Article Per Year (5 Year)
p-Index From 2021 - 2026
4.814
P-Index
This Author published in this journals
All Journal Jurnal Paradigma Ekonomika E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis AGRIMOR Jurnal Bisnis, Manajemen, dan Informatika Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Hasanuddin Economics and Business Review Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) Martabe : Jurnal Pengabdian Kepada Masyarakat Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN PRAJA: Jurnal Ilmiah Pemerintahan Journal of Management - Small and Medium Enterprises (SME's) INVOICE : JURNAL ILMU AKUNTANSI Benefit : Journal of Bussiness, Economics, and Finance Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Celebes Journal of Community Services Edumaspul: Jurnal Pendidikan
Herman, Bahtiar
Universitas Muhammadiyah Sidenreng Rappang
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 34 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 34 Documents
Search

 1   2   3   4 
THE INFLUENCE OF DIGITAL MARKETING IMPLEMENTATION AND INFLUENCER ENDORSEMENT ON CONSUMER PURCHASE INTEREST AT KEDAITA Rafli, Muhammad Abi; B, Sofyan; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 3 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i3.22099

Abstract

This study aims to examine the influence of digital marketing and influencer endorsements on consumer purchase intentions, with trust as a moderating variable. Using a quantitative approach with a sample of 96 Kedaita consumers, data were collected through structured questionnaires and analyzed using multiple regression and moderation analysis. The findings indicate that both digital marketing and influencer endorsement have a positive impact on purchase intention. Moreover, trust strengthens the relationship between the independent variables and purchase intention, indicating its essential role in enhancing the effectiveness of promotional strategies. The results give us a deeper understanding of how trust functions within digital marketing dynamics, particularly for small businesses. Nonetheless, this study is confined to a particular regional context and consumer segment, potentially limiting the generalizability of the results. Future research is suggested to explore other moderating variables and apply broader population samples to validate and expand the insights. Keywords: Digital Marketing; Influencer Endorsement; Trust; Purchase Intention; Consumer Behavior
The Effect Of Return On Investment And Earning Per Share On Stock Price As A Moderating Variable. Haslindah, Haslindah; Sudirman, Sitti Rahma; Saleh, Wahyuni; Herman, Bahtiar
Invoice : Jurnal Ilmu Akuntansi Vol. 5 No. 1 (2023): Maret 2023
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/inv.v5i1.10537

Abstract

This study aims to determine the effect of return on investment and earnings per share on company stock prices with perceived stock risk as a moderating variable. The population in this study are mining sector companies listed on the Indonesia Stock Exchange 2018-2020. Sampling was done by purposive sampling technique. Data analysis techniques were performed using descriptive statistical analysis and PLS (Partial Least Square). Based on the analysis that has been done, the results of Return On Investment (ROI) have a positive and significant effect on stock prices. Earning Per Share (EPS) has a positive and significant effect on stock prices. Return On Investment (ROI) has a positive and significant effect on stock prices moderated by perceived stock risk. Earning Per Share (EPS) has a positive and significant effect on stock prices moderated by perceived stock risk
STRATEGI KOMUNIKASI PEMASARAN DIGITAL TERHADAP PENINGKATAN PENJUALAN USAHA BURAQ TELUR DI SIDRAP Nur Aisyah; Muhammad Rusdi; , Haslindah; Bahtiar Herman
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.3069

