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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Pengaruh Environmental Concern dan Perceived Environmental Knowledge Terhadap Niat Beli Hijau Melalui Environmental Attitude Sebagai Variabel Mediasi (Studi pada Calon Konsumen Refill Station The Body Shop) Alamsyah, Ali; Artanti, Yessy
Jurnal Ilmu Manajemen Vol 11 No 4 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n4.p858-870

Abstract

Sustainability on business is one thing that we can do to save the earth. Otherwise there is still so many company that doesnt do the sustainability on their business. This study aims to determine the effect of environmental concern and perceived environmental knowledge on green purchasing intentions through environmental attitude as a mediating variable. This study used a purposive sampling method, using 100 respondents. Using a path analysis model with AMOS software. The results of this study indicate that there is an influence between perceived environmental knowledge and environmental attitude towards green purchasing intentions, but this study did not find any influence from environmental concerns on green purchasing intentions because consumption patterns of green products have not yet been formed. This research is useful for researchers and beauty brands in Indonesia, especially Refill Station The Body Shop, to pay attention and care about the importance of perceived environmental knowledge and environmental attitude for consumers.
The Impact of Experiential Marketing on Word of Mouth with Customer Satisfaction as a Intervening Variable Muhammad, Muhammad; Artanti, Yessy
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
PENGARUH PROGRAM LOYALITAS, PERSEPSI NILAI, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (STUDI PADA KONSUMEN BY.U) Kamal, Nuvaily Rizqy; Artanti, Yessy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12675

Abstract

Selama dekade terakhir, internet telah menunjukkan pertumbuhan substansial dalam jumlah pengguna dan penjualan. Demi keberlangsungan, By.U sebagai layanan seluler digital pertama di Indonesia harus mencari cara untuk memuaskan pelanggan dan menjadi pelanggan setia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan. Kuantitatif konklusif kausalitas sebagai jenis penelitian dan sampel yang valid sebanyak 103 responden yang diambil dari kuesioner online. Untuk menganalisis ini, analisis jalur dengan Software Amos 24 digunakan sebagai teknik analisis data. Hasil penelitian menunjukkan bahwa ada pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan dan loyalitas pelanggan, serta ada pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Dengan demikian, hasil penelitian ini dapat disumbangkan sebagai referensi bagi semua pihak, terutama sebagai bahan referensi By.U dalam menjaga dan meningkatkan loyalitas pelanggan.
Kepemimpinan di Era Digital: Strategi Memimpin Bisnis di Tengah Perubahan Teknologi Sistematic Literatur Review Siti Mi'Danur Rahmah; Shela Dwi Widhya Sari; Ahmad Azharuddin; Siti Sri Wulandari; Yessy Artanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7639

Abstract

                The digital era has changed the leadership paradigm, requiring leaders to integrate entrepreneurial skills with technological mastery. This study aims to analyze effective leadership strategies in the midst of digital transformation through a systematic literature review of recent studies (2015-2024). The findings show that entrepreneurial leadership-with characteristics such as strategic vision, adaptability, and risk-taking ability-is a crucial approach in dealing with technological disruption. Digital leaders not only need to leverage technologies such as AI and big data, but also build an organizational culture that supports innovation and collaboration. This research identifies gaps in the literature, especially in the context of SMEs, and offers practical recommendations in the form of digital competency development, data-driven approaches and controlled experiments. The results provide a holistic framework for leaders to spur digital transformation while maintaining organizational sustainability.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini