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Journal : Jurnal Paradigma Ekonomika

Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
Co-Authors , Haslindah Abdul Jabbar Adri, Khaeriyah Akbar Akhyaruddin Hakim Aksah, Naufal Muhammad Aksal Mursalat Aksan, Muhammad Alamsyah Agit Amri, Andi Andi Riska Andreani Syafaruddin Anita S As, Erwin Irnandi AS, Erwin Irnandy Asra, Reza Asra, Reza Astrina Nur Inayah Astrina Nur Inayah B, Sofyan Bashir, Shahid Cahyani Tahir, Inna Mutmainna Dwi Resqi Pramana, Andi Efendy R, Rustam Febrianti, Devy Ferdy . Harahap, Andi Tenri Hartati Hartati Haslindah, Haslindah Hermansyah, Fakhrul Indra Ika Fitria, Ika Inayah Musrifa Iranita Haryono Iriana Auliyah Irnandi, Erwin Kahar, Abd. kamal kamal Keisyah Rifqah Arizahni Khaerunnisa Nur Fatimah Syahnur Khairina , Indria Kiki Resky Ramdhani Sucipto Magfirah, Andi Mansur, Musdalifa Mardhatillah, Mardhatillah Mardiatul Jannah Muh Tamrin Muh. Abduh Anwar Muhammad Ikbal Muhammad Nur Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Muhammad Try Dharsana Mursalim Nohong Musrifa, Inayah Mustanir, Ahmad Mutmainnah Mutmainnah N, Safriyanti Natsir, Andi Iqra Pradipta Naufal Muhammad Aksah Nining Triani Thamrin Nur Aisyah Nurafifah, Nurafifah Nuramaliah Isra Rafli, Muhammad Abi Ramlan, Pratiwi Rani Ariyani Reskianti, Reskianti Rosnaidah, Rosnaidah S, Muliani Saleh, Wahyuni Sari, Yuni Sofyan B Subhan Akbar Abbas Sudirman, Sitti Rahma Sulaiman, Zulkarnain Sunandar Said Suryaningsih Tahir, Inna Mutmainna Cahyani Tamrin, Muh Thahir, Inna Mutmainna Cahyani Ulumuddin, Ihya' Wahyuni Saleh Yaya, Astrina Nur Inayah yeni absah Yuliana , Yuliana Yusmah Yusmah Yusrianti, Yusrianti Zahilah, Riska Nur