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital dalam meningkatkan penjualan pada Usaha Buraq Telur di Terminal Pangkajenne, Kabupaten Sidenreng Rappang. Latar belakang penelitian ini didasarkan pada tingginya tingkat persaingan antar pelaku usaha telur di pasar lokal yang menuntut strategi pemasaran yang lebih adaptif, khususnya melalui pemanfaatan media digital sederhana seperti WhatsApp dan Facebook. Metode penelitian yang digunakan adalah kualitatif dengan pendekatan deskriptif, di mana data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi. Analisis data dilakukan menggunakan perangkat lunak NVivo 12 Plus untuk mengorganisasi dan mengidentifikasi tema-tema strategis dalam praktik komunikasi pemasaran. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital terbukti efektif dalam mendukung peningkatan penjualan. Personal selling menjadi strategi dominan dengan proporsi 29,38%, diikuti oleh promosi penjualan (25,28%) dan pemasaran langsung (20,94%). Aspek ini menunjukkan bahwa interaksi personal, penawaran khusus, dan komunikasi digital sederhana mampu membangun kedekatan dengan konsumen sekaligus meningkatkan loyalitas. Dari perspektif bauran pemasaran, indikator harga menempati posisi tertinggi sebesar 27,86%, disusul produk (26,24%) dan tempat (25,30%), sedangkan promosi berada di posisi terendah yaitu 20,60%. Temuan ini menegaskan bahwa strategi penetapan harga yang kompetitif, kualitas produk yang terjaga, serta distribusi yang tepat memiliki pengaruh signifikan terhadap peningkatan penjualan, meskipun promosi digital masih sederhana. Kesimpulannya, keberhasilan strategi komunikasi pemasaran digital pada Usaha Buraq Telur dipengaruhi oleh kombinasi antara komunikasi interpersonal, bauran pemasaran yang seimbang, serta pemanfaatan media digital yang konsisten. Penelitian ini memberikan kontribusi praktis bagi UMKM dalam mengoptimalkan strategi digital untuk meningkatkan daya saing di pasar lokal.
MENUJU SMART BUMDES: MENGOPTIMALKAN POTENSI EKONOMI MELALUI PENGEMBANGAN PRODUK INOVATIF, PENINGKATAN MANAJEMEN KEUANGAN DAN PEMASARAN DIGITAL Andi Riska Andreani Syafaruddin; Iranita Haryono; Astrina Nur Inayah; Bahtiar Herman; Pratiwi Ramlan
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.26716

Abstract

Abstrak: Kegiatan pengabdian ini bertujuan untuk meningkatkan potensi ekonomi Desa Sipodeceng melalui penerapan konsep smart village berbasis technopreneurship. Fokus program ini adalah mengembangkan hard skill dan soft skill mitra BUMDES Padaidi, khususnya dalam manajemen keuangan, inovasi produk, dan pemasaran digital. Untuk mengukur efektivitas program, evaluasi dilakukan menggunakan metode pre-test dan post-test, serta analisis kualitatif terhadap perubahan keterampilan dan operasional mitra BUMDES. Evaluasi kuantitatif juga dilakukan untuk menilai peningkatan efisiensi keuangan, diversifikasi produk, dan perluasan pasar, yang dilaporkan dalam persentase perubahan.Hasil evaluasi menunjukkan bahwa program ini berhasil meningkatkan keterampilan keuangan mitra sebesar 40%, terutama dalam hal pencatatan dan pelaporan keuangan yang akurat. Selain itu, diversifikasi produk meningkat sebesar 30%, dengan penambahan berbagai varian produk yang lebih inovatif dan memiliki nilai ekonomi lebih tinggi. Perluasan jangkauan pasar melalui aplikasi "BUMDES Sipodeceng Store" juga berhasil meningkatkan cakupan pasar hingga 50%, yang didukung oleh pemasaran digital dan integrasi sistem pembayaran online. Aplikasi ini tidak hanya mengurangi biaya pemasaran hingga 25% tetapi juga meningkatkan penjualan dengan menjangkau konsumen di luar wilayah lokal. Secara keseluruhan, program ini terbukti efektif dalam mengoptimalkan potensi ekonomi desa, memperkuat keterampilan kewirausahaan, dan mengintegrasikan teknologi dalam operasional bisnis pedesaan untuk mendukung pembangunan berkelanjutan dan meningkatkan kesejahteraan masyarakat.Abstract: This community service activity aims to increase the economic potential of Sipodeceng Village through the implementation of a technopreneurship-based smart village concept. The focus of this program is to develop the hard skills and soft skills of BUMDES Padaidi partners, especially in financial management, product innovation, and digital marketing. To measure the effectiveness of the program, an evaluation was conducted using pre-test and post-test methods, as well as qualitative analysis of changes in BUMDES partner skills and operations. Quantitative evaluations were also conducted to assess improvements in financial efficiency, product diversification, and market expansion, which were reported in percentage changes. The evaluation results showed that this program succeeded in increasing partners' financial skills by 40%, especially in terms of accurate financial recording and reporting. In addition, product diversification increased by 30%, with the addition of various product variants that were more innovative and had higher economic value. The expansion of market reach through the "BUMDES Sipodeceng Store" application also succeeded in increasing market coverage by up to 50%, which was supported by digital marketing and integration of online payment systems. This application not only reduces marketing costs by 25% but also increases sales by reaching consumers outside the local area. Overall, this program has proven effective in optimizing village economic potential, strengthening entrepreneurial skills, and integrating technology into rural business operations to support sustainable development and improve community welfare.
PEMBERDAYAAN BUMDES MELALUI EDUKASI DIGITAL MARKETING DALAM MENGHADAPI PERSAINGAN USAHA Bahtiar Herman; Haslindah Haslindah; Muh. Abduh Anwar; Aksal Mursalat; Mutmainnah Mutmainnah
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 6 (2023): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i6.17584

