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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Penanggulangan Covid-19 melalui Pencegahan dan Penguatan Ketahanan Pangan bagi Masyarakat Terdampak di Surabaya Widyastuti Widyastuti; Nadia Asandimitra; Agus Frianto; Monika Tiarawati; Yessy Artanti
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol 5, No 1 (2021): APRIL 2021
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.209 KB) | DOI: 10.30734/j-abdipamas.v5i1.1324

Abstract

ABSTRACTThis community service program's goal is to assist communities affected by COVID-19 in overcoming food insecurity. Food security is critical at this time because, without it, the immune system required to prevent COVID-19 will not form. As a result, the chances of becoming infected with the coronavirus increase. The situation during the Covid-19 pandemic may result in limited access to food. Gayungan Subdistrict is one of the subdistricts in South Surabaya that has a high concentration of COVID-19 patients. The program's primary focus is on the children of orphanages in the South Surabaya area. The orphanage's donations will suffer as a result of the epidemic. This program is carried out by teaching people how to properly wash their hands to prevent the spread of the coronavirus and by providing essential food items such as rice, sugar, cooking oil, sardines, and milk. Aside from staple foods, this program also provides bath soap, hand soap, and detergent to keep the children at the orphanage clean. It is hoped that this activity will assist the community in maintaining their health, both in terms of food and the environment. Keywords: COVID-19, food security, Gayungan ABSTRAKTujuan program pengabdian kepada masyarakat ini  untuk membantu masyarakat terdampak COVID-19 untuk mengatasi ketahanan pangan. Masalah ketahanan pangan merupakan hal penting saat ini, karena tanpa ada ketahanan pangan maka imun tubuh yang dibutuhkan dalam pencegahan COVID-19 tidak akan terbentuk. Akibatnya dapat memperbesar kemungkinan terinfeksi virus corona tersebut. Situasi pada masa pademi Covid-19 dapat menyebabnya terbatasnya akses terhadap ketersediaan pangan. Kecamatan Gayungan merupakan salah satu kecamatan yang terletak di wilayah Surabaya Selatan di mana wilayah ini memiliki jumlah penderita COVID-19 cukup banyak. Target utama program adalah anak-anak panti asuhan yang berada di wilayah Surabaya Selatan. Dengan adanya wabah ini akan mempengaruhi donasi yang diberikan pada panti. Program dilaksanakan dengan memberikan edukasi cara mencuci tangan yang benar untuk mencegah penyebaran virus corona dan memberikan bantuan bahan makanan pokok seperti beras, gula, minyak goreng, sarden dan susu. Selain bahan makanan pokok, program ini juga memberikan bantuan sabun mandi, sabun cuci tangan maupun detergen agar kebersihan lingkungan anak-anak panti tetap terjaga. Dengan adanya kegiatan ini diharapkan dapat membantu masyarakat dalam menjaga kesehatannya baik dari segi makanan maupun dari segi lingkungan. Kata Kunci: COVID-19, Ketahanan Pangan, Gayungan
Pengaruh Online Customer Trust Dan Online Store Environment Terhadap Online Impulse Buying Melalui Perceived Enjoyment Sebagai Variabel Mediasi (Studi pada Konsumen TikTok Shop) Sherly Regita Cahyani; Yessy Artanti
Jurnal Ilmu Manajemen Vol. 11 No. 2 (2023)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.312 KB) | DOI: 10.26740/jim.v11n2.p252-265

Abstract

The ease of accessing social commerce causes online impulse buying to increase significantly. Knowing and discussing the relationship between online customer trust, online store environment, perceived enjoyment, and online impulse buying is the main objective of this study. The independent variables used in this study are online customer trust and online store environment to find out why someone experiences online impulse buying, using a mediating variable by perceived enjoyment with the aim of whether these mediation variables can strengthen the relationship between online customer trust and online store environment variables with online impulse buying. This study used a purposive sampling method, using 110 respondents obtained by online questionnaires. Using the SEM model with AMOS software. This study's results indicate an influence between online customer trust, online store environment, perceived enjoyment, and online impulse buying. This research is helpful for future research as well as social commerce, especially the TikTok Shop, to pay more attention and care about the importance of online customer trust, the online shop environment, and perceived enjoyment by consumers. This research has implications that the social commerce company TikTok Shop has a vital role in maintaining customer trust and enjoyment in shopping online, so consumers do not hesitate to make purchases.
IbM BAGI KELOMPOK PEMBUAT MAKANAN JAJANAN DAN PENJUAL KANTIN SEKOLAH DI SURABAYA Nindria Untarini; Yessy Artanti
Dedication : Jurnal Pengabdian Masyarakat Vol 1 No 2 (2017): DEDICATION: Jurnal Pengabdian Masyarakat
Publisher : LPPM Universitas PGRI Argopuro Jember

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Abstract

Saat ini, persaingan usaha pengecer makanan modern di pusat perbelanjaan semakin banyak menyulitkan produsen makanan lokal. Begitupun, pasar sekolah, umumnya di setiap sekolah ada kantin yang menjadi pasokan makanan bagi siswa sekolah. Sayangnya, kondisi ini kurang optimal. Berdasarkan studi pendahuluan, ada beberapa masalah dalam pengelolaan usaha kantin sekolah terutama pada aspek produksi dan aspek pengelolaannya. Responden penelitian ini adalah pembuat makanan ringan sekolah dan pemilik kantin sekolah. Penelitian ini menggunakan metode produksi dan pelatihan manajemen usaha diikuti dengan evaluasi pemantauan. Teknik pengumpulan data menggunakan observasi, wawancara, dan kuesioner. Selanjutnya, hasil kuesioner yang dikumpulkan dianalisis dengan menggunakan teknik deskriptif persentase. Hasil penelitian menunjukkan bahwa kegiatan pelatihan manajemen produksi dan bisnis, mampu meningkatkan pengetahuan dan keterampilan pembuat cemilan sekolah dan pemilik kantin sekolah dalam mengemas dan mengatur (menampilkan) makanan ringan sekolah, membuat laporan keuangan sederhana dan juga penjualan. harga. Selain itu, keberadaan kelompok usaha dan dukungan situs jajanansehat.com memungkinkan mereka bertukar informasi dan mempromosikan produk bisnis mereka ke pasar yang lebih luas.
PENDAMPINGAN PENINGKATAN KETERAMPILAN WIRAUSAHA BARU INDUSTRI MAKANAN BERBASIS TEPUNG LOKAL Dewie Tri Wijayanti; Yessy Artanti
Dedication : Jurnal Pengabdian Masyarakat Vol 1 No 1 (2017)
Publisher : LPPM Universitas PGRI Argopuro Jember

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Abstract

Kegiatan ini bertujuan menumbuhkan wirausaha berjenis pangan lokal.Suatu wirausaha baru jenis pangan local dari komoditi umbi lokal. Wirausaha yang diorientasikan untuk memperluas kesempatan kerja masyarakat dan peningkatan pendapatan ekonomis mereka. Pelaksanaan kegiatan ini, dilakukan di 7 (tujuh) kabupaten/kota meliputi; Kabupaten Malang, Kota Batu, Kabupaten Blitar, Kabupaten Mojokerto, Kabupaten ganjuk, Kabupaten Lumajang, dan Kabupaten Bondowoso. Peserta dari masing­masing kabupaten/kota sebanyak 30 orang dengan kriteria pe erta meliputi: (I) pelaku usaha kala rumah tangga atau usaha mikro, (2) bergerak di bidang usaha produk olahan makanan yang berbahan baku tepung terigu, dan (3) usaha tersebut masih belum mempunyai/masih proses pengajuan PIRT. Rangkaian kegiatan dalam bentuk workshop dan pelatihan pembuatan diversifikasi aneka produk olahan makanan berbasis tepung lokal.Tepung yang berbahan dasar dan diolah dari hasil potensi daerah.Bentuk olahan terutama dari unsur umbi-urnbian untuk diproduksi menggantikan kegunaan tepung terigu. Materi yang diberikan berfokus pada kewirausahaan/eusrsess plan, pengelolaan administrasi, pemasaran, PIRT, pelatihan pengolahan produk-produk makanan berbasi tepung lokal. Para pengabdi setelah melakukan workshop dan pelatihan peningkatan keterampilan wirausaha baru berbasis umbi-urnbian, setelah itu tim pengabdian mengidentifikasi berbagai usaha rumahan penduduk setempat untuk diberdayakan sesuai dengan potensi yang dimiliki.
INVESTIGASI KOMPONEN GREEN MARKETING TERHADAP GREEN PURCHASE INTENTION PRODUK UKM JAWA TIMUR: (STUDI PADA KONSUMEN GREEN PRODUCT UKM KHAS JAWA TIMUR) Anita Astini Hidayah; Sri Setyo Iriani; Yessy Artanti
Value : Jurnal Manajemen dan Akuntansi Vol. 18 No. 2 (2023): Mei - Agustus 2023
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v18i2.4142

Abstract

Plastic waste is now a concern for the people, especially Indonesia, which is known to be dangerous because it is difficult to decompose and cannot be recycled. The biggest source of plastic waste comes from household activities and the food and beverage industry. Therefore, business actors are required to change all business activities to be environmentally friendly. One of them is the East Java UKM business actors who have the characteristics of food/snacks in each region. The purpose of this study was to analyze the influence of the components of green marketing, namely green brand knowledge, environmental knowledge, attitudes towards green purchase intention on typical East Java UKM brands/products. The research method used is a quantitative approach by distributing questionnaires through social media to 100 respondents. The criteria for the respondents were consumers who had purchased typical East Java UKM products, one of which was pudak, jubung, getuk banana, madu mongso and jumbrek, ranging in age from 18-55 years. The data analysis method uses multiple linear regression and was processed using the SPSS 16 program. The results of the study show that green brand knowledge and attitudes have a significant effect on green purchase intention. Meanwhile, environmental knowledge has no effect on green purchase intention. Keywords: GBK, EK, Attitude, GPI
Millennia’s impulsive buying behavior: does positive emotion mediate? Choirul, Achmad; Artanti, Yessy
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i2.1738

Abstract

Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy. As a group of people, millennialism is a potential market segment. This study tries to investigate the role of hedonic shopping motives, fashion involvement, and store atmosphere toward positive emotion and impulsive buying. The study also tests the mediating role of positive emotion. Judgmental sampling was employed to collect data from 220 respondents of millennialism in Surabaya, and the relationships were analyzed using path analysis. The study confirms that hedonic shopping motives have no significant effect on impulsive buying, whereas both fashion involvement and store atmosphere have a significant effect on impulsive buying. All hedonic shopping motives, fashion involvement, and store atmosphere have a significant effect on positive emotion. On the contrary, positive emotion has no significant effect on impulsive buying. It also does not mediate the effect of hedonic shopping motivation, fashion involvement, and store atmosphere towards impulsive buying. This study provides novel and useful insights into the complex impulsive buying by millennial by expanding the application of both fashion involvement and store atmosphere for fashion marketers.
PENGARUH PROGRAM LOYALITAS, PERSEPSI NILAI, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (STUDI PADA KONSUMEN BY.U) Nuvaily Rizqy Kamal; Yessy Artanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12675

Abstract

Selama dekade terakhir, internet telah menunjukkan pertumbuhan substansial dalam jumlah pengguna dan penjualan. Demi keberlangsungan, By.U sebagai layanan seluler digital pertama di Indonesia harus mencari cara untuk memuaskan pelanggan dan menjadi pelanggan setia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan. Kuantitatif konklusif kausalitas sebagai jenis penelitian dan sampel yang valid sebanyak 103 responden yang diambil dari kuesioner online. Untuk menganalisis ini, analisis jalur dengan Software Amos 24 digunakan sebagai teknik analisis data. Hasil penelitian menunjukkan bahwa ada pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan dan loyalitas pelanggan, serta ada pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Dengan demikian, hasil penelitian ini dapat disumbangkan sebagai referensi bagi semua pihak, terutama sebagai bahan referensi By.U dalam menjaga dan meningkatkan loyalitas pelanggan.
STUDY OF IMPULSE BUYING ON LIVE STREAMING: EFFECTS OF HEDONIC SHOPPING MOTIVATION AND SALES PROMOTION Maulana Wahyu Sasongko; Artanti, Yessy
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.532

Abstract

Shopee Live is a live streaming video feature where sellers can selland interact directly with buyers using the Shopee Live streamingplatform. Several factors come into play. The reason whyconsumers are driven to make unplanned purchases is because ofinternal and external factors. Internal factors are mood and feelingof joy when shopping also known as hedonic shopping motivationand external factors that influence impulse buying which are storeenvironment and promotions. This research aims to analyze anddiscuss the influence of hedonic shopping motivation and salespromotion on impulse buying (study of fashion products onShopee Live Streaming). This research uses a quantitativeapproach. The sample used in this research was non-probabilitysampling with a purposive sampling method. The number ofsamples is 200 people. Research results on hedonic shoppingmotivation and sales promotion partially positively andsignificantly affect impulse buying.
Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Harga terhadap Keputusan Pembelian: Studi pada Konsumen Jasa Cetak di Surabaya Pratama, Hadyan Taris; Artanti, Yessy
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of intense business competition, particularly in the printing industry in Indonesia, especially in Surabaya, a profound understanding of the factors influencing purchasing decisions becomes crucial. This research, titled Analysis of the Influence of Product Quality, Advertising Appeal, and Price on Purchase Decisions, aims to present a holistic overview of the roles of product quality, advertising appeal, and price in shaping purchasing preferences in the printing service sector in the city of Surabaya. Using multiple linear regression analysis, this study details findings derived from carefully collected data from 110 respondents selected based on research needs. The results provide significant insights into the dominant roles of product quality and advertising appeal in shaping consumer purchasing behavior in the offset printing market in Surabaya. Although price remains a crucial consideration, interesting findings indicate the opposite (in this context, not showing statistical significance). Thus, this research not only delves into the depth of consumer behavior in the printing service industry but also provides practical insights for industry players seeking to enhance their marketing strategies. Conclusions and recommendations from this study are expected to be valuable guidance for anyone conducting further research or companies developing more effective and responsive marketing strategies to meet consumer needs and preferences.
Analisis Pengaruh Brand Image, Emotional Value, Dan Price Perception Terhadap Keputusan Pembelian Wedding Offerings Sakianata Maulidina Minarta; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11367

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, emotional value, price perception terhadap keputusan pembelian produk wedding offerings (mahar dan seserahan). Penelitian ini mengadopsi pendekatan kuantitatif deskriptif dengan metode pengumpulan data melalui kuesioner online yang disebarkan kepada responden yang berencana membeli produk wedding offerings. Variabel independen yang diteliti meliputi brand image, emotional value, dan price perception, sedangkan variabel dependen adalah keputusan pembelian. Analisis data dilakukan menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian menunjukkan bahwa brand image (X1), emotional value (X2), dan price perception (X3) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y).
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad AS, Fathor Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyanti, Sandra Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini