad Gultom, Brian Daven Kyher Hamdani Handy Heilynn Helvis, Helvis Hero Samudra Holidah, Indah Nur Horadin Saragih Hulain Hulain I Made Kanthika I Made Kantika I Made Kantikha intan permata kasih Iswantoro Jaya, Alfin Firman Joko Widarto Kantikha, I Made kartini, kartini Kurniawan, Alan Lahea, Fernando Lidya Anggraeni Malemna Sura Anabertha Malemna Sura Anabertha Sembiring Maria Ulfa Arifia Mellisa Agustina Sinaga Miskiyah, Neneng Muhamad Bahtiar Muharam, Irsan Nardiman Nardiman Nardiman Nardiman Nelly Dharma Nursaban Rommy Nurul Ittaqullah Parman. Bm. Nainggolan Peter Anthony Porman Hutabarat Prihati Puspita, Veny Putra, Ichwan Fuad Chaerul Raditya Pratomo Randi Fryandika Revi Revi Roman Destian Pahrori Rosalia Herlina Sutanti Rudi Fahrudi Setiaji Wibowo Sherry Arisanti Sihombing, Jasalmon Siregar, Pascal Raja Ilham Solihat, Ihat Sukarman Tia Shabrina Tri Wahyu Pranoto Tulus Widodo Tuti Elawati venti, fikrialhadi99@gmail.com Wasis Susetio Wasis Susetio Yohanes Lado Jera Yudhi Ongkowijaya Zulfikar Zulfikar Judge Zulfikar Judge