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All Journal Jurnal Paradigma Ekonomika E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis AGRIMOR Jurnal Bisnis, Manajemen, dan Informatika Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN PRAJA: Jurnal Ilmiah Pemerintahan Journal of Management - Small and Medium Enterprises (SME's) INVOICE : JURNAL ILMU AKUNTANSI Benefit : Journal of Bussiness, Economics, and Finance Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Celebes Journal of Community Services Edumaspul: Jurnal Pendidikan
Herman, Bahtiar
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peran Media Sosial Dalam Upaya Peningkatan Promosi Destinasi Wisata Berkelanjutan (Studi Kasus : Pembangkit Listrik Tenaga Bayu Kabupaten Sidenreng Rappang) Nuramaliah Isra; Sofyan B; Bahtiar Herman; Muhammad Rusdi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1041

Abstract

Tujuan penelitian ini untuk mengetahui peran media sosial dalam upaya peningkatan Promosi Destinasi Wisata Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang serta mengetahui pemanfatan media sosial dalam upaya peningkatan promosi destinasi Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang. Teknik analisis data pada penelitian ini adalah analisis data kualitatif yang di ambil dari model miles and huberman. Adapun hasil penelitian yaitu salah satu strategi promosi utama yang dapat dilakukan adalah konten visual yang menarik, yang menggambarkan keindahan dan keunikan Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang sebagai destinasi wisata yang ramah lingkungan. Foto-foto atau video yang menunjukkan panorama alam, tur edukatif, dan berbagai aktivitas yang dapat dilakukan wisatawan di sekitar pembangkit listrik tenaga bayu kabupaten sidenreng rappang, akan membantu menarik perhatian lebih banyak orang. Pemanfaatan media sosial sebagai alat promosi sangat vital dalam era digital saat ini. Melalui platform seperti instagram, facebook, twitter, dan youtube, pengelola Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang dapat menjangkau audiens yang lebih luas dan meningkatkan awareness mengenai destinasi wisata.
Determining Factors for the Success of Halal Certification in Sidrap Regency Herman, Bahtiar; Thahir, Inna Mutmainna Cahyani; Irnandi, Erwin; Hermansyah, Fakhrul Indra; Ulumuddin, Ihya'; Aksah, Naufal Muhammad
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 1, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i1.6303

Abstract

This study aims to examine the influence of halal information, promotion, and brand image on consumer purchase intention toward halal products, with perceived value as a moderating variable. Employing a quantitative research design with a sample of 377 respondents in Indonesia, data were collected using a structured questionnaire and analyzed through Structural Equation Modeling (SEM-PLS). The findings demonstrate that halal information, promotional efforts, and brand image significantly influence consumer purchase intentions. Furthermore, perceived value strengthens the relationships between these factors and consumer trust, ultimately impacting purchase decisions. The originality of this study lies in its comprehensive integration of key variables—halal information, promotion, brand image, and perceived value—into a unified model that enhances understanding of consumer behavior in the halal market. From a practical perspective, this study highlights the strategic importance for halal product marketers to deliver transparent halal information, adopt value-driven promotional strategies, and build a trustworthy brand image to appeal to increasingly discerning consumers. Socially, the study contributes to promoting ethical consumption aligned with Islamic values. While the results are promising, future research could expand the geographical scope or include comparative analysis across different demographic segments to generalize findings further.
Inovasi Produk Kulit Pisang Berbasis Zero Waste sebagai upaya Pemberdayaan Digital di Komunitas Nasyiatul Aisyiyah Sidenreng Rappang Yaya, Astrina Nur Inayah; Herman, Bahtiar; Aksan, Muhammad; Zahilah, Riska Nur; Irnandi, Erwin; Reskianti, Reskianti; Yuliana , Yuliana
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18484