Abstract

Abstrak: Dalam upaya menghadapi persaingan global dan memperluas pasar produk lokal, pemberdayaan Badan Usaha Milik Desa (BUMDes) menjadi penting. Jadi, tujuan dari kegiatan ini adalah untuk meningkatkan pemahaman tentang digital marketing, kemampuan softskill dan hardskill anggota BUMDes, serta pertumbuhan pendapatan BUMDes melalui peningkatan efektivitas pemasaran produk lokal. Pengabdian ini fokus pada BUMDes "KARYA BERSAMA" Desa Lombo, yang mengalami kendala dalam pemasaran produk dan kurangnya pemahaman tentang digital marketing. Metodenya melibatkan sosialisasi, penyuluhan, dan pelatihan digital marketing, melibatkan 15 anggota BUMDes serta tim pengabdian. Evaluasi dilakukan melalui pemantauan, wawancara, analisis penjualan, dan post-test. Hasilnya, terjadi peningkatan pemahaman tentang digital marketing dari 45,75% menjadi 75,43%, sementara kemampuan softskill dan hardskill mengalami peningkatan lebih dari 60%. Peningkatan ekonomi diukur dengan pertumbuhan pendapatan BUMDes melalui penjualan produk yang lebih efektif.Abstract: In an effort to face global competition and expand the market for local products, empowering Village-Owned Enterprises (BUMDes) is important. Thus, the objective of this activity is to improve the understanding of digital marketing, softskill and hardskill capabilities of BUMDes members, as well as revenue growth of BUMDes through increasing the effectiveness of local product marketing. This service focused on BUMDes "KARYA BERSAMA" of Lombo Village, which experienced constraints in product marketing and lack of understanding on digital marketing. The method involved socialisation, counselling, and digital marketing training, involving 15 BUMDes members as well as the service team. Evaluation was conducted through monitoring, interviews, sales analysis, and post-test. As a result, there was an increase in understanding of digital marketing from 45.75% to 75.43%, while soft skills and hard skills improved by more than 60%. Economic improvement is measured by the growth of BUMDes' revenue through more effective product sales.
Analysis of Digital Marketing Strategies in Increasing Sales of EM.ES Store in Pinrang Regency Inayah Musrifa; Muh Tamrin; Bahtiar Herman
Edumaspul: Jurnal Pendidikan Vol 9 No 2 (2025): Edumaspul: Jurnal Pendidikan
Publisher : Universitas Muhammadiyah Enrekang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33487/edumaspul.v9i2.9071

Abstract

The fashion business in Indonesia has been developing rapidly. The main challenge for fashion entrepreneurs is not only to offer high-quality products but also to understand customer needs, utilize digital platforms, and optimize promotions to reach a wider market. The use of social media, influencer marketing, and customer loyalty programs are among the strategies widely implemented to increase sales.This study aims to identify marketing strategies that can enhance sales at EM.ES Store. The research employs a qualitative method. Data sources consist of observations, interviews, and documentation to understand marketing strategies and the factors influencing sales. The data analysis technique used in this study is analysis with the NVivo application, a qualitative data analysis software that assists in organizing, coding, and thematically analyzing interview data.
PENGUATAN KAPASITAS PENGUSAHA PAPAN KARANGAN BUNGA DI KABUPATEN SIDENRENG RAPPANG DALAM MENGHADAPI TANTANGAN EKONOMI DIGITAL MELALUI E-COMMERCE Tahir, Inna Mutmainna Cahyani; Haslindah, Haslindah; Herman, Bahtiar
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30635

