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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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THE INFLUENCE OF TERMINAL VALUE, INSTRUMENTAL VALUE, AND GREEN BRAND POSITIONING ON GREEN PURCHASE INTENTION THROUGH GREEN ATTITUDE AS A MEDIATING VARIABLE (Study on Automotive Companies Implementing Green Company) Arkan, Irsyad; Artanti, Yessy; Iriani, Sri Setyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15595

Abstract

Thisi studyi aimsi toi examinei thei effecti ofi Terminali Value,i Instrumentali Value,i andi Greeni Brandi Positioningi oni Greeni Purchasei Intentioni withi Greeni Attitudei asi ai mediatingi variable.i Thei researchi methodi usedi isi descriptivei quantitativei withi Partiali Leasti Squarei (PLS)i analysisi toi testi thei causali relationshipi betweeni variables.i Thei researchi populationi isi prospectivei LCGCi cari consumersi ini Indonesiai withi characteristicsi agedi 25-35i years.i Thei resultsi showedi thati Terminali Valuei andi Greeni Brandi Positioningi havei ai positivei andi significanti influencei oni Greeni Attitude,i whilei Instrumentali Valuei hasi noi significanti effect.i Greeni Attitudei itselfi isi proveni toi playi ai mediatingi rolei thati strengthensi thei relationshipi betweeni thei independenti variablesi andi Greeni Purchasei Intention.i Thei implicationsi ofi thisi studyi providei insightsi toi marketersi andi automotivei companiesi toi furtheri emphasisei terminali valuei andi environmentallyi friendlyi positioningi strategiesi ini theiri marketingi campaignsi toi increasei thei purchasei intentioni ofi greeni productsi amongi consumers.
Pengembangan Rencana Bisnis Untuk Menumbuhkan Jiwa Wirausaha Pelajar Indonesia di Filipina Witjaksono , Andre Dwijanto; Hartono, Ulil; Sanaji, Sanaji; Artanti, Yessy; Meidiaswati, Harlina; Ramadhan, Muhammad Rizky
Abimanyu : Jornal of Community Engagement Vol 6 No `1 (2025): February 2025
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/abi.v6n`1.p1-7

Abstract

The purpose of this service activity is to improve the understanding of management management, through a business plan development program to foster an entrepreneurial spirit for Indonesian students in the Philippines who are members of the Indonesian Students Association of the Philippines. (PPIF). The activity was carried out based on the results of the initial situation analysis of the FEB UNESA community service team, on financial and other constraints experienced by students and students during further studies in the Philippines. Activities are carried out with the stages of preparation, implementation, ending with monitoring and evaluation. In the preparation stage, training materials were prepared according to the needs of the participants as well as field coordination. PKM activities were carried out on July 6 and 7, 2024 at the Adventist International Institute of Advanced Studies (AIIAS) campus on Aquinaldo Highway, Km. 45.5, Lalaan I, Silang, Cavite 4118, Philippines. The evaluation results showed an increase in participants' understanding of the basic concepts of entrepreneurship, management in general, operations management of businesses, as well as how to find and develop business model canvas ideas by considering financial feasibility through capital budgeting. Participants were very enthusiastic about the training and understood the material provided. Overall, participants were satisfied with the implementation and quality of the training, with an evaluation score of 4.80 on a scale of 1-5. The high value of participant satisfaction was due to the fact that the training was conducted according to schedule in a comfortable atmosphere.
Deconstructing The Scientific Landscape In Sustainable Business: A Bibliometric Analysis Systematic Literature Review Anik Kurnia Ningsih; Distya Ratih Permatasari; Abdul Kodir; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7473

Abstract

Research on sustainable business has experienced exponential growth in the last decade, reflecting the global urgency for more socially and ecologically responsible business practices. This study adopts a bibliometric and Systematic Literature Review (SLR) approach to map the intellectual landscape, identify research trends and highlight the most influential academic contributions in the discipline. By analysing more than 17,000 articles from the Scopus database from 2005 to 2025, the study reveals publication patterns, networks of scholarly collaboration, and conceptual dynamics that shape the discourse on corporate sustainability strategies and circular economy. The analysis indicates that stakeholder-based approaches and the integration of sustainability in the supply chain are the main pillars of building sustainable business models.
Pengaruh Pendidikan Kewirausahaan Terhadap Niat Berwirausaha Dan Dampaknya Terhadap Kemiskinan Multidimensi Faiz Bahalwan; Novita Sari; Imroatus Sakinah; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7474

Abstract

This study is to determine the influence between Integrated Entrepreneurship Education (IEE) and Multidimensional Poverty Alleviation (MPA), Integrated Entrepreneurship Education (IEE) and Entrepreneurial Intention (EI), Entrepreneurial Intention (EI) and Multidimensional Poverty Alleviation (MPA), Integrated Entrepreneurship Education (IEE), Multidimensional Poverty Alleviation (MPA) and Entrepreneurial Intention (EI)
Membangun Keunggulan Bersaing Dengan Inovasi Dan Orientasi Kewirausahaan: A Systematic Literature Review Karina Nindya Krisdiana; Siti Nur Alisa; Muhamad Septian Nurafan; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i3.7506

Abstract

The increasingly intense business competition, both locally and globally, requires companies to continuously adapt and develop strategies to maintain their competitive advantage. Innovation and entrepreneurial orientation are two key factors that contribute to enhancing business competitiveness. Innovation enables companies to create new products, services, and processes that better meet market demands, while entrepreneurial orientation fosters risk-taking and the exploration of new opportunities. This study employs a Systematic Literature Review (SLR) method to analyze previous research on the relationship between innovation, entrepreneurial orientation, and competitive advantage. Based on a review of 30 articles, findings indicate that companies implementing innovation and possessing a strong entrepreneurial orientation are more likely to achieve and sustain competitive advantages. However, several challenges hinder the implementation of these strategies, including resource constraints, limited access to technology, and low digital literacy among small business actors. The study highlights the importance of integrating innovation and entrepreneurial orientation into business strategies for companies aiming to grow and survive in the era of globalization.
A Review Of Three Aspects Successful Business Digitalization: Marketing, Finance, And Service Ainun Is Yuni Zafirah; Helma Renanda Yuniartika Putri; Nurul Badriyah; Siti Sri Wulandari; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 3 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7573

Abstract

This study aims to explore the extent to which digitalization can provide benefits for business actors and satisfaction for customers or consumers as well as the obstacles faced by business actors from technological developments. With a literature study approach, this study analyzed 27 scientific articles indexed in SINTA and SCOPUS. The method applied is content analysis of relevant literature to identify the contribution of digitalization to three important aspects (marketing, finance, and services), as well as the obstacles faced by business actors in the process of digitalization business transformation. The results of the study show that digitalization in marketing allows companies to reach wider consumers, increase the effectiveness of promotional strategies, and strengthen relationships with customers. In terms of finance, digitalization supports transaction efficiency and facilitates data-based decision making. On the service side, digitalization contributes to increasing customer satisfaction through automation and faster response. However, business actors are also faced with various challenges that can be grouped into three factors based on the TOE framework (Technology, Organizational, and Environmental).
Peran Festival Satisfaction sebagai variabel pemediasi pada pengaruh Festival Quality dan Positive Emotion terhadap Festival Loyalty para pengunjung Jazz Traffic Festival di kota Surabaya Fithrotul Aulia; Yessy Artanti
Benefit: Jurnal Manajemen dan Bisnis Volume 6 No 2 Desember 2021
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v6i2.13932

Abstract

Abstrak - Industri festival musik mengalami perkembangan sejak tahun 2010 hingga kini ditandai dengan banyaknya festival musik yang mulai bermunculan secara rutin dilaksanakan setiap tahunnya atau hanya untuk seremonial tertentu. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh festival quality dan positive emotion terhadap festival loyalty dengan festival satifaction sebagai variabel mediasi pada pengunjung Jazz Traffic Festival di Jawa Timur. Penelitian ini menggunakan 200 responden dengan teknik non-probability sampling dan metode yang digunakan adalah judgemental sampling. Metode pengumpulan data dilakukan dengan menyebarkan kuesioner secara online. Teknik analisis data yang digunakan dalam penelitian ini adalah teknik analisi jalur (path analysis). Hasil penelitian menemukan bahwa festival quality dan positive emotion berpengaruh positif signifikan terhadap festival loyalty dan festival satisfaction terbukti sebagai varibel mediasi. Hasil penelitian ini menyarankan pihak penyelenggara Jazz Traffic Festival atau promotor festival musik lainnya untuk memperhatikan kualitas layanan festival dan emosi pengunjung yang terbentuk ketika mengunjungi suatu festival musik untuk meningkatkan kepuasan sehingga berdampak pada loyalitas terhadap festival tersebut.
PENGARUH PRODUK RAMAH LINGKUNGAN, KESADARAN KONSUMEN, DAN PERSEPSI NILAI TERHADAP KEPUTUSAN PEMBELIAN MAKANAN SEMANGGI (STUDI PADA KONSUMEN KAMPUNG SEMANGGI) Taty Untari; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14271

Abstract

Indonesia merupakan negara yang memiliki banyak keragaman dari budaya, suku bangsa, agama, hingga tradisi termasuk memiliki keanekaragaman hayati baik flora maupun fauna yang tinggi. membahas salah satu keanekaragaman flora di Indonesia yaitu daun Semanggi, dikarenakan daun Semanggi identik dengan Kota Surabaya. Daun Semanggi termasuk dalam keluarga hydrocotyle adalah tumbuhan menjalar yang hidup di daerah yang tanahnya lembab, oleh karena itu jenis tumbuhan ini tumbuh subur di Indonesia. Di era globalisasi dan peningkatan kesadaran lingkungan, tren konsumen mulai beralih ke produk-produk yang lebih ramah lingkungan. Riset ini memakai jenis studi kuantitatif. Responden dalam riset ini ialah Konsumen Kampung Semanggi. Data yang diperoleh dari 90 responden diolah memakai teknik analisis SPSS. Hasil riset memaparkan bahwasanya Produk Ramah Lingkungan berpengaruh terhadap Keputuan Pembelian, Kesadaran Konsumen berpengaruh terhadap Keputusan Pembelian, Persepsi Nilai berpengaruh terhadap Keputusan Pembelian.
THE INFLUENCE OF CUSTOMER VALUE, SERVICE QUALITY AND CUSTOMER EXPERIENCE ON CUSTOMER SATISFACTION IN THE PACARKEMBANG VILLAGE Riyanti Sumee; Yessy Artanti; Sanaji Sanaji
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.14278

Abstract

This study aims to determine the influence of customer value, service quality, and customer experience on customer satisfaction in Pacarkembang Village. This study uses an explanatory survey method, with a purposive sampling technique using 100 respondents. The analysis technique used is multiple linear regression analysis with SPSS 23 software. The results of this study indicate that there is an influence between customer value and customer satisfaction. Service quality has a significant positive influence on service satisfaction. However, customer experience does not affect customer satisfaction
Implementation in Indonesia Innovation in Entrepreneurship: Analyzing E-Commerce Adoption Trends in the Post-COVID-19 Era Wibowo, M Arief; Ananda, Alvania Arianti Feby; Nurmalasari, Rengganis; Wulandari, Siti Sri; Artanti, Yessy
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p87-106

Abstract

The development of the era, known as the era of globalization, has had a significant impact on the transaction process between sellers and buyers. E-commerce is an important innovation in the world of entrepreneurship that utilizes the internet network as the basis for its development. The use of e-commerce platforms has increased significantly in recent years. The research method used is descriptive based on literature reviews and literature approaches on the phenomenon of e-commerce development entrepreneurship in Indonesia. E-commerce has presented opportunities and challenges for traditional industries. On the one hand, it has opened up new avenues for businesses to reach global audiences, simplify operations, and improve customer experience. On the other hand, traditional companies must face increasing competition, the need to adapt to rapidly changing consumer preferences, and the pressure to integrate digital technology into their operations.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad AS, Fathor Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyanti, Sandra Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini