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All Journal Jurnal Pendidikan Anak Usia Dini Undiksha Jurnal Keuangan dan Perbankan JDM (Jurnal Dinamika Manajemen) JAM : Jurnal Aplikasi Manajemen UNEJ e-Proceeding SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen Jurnal Ilmiah Membangun Desa dan Pertanian Abdimas Universal Jurnal MEBIS (Manajemen dan Bisnis) INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Insani Jurnal Manajemen Pelayanan Hotel Madaniya Journal of Community Service and Empowerment AJAD : Jurnal Pengabdian kepada Masyarakat Batara Wisnu : Indonesian Journal of Community Services Journal of International Conference Proceedings VALUE: Journal of Business Studies International Journal of Society and Law eJEBA
Gusti Ayu Wulandari
University Of Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Penguatan kelembagaan dan cultural branding Desa Kamal Jember menuju desa wisata sejarah dan budaya berbasis sustainable tourism Nugraha, Kristian Suhartadi Widi; Paramita, Cempaka; Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Destari, Fajar; Ramadina, Novia Amalsya
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 4 (2024): December
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i4.27410

Abstract

Abstrak Program pengabdian masyarakat desa binaan di Desa Kamal Jember merupakan pelaksanaan tahun ke-2 yang bertujuan untuk menguatkan kelembagaan serta identitas budaya atau cultural branding Desa Kamal menuju desa wisata sejarah dan budaya berbasis sustainable tourism. Metode yang digunakan adalah participatory rural appraisal melalui survei, FGD, dan pelatihan intensif (pelatihan pembuatan konten promosi, fotografi lanjutan, hospitality, dan sustainable tourism, serta penyusunan paket wisata). Tim pengabdian mendampingi dalam proses penguatan kelembagaan bagi BUMDES, Pokdarwis, dan perangkat desa serta pembuatan video profil wisata. Hasil dari kegiatan pengabdian ini adalah peningkatan kapasitas dan kompetensi bagi pihak-pihak terkait dalam pengelolaan dan pengembangan wisata Desa Kamal. Cultural branding Desa Kamal menjadi semakin kuat dengan adanya video profil desa yang aktif digunakan sebagai media promosi. Pengelola wisata juga telah memiliki pengetahuan yang baik terkait adopsi dan implementasi sustainable tourism untuk menjaga budaya serta kelestarian alam Desa Kamal. Kata kunci: cultural branding; Desa wisata; sejarah; budaya; sustainable tourism  Abstract The second-year community service program in Kamal Village, Jember, is designed to strengthen the organizational management and the village's cultural branding as a historical and cultural tourism destination by implementing sustainable tourism practices. The approach utilized in this initiative includes participatory rural appraisal techniques, such as surveys, focus group discussions (FGDs), and various intensive training sessions. These sessions cover essential topics, including creating promotional content, advanced photography, hospitality, sustainable tourism, and developing tour packages. The community service team has also focused on fortifying local institutions, specifically BUMDES, Pokdarwis, and village officials while producing tourism profile videos. This program aims to enhance the capacity and proficiency of stakeholders involved in managing and developing tourism in Kamal Village. Consequently, the cultural branding of Kamal Village has become significantly more pronounced. The tourism profile videos serve as active promotional tools for Kamal Village. As a result, individuals responsible for tourism within the village now possess an improved understanding of sustainable tourism practices, thereby contributing to maintaining both the natural and cultural sustainability of Kamal Village. Keywords: cultural branding; tourism  village; history; culture; sustainable tourism
CO-SHOPPER, MALL ENVIRONMENT, SITUATIONAL FACTORS EFFECTS ON SHOPPING EXPERIENCE TO ENCOURAGE CONSUMERS SHOPPING MOTIVATION Wulandari, Gusti Ayu; Suryaningsih, Ika Barokah; Abriana, Roshinta Meta
Jurnal Aplikasi Manajemen Vol. 19 No. 3 (2021)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2021.019.03.08

Abstract

Motivation at a shopping Centres can be influenced by a pleasant shopping experience caused by other factors such as the role of companion, the shopping environment, and other situational factors. This study aims to determine the effect of co-shoppers, shopping environment, situational factors on shopping motivation through shopping experience in Jember Shopping Centres in the Covid-19 pandemic era. The population in this study are consumers who shop in all shopping Centres in Jember. The research sample is 125 respondents who are deemed sufficient to meet the requirements of the PLS analysis method of this study with purposive sampling methods. The results showed that the coshopper had no significant effect on the shopping experience; the shopping environment has a significant positive effect on the shopping experience; situational factors have no significant effect on the shopping experience. Co-shopper has a significant positive effect on shopping motivation. The shopping environment has no significant effect on shopping motivation. Situational factors have a significant positive effect on shopping motivation, and the Shopping Centre's shopping experience has a significant positive effect on shopping motivation. Shopping Centres managers need to create an attractive and comfortable shopping environment to provide a pleasant shopping experience. Meanwhile, to increase shopping motivation, managers need to consider creating a comfortable atmosphere for coshoppers and creating co-conducive situational factors in increasing consumer shopping motivation in the shopping Centres they lead.
Pengaruh Customer Relationship Marketing Terhadap Customer Loyalty Melalui Customer Value Pada Bank Jatim Di Jember Diah Yulisetiarini; Rizal Syahrial Riadi; Gusti Ayu Wulandari
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 4 No. 2 (2017): e-JEBA Volume 4 Nomor 2 Tahun 2017
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v4i2.5794

Abstract

This research is aimed to analyse the influence of customer relationship marketing and customer value to customer loyalty in Bank Jatim Jember. This reserach using explanatory research aproach, the population are those customers who of bank jatim jember with obtained 110 respondents as sample using ferdinand formulas .The analyse method in this research using path analyse .The result of this research is customer relationship marketing significantly influenced customer value, customer relationship marketing significantly influenced customer loyalty, customer value significantly influenced customer loyalty . Keywords: Instability of exports, instability indexes, non-oil, export
Pengaruh Kepercayaan dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pengguna Jasa Pengiriman Paket Pada PT. JNE Express Cabang Jember dengan Kepuasan Sebagai Variabel Intervening Frizky Yuniarta; Ika Barokah S.; Gusti Ayu Wulandari
e-Journal Ekonomi Bisnis dan Akuntansi Vol. 6 No. 2 (2019): e-JEBA Volume 6 Nomor 2 Tahun 2019
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/ejeba.v6i2.11160

Abstract

This study aims to knowing the influence of trust and service quality to customer loyalty users delivery service package in PT. JNE Express Branch Jember with satisfacton as intervening variables. This study is explanatory research. Population is all customer of PT. JNE Express whoever sent the package. The sampling method for this study was used with purposive sampling technique and it got 104 respondents as samples. Data analysis method is Path Analysis. The result of study showed that path analysis determined the influence of trust toward satisfaction showed positive relation. It indicates that the better trust could increase customer satisfaction. Path analysis determined the influence of trust toward customer loyalty showed positive relation. It indicates that the better trust could increase customer loyalty. Path analysis determined the influence of service quality toward satisfaction showed positive relation. It indicates that the better service quality could increase customer satisfaction. Path analysis determined the influence of service quality toward customer loyalty showed positive relation. It indicates that the better service quality could increase customer loyalty. Path analysis determined the influence of customer satisfaction toward customer loyalty showed positive relation. It indicates that the better customer satisfaction could increase customer loyalty. Keywords: Trust, Customer Satisfaction, Service Quality, Loyalty.
Enhancing Revisit Intention To Jember Fashion Carnaval: The Role Of Celebrity Endorsement, Event Image, And Visitor Attitude Paramita, Cempaka; Wulandari, Gusti Ayu; Salsabila, Raissa Aulia
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.663

Abstract

The Jember Fashion Carnaval (JFC) is one of the most important international cultural events in Jember and has been attracting increasing numbers of visitors. However, the challenge lies not only in attracting new visitors but also in encouraging them to return. Therefore, this study explores celebrity endorsement and event image effect to revisit intention of JFC and the mediating role of visitor attitude from survey data results of 160 respondents who filled the questionnaire about the variables measurement on JFC. The data analysis was performed using SmartPLS 4. Findings from this research reveal that event image and visitor attitude significantly affect revisit intention to JFC in a positive direction. This study also proves that celebrity endorsement and event image through the mediation of visitor attitudes can positively influence revisit intentions. However, it is noteworthy that celebrity endorsement does not affect visitors’ intention to revisit directly.
Pengaruh E-Service Quality, Kualitas Produk, dan Persepsi Harga terhadap Minat Beli Ulang melalui Kepuasan Konsumen pada Produk Streaming Musik Spotify Premium Syahfitri, hello-cindy; Sularso, Raden Andi; Wulandari, Gusti Ayu; Chairina, *, Raden Roro Lia
VALUE: Journal of Business Studies Vol. 4 No. 1 (2025): VALUE : Journal of Business Studies
Publisher : Study Program of Management Faculty of Economics and Business University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/value.v4i1.53690

Abstract

Penelitian ini dilakukan terhadap masyarakat di seluruh Indonesia yang berusia minimal 18 tahun dan telah berlangganan Spotify Premium selama kurang lebih 3 bulan terakhir. Tujuannya untuk mengetahui pengaruh langsung variabel kualitas layanan elektronik, kualitas produk, dan persepsi harga terhadap niat beli ulang. Pengaruh langsung variabel kepuasan konsumen terhadap niat beli ulang dan memediasi variabel kualitas layanan elektronik, kualitas produk, dan persepsi harga terhadap niat beli ulang. Metode pengumpulan data yang digunakan adalah kuesioner dengan teknik purposive sampling terhadap 190 responden asal Indonesia yang telah berlangganan Spotify Premium selama kurang lebih 3 bulan terakhir dan berusia minimal 18 tahun. Pengujian hipotesis menggunakan analisis jalur dengan bantuan program SPSS 25. Hasil penelitian ini menyatakan bahwa: 1) Kualitas layanan elektronik berpengaruh positif dan signifikan terhadap kepuasan konsumen. 2) Kualitas produk berpengaruh positif dan signifikan terhadap kepuasan konsumen. 3) Persepsi harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. 4) Kepuasan konsumen berpengaruh positif dan signifikan terhadap minat beli ulang. 5) Kualitas layanan elektronik berpengaruh positif dan signifikan terhadap minat beli ulang. 6) Kualitas produk berpengaruh positif dan signifikan terhadap minat beli ulang. 7) Persepsi harga berpengaruh positif dan signifikan terhadap minat beli ulang. 8) Kualitas layanan elektronik berpengaruh positif dan signifikan terhadap minat beli ulang melalui kepuasan konsumen sebagai variabel intervening. 9) Kualitas produk berpengaruh positif dan signifikan terhadap minat beli ulang melalui kepuasan konsumen sebagai variabel intervening. 10) Persepsi harga berpengaruh positif dan signifikan terhadap minat beli ulang melalui kepuasan konsumen sebagai variabel intervening.
Mapping the Competitive Advantage of SMEs in East Java, Indonesia Tobing, Diana Sulianti K.; Fathorazz, Moehammad; Wulandari, Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 9, No 1 (2018): March 2018
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v9i1.14649

Abstract

This article describes the situation and potential of SMEs in East Java Indonesia. Small and medium enterprises are essential to support the economic progress of a country. By using descriptive analysis and multiple regression then generated mapping. Mapping the characteristics and competitiveness of SMEs is done as a basis for gap analysis. If the current condition of Indonesian SMEs is known, benchmarking can be done by comparing ideal conditions or targets to be achieved in the face of global competition. The mapping generated from this research is expected to provide an overall picture of SMEs in disrict of Jember, Bondosowo, Situbondo and Banyuwangi, East Java Province, Indonesia, so that it can assist government and business actors in determining business strategies and policies. This study found the variables that significantly affect the competitive position are innovation ability, quality focus, customer loyalty, response to change, price advantage and marketing power. While the insignificant membership of the cooperative, it does not have a significant role for the creation of a strong competitive position. This is supported by the fact that most of the SMEs in eastern Java are not members of the cooperative. Similarly, business status with legal status and not and the use of intermediary traders is not a thing that affects the strength of competitive position.
MEMBANGUN CITRA GLOBAL DARI AKAR LOKAL: PENDEKATAN REBRANDING INOVATIF BAGI UMKM DESA SERUT, KABUPATEN JEMBER DALAM KONTEKS GLOKALISASI Aprillianto , Bayu; Sulistyo, Agung Budi; Maharani, Bunga; Wulandari, Gusti Ayu; Miqdad, Muhammad; Wulandari, Novi; Mas’ud, Imam
Jurnal Abdi Insani Vol 11 No 2 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i2.1585

Abstract

Serut Village, located in Panti Subdistrict, Jember Regency, is home to numerous highly potential Micro, Small, and Medium Enterprises (MSMEs), including wood and bamboo crafts, stone crafts, aluminum works, mushroom cultivation, various local snacks, and palm sugar products. The primary issues faced by these MSME actors are weak business identity and lack of product branding. The distribution of products is conducted through middlemen, causing MSME products to be sold under the middlemen's brand rather than their own. The method of the activities were carried out through: 1) Focus Group Discussions (FGD) with MSME actors and village officials, 2) observations and documentation, 3) Compiling MSME business profiles through the creation of logos and profile videos. The objective are to rebrand MSMEs by focusing on aspects of local wisdom to build the identity of Serut Village MSMEs, enhance product competitiveness, and expand the distribution chain towards the global market. The results of the activities resulted in the mentoring of six MSMEs engaged in wood and bamboo crafts, stone crafts, aluminum works, mushroom cultivation, various local snacks, and palm sugar products. The business profile compilation yielded six MSME logos and profile videos, crafted based on local character and wisdom, thereby strengthening MSME branding in the global market. Hence, the conclusion is MSME actors have not yet understood the importance of product branding. The mentoring results provided MSME actors with the opportunity to market their products with their own branding.
Co-Authors Abriana, Roshinta Meta Agung Budi Sulistiyo Agustina Riski, Gusti Ayu Alif Mirzania Aprillianto , Bayu Bahari Bahari, Bahari Bambang Irawan Bayu Aprillianto Bunga Maharani Cahyani, Devina Widya Cempaka Paramita Cempaka Paramita, Cempaka Chairina, *, Raden Roro Lia Destari, Fajar Devina Widya Cahyani Diah Yulisetiarini Diana Sulianti K Tobing Didik Pudjo Musmedi Didith Pramunditya Ambara Elok Sri Utami Ema Desia Prajitiasari Enggita Salsabila Evi Nurul Jannah Fathorazz, Moehammad Fathorazz, Moehammad Fivien Muslihatiningsih Frizky Yuniarta Gusti Ayu Agustina Riski Hafiyan, Mohamad Fikri Ika Barokah S. Ika Barokah Suryaningsih Imam Suroso Intan Nurul Awwaliyah Izza Savina Firdaus Ketut Indraningrat Kristian Suhartadi Widi Nugraha Markus Apriono Mas’ud, Imam Moehammad Fathorazzi Muhammad Miqdad N. Ari Subagio Nila Anindya Anggraini Novi Wulandari Novi Wulandari Widiyanti Purnamie Titisari Raden Andi Sularso, Raden Andi Ramadina, Novia Amalsya Riski, Gusti Ayu Agustina Rizal Syahrial Riadi Rosa Nuril Safitri Sadimantara, Fahria Nadiriati Salsabila, Enggita Salsabila, Raissa Aulia Sari, Tria Putri Novia Sudaryanto Sudaryanto Sulistyo, Agung Budi Susanto, Arnis Budi Syahfitri, hello-cindy Vanya Pinkan Maridelana Vellya Wahyu Nur Istianti Yuliani Anas Maliki