Abstract

Abstrak: Pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pengusaha papan karangan bunga di Kabupaten Sidenreng Rappang dalam menghadapi tantangan ekonomi digital melalui pemanfaatan e-commerce. Dengan semakin berkembangnya teknologi digital, pelaku usaha di sektor ini perlu beradaptasi agar dapat bersaing dan memperluas jangkauan pasar mereka. Kegiatan ini melibatkan pelatihan strategi pemasaran digital, optimalisasi media sosial, serta penggunaan platform e-commerce untuk meningkatkan penjualan. Metode yang digunakan meliputi analisis permasalahn mitra, edukasi, pendampingan, dan simulasi praktik langsung bagi peserta pelatihan yang terdiri dari 5 mitra dengan jumlah peserta 14 orang. Adapun system evaluasi yang di gunakan me;iputi Evaluasi Pra dan Pasca Pelatihan, Observasi Langsung, Diskusi Kelompok, Monitoring Berkala, dan Analisis Data Penjualan. Hasil dari kegiatan menunjukkan peningkatan penjualan pengusaha papan karangan bunga sebesar 40.31%, serta peningkatan kemampuan dan keterampilan sebesar 86.36%. Selain itu, beberapa peserta mulai mengimplementasikan strategi pemasaran berbasis digital dan mencatat peningkatan interaksi pelanggan serta penjualan. Dengan adanya program ini, diharapkan pengusaha papan karangan bunga dapat lebih siap menghadapi era digital dan meningkatkan daya saing usaha mereka di pasar yang lebih luas.Abstract: This community service initiative aims to enhance the capacity of flower board entrepreneurs in Sidenreng Rappang Regency to face the challenges of the digital economy through the utilization of e-commerce. As digital technology continues to develop, business actors in this sector need to adapt in order to compete and expand their market reach. The activities include training on digital marketing strategies, optimization of social media, and the use of e-commerce platforms to increase sales. The methods used encompass problem analysis with partners, education, mentoring, and direct practice simulations for training participants, consisting of 5 partners with a total of 14 participants. The evaluation system employed includes pre- and post-training evaluations, direct observations, group discussions, periodic monitoring, and sales data analysis. The results of the activities indicate a sales increase of 40.31% for flower board entrepreneurs, as well as an improvement in skills and capabilities of 86.36%. Additionally, several participants have begun to implement digital marketing strategies and have noted an increase in customer interaction and sales. With this program, it is hoped that flower board entrepreneurs will be better prepared to face the digital era and enhance their competitiveness in a broader market.
PEMBERDAYAAN BUMDES BERBASIS TEKNOLOGI DIGITAL: STRATEGI PENGEMBANGAN PRODUK BEKATUL DAN MANAJEMEN USAHA DI DESA TIMORENG PANUA Tahir, Inna Mutmainna Cahyani; Herman, Bahtiar; Inayah, Astrina Nur; Ferdy, Ferdy; Rosnaidah, Rosnaidah; Fitria, Ika; AS, Erwin Irnandy
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34638

Abstract

Abstrak: Program pengabdian kepada masyarakat ini dilaksanakan di BUMDes TP Mandiri yang menghadapi permasalahan dalam tata kelola kelembagaan, inovasi produk, dan strategi pemasaran. Potensi lokal berupa bekatul selama ini belum dimanfaatkan optimal, padahal memiliki peluang besar untuk diolah menjadi produk bernilai tambah. Tujuan kegiatan pengabdian ini adalah meningkatkan kapasitas BUMDes melalui strategi pengembangan produk bekatul dan pemanfaatan teknologi digital untuk pemasaran. Metode yang digunakan meliputi sosialisasi, pelatihan manajemen, workshop inovasi produk berbasis bekatul, dan pendampingan digital marketing dengan e-catalog serta media sosial. Mitra kegiatan adalah pengelola BUMDes dan pelaku UMKM lokal berjumlah 20 orang. Evaluasi dilakukan dengan pre-test dan post-test, observasi keterampilan, serta monitoring peningkatan penjualan. Hasil menunjukkan peningkatan pengetahuan manajemen sebesar 75%, keterampilan pengolahan bekatul menjadi produk pangan meningkat 68%, serta keterampilan pemasaran digital naik hingga 70%. Selain itu, omzet usaha BUMDes meningkat rata-rata 25% dalam tiga bulan pendampingan. Kegiatan ini terbukti efektif memperkuat daya saing UMKM desa melalui integrasi inovasi produk dan pemasaran digital.Abstract: This community service program was implemented at BUMDes TP Mandiri, which faces challenges in institutional governance, product innovation, and marketing strategies. The local potential in the form of rice bran has not been optimally utilized, despite its significant opportunities to be processed into value-added products. The aim of this program is to strengthen BUMDes capacity through strategies for developing rice bran–based products and utilizing digital technology for marketing. The methods included socialization, management training, workshops on rice bran product innovation, and digital marketing assistance using e-catalogs and social media. The program partners consisted of 20 participants, including BUMDes managers and local MSME actors. Evaluation was carried out through pre-tests and post-tests, observation of skills, and monitoring of sales growth. The results showed a 75% increase in management knowledge, a 68% improvement in rice bran processing skills into food products, and a 70% increase in digital marketing skills. In addition, BUMDes business turnover increased by an average of 25% within three months of mentoring. This program has proven effective in strengthening the competitiveness of village MSMEs through the integration of product innovation and digital marketing.
MENUJU ZERO STUNTING MELALUI PENDAMPINGAN PENGOLAHAN SUSU SAPI MURNI YANG BERGIZI TINGGI DAN BERNILAI EKONOMI Mardhatillah, Mardhatillah; Herman, Bahtiar; Yusrianti, Yusrianti; Febrianti, Devy; Said, Sunandar; Ramlan, Pratiwi; Adri, Khaeriyah; Sulaiman, Zulkarnain; Magfirah, Andi; Sari, Yuni; Nurafifah, Nurafifah
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 6 (2024): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i6.27172

