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All Journal Sainteks Proceeding Seminar LPPM UMP Tahun 2014 Proceeding SENDI_U DERIVATIF Jurnal Ilmiah Ekonomi Islam J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat JBIMA (Jurnal Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik BASKARA: Journal of Business and Entrepreneurship Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Media Ekonomi Asian Journal of Management Analytics Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat International Journal of Business and Applied Economics (IJBAE) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies Ektasi : Jurnal Ekonomi, Akutansi dan Organisasi Artha Imperium: Jurnal Pengabdian Kepada Masyarakat
Hermin Endratno
Universitas Muhammadiyah Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

 1 
Pengaruh Celebrity Endorser, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian Produk Skincare Somethinc di Purwokerto Evanthi, Olivia Dea; Hidayah, Arini; Rachmawati, Erny; Endratno, Hermin
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2023

Abstract

This study attempts to look at how consumer decisions about Somethinc Skincare Products in Purwokerto are influenced by celebrity endorsements, brand perceptions, and product quality. To distribute surveys and gather quantitative data, the researchers utilized google forms. The group under research is made up of Purwokerto individuals who have purchased Somethinc skincare products. This sampling strategy combines a purposive sampling approach with non-probability sampling methods. The sample size was determined by utilizing the Roscoe approach to poll 110 people in total. This study makes use of descriptive statistics, hypothesis testing, testing of instruments, testing of classical assumptions, testing of goodness of fit, and testing of instruments. This study use multiple linear regression analysis as its method of data analysis. This study used the SPSS 26 statistical package to handle the data. According to this study's findings, Somethinc skincare products in Purwokerto are more likely to be purchased when the following factors are considered: celebrity endorsement, brand image, and product quality.
Pengaruh Kualitas Produk, Harga, Kesadaran Merek dan Citra Merek terhadap Keputusan Pembelian (Studi pada pembeli Honda Beat di Purwokerto) Alfandy, Riza; Alfalisyado, Alfalisyado; Endratno, Hermin; Aryoko, Yudhistira Pradhipta
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.1986

Abstract

The purpose of this study was to test and determine the effect of product quality, price, brand awareness, as well as brand image on purchasing decisions for Honda Beat motorbikes in Purwokerto. In this study, the population was people who bought Honda Beat motorbikes in Purwokerto with a total of 100 respondents as samples. The data used is primary data, the sample is taken with the implementation of non-probability sampling with purposive sampling as the sample type, then the data is collected using a questionnaire. Quantitative research was applied in this study as a data analysis method using multiple linear regression with the use of the SPSS version 24 programme. The findings of this study reveal that simultaneously product quality, price, brand awerness and brand image have a positive and significant influence on purchasing decisions for Honda Beat motorbikes in Purwokerto city. While partially product quality, brand awareness and brand image have a positive and significant influence on purchasing decisions. But price has no influence on purchasing decisions for Honda Beat motorbikes in Purwokerto city.
Co-Authors AA Sudharmawan, AA Abhie Zeni Nurmalaya Ade Rusman Afriandika, Ivan Riski Akhmad Darmawan Akhmad Darmawan Akram, An Nafi Yassar Atha Al Alfalisyado Alfalisyado, Alfalisyado Alfandy, Riza Alfato Yusnar Kharimasyah Almubarokah, Nudia Bakah Anis Shofiyani Antika, Rindi Fitri Arif Johar Taufiq Arini Hidayah, Arini Arofah, Rifka Utami Aryoko, Yudhistira Pradhipta Awaliya, Syifa Bagis, Fatmah Bibit Putra Pratama Chalimatus Sa'diyah Dika Wahyu Saputra Dwi Yunita, Dwi Dymas Rhimba Prastita Erlita, Nicky Nur Ernawati, Yuniar Erny Rachmawati Evanthi, Olivia Dea Fahmi Afrizal Fatmah Bagis Febi Nur Risa Febriana Hidayanti Firliansa, Alek Fitir Riasi, Fatikhah Gemasari, Agustin Putriyana Handayani, Erna Haryanto, Totok Hengky Widhiandono Herni Justiana Astuti Ika Nurul Azimah Ika Yustina Rahmawati Justiana Astuti, Herni Luna Dintalia Putri Luthfi Arie Widzayanto Mastur Mujib Ikhsani Maulida Nurul Innayah Muhammad Fuad Mulyadi Purnawanto, Agus Naelati Tubastuvi Nirvananda, Anandita Nita Despri Kartikasari Nur Wakhidah Lulu’ul Jannah Nurazizah, Afifah Nurmalaya, Abhie Zeni Nurmasari, Eldisa Zenita Praselo, Aldi Pratama, Bibit Putra Pratama, Ikhsan Priyadi, Kaifa Mahardhika Muhammad Purnadi, Purnadi Putri, Luna Dintalia Putri, Mustikaningrum Dewanti Rafif Widianto Rahmawati, Ika Yustina Rahmawati, Putri Galuh Randikaparsa, Irawan Resta, Novia Rijal, Muhammad Azharul Risa, Febi Nur Rizka Septiana Putri Rusman, Ade Salmiati, Desi Saputra, Dika Wahyu Saputra, Dwiky Hendra Sa’roni, Imam Arief Selamet Eko Budi Santoso Siska Liana Suyoto Suyoto Suyoto Suyoto Suyoto Syifa Awaliya Totok Haryanto Wida Purwidianti Widayaningtyas, Dian Widyaningtyas, Dian Widzayanto, Luthfi Arie Wildan, Tafrikhul Zamakhsyari, Luthfi Zulfikri, Moh. Danar