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All Journal MediaTor: Jurnal Komunikasi Channel : Jurnal Komunikasi Jurnal Kajian Komunikasi Jurnal The Messenger ProTVF Jurnal Studi Komunikasi Komunikasi : Jurnal Komunikasi PRofesi Humas Jurnal Komunikasi Jurnal ASPIKOM Persepsi : Communication Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi PRoMEDIA JISIP: Jurnal Ilmu Sosial dan Pendidikan Jurnal Manajemen Komunikasi Jurnal Politikom Indonesiana Jurnal Ranah Komunikasi (JRK) Jurnal Akrab (Aksara agar Berdaya) Journal La Sociale Informatio: Journal of Library and Information Science Jurnal Visi Komunikasi Jurnal Ilmiah Teknik Informatika dan Komunikasi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi ARIMA : Jurnal Sosial Dan Humaniora Jurnal Kajian Budaya dan Humaniora (JKBH) Komunikatif : Jurnal Ilmiah Komunikasi
Atwar Bajari
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Arts Humanities Computer Science & IT Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : PRofesi Humas

 1 
Strategi Komunikasi Pemasaran Pengelola Clothing Line di Instagram Rini Anisyahrini; Atwar Bajari
PRofesi Humas Vol 3, No 2 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1046.308 KB) | DOI: 10.24198/prh.v3i2.18920

Abstract

Kota Bandung merupakan tempat berkembang industri kreatif clothing line. Clothing line berupaya membuat, memasarkan dan membangun merek sendiri dalam industri fashion di Instagram.Salah satu clothing line yang menggunakan Instagram adalah @nadjaniindonesia. Penggunaan Instagram tersebut meliputi; pengelolaan akun, membuat capture dan caption, dan management posting yang digunakan dalam akun Instagram sebagai upaya strategi pemasaran. Penelitian ini berupaya menjelaskan; (1) Strategi komunikasi pemasaran akun Instagram @nadjaniindonesia, (2) Pengelolaan akun Instagram @nadjaniindonesia, (3) Proses membuat capture dan caption (4) Management posting akun Instagram @nadjaniindonesia. Penelitian ini menggunakan Studi Kasus untuk menjelaskan strategi komunikasi pemasaran clothing line melalui Instagram. Objek penelitian adalah seluruh aktivitas pengelolaan akun Instagram @nadjaniindonesia.Hasil penelitian menunjukan bahwa; (1) Strategi komunikasi pemasaran dengan meng-endorse “selebgram” dan pemilik merek diendorse menjadi selebgram. Selanjutnya mereka memberikan give away dan kuis, (2) Pengelolaan akun dilakukan oleh pemilik brand dengan tim digital marketing dan website dimana mereka telah menyediakan anggaran untuk promosi, (3) Proses capture foto dan Captions dibuat oleh pemilik brand dan tim digital marketing dan website. Capture foto dan video menggunakan model pemilik brand dan model professional yang ditangani oleh fotografer berpengalaman, (4) Pemilik brand dan tim digital marketing dan website berusaha mengelola posting, mem-follow up dan menjawab setiap komentar dan pertanyaan dari follower. Selanjutnya aktivitas capture foto dan captionsdengan gambar pemilik yang sedang traveling, cenderung mendapatkan respons untuk di “love” dan dikomentari tinggi oleh pembaca serta mendorong pembelian produk.
Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
Stakeholders collaboration management of Rinjani Lombok UNESCO Global Geopark: social capital perspectives Octavianti, Meria; Suryana, Asep; Bajari, Atwar; Ismail, Nurzali
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.48134

Abstract

Background: The Executive Board of RLUGGp Management Agency, officially, is the designated technical organizer for Lombok Rinjani Geopark, established by the Governor of West Nusa Tenggara. However, in reality, it needs more authority to manage the Lombok Rinjani Geopark area. The Executive Board of RLUGGp Management office can only fulfill its functions with jurisdictional control over regional management. Purpose: This research aims to investigate the forms of collaboration among the actors involved in managing Geopark Rinjani Lombok. Methods: It is a qualitative and explorative case study, with data collection through In-depth interviews, participatory observations, and document analysis. Results: Stakeholder classification according to geopark management: (1) stakeholders based on their connection to the areas within the delineation of Geopark Rinjani Lombok; (2) stakeholders based on their hierarchical position within the government structure; (3) stakeholders who are part of the internal staffs of Geopark Rinjani Lombok Management Board; and (4) stakeholders supporting the management of Geopark Rinjani Lombok. The voluntary formation of interpersonal connections and the cultivation of trust among stakeholders, who are social actors within a social system, serve as the foundation for collaboration, coordination, and communication. Conclusion: Communities are pivotal in the successful execution of diverse development programs within Rinjani Lombok Geopark. Additionally, the Rinjani Geopark Youth Forum (RGYF) serves as the most substantial additional force in the execution of all programs. Implications: The dissatisfaction of each actor will hinder the achievement of the program objectives. Effective managerial communication should be practiced by a leader with authority and a significant role in the management of Geopark Rinjani Lombok.
Co-Authors Adella Vira Andiesta Agus Setiaman Almadina Rakmaniar Alya Difa Salsabila Anam Miftakhul Huda Andiesta, Adella Vira Anisa Diniati Annisa Nursalsabillah Anter Venus Asep Saeful Muhtadi, Asep Saeful Asep Suryana Astuti, Sri Wahyuning Atie Rachmiatie Cho, Sung Kyum Dadang Rahmat Dadang Rahmat Hidayat Dadang Sugiana Dandi Supriadi Deddy Mulyana Diah Fatma Sjoraida Ditha Prasanti Duddy Zein Eni Maryani Eni Maryani Evan Setia Ferryan Friska Dewi Yuliyanti Hanny Hafiar Haryo S Martodirdjo Hayati, Neni Nur Heru Ryanto Budiana Huda, Anam Miftakhul I Gusti Wayan Murjana Yasa Ira Mirawati Ira Mirawati Ismail, Nurzali Karina Rizqi Abelinda Lilis Puspitasari Meria Octavianti Meria Octavianti, Meria Mikhael Rajamuda Bataona Muhammad Ilham Musa, Hussein Gibreel Navarro, Charles Julian Santos Nursalsabillah, Annisa Nuryah Asri Sjafirah, Nuryah Asri Paskah Marpaung Pietyasafira, Hayati PONPON IDJRADINATA Priyo Subekti Priyo Subekti PUJI LESTARI Rahman Mulyawan Rahmat, Dadang Ramadhan, M. Reza Mahdavikia Ramadhanty, Rizta Insani Reffina Nuramalia Rheza Ramadhyan Wicaksana Rheza Ramadhyan Wicaksana, Rheza Ramadhyan Rini Anisyahrini Rini Darmastuti Samson CMS Samson, Samson Sitanggang, Jonathan Timoty Slamet Mulyana Slamet Mulyana Slamet Mulyana Sumarjo Syalma Azzahra Taufani, Maurina Teddy Kurnia Wirakusumah Trie Damayanti Triyani, Ika ika Uud Wahyudin Uud Wahyudin Vanda Sekar Yanti Widiastuti, Anindita Wulan Purnama Sari Yanti Setianti Yustikasari