Abstract

Abstrak: Stunting merupakan salah satu target Sustainable Development Goals yang termasuk pada tujuan pembangunan berkelanjutan kedua yaitu menghilangkan kelaparan dan segala bentuk malnutrisi pada tahun 2030 serta mencapai ketahanan pangan. Prevalensi stunting Kabupaten Enrekang sebesar 26.4% masih jauh dari target sebesar 14% di tahun 2024. Kegiatan ini bertujuan untuk meningkatkan pengetahuan masyarakat dalam pencegahan stunting dan meningkatkan keterampilan masyarakat dalam berwirausaha dengan memanfaatkan kearifan local yaitu susu sapi murni. Kegiatan dilaksanakan pada bulan Juni-Agustus 2024. Metode yang dilakukan dengan mengadakan diskusi bersama mitra, penyuluhan dan praktek pembuatan produk bersama kelompok mitra Kelompok Wanita Tani Setia Mekar yang berjumlah 25 orang. Hasil kegiatan ini menunjukkan terjadi peningkatan pengetahuan ibu mengenai stunting dari 65% sebelum penyuluhan kesehatan menjadi 85% setelah penyuluhan, sementara keterampilan meningkat dari 70% menjadi 80% setelah pendampingan. Dari kegiatan ini dapat disimpulkan bahwa terjadi peningkatan pengetahuan ibu dalam pencegahan stunting dan mampu menghasilkan produk yang bergizi tinggi dan bernilai ekonomi dari bahan dasar susu sapi murni.Abstract: Stunting is one of the targets of the Sustainable Development Goals which is included in the second sustainable development goal, namely eliminating hunger and all forms of malnutrition by 2030 and achieving food security. Enrekang Regency's stunting prevalence of 26.4% is still far from the target of 14% in 2024. This activity aims to increase community knowledge in preventing stunting and improve community skills in entrepreneurship by utilizing local wisdom, namely pure cow's milk. The activity will be carried out in June-August 2024. The method used is holding discussions with partners, counseling and product making practices with a partner group of the Setia Mekar Women's Farmers Group, totaling 25 people. The results of this activity showed that there was an increase in mothers' knowledge regarding stunting from 65% before health education to 85% after education, while skills increased from 70% to 80% after mentoring. From this activity it can be concluded that there has been an increase in mothers' knowledge in preventing stunting and they are able to produce products that are highly nutritious and have economic value from pure cow's milk.
PEMBERDAYAAN KELOMPOK WANITA TANI MELALUI TECHNOPRENEURSHIP DALAM INOVASI PRODUK OLAHAN SUSU BERNILAI GIZI Haslindah, Haslindah; Febrianti, Devy; Thahir, Inna Mutmainna Cahyani; Herman, Bahtiar; Amri, Andi
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 1 (2026): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i1.36448

Abstract

Abstrak: Pengembangan produk pangan lokal berbasis gizi merupakan upaya strategis untuk meningkatkan kualitas kesehatan masyarakat sekaligus memperkuat kemandirian ekonomi desa melalui pemanfaatan sumber daya lokal. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kapasitas dan keterampilan Kelompok Wanita Tani (KWT) Setia Mekar Kabupaten Enrekang dalam mengolah susu sapi murni menjadi produk pangan inovatif, higienis, dan bernilai tambah. Metode pelaksanaan dilakukan secara partisipatif melalui tiga tahap, yaitu pra-kegiatan berupa observasi dan sosialisasi, tahap pelaksanaan meliputi pelatihan inovasi olahan susu, pendampingan produksi berbasis gizi, serta edukasi gizi, dan tahap evaluasi. Evaluasi dilakukan menggunakan pre-test dan post-test, observasi, serta wawancara untuk mengukur perubahan pengetahuan, keterampilan, dan sikap mitra. Hasil kegiatan menunjukkan peningkatan pengetahuan gizi dasar sebesar 49%, keterampilan pengolahan susu sebesar 56%, serta higienitas produksi sebesar 42%. Variasi produk olahan susu meningkat dari dua menjadi lima jenis produk, dan kepercayaan diri anggota KWT dalam menyampaikan manfaat gizi produk kepada konsumen meningkat sebesar 78%. Kegiatan ini berkontribusi terhadap peningkatan kapasitas teknis, kesadaran gizi, serta penguatan ekonomi desa secara berkelanjutan.Abstract: The development of local nutrition-based food products is a strategic effort to improve public health and strengthen rural economic independence through the utilization of local resources. This community service activity aims to increase the capacity and skills of the Setia Mekar Women Farmers Group (KWT) in Enrekang Regency in processing pure cow's milk into innovative, hygienic, and value-added food products. The implementation method was carried out participatively through three stages, namely pre-activities in the form of observation and socialization, the implementation stage which included training in milk processing innovation, nutrition-based production assistance, and nutrition education, and the evaluation stage. The evaluation was carried out using pre-tests and post-tests, observation, and interviews to measure changes in the knowledge, skills, and attitudes of the partners. The results of the activity showed an increase in basic nutrition knowledge by 49%, milk processing skills by 56%, and production hygiene by 42%. The variety of processed milk products increased from two to five types, and the confidence of KWT members in communicating the nutritional benefits of the products to consumers increased by 78%. This activity contributed to increasing technical capacity, nutrition awareness, and strengthening the village economy in a sustainable manner.
Co-Authors , Haslindah Abbas, Subhan Akbar Abdul Jabbar Adri, Khaeriyah Akbar Akhyaruddin Hakim Aksah, Naufal Muhammad Aksal Mursalat Aksan, Muhammad Alamsyah - Alamsyah Agit Amri, Andi Andi Riska Andreani Syafaruddin Anita S As, Erwin Irnandi AS, Erwin Irnandy Asra, Reza Asra, Reza Astrina Nur Inayah Astrina Nur Inayah Auliyah, Iriana B, Sofyan Bashir, Shahid Cahyani Tahir, Inna Mutmainna Dwi Resqi Pramana, Andi Efendy R, Rustam Febrianti, Devy Ferdy . Harahap, Andi Tenri Hartati Hartati Haslindah, Haslindah Hermansyah, Fakhrul Indra Ika Fitria, Ika Inayah Musrifa Iranita Haryono Iriana Auliyah Irnandi, Erwin Kahar, Abd. kamal kamal Keisyah Rifqah Arizahni Khaerunnisa Nur Fatimah Syahnur Khairina , Indria Kiki Resky Ramdhani Sucipto Magfirah, Andi Mansur, Musdalifa Mardhatillah, Mardhatillah Mardiatul Jannah Muh Tamrin Muh. Abduh Anwar Muhammad Ikbal Muhammad Nur Muhammad Rais Rahmat Muhammad Rusdi Muhammad Rusdi Muhammad Try Dharsana Mursalim Nohong Musrifa, Inayah Mustanir, Ahmad Mutmainnah Mutmainnah N, Safriyanti Natsir, Andi Iqra Pradipta Naufal Muhammad Aksah Nining Triani Thamrin Nur Aisyah Nurafifah, Nurafifah Nuramaliah Isra Rafli, Muhammad Abi Ramlan, Pratiwi Rani Ariyani Reskianti, Reskianti Rosnaidah, Rosnaidah Rusdir, Muhammad S, Muliani Saleh, Wahyuni Sari, Yuni Setiady, Muh Farham Sofyan B Subhan Akbar Abbas Sudirman, Fifi Lestari Sudirman, Sitti Rahma Sulaiman, Zulkarnain Sunandar Said Suryaningsih Tahir, Inna Mutmainna Cahyani Tamrin, Muh Thahir, Inna Mutmainna Cahyani Thamrin, Muh Ulumuddin, Ihya' Wahyuni Saleh Yaya, Astrina Nur Inayah yeni absah Yuliana , Yuliana Yusmah Yusmah Yusrianti, Yusrianti Zahilah, Riska Nur