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All Journal Jurnal Paradigma Ekonomika AGRIMOR Jurnal Bisnis, Manajemen, dan Informatika Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review Jurnal SOLMA JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Edumaspul: Jurnal Pendidikan Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN PRAJA: Jurnal Ilmiah Pemerintahan INVOICE : JURNAL ILMU AKUNTANSI Benefit : Journal of Bussiness, Economics, and Finance Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Celebes Journal of Community Services
Herman, Bahtiar
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Transformation of SMEs: Strengthening Entrepreneurship and Product Innovation as Key Drivers of Business Evolution Herman, Bahtiar; Bashir, Shahid; Syahnur, Khaerunnisa Nur Fatimah; Haslindah, Haslindah; Absah, Yeni
Hasanuddin Economics and Business Review VOLUME 7 NUMBER 3, 2024
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v7i3.5239

Abstract

The important role of Small and Medium Enterprises (SMEs) in driving economic growth requires a deep understanding of the factors that influence their performance. The number of samples in this study was 175 respondents, processed using the Structural Equation Modeling (SEM) method through the AMOS (Analysis of Moment Structure) program. This research explores the dynamics of entrepreneurial competence and product innovation as the main determinants of SME success. In the context of SMEs that have survived for two years in Gowa Regency, South Sulawesi, this research reveals that increasing entrepreneurial competence has a positive impact on business performance. Simultaneously, effective product innovation is proven to make a significant contribution to superior business outcomes. This study also highlights the mediating role of the market environment, demonstrating its influence on the relationship between entrepreneurial competence, product innovation, and business performance. These findings provide valuable insights for policy makers, educators and business actors who aim to increase the competitiveness and adaptability of SMEs amidst rapid business change.
Transformasi Digital Untuk Meningkatkan Daya Saing UMKM Perempuan di Kabupaten Pangkajene dan Kepulauan Syahnur, Khaerunnisa Nur Fatimah; Mardiatul Jannah; Kiki Resky Ramdhani Sucipto; Bahtiar Herman; Keisyah Rifqah Arizahni
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/celeb.v3i2.1730

Abstract

Kegiatan pengabdian masyarakat ini dilakukan untuk mendukung kelompok UMKM perempuan BATARI (Bandeng Tanpa Duri) di Kabupaten Pangkajene Kepulauan. Sebanyak 12 peserta mengikuti pelatihan yang diselenggarakan oleh Tim Dosen Pengabdi dari Kalla Institute. Materi pelatihan terdiri dari tiga topik utama yaitu infrastruktur dan akses ke platform digital, pemasaran digital, serta literasi dan inklusi keuangan digital. Tujuan dari pelatihan ini adalah untuk memperkenalkan dan meningkatkan pemahaman peserta tentang penggunaan teknologi digital dalam usaha mereka, penggunaan bantuan internet untuk meningkatkan keahlian pemasaran digital, dan memperkuat literasi keuangan digital. Pelatihan ini memberikan teori dan praktik langsung kepada seluruh peserta untuk dapat terkoneksi dengan modem yang telah disediakan oleh tim pengabdi, pengabdian ini juga menyediakan praktik penggunaan studio box untuk pembuatan konten. Hasil dari kegiatan ini menunjukkan peningkatan pemahaman peserta tentang penggunaan teknologi digital agar dapat terkoneksi dengan internet untuk menyusun strategi pemasaran secara digital dengan bantuan konten, dalam mencapai keberlanjutan dan kesuksesan kelompok UMKM.
Exploring Muhammadiyah Youth Interest in Agripreneurship Transformation in Sidenreng Rappang Regency: Insights from the Theory of Planned Behavior Mursalat, Aksal; Ikbal, Muhammad; Akbar; Thamrin, Nining Triani; Herman, Bahtiar; Asra, Reza
Jurnal AGRISEP JURNAL AGRISEP VOL 24 NO 01 2025 (MARCH)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31186/jagrisep.24.01.37-52

Abstract

Muhammadiyah youth have an excellent opportunity to be involved transforming of young agropreneurs in the agricultural sector by utilizing land assets. The purpose of this study is to explore the interest of Muhammadiyah youth in transforming into young agropreneurs in Sidenreng Rappang Regency using the Theory of Planned Behavior to analyze the influence of attitudes, subjective norms, and perceived behavioral control on intentions and behavior. Research methods include purposive sampling, observation, interviews, and Structural Equation Model (SEM) analysis with 100 respondents. The results showed that attitude directly and significantly influences behavior, while subjective norms and perceived behavioral control influence behavior through intention. The findings suggest that increasing positive attitudes and strengthening subjective norms are essential for forming solid intentions, increasing participation in agropreneurship. This research provides important insights for designing training programs and policies that support Muhammadiyah youth interest in the agricultural sector, which impacts the economic productivity and welfare of Muhammadiyah cadres in Sidenreng Rappang District.
Peran Media Sosial Dalam Upaya Peningkatan Promosi Destinasi Wisata Berkelanjutan (Studi Kasus : Pembangkit Listrik Tenaga Bayu Kabupaten Sidenreng Rappang) Nuramaliah Isra; Sofyan B; Bahtiar Herman; Muhammad Rusdi
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 1 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i1.1041

Abstract

Tujuan penelitian ini untuk mengetahui peran media sosial dalam upaya peningkatan Promosi Destinasi Wisata Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang serta mengetahui pemanfatan media sosial dalam upaya peningkatan promosi destinasi Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang. Teknik analisis data pada penelitian ini adalah analisis data kualitatif yang di ambil dari model miles and huberman. Adapun hasil penelitian yaitu salah satu strategi promosi utama yang dapat dilakukan adalah konten visual yang menarik, yang menggambarkan keindahan dan keunikan Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang sebagai destinasi wisata yang ramah lingkungan. Foto-foto atau video yang menunjukkan panorama alam, tur edukatif, dan berbagai aktivitas yang dapat dilakukan wisatawan di sekitar pembangkit listrik tenaga bayu kabupaten sidenreng rappang, akan membantu menarik perhatian lebih banyak orang. Pemanfaatan media sosial sebagai alat promosi sangat vital dalam era digital saat ini. Melalui platform seperti instagram, facebook, twitter, dan youtube, pengelola Pembangkit Listrik Tenaga Bayu Kabupatn Sidenreng Rappang dapat menjangkau audiens yang lebih luas dan meningkatkan awareness mengenai destinasi wisata.
MENUJU ZERO STUNTING MELALUI PENDAMPINGAN PENGOLAHAN SUSU SAPI MURNI YANG BERGIZI TINGGI DAN BERNILAI EKONOMI Mardhatillah Mardhatillah; Bahtiar Herman; Yusrianti Yusrianti; Devy Febrianti; Sunandar Said; Pratiwi Ramlan; Khaeriyah Adri; Zulkarnain Sulaiman; Andi Magfirah; Yuni Sari; Nurafifah Nurafifah
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27172

Abstract

Abstrak: Stunting merupakan salah satu target Sustainable Development Goals yang termasuk pada tujuan pembangunan berkelanjutan kedua yaitu menghilangkan kelaparan dan segala bentuk malnutrisi pada tahun 2030 serta mencapai ketahanan pangan. Prevalensi stunting Kabupaten Enrekang sebesar 26.4% masih jauh dari target sebesar 14% di tahun 2024. Kegiatan ini bertujuan untuk meningkatkan pengetahuan masyarakat dalam pencegahan stunting dan meningkatkan keterampilan masyarakat dalam berwirausaha dengan memanfaatkan kearifan local yaitu susu sapi murni. Kegiatan dilaksanakan pada bulan Juni-Agustus 2024. Metode yang dilakukan dengan mengadakan diskusi bersama mitra, penyuluhan dan praktek pembuatan produk bersama kelompok mitra Kelompok Wanita Tani Setia Mekar yang berjumlah 25 orang. Hasil kegiatan ini menunjukkan terjadi peningkatan pengetahuan ibu mengenai stunting dari 65% sebelum penyuluhan kesehatan menjadi 85% setelah penyuluhan, sementara keterampilan meningkat dari 70% menjadi 80% setelah pendampingan. Dari kegiatan ini dapat disimpulkan bahwa terjadi peningkatan pengetahuan ibu dalam pencegahan stunting dan mampu menghasilkan produk yang bergizi tinggi dan bernilai ekonomi dari bahan dasar susu sapi murni.Abstract: Stunting is one of the targets of the Sustainable Development Goals which is included in the second sustainable development goal, namely eliminating hunger and all forms of malnutrition by 2030 and achieving food security. Enrekang Regency's stunting prevalence of 26.4% is still far from the target of 14% in 2024. This activity aims to increase community knowledge in preventing stunting and improve community skills in entrepreneurship by utilizing local wisdom, namely pure cow's milk. The activity will be carried out in June-August 2024. The method used is holding discussions with partners, counseling and product making practices with a partner group of the Setia Mekar Women's Farmers Group, totaling 25 people. The results of this activity showed that there was an increase in mothers' knowledge regarding stunting from 65% before health education to 85% after education, while skills increased from 70% to 80% after mentoring. From this activity it can be concluded that there has been an increase in mothers' knowledge in preventing stunting and they are able to produce products that are highly nutritious and have economic value from pure cow's milk.
Determining Factors for the Success of Halal Certification in Sidrap Regency Herman, Bahtiar; Thahir, Inna Mutmainna Cahyani; Irnandi, Erwin; Hermansyah, Fakhrul Indra; Ulumuddin, Ihya'; Aksah, Naufal Muhammad
Hasanuddin Economics and Business Review VOLUME 9 NUMBER 1, 2025
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v9i1.6303

Abstract

This study aims to examine the influence of halal information, promotion, and brand image on consumer purchase intention toward halal products, with perceived value as a moderating variable. Employing a quantitative research design with a sample of 377 respondents in Indonesia, data were collected using a structured questionnaire and analyzed through Structural Equation Modeling (SEM-PLS). The findings demonstrate that halal information, promotional efforts, and brand image significantly influence consumer purchase intentions. Furthermore, perceived value strengthens the relationships between these factors and consumer trust, ultimately impacting purchase decisions. The originality of this study lies in its comprehensive integration of key variables—halal information, promotion, brand image, and perceived value—into a unified model that enhances understanding of consumer behavior in the halal market. From a practical perspective, this study highlights the strategic importance for halal product marketers to deliver transparent halal information, adopt value-driven promotional strategies, and build a trustworthy brand image to appeal to increasingly discerning consumers. Socially, the study contributes to promoting ethical consumption aligned with Islamic values. While the results are promising, future research could expand the geographical scope or include comparative analysis across different demographic segments to generalize findings further.
PENGUATAN KAPASITAS PENGUSAHA PAPAN KARANGAN BUNGA DI KABUPATEN SIDENRENG RAPPANG DALAM MENGHADAPI TANTANGAN EKONOMI DIGITAL MELALUI E-COMMERCE Tahir, Inna Mutmainna Cahyani; Haslindah, Haslindah; Herman, Bahtiar
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30635

Abstract

Abstrak: Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengusaha papan karangan bunga di Kabupaten Sidenreng Rappang dalam menghadapi tantangan ekonomi digital melalui pemanfaatan e-commerce. Dengan semakin berkembangnya teknologi digital, pelaku usaha di sektor ini perlu beradaptasi agar dapat bersaing dan memperluas jangkauan pasar mereka. Kegiatan ini melibatkan pelatihan strategi pemasaran digital, optimalisasi media sosial, serta penggunaan platform e-commerce untuk meningkatkan penjualan. Metode yang digunakan meliputi analisis permasalahn mitra, edukasi, pendampingan, dan simulasi praktik langsung bagi peserta pelatihan yang terdiri dari 5 mitra dengan jumlah peserta 14 orang. Adapun system evaluasi yang di gunakan me;iputi Evaluasi Pra dan Pasca Pelatihan, Observasi Langsung, Diskusi Kelompok, Monitoring Berkala, dan Analisis Data Penjualan. Hasil dari kegiatan menunjukkan peningkatan penjualan pengusaha papan karangan bunga sebesar 40.31%, serta peningkatan kemampuan dan keterampilan sebesar 86.36%. Selain itu, beberapa peserta mulai mengimplementasikan strategi pemasaran berbasis digital dan mencatat peningkatan interaksi pelanggan serta penjualan. Dengan adanya program ini, diharapkan pengusaha papan karangan bunga dapat lebih siap menghadapi era digital dan meningkatkan daya saing usaha mereka di pasar yang lebih luas.Abstract: This community service initiative aims to enhance the capacity of flower board entrepreneurs in Sidenreng Rappang Regency to face the challenges of the digital economy through the utilization of e-commerce. As digital technology continues to develop, business actors in this sector need to adapt in order to compete and expand their market reach. The activities include training on digital marketing strategies, optimization of social media, and the use of e-commerce platforms to increase sales. The methods used encompass problem analysis with partners, education, mentoring, and direct practice simulations for training participants, consisting of 5 partners with a total of 14 participants. The evaluation system employed includes pre- and post-training evaluations, direct observations, group discussions, periodic monitoring, and sales data analysis. The results of the activities indicate a sales increase of 40.31% for flower board entrepreneurs, as well as an improvement in skills and capabilities of 86.36%. Additionally, several participants have begun to implement digital marketing strategies and have noted an increase in customer interaction and sales. With this program, it is hoped that flower board entrepreneurs will be better prepared to face the digital era and enhance their competitiveness in a broader market.
Inovasi Produk Kulit Pisang Berbasis Zero Waste sebagai upaya Pemberdayaan Digital di Komunitas Nasyiatul Aisyiyah Sidenreng Rappang Yaya, Astrina Nur Inayah; Herman, Bahtiar; Aksan, Muhammad; Zahilah, Riska Nur; Irnandi, Erwin; Reskianti, Reskianti; Yuliana , Yuliana
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18484

Abstract

Background: Nasyiatul Aisyiyah (NA) Sidenreng Rappang which is a women's wing organization of Muhammadiyah which focuses on empowering women and young people. The problems that occur with Nasyiatul Aisyiyah are (1) they still lack knowledge zero waste product innovation; (2) limited access  digital marketing technology; (3) low competitiveness of local products. Objectives (1) increase members' understanding and skills in processing banana peels into innovative and economically valuable products; (2) Increase members' ability to use digital marketing to market zero waste products more widely and effectively. (3) Building an online marketing network that can increase product competitiveness in local markets. The partner for this service activity is the Nasyiatul Aisyiyah group with 30 participants. Method: The stages in this activity are: (a) Preparation stage which consists of surveys and discussions with partners, preparation of training materials and production. This stage was carried out by FGD with the NA leadership and PKM team members; (b) The implementation phase is carried out over two days, namely. First day of activity opening, pre-test, delivery of material, practical demonstration of developing zero waste products from banana peels, discussion and post-test, closing of activities; Second day of digital marketing and e-commerce training activities as well as branding and packaging creation (c) Service program evaluation stage.  Results: This activity are an increase in knowledge which can be seen from NA's activeness in the activity. Conclusion: the implementation of the activity went smoothly and the participants were very enthusiastic in taking part in the activity.
Indonesia Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Griya Thya Shop Kabupaten Pinrang Rani Ariyani; Pratiwi Ramlan; Bahtiar Herman
Jurnal Paradigma Ekonomika Vol. 20 No. 2 (2025): Jurnal Paradigma Ekonomika
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpe.v20i2.47443

Abstract

The rapid growth of the skincare industry in Indonesia has triggered increasingly intense competition among business actors, including those in Pinrang Regency. This study aims to analyze the marketing strategies implemented by Griya Thya Shop in increasing the sales of skincare products. This research employed a qualitative method with data collected through observation, in-depth interviews, and documentation. The data were analyzed using data reduction, data display, and conclusion drawing techniques, assisted by NVivo software and SWOT analysis. The results show that the use of social media as a promotional tool, good service quality, competitive pricing, and product management aligned with market trends are the main strategies in boosting sales. However, limited stock of popular products and suboptimal utilization of other digital platforms remain obstacles. An appropriate marketing strategy has been proven to enhance both business competitiveness and sales volume.
MENUJU SMART BUMDES: MENGOPTIMALKAN POTENSI EKONOMI MELALUI PENGEMBANGAN PRODUK INOVATIF, PENINGKATAN MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL Syafaruddin, Andi Riska Andreani; Haryono, Iranita; Inayah, Astrina Nur; Herman, Bahtiar; Ramlan, Pratiwi
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.26716

Abstract

Abstrak: Kegiatan pengabdian ini bertujuan untuk meningkatkan potensi ekonomi Desa Sipodeceng melalui penerapan konsep smart village berbasis technopreneurship. Fokus program ini adalah mengembangkan hard skill dan soft skill mitra BUMDES Padaidi, khususnya dalam manajemen keuangan, inovasi produk, dan pemasaran digital. Untuk mengukur efektivitas program, evaluasi dilakukan menggunakan metode pre-test dan post-test, serta analisis kualitatif terhadap perubahan keterampilan dan operasional mitra BUMDES. Evaluasi kuantitatif juga dilakukan untuk menilai peningkatan efisiensi keuangan, diversifikasi produk, dan perluasan pasar, yang dilaporkan dalam persentase perubahan.Hasil evaluasi menunjukkan bahwa program ini berhasil meningkatkan keterampilan keuangan mitra sebesar 40%, terutama dalam hal pencatatan dan pelaporan keuangan yang akurat. Selain itu, diversifikasi produk meningkat sebesar 30%, dengan penambahan berbagai varian produk yang lebih inovatif dan memiliki nilai ekonomi lebih tinggi. Perluasan jangkauan pasar melalui aplikasi "BUMDES Sipodeceng Store" juga berhasil meningkatkan cakupan pasar hingga 50%, yang didukung oleh pemasaran digital dan integrasi sistem pembayaran online. Aplikasi ini tidak hanya mengurangi biaya pemasaran hingga 25% tetapi juga meningkatkan penjualan dengan menjangkau konsumen di luar wilayah lokal. Secara keseluruhan, program ini terbukti efektif dalam mengoptimalkan potensi ekonomi desa, memperkuat keterampilan kewirausahaan, dan mengintegrasikan teknologi dalam operasional bisnis pedesaan untuk mendukung pembangunan berkelanjutan dan meningkatkan kesejahteraan masyarakat.Abstract: This community service activity aims to increase the economic potential of Sipodeceng Village through the implementation of a technopreneurship-based smart village concept. The focus of this program is to develop the hard skills and soft skills of BUMDES Padaidi partners, especially in financial management, product innovation, and digital marketing. To measure the effectiveness of the program, an evaluation was conducted using pre-test and post-test methods, as well as qualitative analysis of changes in BUMDES partner skills and operations. Quantitative evaluations were also conducted to assess improvements in financial efficiency, product diversification, and market expansion, which were reported in percentage changes. The evaluation results showed that this program succeeded in increasing partners' financial skills by 40%, especially in terms of accurate financial recording and reporting. In addition, product diversification increased by 30%, with the addition of various product variants that were more innovative and had higher economic value. The expansion of market reach through the "BUMDES Sipodeceng Store" application also succeeded in increasing market coverage by up to 50%, which was supported by digital marketing and integration of online payment systems. This application not only reduces marketing costs by 25% but also increases sales by reaching consumers outside the local area. Overall, this program has proven effective in optimizing village economic potential, strengthening entrepreneurial skills, and integrating technology into rural business operations to support sustainable development and improve community welfare.
Co-Authors Abdul Jabbar Akbar Akhyaruddin Hakim Aksah, Naufal Muhammad Aksal Mursalat Aksan, Muhammad Alamsyah Agit Andi Magfirah Anita S Anwar, Muh. Abduh Asra, Reza Asra, Reza Astrina Nur Inayah Bashir, Shahid Devy Febrianti Dwi Resqi Pramana, Andi Efendy R, Rustam Hartati Hartati Haryono, Iranita Haslindah, Haslindah Hermansyah, Fakhrul Indra Iriana Auliyah Irnandi, Erwin Kahar, Abd. kamal kamal Keisyah Rifqah Arizahni Khaeriyah Adri Kiki Resky Ramdhani Sucipto Mansur, Musdalifa Mardhatillah Mardhatillah Mardiatul Jannah Muh. Abduh Anwar Muhammad Ikbal Muhammad Nur Muhammad Rusdi Muhammad Rusdi Mursalim Nohong Musrifa, Inayah Mustanir, Ahmad Mutmainnah Mutmainnah N, Safriyanti Nining Triani Thamrin Nurafifah Nurafifah Nuramaliah Isra Ramlan, Pratiwi Rani Ariyani Reskianti, Reskianti S, Muliani Saleh, Wahyuni Sofyan B Subhan Akbar Abbas Sudirman, Sitti Rahma Sunandar Said Suryaningsih Syafaruddin, Andi Riska Andreani Syahnur, Khaerunnisa Nur Fatimah Tahir, Inna Mutmainna Cahyani Tamrin, Muh Thahir, Inna Mutmainna Cahyani Ulumuddin, Ihya' Wahyuni Saleh Wahyuni Saleh Yaya, Astrina Nur Inayah yeni absah Yuliana , Yuliana Yuni Sari Yusmah, Yusmah Yusrianti Yusrianti Yusrianti, Yusrianti Zahilah, Riska Nur Zulkarnain Sulaiman