Abstract

Background: Nasyiatul Aisyiyah (NA) Sidenreng Rappang which is a women's wing organization of Muhammadiyah which focuses on empowering women and young people. The problems that occur with Nasyiatul Aisyiyah are (1) they still lack knowledge zero waste product innovation; (2) limited access  digital marketing technology; (3) low competitiveness of local products. Objectives (1) increase members' understanding and skills in processing banana peels into innovative and economically valuable products; (2) Increase members' ability to use digital marketing to market zero waste products more widely and effectively. (3) Building an online marketing network that can increase product competitiveness in local markets. The partner for this service activity is the Nasyiatul Aisyiyah group with 30 participants. Method: The stages in this activity are: (a) Preparation stage which consists of surveys and discussions with partners, preparation of training materials and production. This stage was carried out by FGD with the NA leadership and PKM team members; (b) The implementation phase is carried out over two days, namely. First day of activity opening, pre-test, delivery of material, practical demonstration of developing zero waste products from banana peels, discussion and post-test, closing of activities; Second day of digital marketing and e-commerce training activities as well as branding and packaging creation (c) Service program evaluation stage.  Results: This activity are an increase in knowledge which can be seen from NA's activeness in the activity. Conclusion: the implementation of the activity went smoothly and the participants were very enthusiastic in taking part in the activity.
Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
INTEGRASI SENI BUDAYA DAN KEWIRAUSAHAAN PADA COOKING DEMO: KREASI OLAHAN PANGAN LOKAL MENJADI PRODUK KULINER KEKINIAN Yusrianti, Yusrianti; Mustanir, Ahmad; S, Muliani; Efendy R, Rustam; Herman, Bahtiar; Nur, Muhammad; Hartati, Hartati; Kahar, Abd.; Yusmah, Yusmah; Mansur, Musdalifa; Dwi Resqi Pramana, Andi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Kegiatan Cooking Demo Expo yang diselenggarakan oleh Dosen dan KKN 7 UMS Rappang di Desa Timoreng Panua bertujuan untuk memberdayakan masyarakat melalui pemanfaatan bahan pangan lokal menjadi produk kuliner modern yang memiliki nilai seni, budaya, dan ekonomi. Metode dilakukan menggunakan pendekatan partisipatif yang melibatkan mahasiswa, masyarakat, dan pelaku UMKM lokal. Tahapan kegiatan mencakup persiapan, sosialisasi, pelatihan, cooking demo, pendampingan UMKM, dan evaluasi. Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan pada keterampilan peserta dalam mengolah produk kuliner berbasis tanaman lokal dengan sentuhan seni budaya dalam penyajian dan kemasan. Selain itu, peserta juga mendapatkan pemahaman mengenai strategi kewirausahaan, pemasaran digital, dan peluang usaha. Program ini memberikan dampak positif terhadap pemberdayaan ekonomi lokal dan mendorong inovasi produk yang berbasis pada potensi daerah.
Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Optimization of Digital Marketing in Improving Marketing Performance Herman, Bahtiar; Saleh, Wahyuni; Mursalat, Aksal
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2627

Abstract

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then evaluated using the Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategies. The research findings indicate that the primary strategies Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang should adopt are leveraging community connections to increase internet usage and digital marketing for rice commodities, optimizing community connections to build competitive advantages, and collaborating with local businesses to overcome resource limitations. These findings position the organization in Quadrant 1 of the strategy matrix, supporting the implementation of aggressive strategies to maximize opportunities and address existing challenges. This research provides valuable insights for the organization in designing and implementing effective digital marketing strategies to achieve its economic and social objectives.
MANAJEMEN PENGUPAHAN PADA CV. ANATO GROUP KELURAHAN DATA KABUPATEN PINRANG (DITINJAU DARI PERSPEKTIF AKUNTANSI SYARIAH) As, Erwin Irnandi; Herman, Bahtiar; Cahyani Tahir, Inna Mutmainna
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.184

Abstract

The issue of discrepancies between wages determined by companies and the actual needs of workers often leads to dissatisfaction toward both employers and the government. Wages are vital for workers’ daily lives, making the fulfillment of labor rights, especially in terms of remuneration, a crucial matter. This study aims to analyze the wage management system at CV. Anato Group, Kelurahan Data, Pinrang Regency, and to examine it from the perspective of Sharia accounting. The research applies a descriptive qualitative approach through field research. Primary data were collected through direct observation and interviews at CV. Anato Group, while secondary data were obtained from books, library resources, and online sources. Data collection techniques included observation, interviews, and documentation. The findings indicate that wage management at CV. Anato Group is implemented through the stages of planning, organizing, directing, and controlling, and has been carried out effectively. The wage system is calculated based on the number of working days and paid monthly according to employee attendance. This mechanism was agreed upon in advance between the company and its workers. From the perspective of Sharia accounting, the wage system applied by CV. Anato Group complies with principles of fairness, trust, and transparency. Workers perform their duties responsibly, while the company maintains clear and mutually agreed-upon records of income and expenses. Wages are provided fairly, appropriately, and on time, and compensation is aligned with the actual hours worked. Thus, wage management at CV. Anato Group not only meets technical management aspects but also reflects Sharia values that emphasize justice and openness.
Digitalisasi dan Pemberdayaan UMKM di Desa Sipodeceng: Strategi Peningkatan Skala Usaha dan Keberlanjutan Ekonomi Desa Nohong, Mursalim; Harahap, Andi Tenri; Natsir, Andi Iqra Pradipta; Muhammad Try Dharsana; Naufal Muhammad Aksah; Muhammad Rais Rahmat; Bahtiar Herman
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v4i2.3056

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengelolaan usaha dan pemasaran digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sipodeceng, Kecamatan Baranti, Kabupaten Sidenreng Rappang. Permasalahan utama yang dihadapi UMKM adalah rendahnya literasi keuangan, keterbatasan dalam menyusun perencanaan usaha, serta minimnya pemanfaatan teknologi digital untuk memperluas akses pasar. Metode yang digunakan adalah pendekatan partisipatif berbasis project-based learning (PBL) yang meliputi tahapan persiapan, pelatihan literasi kewirausahaan dan keuangan, pendampingan pemasaran digital melalui marketplace dan media sosial, serta pembentukan komunitas “UMKM Digital Sipodeceng” sebagai wadah keberlanjutan. Hasil pelaksanaan menunjukkan bahwa sebagian besar peserta telah mampu menyusun business plan sederhana, mengadopsi pencatatan kas harian, serta membuka akun marketplace dengan katalog produk digital. Selain itu, terjadi peningkatan signifikan skor literasi manajerial dan pemisahan keuangan usaha–rumah tangga. Keberadaan komunitas UMKM Digital Sipodeceng dan penguatan peran BUMDes Padaidi menjadi strategi kelembagaan untuk menjaga keberlanjutan program. Dengan demikian, kegiatan ini terbukti mampu memberikan dampak nyata dalam meningkatkan profesionalisme, daya saing, dan kemandirian UMKM desa, sekaligus mendukung agenda nasional digitalisasi ekonomi dan inklusi keuangan.
THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA Rafli, Muhammad Abi; B, Sofyan; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22099

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior
Co-Authors , Haslindah Abbas, Subhan Akbar Abdul Jabbar Adri, Khaeriyah Akbar Akhyaruddin Hakim Aksah, Naufal Muhammad Aksal Mursalat Aksan, Muhammad Alamsyah - Alamsyah Agit Amri, Andi Andi Riska Andreani Syafaruddin Anita S As, Erwin Irnandi AS, Erwin Irnandy Asra, Reza Astrina Nur Inayah Astrina Nur Inayah Auliyah, Iriana B, Sofyan Bashir, Shahid Cahyani Tahir, Inna Mutmainna Dwi Resqi Pramana, Andi Efendy R, Rustam Febrianti, Devy Ferdy . Harahap, Andi Tenri Hartati Hartati Haslindah, Haslindah Hermansyah, Fakhrul Indra Ika Fitria, Ika Inayah Musrifa Iranita Haryono Iriana Auliyah Irnandi, Erwin Kahar, Abd. kamal kamal Keisyah Rifqah Arizahni Khaerunnisa Nur Fatimah Syahnur Khairina , Indria Kiki Resky Ramdhani Sucipto Magfirah, Andi Mansur, Musdalifa Mardhatillah, Mardhatillah Mardiatul Jannah Muh Tamrin Muh. Abduh Anwar Muhammad Ikbal Muhammad Nur Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Muhammad Try Dharsana Mursalim Nohong Musrifa, Inayah Mustanir, Ahmad Mutmainnah Mutmainnah N, Safriyanti Natsir, Andi Iqra Pradipta Naufal Muhammad Aksah Nining Triani Thamrin Nur Aisyah Nurafifah, Nurafifah Nuramaliah Isra Rafli, Muhammad Abi Ramlan, Pratiwi Rani Ariyani Reskianti, Reskianti Reza Asra Rosnaidah, Rosnaidah Rusdir, Muhammad S, Muliani Saleh, Wahyuni Sari, Yuni Setiady, Muh Farham Sofyan B Subhan Akbar Abbas Sudirman, Fifi Lestari Sudirman, Sitti Rahma Sulaiman, Zulkarnain Sunandar Said Suryaningsih Tahir, Inna Mutmainna Cahyani Tamrin, Muh Thahir, Inna Mutmainna Cahyani Thamrin, Muh Ulumuddin, Ihya' Wahyuni Saleh Yaya, Astrina Nur Inayah yeni absah Yuliana , Yuliana Yusmah Yusmah Yusrianti, Yusrianti Zahilah, Riska Nur