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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Dimensi Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Budimas : Jurnal Pengabdian Masyarakat JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Akuntansi: Jurnal Riset Ilmu Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat BISNIS : Jurnal Bisnis dan Manajemen Islam
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Kepemimpinan di Era Digital: Strategi Memimpin Bisnis di Tengah Perubahan Teknologi Sistematic Literatur Review Siti Mi'Danur Rahmah; Shela Dwi Widhya Sari; Ahmad Azharuddin; Siti Sri Wulandari; Yessy Artanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 6 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i6.7639

Abstract

                The digital era has changed the leadership paradigm, requiring leaders to integrate entrepreneurial skills with technological mastery. This study aims to analyze effective leadership strategies in the midst of digital transformation through a systematic literature review of recent studies (2015-2024). The findings show that entrepreneurial leadership-with characteristics such as strategic vision, adaptability, and risk-taking ability-is a crucial approach in dealing with technological disruption. Digital leaders not only need to leverage technologies such as AI and big data, but also build an organizational culture that supports innovation and collaboration. This research identifies gaps in the literature, especially in the context of SMEs, and offers practical recommendations in the form of digital competency development, data-driven approaches and controlled experiments. The results provide a holistic framework for leaders to spur digital transformation while maintaining organizational sustainability.
Penguatan Rantai Nilai Industri Hasil Tembakau melalui Place Branding: Pendampingan Berbasis Komunitas Kabupaten Ngawi Mohammad Amiruddin Al-Farisi; Yessy Artanti; Farij Ibadil Maula; Yunika Nur Prasetyaningtyas
Abdimas Awang Long Vol. 9 No. 2 (2026): Juni, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v9i2.2229

Abstract

Industri Hasil Tembakau (IHT) di Kabupaten Ngawi menunjukkan kondisi yang paradoksal. Pada sektor hulu, produksi tembakau mengalami peningkatan, ditunjukkan oleh bertambahnya luas areal tanam dari 1.401 hektare pada tahun 2022 menjadi 1.672 hektare pada tahun 2024. Namun, perkembangan tersebut belum diikuti oleh penguatan sektor hilir. Sebaliknya, sektor hilir mengalami tekanan yang ditandai dengan penurunan investasi PMDN sebesar 93,92% serta berkurangnya jumlah pabrik rokok kecil. Kondisi ini mencerminkan adanya ketimpangan struktural dalam rantai nilai, di mana petani masih berperan sebagai pemasok bahan baku dengan posisi tawar lemah, sementara nilai tambah lebih banyak dinikmati di luar daerah. Permasalahan utama yang diidentifikasi adalah belum terbentuknya identitas kolektif dan strategi place branding yang kuat bagi tembakau Ngawi. Kegiatan pengabdian kepada masyarakat ini bertujuan membangun place branding berbasis komunitas di Kawasan Tembakaurejo, Desa Rejomulyo, sebagai upaya memperkuat daya saing komoditas dan citra wilayah. Metode pelaksanaan mengintegrasikan pendekatan rantai nilai, pendekatan partisipatif, dan manajemen strategis pemasaran. Kegiatan dilaksanakan pada November–Desember 2025 di tujuh kecamatan sentra produksi tembakau, dengan melibatkan 30 peserta dari Gapoktan, IKM pengolahan tembakau, dan dinas terkait. Hasil kegiatan menunjukkan bahwa intervensi branding mendorong terbentuknya kesepakatan kolektif untuk menjadikan varietas unggul lokal Purwosoto dan tradisi budidaya sebagai inti narasi merek bersama. Analisis rantai nilai menunjukkan titik kritis pada aspek logistik keluar dan pemasaran, sedangkan pemetaan persaingan memperlihatkan bahwa IKM lokal masih terjebak dalam kompetisi harga akibat lemahnya identitas merek. Strategi branding dirumuskan melalui penguatan identitas produk, redesain kemasan sebagai silent salesman, dan optimalisasi komunikasi digital. Kegiatan ini menegaskan bahwa pembangunan brand awareness menjadi langkah strategis bagi IHT Ngawi untuk bertransformasi menuju produk bernilai tambah.
The Influence Of Religiosity And Reference Groups On Purchasing Decisions Sarah, Sarah Fitria; Artanti, Yessy
BISNIS Vol 8, No 1 (2020): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v8i1.6732

Abstract

In recent years the growing fashion trend in Indonesia is a muslim fashion trend. The current trend of muslim clothing in Indonesia such as Rabbani muslim clothing that is in accordance with the teachings of Islamic religion is polite, closed and designed with materials that are not thin or dreamy. This study aims to analyze and discuss the effect of Religiosity and Reference Groups on Purchasing Decisions. This study uses a nonprobability sampling method with judgmental sampling method. The number of samples in this study were 220 respondents where selected were respondents who had bought  Muslim clothing Rabbani and aged 17-60 years. The measurement scale uses a likert scale. Data analysis uses multiple linear regression analysis tools. Distribution questionnaires are done offline. The results of this study indicate that Religiosity does not significantly influence Purchasing Decisions. The results also showed that the Reference Group had a significant effect on Purchasing Decisions. Keywords : religiosity, reference groups, and purchasing decisions
Strategi Transformasi Digital, Manajemen Perubahan, Dan Kemampuan Pemasaran Berorientasi Pasar Dalam Meningkatkan Keunggulan Kompetitif Umkm Tenun Tradisional Di Ntb: Perspektif Manajemen Strategis Di Era Disrupsi Muhajirin Muhajirin; Dewie Tri Wijayati Wardoyo; Yessy Artanti
JURNAL DIMENSI Vol 15, No 2 (2026): Jurnal Dimensi (July 2026)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi transformasi digital, manajemen perubahan, dan kemampuan pemasaran berorientasi pasar terhadap keunggulan kompetitif UMKM tenun tradisional di NTB. Penelitian menggunakan pendekatan kuantitatif dengan metode eksplanatori. Sampel penelitian berjumlah 130 responden yang merupakan pemilik atau pengelola UMKM tenun tradisional di Lombok, Sumbawa, dan Bima, yang dipilih melalui teknik purposive sampling. Data dikumpulkan menggunakan kuesioner tertutup dengan skala Likert 5 poin dan dianalisis menggunakan analisis regresi linear berganda dengan bantuan software SPSS. Hasil penelitian menunjukkan bahwa strategi transformasi digital, manajemen perubahan, dan kemampuan pemasaran berorientasi pasar masing-masing berpengaruh positif dan signifikan terhadap keunggulan kompetitif, dengan kemampuan pemasaran berorientasi pasar sebagai variabel yang memberikan pengaruh terbesar. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keunggulan kompetitif dengan kontribusi yang tergolong kuat. Temuan ini mengimplikasikan bahwa penguatan keunggulan kompetitif UMKM tenun tradisional di NTB memerlukan integrasi strategi digital yang terarah, kemampuan mengelola perubahan secara adaptif, dan kepekaan terhadap dinamika kebutuhan pasar. Kata Kunci: Transformasi Digital; Manajemen Perubahan; Orientasi Pasar; Keunggulan Kompetitif; UMKM Tenun.
Pengaruh Personality Traits, Congruity, Dan Online Customer Review Terhadap Customer Retention Dengan Customer Satisfaction Sebagai Variabel Mediasi Pada Generasi Z Di Coffee Shop Surabaya Faiz Bahalwan; Sri Setyo Iriani; Yessy Artanti
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/gaapdr35

Abstract

This study aims to analyze the influence of personality traits, congruity, and online customer reviews on customer retention, both directly and indirectly, with customer satisfaction as a mediating variable. This research design uses a quantitative approach with an explanatory research type. The study was conducted in Surabaya City with 220 Generation Z coffee shop consumers as subjects. The data analysis technique used Structural Equation Modeling (SEM). The results show that personality traits, congruity, and online customer reviews influence customer retention, both directly and indirectly, with customer satisfaction as a mediating variable. Suggestions for coffee shop managers are to actively manage and provide feedback regarding consumer assessments through platforms such as Google Review, Instagram, and TikTok.
Millennia’s impulsive buying behavior: does positive emotion mediate? Achmad Choirul; Yessy Artanti
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i2.1738

