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All Journal Jurnal Paradigma Ekonomika E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis AGRIMOR Jurnal Bisnis, Manajemen, dan Informatika Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN PRAJA: Jurnal Ilmiah Pemerintahan INVOICE : JURNAL ILMU AKUNTANSI Benefit : Journal of Bussiness, Economics, and Finance Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Celebes Journal of Community Services Edumaspul: Jurnal Pendidikan
Herman, Bahtiar
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Peran Media Sosial Dalam Upaya Peningkatan Promosi Destinasi Wisata Berkelanjutan (Studi Kasus : Pembangkit Listrik Tenaga Bayu Kabupaten Sidenreng Rappang) Nuramaliah Isra; Sofyan B; Bahtiar Herman; Muhammad Rusdi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1041

Abstract

Tujuan penelitian ini untuk mengetahui peran media sosial dalam upaya peningkatan Promosi Destinasi Wisata Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang serta mengetahui pemanfatan media sosial dalam upaya peningkatan promosi destinasi Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang. Teknik analisis data pada penelitian ini adalah analisis data kualitatif yang di ambil dari model miles and huberman. Adapun hasil penelitian yaitu salah satu strategi promosi utama yang dapat dilakukan adalah konten visual yang menarik, yang menggambarkan keindahan dan keunikan Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang sebagai destinasi wisata yang ramah lingkungan. Foto-foto atau video yang menunjukkan panorama alam, tur edukatif, dan berbagai aktivitas yang dapat dilakukan wisatawan di sekitar pembangkit listrik tenaga bayu kabupaten sidenreng rappang, akan membantu menarik perhatian lebih banyak orang. Pemanfaatan media sosial sebagai alat promosi sangat vital dalam era digital saat ini. Melalui platform seperti instagram, facebook, twitter, dan youtube, pengelola Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang dapat menjangkau audiens yang lebih luas dan meningkatkan awareness mengenai destinasi wisata.
Inovasi Produk Kulit Pisang Berbasis Zero Waste sebagai upaya Pemberdayaan Digital di Komunitas Nasyiatul Aisyiyah Sidenreng Rappang Yaya, Astrina Nur Inayah; Herman, Bahtiar; Aksan, Muhammad; Zahilah, Riska Nur; Irnandi, Erwin; Reskianti, Reskianti; Yuliana , Yuliana
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18484

Abstract

Background: Nasyiatul Aisyiyah (NA) Sidenreng Rappang which is a women's wing organization of Muhammadiyah which focuses on empowering women and young people. The problems that occur with Nasyiatul Aisyiyah are (1) they still lack knowledge zero waste product innovation; (2) limited access  digital marketing technology; (3) low competitiveness of local products. Objectives (1) increase members' understanding and skills in processing banana peels into innovative and economically valuable products; (2) Increase members' ability to use digital marketing to market zero waste products more widely and effectively. (3) Building an online marketing network that can increase product competitiveness in local markets. The partner for this service activity is the Nasyiatul Aisyiyah group with 30 participants. Method: The stages in this activity are: (a) Preparation stage which consists of surveys and discussions with partners, preparation of training materials and production. This stage was carried out by FGD with the NA leadership and PKM team members; (b) The implementation phase is carried out over two days, namely. First day of activity opening, pre-test, delivery of material, practical demonstration of developing zero waste products from banana peels, discussion and post-test, closing of activities; Second day of digital marketing and e-commerce training activities as well as branding and packaging creation (c) Service program evaluation stage.  Results: This activity are an increase in knowledge which can be seen from NA's activeness in the activity. Conclusion: the implementation of the activity went smoothly and the participants were very enthusiastic in taking part in the activity.
Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
INTEGRASI SENI BUDAYA DAN KEWIRAUSAHAAN PADA COOKING DEMO: KREASI OLAHAN PANGAN LOKAL MENJADI PRODUK KULINER KEKINIAN Yusrianti, Yusrianti; Mustanir, Ahmad; S, Muliani; Efendy R, Rustam; Herman, Bahtiar; Nur, Muhammad; Hartati, Hartati; Kahar, Abd.; Yusmah, Yusmah; Mansur, Musdalifa; Dwi Resqi Pramana, Andi
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Kegiatan Cooking Demo Expo yang diselenggarakan oleh Dosen dan KKN 7 UMS Rappang di Desa Timoreng Panua bertujuan untuk memberdayakan masyarakat melalui pemanfaatan bahan pangan lokal menjadi produk kuliner modern yang memiliki nilai seni, budaya, dan ekonomi. Metode dilakukan menggunakan pendekatan partisipatif yang melibatkan mahasiswa, masyarakat, dan pelaku UMKM lokal. Tahapan kegiatan mencakup persiapan, sosialisasi, pelatihan, cooking demo, pendampingan UMKM, dan evaluasi. Hasil dari kegiatan ini menunjukkan peningkatan yang signifikan pada keterampilan peserta dalam mengolah produk kuliner berbasis tanaman lokal dengan sentuhan seni budaya dalam penyajian dan kemasan. Selain itu, peserta juga mendapatkan pemahaman mengenai strategi kewirausahaan, pemasaran digital, dan peluang usaha. Program ini memberikan dampak positif terhadap pemberdayaan ekonomi lokal dan mendorong inovasi produk yang berbasis pada potensi daerah.
Optimization of Digital Marketing in Improving Marketing Performance Herman, Bahtiar; Saleh, Wahyuni; Mursalat, Aksal
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 2 (2024): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i2.2627

Abstract

In the evolving era of digitalization, Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang faces significant challenges in optimizing the utilization of its assets and adopting digital technology in its marketing strategies. This research aims to identify and develop effective digital marketing strategies to optimize the management of the organization’s assets, including rice commodities. Using a SWOT analysis, this study identifies the strengths, weaknesses, opportunities, and threats faced by the organization. The SWOT analysis results in 12 alternative strategies, which are then evaluated using the Quantitative Strategic Planning Matrix (QSPM) to determine the priority strategies. The research findings indicate that the primary strategies Majelis Ekonomi Perserikatan Muhammadiyah Sidenreng Rappang should adopt are leveraging community connections to increase internet usage and digital marketing for rice commodities, optimizing community connections to build competitive advantages, and collaborating with local businesses to overcome resource limitations. These findings position the organization in Quadrant 1 of the strategy matrix, supporting the implementation of aggressive strategies to maximize opportunities and address existing challenges. This research provides valuable insights for the organization in designing and implementing effective digital marketing strategies to achieve its economic and social objectives.
MANAJEMEN PENGUPAHAN PADA CV. ANATO GROUP KELURAHAN DATA KABUPATEN PINRANG (DITINJAU DARI PERSPEKTIF AKUNTANSI SYARIAH) As, Erwin Irnandi; Herman, Bahtiar; Cahyani Tahir, Inna Mutmainna
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 1 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i1.184

Abstract

The issue of discrepancies between wages determined by companies and the actual needs of workers often leads to dissatisfaction toward both employers and the government. Wages are vital for workers’ daily lives, making the fulfillment of labor rights, especially in terms of remuneration, a crucial matter. This study aims to analyze the wage management system at CV. Anato Group, Kelurahan Data, Pinrang Regency, and to examine it from the perspective of Sharia accounting. The research applies a descriptive qualitative approach through field research. Primary data were collected through direct observation and interviews at CV. Anato Group, while secondary data were obtained from books, library resources, and online sources. Data collection techniques included observation, interviews, and documentation. The findings indicate that wage management at CV. Anato Group is implemented through the stages of planning, organizing, directing, and controlling, and has been carried out effectively. The wage system is calculated based on the number of working days and paid monthly according to employee attendance. This mechanism was agreed upon in advance between the company and its workers. From the perspective of Sharia accounting, the wage system applied by CV. Anato Group complies with principles of fairness, trust, and transparency. Workers perform their duties responsibly, while the company maintains clear and mutually agreed-upon records of income and expenses. Wages are provided fairly, appropriately, and on time, and compensation is aligned with the actual hours worked. Thus, wage management at CV. Anato Group not only meets technical management aspects but also reflects Sharia values that emphasize justice and openness.
Digitalisasi dan Pemberdayaan UMKM di Desa Sipodeceng: Strategi Peningkatan Skala Usaha dan Keberlanjutan Ekonomi Desa Nohong, Mursalim; Harahap, Andi Tenri; Natsir, Andi Iqra Pradipta; Muhammad Try Dharsana; Naufal Muhammad Aksah; Muhammad Rais Rahmat; Bahtiar Herman
Celebes Journal of Community Services Vol. 4 No. 2 (2025): June - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v4i2.3056

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengelolaan usaha dan pemasaran digital pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Sipodeceng, Kecamatan Baranti, Kabupaten Sidenreng Rappang. Permasalahan utama yang dihadapi UMKM adalah rendahnya literasi keuangan, keterbatasan dalam menyusun perencanaan usaha, serta minimnya pemanfaatan teknologi digital untuk memperluas akses pasar. Metode yang digunakan adalah pendekatan partisipatif berbasis project-based learning (PBL) yang meliputi tahapan persiapan, pelatihan literasi kewirausahaan dan keuangan, pendampingan pemasaran digital melalui marketplace dan media sosial, serta pembentukan komunitas “UMKM Digital Sipodeceng” sebagai wadah keberlanjutan. Hasil pelaksanaan menunjukkan bahwa sebagian besar peserta telah mampu menyusun business plan sederhana, mengadopsi pencatatan kas harian, serta membuka akun marketplace dengan katalog produk digital. Selain itu, terjadi peningkatan signifikan skor literasi manajerial dan pemisahan keuangan usaha–rumah tangga. Keberadaan komunitas UMKM Digital Sipodeceng dan penguatan peran BUMDes Padaidi menjadi strategi kelembagaan untuk menjaga keberlanjutan program. Dengan demikian, kegiatan ini terbukti mampu memberikan dampak nyata dalam meningkatkan profesionalisme, daya saing, dan kemandirian UMKM desa, sekaligus mendukung agenda nasional digitalisasi ekonomi dan inklusi keuangan.
The Effect Of Return On Investment And Earning Per Share On Stock Price As A Moderating Variable. Haslindah, Haslindah; Sudirman, Sitti Rahma; Saleh, Wahyuni; Herman, Bahtiar
Invoice : Jurnal Ilmu Akuntansi Vol. 5 No. 1 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v5i1.10537

Abstract

This study aims to determine the effect of return on investment and earnings per share on company stock prices with perceived stock risk as a moderating variable. The population in this study are mining sector companies listed on the Indonesia Stock Exchange 2018-2020. Sampling was done by purposive sampling technique. Data analysis techniques were performed using descriptive statistical analysis and PLS (Partial Least Square). Based on the analysis that has been done, the results of Return On Investment (ROI) have a positive and significant effect on stock prices. Earning Per Share (EPS) has a positive and significant effect on stock prices. Return On Investment (ROI) has a positive and significant effect on stock prices moderated by perceived stock risk. Earning Per Share (EPS) has a positive and significant effect on stock prices moderated by perceived stock risk
MENUJU SMART BUMDES: MENGOPTIMALKAN POTENSI EKONOMI MELALUI PENGEMBANGAN PRODUK INOVATIF, PENINGKATAN MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL Andi Riska Andreani Syafaruddin; Iranita Haryono; Astrina Nur Inayah; Bahtiar Herman; Pratiwi Ramlan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.26716

Abstract

Abstrak: Kegiatan pengabdian ini bertujuan untuk meningkatkan potensi ekonomi Desa Sipodeceng melalui penerapan konsep smart village berbasis technopreneurship. Fokus program ini adalah mengembangkan hard skill dan soft skill mitra BUMDES Padaidi, khususnya dalam manajemen keuangan, inovasi produk, dan pemasaran digital. Untuk mengukur efektivitas program, evaluasi dilakukan menggunakan metode pre-test dan post-test, serta analisis kualitatif terhadap perubahan keterampilan dan operasional mitra BUMDES. Evaluasi kuantitatif juga dilakukan untuk menilai peningkatan efisiensi keuangan, diversifikasi produk, dan perluasan pasar, yang dilaporkan dalam persentase perubahan.Hasil evaluasi menunjukkan bahwa program ini berhasil meningkatkan keterampilan keuangan mitra sebesar 40%, terutama dalam hal pencatatan dan pelaporan keuangan yang akurat. Selain itu, diversifikasi produk meningkat sebesar 30%, dengan penambahan berbagai varian produk yang lebih inovatif dan memiliki nilai ekonomi lebih tinggi. Perluasan jangkauan pasar melalui aplikasi "BUMDES Sipodeceng Store" juga berhasil meningkatkan cakupan pasar hingga 50%, yang didukung oleh pemasaran digital dan integrasi sistem pembayaran online. Aplikasi ini tidak hanya mengurangi biaya pemasaran hingga 25% tetapi juga meningkatkan penjualan dengan menjangkau konsumen di luar wilayah lokal. Secara keseluruhan, program ini terbukti efektif dalam mengoptimalkan potensi ekonomi desa, memperkuat keterampilan kewirausahaan, dan mengintegrasikan teknologi dalam operasional bisnis pedesaan untuk mendukung pembangunan berkelanjutan dan meningkatkan kesejahteraan masyarakat.Abstract: This community service activity aims to increase the economic potential of Sipodeceng Village through the implementation of a technopreneurship-based smart village concept. The focus of this program is to develop the hard skills and soft skills of BUMDES Padaidi partners, especially in financial management, product innovation, and digital marketing. To measure the effectiveness of the program, an evaluation was conducted using pre-test and post-test methods, as well as qualitative analysis of changes in BUMDES partner skills and operations. Quantitative evaluations were also conducted to assess improvements in financial efficiency, product diversification, and market expansion, which were reported in percentage changes. The evaluation results showed that this program succeeded in increasing partners' financial skills by 40%, especially in terms of accurate financial recording and reporting. In addition, product diversification increased by 30%, with the addition of various product variants that were more innovative and had higher economic value. The expansion of market reach through the "BUMDES Sipodeceng Store" application also succeeded in increasing market coverage by up to 50%, which was supported by digital marketing and integration of online payment systems. This application not only reduces marketing costs by 25% but also increases sales by reaching consumers outside the local area. Overall, this program has proven effective in optimizing village economic potential, strengthening entrepreneurial skills, and integrating technology into rural business operations to support sustainable development and improve community welfare.
PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA Bahtiar Herman; Haslindah Haslindah; Muh. Abduh Anwar; Aksal Mursalat; Mutmainnah Mutmainnah
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17584

Abstract

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan BUMDes melalui peningkatan efektivitas pemasaran produk lokal. Pengabdian ini fokus pada BUMDes "KARYA BERSAMA" Desa Lombo, yang mengalami kendala dalam pemasaran produk dan kurangnya pemahaman tentang digital marketing. Metodenya melibatkan sosialisasi, penyuluhan, dan pelatihan digital marketing, melibatkan 15 anggota BUMDes serta tim pengabdian. Evaluasi dilakukan melalui pemantauan, wawancara, analisis penjualan, dan post-test. Hasilnya, terjadi peningkatan pemahaman tentang digital marketing dari 45,75% menjadi 75,43%, sementara kemampuan softskill dan hardskill mengalami peningkatan lebih dari 60%. Peningkatan ekonomi diukur dengan pertumbuhan pendapatan BUMDes melalui penjualan produk yang lebih efektif.Abstract: In an effort to face global competition and expand the market for local products, empowering Village-Owned Enterprises (BUMDes) is important. Thus, the objective of this activity is to improve the understanding of digital marketing, softskill and hardskill capabilities of BUMDes members, as well as revenue growth of BUMDes through increasing the effectiveness of local product marketing. This service focused on BUMDes "KARYA BERSAMA" of Lombo Village, which experienced constraints in product marketing and lack of understanding on digital marketing. The method involved socialisation, counselling, and digital marketing training, involving 15 BUMDes members as well as the service team. Evaluation was conducted through monitoring, interviews, sales analysis, and post-test. As a result, there was an increase in understanding of digital marketing from 45.75% to 75.43%, while soft skills and hard skills improved by more than 60%. Economic improvement is measured by the growth of BUMDes' revenue through more effective product sales.
Co-Authors Abbas, Subhan Akbar Abdul Jabbar Akbar Akhyaruddin Hakim Aksal Mursalat Aksan, Muhammad Alamsyah - Alamsyah Agit Amri, Andi Andi Riska Andreani Syafaruddin Anita S As, Erwin Irnandi Asra, Reza Astrina Nur Inayah Auliyah, Iriana Bashir, Shahid Cahyani Tahir, Inna Mutmainna Dwi Resqi Pramana, Andi Efendy R, Rustam Febrianti, Devy Harahap, Andi Tenri Hartati Hartati Haslindah Haslindah, Haslindah Inayah Musrifa Iranita Haryono Iriana Auliyah Irnandi, Erwin Kahar, Abd. kamal kamal Keisyah Rifqah Arizahni Khaerunnisa Nur Fatimah Syahnur Kiki Resky Ramdhani Sucipto Mansur, Musdalifa Mardiatul Jannah Muh Tamrin Muh. Abduh Anwar Muhammad Ikbal Muhammad Nur Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Muhammad Rusdi Muhammad Try Dharsana Mursalim Nohong Musrifa, Inayah Mustanir, Ahmad Mutmainnah Mutmainnah N, Safriyanti Natsir, Andi Iqra Pradipta Naufal Muhammad Aksah Nining Triani Thamrin Nur Aisyah Nuramaliah Isra Ramlan, Pratiwi Rani Ariyani Reskianti, Reskianti Reza Asra S, Muliani Saleh, Wahyuni Sofyan B Subhan Akbar Abbas Sudirman, Sitti Rahma Suryaningsih Tamrin, Muh Thahir, Inna Mutmainna Cahyani Wahyuni Saleh Yaya, Astrina Nur Inayah yeni absah Yuliana , Yuliana Yusmah Yusmah Yusrianti, Yusrianti Zahilah, Riska Nur