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All Journal Jurnal Manajemen Bisnis Jurnal Akuntansi dan Pajak JSSH (Jurnal Sains Sosial dan Humaniora) Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Journal of Economic, Bussines and Accounting (COSTING) EKONOMIS : Journal of Economics and Business JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Pengabdian Masyarakat Bumi Raflesia Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Jurnal Ilmu Manajemen Terapan (JIMT) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Indonesian Journal of Business Analytics (IJBA) Psycho Idea Prosiding Seminar Nasional Hasil-hasil Penelitian dan Pengabdian Pada Masyarakat Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Eduvest - Journal of Universal Studies Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Innovation Business Management and Accounting Journal
Totok Haryanto
Universitas Muhammadiyah Purwokerto
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences Other

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Integration Of Artificial Intelligence In Sensory Marketing And Its Influence On The Emotions Of Generation Z Consumers In Coffee Cafes Totok Haryanto; Meydy Fauziridwan; Lahan Adi Purwanto
Eduvest - Journal of Universal Studies Vol. 4 No. 11 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i11.44718

Abstract

This study aims to measure the influence of artificial intelligence (AI)-based sensory marketing on PAD emotions (Pleasure, Arousal, Dominance) and consumer behavioral intention in the context of cafes. The study used an experimental method by dividing respondents into two groups: one group received AI-based sensory marketing interventions, while the other group experienced conventional sensory marketing without AI. Data was collected using a questionnaire that measured PAD emotions and behavioral intentions after interaction with the café environment. Statistical analyses were conducted using the Independent Sample t-test, ANOVA, Cohen's d, and Moderation Analysis to evaluate significant differences between the two groups and to understand the moderation effect of brand experience on outcomes. The results showed that AI intervention did not have a significant effect on consumer emotions or behavioral intention, with a p-value of >0.05 for all variables measured. The effect measure (Cohen's d) also indicated that the differences between the groups were very small and practically insignificant. Additionally, brand experience was not found to be a moderator that reinforces the relationship between AI interventions and emotional or behavioral variables
Impulse buying Produk Sepatu Aerostreet Di TikTokShop: Peran Sales Promotion, Content Marketing, Fashion Involvement dan Shopping Lifestyle Muhamad Satria Mediansyah; Totok Haryanto; Muchammad Agung Miftahuddin; Maulida Nurul Innayah
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7454

Abstract

Perkembangan social commerce khususnya melalui TikTok Shop, telah memicu peningkatan perilaku pembelian impulsif pada produk fashion termasuk sepatu. Penelitian ini bertujuan untuk menganalisis pengaruh sales promotion, content marketing, fashion involvement, dan shopping lifestyle terhadap impulse buying  pada konsumen sepatu Aerostreet di TikTok Shop. Penelitian ini didasarkan pada Consumer Decision-Making Theory yang menjelaskan bahwa keputusan pembelian impulsif terjadi akibat interaksi antara stimulus pemasaran dan faktor internal konsumen. Pendekatan penelitian yang digunakan adalah kuantitatif asosiatif dengan melibatkan 200 responden yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert, kemudian dianalisis menggunakan regresi linier berganda melalui SPSS 27. Hasil penelitian menunjukkan bahwa sales promotion, content marketing, fashion involvement, dan shopping lifestyle memiliki pengaruh positif dan signifikan terhadap impulse buying. Temuan tersebut menunjukkan bahwa efektivitas strategi promosi, kualitas konten digital, tingkat keterlibatan konsumen terhadap fashion, serta pola gaya hidup berbelanja berkontribusi penting dalam mendorong keputusan pembelian secara spontan. Penelitian ini memberikan kontribusi bagi pelaku bisnis khususnya brand lokal, dalam merancang strategi pemasaran digital yang efektif pada platform social commerce.
Bagaimana Live Streaming Selling, Review Product, Discount dan Sosial Media Marketing Mempengaruhi Minat Beli Lipstik Maybelline di Shopee: Studi pada Mahasiswa di Universitas di Purwokerto Resti Meilani; Herni justiana Astuti; Wida Purwidianti; Totok Haryanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.10512

Abstract

This study aims to analyze the influence of Live streaming selling, Product Reviews, Discounts, and Social Media Marketing on the purchase intention of Maybelline lipstick at the official Shopee store. The study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 121 active students in Purwokerto, selected using purposive sampling. Data analysis was conducted using SPSS version 25 through multiple linear regression. The t-test results show that Live streaming selling, Product Reviews, and Discounts have a significant effect on purchase intention, while Social Media Marketing does not. The Adjusted R Square value of 0.638 indicates that 63.8% of the variation in purchase intention can be explained by these four variables. These findings suggest that direct interaction through Live streaming selling and the trust formed from Product Reviews play an important role in influencing consumer purchase intention on Shopee e-commerce
The Influence of Green Marketing Mix Strategy on Marketing Performance in Indonesian Food and Beverage SMEs Daniels Marshall Aththarsyach; Totok Haryanto; Erny Rachmawati; Hengky Widhiandono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 5 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i5.11173

Abstract

The implementation of sustainable marketing strategies has become a crucial issue for MSMEs in the food and beverage sector as environmental sustainability and business competitiveness are increasingly being addressed. This study aims to analyze the influence of the Green Marketing Mix (7P) on the marketing performance of MSMEs in Indonesia from a Resource-Based View (RBV) perspective. The study employed a quantitative method through a survey of 136 MSMEs selected using a convenience sampling technique. Data were collected using a Likert-scale questionnaire, then analyzed using Structural Equation Modeling–Partial Least Squares SEM-PLS using SmartPLS. The results showed that green people, green processes, and green physical evidence had a positive and significant effect on marketing performance, while green products, green prices, green places, and green promotions did not show a significant direct effect. These findings indicate that MSMEs' internal operational capabilities based on human resources, processes, and environmentally friendly physical evidence, are more effective in improving marketing performance than other strategic elements. This research provides theoretical contributions in the development of RBV-based green marketing studies as well as practical implications for MSMEs and policymakers in designing sustainable marketing strategies oriented towards strengthening internal capabilities.
Analisis Pengaruh Religiusitas, Pengetahuan Halal, Norma Subjektif, dan Online Customer Review terhadap Niat Beli Makanan Jepang pada Konsumen Muslim di Purwokerto Ai Sinta Rosita; Tri Septin Muji Rahayu; Suyoto Suyoto; Totok Haryanto
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2764

Abstract

This study aims to analyze the influence of religiosity, halal knowledge, subjective norms, and online customer reviews on the purchase intention of Japanese food among Muslim consumers in Purwokerto. The study used a quantitative approach with a survey method of 160 respondents selected through purposive sampling. The research instrument was a 5-point Likert-scale questionnaire, and the data were analyzed using multiple linear regression. The results showed that the variables of religiosity, halal knowledge, subjective norms, and online customer reviews had a positive and significant influence on the purchase intention of Japanese food among Muslim consumers in Purwokerto.
PENGARUH SHOOPING LIFESTYLE, PRICE DISCOUNT, DAN GAMIFICATION TERHADAP IMPULSE BUYING DENGAN POSITIVE EMOTION SEBAGAI VARIABEL MEDIASI: STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Naela Aziizahtur Rif'aa; Totok Haryanto; Naelati Tubastuvi; Arini Hidayah
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 1 (2026): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/rq54vv75

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh shopping lifestyle, price discount, dan gamification terhadap impulse buying dengan positive emotion sebagai variabel mediasi pada konsumen Tiktok shop. Tempat penelitian dilakukan di Universitas Muhammadiyah Purwokerto dengan populasi 22.493 mahasiswa. Metode yang digunakan yaitu kuantitatif dengan teknik sampling yang digunakan yaitu proportional sampling dan purposive sampling dengan 130 responden. Alat yang digunakan pada penelitian yaitu SEM-PLS untuk menguji keterkaitan antar variabel.  Hasil penelitian menunjukkan bahwa ketiga variabel independen tidak berpengaruh terhadap impulse buying sedangkan positive emotion berpengaruh terhadap impulse buying. Shopping lifestyle tidak berpengaruh terhadap positive emotion, sedangkan price discount dan gamification berpengaruh terhadap positive emotion. Positive emotion juga mampu memediasi price discount dan gamification terhadap impulse buying, tetapi tidak dengan shopping lifestyle. Implikasi penelitian ini diharapkan menjadi acuan e-commerce untuk merancang startegi promosi dan pengalaman belanja bagi konsumen.
LIQUID ORGANIC FERTILIZER (LOF) ENTREPRENEURSHIP AS A CREATIVE BUSINESS FOR THE YOUNG GENERATION OF MUHAMMADIYAH: KEWIRAUSAHAAN PUPUK ORGANIK CAIR (POC) SEBAGAI USAHA KREATIF BAGI GENERASI MUDA MUHAMMADIYAH Anis Shofiyani; Agus Mulyadi P; Hadi Pramono; Hermin Endratno; Totok Haryanto; Akhmad Fauzan; Fitri Rakhmawati
Jurnal Pengabdian Masyarakat Bumi Rafflesia Vol. 8 No. 2 (2025): AGUSTUS: Jurnal Pengabdian Kepada Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan ini bertujuan untuk meningkatkan keterampilan kader Pemuda Muhammadiyah, PCM Patikraja dalam bidang kewirausahaan, khususnya dalam pembuatan Pupuk Organik Cair (POC), pengelolaan keuangan berbasis akuntansi, serta pengemasan dan pemasaran produk. Permasalahan dominan yang dihadapi mitra adalah belum dimilikinya pengetahuan dan ketrampilan mitra tentang pembuatan pupuk organik cair (POC) dari limbah sampah organik, akuntansi sederhana dan pemasaran produk POC. Berdasarkan hal tersebut maka perlu dilakukan transfer teknologi terkait pengolahan limbah sampah organik menjadi POC yang dapat berjalan secara berkelanjutan dan dapat memberikan keuntungan secara ekonomi. Kegiatan ini dilaksanakan melalui pelatihan yang melibatkan teori dan praktik langsung, di mana para peserta diberikan pemahaman tentang proses pembuatan POC yang efektif, pengelolaan keuangan yang transparan dan sesuai standar akuntansi, serta teknik pengemasan dan strategi pemasaran yang tepat guna untuk meningkatkan daya saing produk. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada keterampilan peserta, terutama dalam hal pemahaman pembuatan POC yang berkualitas, pengelolaan keuangan yang efisien, dan kemampuan untuk memasarkan produk secara lebih efektif. Penerapan IPTEK dalam kegiatan ini tidak hanya memberikan pengetahuan teknis, tetapi juga memperkuat kapasitas kader dalam menghadapi tantangan kewirausahaan di bidang pertanian dan lingkungan hidup.
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN HUMAN CAPITAL TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI Ulfa Nur Haizah; Alfato Yusnar Kharismasyah; Suyoto Suyoto; Totok Haryanto
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3707

Abstract

Introduction: The development of modern organizations requires companies to have high-quality human resources, making leadership and human capital management increasingly important. This study aims to analyze the influence of transformational leadership and human capital on employee performance, with job satisfaction as a mediating variable. The model is designed to provide a more comprehensive understanding of how these factors work to enhance employee performance within the company.Methods: This research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The respondents consisted of all employees, totaling 185 individuals selected using accidental sampling. Data were collected via a questionnaire that included indicators of transformational leadership, human capital, job satisfaction, and employee performance, measured on a 1–5 Likert scale.Results: The results showed that Human Capital and Job Satisfaction have a positive and significant effect on Employee Performance. Transformational Leadership has a positive but not significant effect on Employee Performance. Transformational Leadership and Human Capital have been proven to positively affect Job Satisfaction. Furthermore, Job Satisfaction is confirmed to mediate the positive influence of Transformational Leadership and Human Capital on Employee Performance. The research recommendations for the company indicate that although Transformational Leadership has not directly influenced Employee Performance, the company still needs to improve leadership quality by emphasizing motivation, support, and employee development. The company is also advised to strengthen Human Capital through continuous training and competency development programs to enhance Job Satisfaction and Employee Performance. These efforts are expected to create a more supportive work environment and improve Job Satisfaction and Employee Performance. In addition, the company should maintain a fair reward and compensation system, foster a conducive organizational climate, and encourage employee involvement in decision-making as part of a long-term performance improvement strategy. Keywords: Employee Performance, Human Capital, Job Satisfaction, Transformational Leadership
PENGARUH KUALITAS PRODUK, CITRA MEREK, PERSEPSI HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH PURWOKERTO Nadya Nur Alifa; Dian Widyaningtyas; Tri Septin Muji Rahayu; Totok Haryanto
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 2 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i2.3752

Abstract

Introduction: This study aims to investigate the impact of product quality, brand image, price perception, and product design on students’ purchase decisions for Wardah cosmetics at Muhammadiyah University Purwokerto.Methods: Purposive sampling was used, with a total of 130 respondents who had purchased and used Wardah cosmetic products. Results: Product quality, price perception, and product design have a positive and significant effect on purchasing decisions. This suggests that consumers prioritize good quality, a reasonable price, and attractive product design when making purchasing decisions. Meanwhile, brand image does not have a significant effect on purchasing decisions. Although consumers have certain perceptions of the Wardah brand, its brand image is not strong enough to influence purchasing decisions. Consumers generally focus more on the direct benefits of Wardah cosmetics.Conclusion and Suggestion: This study demonstrates that companies must prioritize enhancing product quality, offering prices that align with the benefits provided, and developing more appealing product designs to influence purchasing decisions, as these factors have been proven to drive purchasing decisions. Keywords: Brand Image, Price Perception, Product Design, Product Quality, Purchase Decision,
PERAN MEDIASI BRAND TRUST DALAM PENGARUH CELEBRITY ENDORSER DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SEPATU NEW BALANCE MELALUI SHOPEE DI PURWOKERTO Imam Muzaki; Totok Haryanto; Erny Rachmawati; Meydy Fauzi Ridwan
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 4 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/17da7m74

Abstract

The rapid growth of e-commerce in Indonesia has intensified competition among fashion brands on platforms like Shopee, making digital marketing strategies increasingly critical for influencing consumer purchasing decisions. This study aims to analyze the influence of celebrity endorser and online customer review on purchasing decisions for New Balance shoes on Shopee, with brand trust as a mediating variable. A quantitative explanatory survey with a cross-sectional design was employed with 204 respondents selected through purposive sampling from active Shopee users in Purwokerto. Data were collected via online questionnaires using a 5-point Likert scale and analyzed using PROCESS Macro Hayes Model 4 with 5,000 bootstrap resamples at a 95% confidence level. The results indicate that celebrity endorser has a positive and significant effect on brand trust, with a coefficient of 1.0351. Brand trust has a positive and significantly influences purchasing decisions and mediates the relationship between celebrity endorser and purchasing decisions, with an indirect effect of 0.6449. Online customer review has a positive and significant direct effect on purchasing decisions, with a coefficient of 0.9487, without being mediated by brand trust. The model explains 87.75% of the variance in purchasing decisions, indicating that brand trust serves as a significant mediator between celebrity endorser and purchasing decisions.
Co-Authors Agus Mulyadi P Ai Sinta Rosita Akhmad Darmawan Akhmad Fauzan Akhmad Fauzi Alfato Yusnar Kharismasyah Alfato Yusnar Kharismasyah Ali Akbar Anggara Anis Shofiyani Aqsha Anantha Arini Hidayah, Arini Daniels Marshall Aththarsyach Dian Widyaningtyas Dimas Rifki Nawawi Edi Joko Setiyadi Erny Rachmawati Erny Rachmawati Fatmah Bagis Fitri Rakhmawati Florida Mandiriani Suwaji Hadi Pramono Hengky Widhiandono, M.Si. S.E. Herdian Hermin Endratno Hermin Endratno Hermin Endratno Herni Justiana Astuti Herni Justiana Astuti Humrotul Hasanah Ika Yustina Rahmawati Imam Muzaki Lahan Adi Purwanto Luthfi Arie Widzayanto M. Agung Miftahudin Maulida Nurul Innayah Melina Nur Afifah Meydy Fauzi Ridwan Meydy Fauziridwan Muchammad Agung Miftahuddin Muhamad Rizki Harmawan Muhamad Satria Mediansyah Muhammad Wildan Islami Nadya Nur Alifa Naela Aziizahtur Rif'aa Naelati Tubastuvi Nafis Mahesa Putra Novi Crisnandani Nurmasari, Eldisa Zenita Prasetyo, Rizki Galih Purnadi, Purnadi Rafif Widianto Resti Meilani Restu Frida Utami Retnaningrum, Maharani Safira Ocktaviyani Sandra Dewi Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Suyoto Tri Septin Muji R. Tri Septin Muji Rahayu, Tri Septin Ulfa Nur Haizah Wida Purwidianti