Abstract

Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy. As a group of people, millennialism is a potential market segment. This study tries to investigate the role of hedonic shopping motives, fashion involvement, and store atmosphere toward positive emotion and impulsive buying. The study also tests the mediating role of positive emotion. Judgmental sampling was employed to collect data from 220 respondents of millennialism in Surabaya, and the relationships were analyzed using path analysis. The study confirms that hedonic shopping motives have no significant effect on impulsive buying, whereas both fashion involvement and store atmosphere have a significant effect on impulsive buying. All hedonic shopping motives, fashion involvement, and store atmosphere have a significant effect on positive emotion. On the contrary, positive emotion has no significant effect on impulsive buying. It also does not mediate the effect of hedonic shopping motivation, fashion involvement, and store atmosphere towards impulsive buying. This study provides novel and useful insights into the complex impulsive buying by millennial by expanding the application of both fashion involvement and store atmosphere for fashion marketers.
The Influence Of Hedonic Lifestyle, Influencer, And Perceived Risk On Impulsive Buying In Social Commerce Saeed Ahmed Saeed Al Asrani; Yessy Artanti; Sri Setyo Iriani
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 6 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/dh0way07

Abstract

This study aims to determine the influence of Hedonic Lifestyle, Influencer, and Perceived Risk on Impulsive Buying in Social Commerce. This study uses a quantitative explanatory approach, where data were collected through the distribution of questionnaires to 110 respondents and analyzed using multiple linear regression. The results of this study show that Hedonic Lifestyle, Influencer, and Perceived Risk have an effect on Impulsive Buying in Social Commerce. These findings indicate that Hedonic Lifestyles, Influencers, and Perceived Risk can increase Impulsive Buying in Social Commerce, especially among Gen Z who tend to be more responsive to Social Commerce and actively use social media.
Exploring Social Media Marketing for Promoting Tourism Villages: A Qualitative Approach Fathor AS; Sanaji; Yessy Artanti; Rosa Prafitri Juniarti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3739

Abstract

Tourism villages, such as those in Bangkalan Regency, hold significant potential to boost local economies, but their success depends on effective promotional strategies. This study aims to examine the use of social media marketing as a promotional tool for developing tourism villages, focusing on Tlangoh Beach Tourism Village. A descriptive qualitative approach was employed, using field observations, in-depth interviews with one manager and four visitors, and documentation of social media content. The findings reveal that the tourism village uses Facebook and Instagram for promotion, but the efforts are suboptimal due to infrequent posts, limited engagement, and reliance on word-of-mouth as the primary information source for visitors. Financial constraints and a lack of skilled personnel further hinder effective marketing. To improve, managers should enhance content quality, increase posting frequency, and establish partnerships with travel agencies or local institutions. This study concludes that social media marketing can significantly enhance tourism village promotion if implemented consistently and strategically. It contributes to understanding how resource-constrained destinations can leverage digital platforms and offers practical insights for managers to increase visitor numbers through targeted, cost-effective strategies.
The Impact of Entrepreneurial Knowledge on Business Success: An Empirical Investigation Yusra Ali Idriss; Yessy Artanti; Sri Setyo Iriani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12301

Abstract

Purpose: This study empirically examines the extent to which entrepreneurial knowledge influences business success among small and medium-sized enterprise (SME) owner-managers. At the moment, Entrepreneurial knowledge (EK) has emerged as a critical cognitive asset distinguishing successful ventures from those that falter in their formative years. Grounded in Human Capital Theory (Becker, 1964) and the Resource-Based View(Barney, 1991), domain specific entrepreneurial knowledge is theorised to enhance founders' capacity to recognise opportunities, acquire resources, and govern promising operations, thus improving the possibility of venture survival and profitability. Methods: A quantitative, cross-sectional research design was employed. Data were collected from a purposive sample of 132 SME owner-managers using a structured questionnaire comprising ten items measuring EK and six items measuring business success, all rated on a five-point Likert scale. Following instrument validation through a pilot study confirming construct reliability, data were analysed in IBM SPSS Statistics using Pearson correlation and simple linear regression. Results: Consequently, entrepreneurial knowledge was significantly and positively correlated with business success (r = 0.456, p < 0.001). The regression model was statistically significant (F (1, 130) = 34.164, p < 0.001), with EK explaining 20.81 percent of the variance in BS (R² = 0.208). The unstandardised coefficient indicated that each one-unit increase in EK corresponds to a 0.318-unit increase in BS (B = 0.318, SE = 0.054, β = 0.456, t = 5.845, p < 0.001). The hypothesis H₁ that EK positively influences BS was therefore supported. Implications: The findings validate Human Capital Theory and Resource-Based View propositions, offering actionable guidance for entrepreneurship mentors, SME support agencies, and policy makers seeking to design knowledge-intensive founder-development interventions. The findings further suggest that SME development programmes should strengthen entrepreneurial knowledge in areas such as opportunity recognition, resource acquisition, management knowledge, and self-development. Future research is recommended to examine additional factors that may influence business success, including financial capital, network embeddedness, market structure, and macroeconomic conditions, as well as to employ longitudinal designs to strengthen causal inference. Keywords: entrepreneurial knowledge; business success; human capital theory; resource-based view; SME performance
IRSM: Extending the Resource-Based View to Explain Competitive Advantage in Conflict-Induced Displacement Entrepreneurship Among Sudanese Diaspora SMEs (2023–2026) Yusra Ali Idriss; Yessy Artanti; Sri Setyo Iriani
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 3 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i3.12361

Abstract

Purpose: This study aims to extend the Resource-Based View (RBV) by developing and empirically testing the Integrative Resource Strategy Model (IRSM) to explain how intangible resource bundles generate competitive advantage among conflict-induced displaced entrepreneurs. Specifically, the study examines the effects of Digital and AI Capabilities (X₁), Relational Capital and Personal Branding (X₂), and Entrepreneurial Human Capital (X₃) on Business Success (Y), and tests whether the three resource pillars jointly exert a significant effect on Business Success. Four hypotheses are proposed concerning the partial effects of each resource pillar and their simultaneous effect. Methods: A quantitative cross-sectional survey was conducted among Sudanese SME owners and managers who established or re-established businesses abroad following the outbreak of armed conflict in Sudan on 15 April 2023. Using purposive and snowball sampling, data were collected through a bilingual Arabic-English questionnaire from entrepreneurs operating across Egypt, the Gulf states, and neighbouring African countries. After data screening, 132 valid responses were analysed. The study measured Digital and AI Capabilities, Personal Branding, Entrepreneurial Knowledge, and Business Success using 28 five-point Likert-scale items. Ordinary least squares multiple linear regression was employed, with normality, multicollinearity, and homoscedasticity assumptions assessed before inference. Results: The regression model was statistically significant, F(3, 128) = 12.674, p < 0.001, explaining 22.9% of the variance in Business Success (R² = 0.229; Adjusted R² = 0.211). Entrepreneurial Knowledge was the only significant partial predictor of Business Success (β = 0.406, t = 4.491, p < 0.001), supporting H₃. Digital and AI Capabilities showed a positive but non-significant partial effect (β = 0.150, p = 0.072), while Personal Branding had a negligible and non-significant partial effect (β = 0.009, p = 0.924). Thus, H₁ and H₂ were not supported, whereas the significant simultaneous effect of all three resource pillars supported H₄. The findings indicate that Entrepreneurial Knowledge functions as a foundational cognitive resource through which digital and relational resources can contribute to business performance. Implications: The findings extend RBV to conflict-induced displacement by demonstrating how portable intangible resources can substitute for destroyed tangible and institutional resources. For practice, displaced entrepreneurs should prioritise entrepreneurial knowledge development while using AI and personal branding as complementary capabilities. For policymakers and multilateral agencies, enterprise-support programmes should emphasise entrepreneurial knowledge, AI and digital literacy, network development, simplified licensing, and financial instruments that recognise intangible resources. Future research should employ longitudinal and multi-country designs and examine the IRSM framework across other displacement contexts to strengthen causal inference and external validity.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Achmad Choirul Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Dewie Trie Wijayati Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwiarko Nugroseho Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Faiz Bahalwan Fanny Rizqi Cahya Putri Farij Ibadil Maula Fathor AS Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Inggrit Aulia Wati Hasanah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mohammad Amiruddin Al-Farisi Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhajirin, Muhajirin Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nadya Tiara Santi Widodo Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Putra, Syaifurrizal Wijaya Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Rosa Prafitri Juniarti Saeed Ahmed Saeed Al Asrani Sakianata Maulidina Minarta Sanaji SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyanti, Sandra Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yunika Nur Prasetyaningtyas Yusdia Pusparini Yusra Ali Idriss