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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Akuntansi AKUNESA Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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Aligning MSMEs with the Triple Bottom Line: A Systematic Literature Review on Sustainable Business Implementation in Indonesia Wahyudi, Tri; Prasetiyo, Annisa Alya Safira Putri; Wulandari, Siti Sri; Artanti, Yessy
JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Vol. 9 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jpeka.v9n1.p57-86

Abstract

Micro, Small, and Medium Enterprises (MSMEs) contribute 61% to Indonesia’s GDP, yet struggle to adopt the Triple Bottom Line (TBL) framework balancing environmental, social, and economic dimensions. Barriers include limited capital, technological access, and insufficient policy support. This study addresses a critical research gap by systematically analyzing TBL implementation dynamics in Indonesian MSMEs through a Systematic Literature Review (SLR) of 72 Scopus, Sinta 1-2, and nationally accredited articles (2014–2024). Thematic analysis of keywords like “MSMEs,” “TBL,” and “inclusive business” reveals two theoretical contributions: (1) stakeholder collaboration (e.g., partnerships with firms like GoTo and Telkom) bridges resource gaps through digital training and IoT-driven agriculture, and (2) localized inclusive models synergize indigenous practices with innovation to enhance resilience. Practically, the findings advocate for three policy interventions: (1) green fiscal incentives (tax breaks for eco-certified MSMEs), (2) subsidized IoT adoption, and (3) public-private mentorship programs to scale shared-value initiatives. For policymakers, this underscores the urgency to revise national MSME sustainability roadmaps by embedding sector-specific regulations and democratizing access to green technologies via digital platforms. The study also positions MSMEs as pivotal actors in Indonesia’s low-carbon transition, aligning their strategies with SDGs 8 (Decent Work), 9 (Industry Innovation), and 12 (Responsible Consumption). By demonstrating how collaboration and localized innovation overcome structural barriers, this research offers a replicable framework for emerging economies. It redefines MSMEs beyond economic agents to sustainability catalysts, advocating holistic governance that integrates grassroots wisdom with global sustainability agendas. These insights empower governments, businesses, and stakeholders to transform challenges into strategic opportunities, ensuring inclusive growth while advancing planetary well-being.
Pengaruh Disiplin Kerja dan Keselamatan Kesehatan Kerja (K3) terhadap Kinerja Satgas Penyapuan Jalan Rayon Kebersihan Selatan 1 Dinas Lingkungan Hidup Kota Surabaya Sutarno, Sutarno; Artanti, Yessy
Mutiara: Multidiciplinary Scientifict Journal Vol. 3 No. 7 (2025): Mutiara: Multidiciplinary Scientifict Journal
Publisher : Al Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/mutiara.v3i7.397

Abstract

The performance of the road sweeping task force is the result of employee work achieved by meeting the criteria and deadlines that have been set. Some of the factors that affect performance include discipline and occupational health and safety (K3). This study aims to analyze discipline and occupational health and safety (K3) on the performance of the sweeping task force. This study aims to analyze discipline and occupational health and safety (K3) on the performance of the sweeping task force. This study uses quantitative research. The sampling technique used was purposive sampling with a total of 55 respondents. The distribution was carried out offline by measuring answers using a linkert scale score of 1-5. The analysis used was multiple linear regression analysis. The results of this study show that work discipline has a significant influence on the performance of the road sweeping task force. whereas occupational health and safety (OHS) does not have a significant effect on the performance of the task force for sweeping the southern cleanliness rayon road 1 of the Surabaya City Environment Agency.
Pelatihan Desain Label Kemasan Dan Pemasaran Online Di Desa Cemandi Sidoarjo Widyastuti; Asandimitra, Nadia; Artanti, Yessy; Untarini, Nindria; Frianto, Agus; Tiarawati, Monika
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2023): Juni 2023
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v3i1.5784

Abstract

Desa Cemandi merupakan salah satu desa yang berada di Kabupaten Sidoarjo dan memiliki sejumlah potensi dan salah satunya adalah budidaya Aloe Vera. Tanaman ini dipilih untuk dibudidayakan karena perawatan yang cukup mudah dan cocok dengan iklim serta kondisi tanah di Desa Cemandi. Aloe Vera dapat diolah menjadi bermacam-macam produk, salah satunya adalah diolah menjadi minuman. Minuman Aloe Vera Squash memiliki potensi dan keunggulan yang besar karena memiliki rasa yang segar sehingga diharapkan dapat diterima oleh konsumen. Meskipun produk ini tergolong menarik, namun masih belum dikenal oleh masyarakat sekitar, apalagi masyarakat umum di luar wilayah Desa Cemandi. Program PKM ini ditujukan untuk memberikan solusi terhadap permasalahan yang dihadapi oleh mitra dan berfokus pada pelatihan desain label serta pemasaran online. Pada pelatihan desain label akan diberikan pengetahuan mengenai bagaimana membuat label yang informatif sehingga dapat memberikan informasi sesuai dengan kebutuhan konsumen. Sedangkan untuk pelatihan pemasaran online, peserta akan mendapatkan materi mengenai bagaimana membuat foto yang dapat menarik perhatian konsumen. Melalui pelatihan ini diharapkan pelaku usaha dapat meningkatkan kesadaran masyarakat sekitar akan produk minuman andalannya yaitu minuman Aloe Vera Squash. Dengan meningkatnya kesadaran masyarakat pada akhirnya dapat meningkatkan penjualan minuman Aloe Vera Squash.Aloe Vera
EXPLORING ENTREPRENEURIAL LEADERSHIP STRATEGIES: A COMPREHENSIVE LITERATURE REVIEW FOCUSED ON GENERATION Z IN THE DIGITAL ERA Pramudita, Dimas Ahsan; Prawesti, Marisa Intan; Masruroh, Masruroh; Wulandari, Siti Sri; Artanti, Yessy
Journal of Management Small and Medium Enterprises (SMEs) Vol 18 No 2 (2025): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v18i2.21191

Abstract

This study analyzes the entrepreneurial leadership strategies employed by Generation Z to address challenges in the digital era. As the digital business ecosystem evolves, there is an increasing demand for innovative and adaptive leaders who can effectively leverage technology. The research methodology adopts a qualitative approach through a literature review, collecting relevant journal articles and books to identify patterns and relationships within Generation Z's entrepreneurial leadership strategies. Data are analyzed using an analytical framework to determine key themes such as entrepreneurial leadership, Generation Z, and the digital era. Findings indicate that effective entrepreneurial leadership strategies for Generation Z require a comprehensive, flexible, and forward-looking approach. Successful strategies must integrate digital literacy, character education, and relevant entrepreneurship training. This research demonstrates the value of adopting an ideal approach that emphasizes three main aspects: leveraging technology as an operational foundation, fostering collaborative and supportive leadership styles, and promoting personalized human resource development. Keywords: Entrepreneurial Leadership; Generation Z; Digital Era; Strategic Leadership
PERAN CITRA DESTINASI, E-WOM, DAN TRAVEL CONSTRAINTS PADA NIAT BERKUNJUNG WISATA PANTAI DI KOTA SURABAYA, JAWA TIMUR Novita Eka Indriyani; Yessy Artanti
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 11 No. 2 (2020): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.011.2.04

Abstract

Kawasan Pantai Kenjeran merupakan wisata alam yang berupa pantai di dekat pusat Kota Surabaya. Pantai Kenjeran telah lama dibuka untuk umum dan melakukan berbagai pengembangan destinasi wisata, namun jumlah pengunjung wisata Pantai Kenjeran mengalami penurunan. Penelitian ini bertujuan untuk menganalisis dan membahas pengaruh citra destinasi, e-WOM, dan travel constraints terhadap niat berkunjung calon pengunjung Pantai Kenjeran Kota Surabaya. Penelitian ini menggunakan metode kuantitatif. Sampel berjumlah 200 responden dengan teknik nonprobability sampling dan metode yang digunakan adalah judgmental sampling. Data diolah menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan adanya pengaruh positif pada variabel citra destinasi terhadap niat berkunjung, kemudian variabel e-WOM tidak berpengaruh terhadap niat berkunjung calon pengunjung, serta variabel travel constraints berpengaruh negatif terhadap niat berkunjung ke Pantai Kenjeran.
Millennia’s impulsive buying behavior: does positive emotion mediate? Choirul, Achmad; Artanti, Yessy
Journal of Economics, Business, and Accountancy Ventura Vol. 22 No. 2 (2019): August - November 2019
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v22i2.1738

Abstract

Indonesian buying behavior, especially on generation Y or millennialism, tends to be impulsive, and the rapid development of the retail fashion business allows marketers to learn and formulate the strategy. As a group of people, millennialism is a potential market segment. This study tries to investigate the role of hedonic shopping motives, fashion involvement, and store atmosphere toward positive emotion and impulsive buying. The study also tests the mediating role of positive emotion. Judgmental sampling was employed to collect data from 220 respondents of millennialism in Surabaya, and the relationships were analyzed using path analysis. The study confirms that hedonic shopping motives have no significant effect on impulsive buying, whereas both fashion involvement and store atmosphere have a significant effect on impulsive buying. All hedonic shopping motives, fashion involvement, and store atmosphere have a significant effect on positive emotion. On the contrary, positive emotion has no significant effect on impulsive buying. It also does not mediate the effect of hedonic shopping motivation, fashion involvement, and store atmosphere towards impulsive buying. This study provides novel and useful insights into the complex impulsive buying by millennial by expanding the application of both fashion involvement and store atmosphere for fashion marketers.
Pelatihan Start-Up Digital Melalui Digital Branding dan Desain Kemasan Visual Pada UKM di Pasar Tradisional Nilowati, Kelurahan Kraton, Kecamatan Maospati, Kabupaten Magetan Artanti, Yessy; Witjaksono, Andre Dwijanto; Sanaji; Hartono, Ulil; Meidiaswati, Harlina
Abdimas Awang Long Vol. 8 No. 1 (2025): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v8i1.1414

Abstract

Revolusi Industri 4.0 menuntut pelaku usaha untuk mengikuti perkembangan teknologi guna tetap kompetitif, termasuk dalam hal perencanaan, pengelolaan, pemasaran, dan pelaporan. Tuntutan ini juga dirasakan oleh pedagang di Pasar Tradisional Nilowati, Kelurahan Kraton, Kecamatan Maospati, Kabupaten Magetan, yang memiliki keunikan penggunaan koin tempurung kelapa sebagai alat transaksi dan pakaian tradisional Jawa berupa kain lurik. Meskipun pasar ini dikenal luas berkat kegiatan branding yang telah dilakukan, pengelolaan branding sebagai sarana promosi produk unggulan dan pembangunan citra merek yang berkelanjutan masih terkendala oleh keterbatasan literasi teknologi, khususnya dalam digital branding dan desain kemasan. Program PKM ini bertujuan untuk memberikan solusi melalui pelatihan digital branding dan desain kemasan yang lebih aman dan menarik bagi para pedagang di pasar tersebut. Pelatihan digital branding difokuskan untuk meningkatkan minat masyarakat terhadap produk unggulan dengan memperkenalkan media sosial sebagai platform pemasaran, sementara pelatihan desain kemasan menekankan pada aspek kebersihan dan keamanan, sambil mempertahankan nilai tradisional kemasan. Kegiatan ini telah diikuti oleh 13 para pedagang makanan dan minuman yang berjualan di Pasar Nilowati. Kesemua peserta telah mendapatkan pelatihan mengenai digital branding dan desain kemasan. Dikarenakan bahwa pasar tradisional ini tetap mempertahakan keunikan kemasan tradisional sebagai nilai jual, maka pelatihan tentang kemasan lebih ditujukan agar kemasan tersebut lebih higienis. Sedangkan pelatihan tentang digital branding telah diberikan dengan memperkenalkan beberapa media sosial yang bisa dicoba oleh para pedagang dan melatih tahap demi tahap untuk bisa menginformasikan dan memasarkan produk-produk makanan dan minuman melalui media sosial tersebut. Target luaran program PKM ini adalah meningkatnya kemampuan mitra dalam memasarkan produknya secara online melalui media sosial sehingga bisa meningkatkan penjualan setiap harinya selain penjualan di hari minggu. Tujuan dan target luaran ini telah tercapai melalui pelatihan digital branding dan desain kemasasan visual yang menghasilkan produk-produk seperti desain logo usaha, pembuatan website bisnis, content marketing dan lain-lain.
Pengaruh Environmental Concern dan Perceived Environmental Knowledge Terhadap Niat Beli Hijau Melalui Environmental Attitude Sebagai Variabel Mediasi (Studi pada Calon Konsumen Refill Station The Body Shop) Alamsyah, Ali; Artanti, Yessy
Jurnal Ilmu Manajemen Vol 11 No 4 (2023)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v11n4.p858-870

Abstract

Sustainability on business is one thing that we can do to save the earth. Otherwise there is still so many company that doesnt do the sustainability on their business. This study aims to determine the effect of environmental concern and perceived environmental knowledge on green purchasing intentions through environmental attitude as a mediating variable. This study used a purposive sampling method, using 100 respondents. Using a path analysis model with AMOS software. The results of this study indicate that there is an influence between perceived environmental knowledge and environmental attitude towards green purchasing intentions, but this study did not find any influence from environmental concerns on green purchasing intentions because consumption patterns of green products have not yet been formed. This research is useful for researchers and beauty brands in Indonesia, especially Refill Station The Body Shop, to pay attention and care about the importance of perceived environmental knowledge and environmental attitude for consumers.
The Impact of Experiential Marketing on Word of Mouth with Customer Satisfaction as a Intervening Variable Muhammad, Muhammad; Artanti, Yessy
JDM (Jurnal Dinamika Manajemen) Vol 7, No 2 (2016): September 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i2.8201

Abstract

PT Maktour got a predicate from the Ministry of Religous Affairs as the best special hajj and umrah organizer and was ranked as the Top Brand Index category travel agency in 2014. This study was to examine the impact of Experiential marketing on word of mouth (WOM) with customer satisfaction as intervening variable. The research design used hypothesis testing with a purposive sampling techniques. The respondents in this study were 105 respondents. The data were analyzed using AMOS software 20. The result showed Experiential marketing has a significant on customer satisfaction and WOM.
PENGARUH PROGRAM LOYALITAS, PERSEPSI NILAI, DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA LOYALITAS PELANGGAN (STUDI PADA KONSUMEN BY.U) Kamal, Nuvaily Rizqy; Artanti, Yessy
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12675

Abstract

Selama dekade terakhir, internet telah menunjukkan pertumbuhan substansial dalam jumlah pengguna dan penjualan. Demi keberlangsungan, By.U sebagai layanan seluler digital pertama di Indonesia harus mencari cara untuk memuaskan pelanggan dan menjadi pelanggan setia. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan yang berdampak pada loyalitas pelanggan. Kuantitatif konklusif kausalitas sebagai jenis penelitian dan sampel yang valid sebanyak 103 responden yang diambil dari kuesioner online. Untuk menganalisis ini, analisis jalur dengan Software Amos 24 digunakan sebagai teknik analisis data. Hasil penelitian menunjukkan bahwa ada pengaruh program loyalitas, persepsi nilai, dan persepsi kemudahan penggunaan terhadap kepuasan pelanggan dan loyalitas pelanggan, serta ada pengaruh kepuasan pelanggan terhadap loyalitas pelanggan. Dengan demikian, hasil penelitian ini dapat disumbangkan sebagai referensi bagi semua pihak, terutama sebagai bahan referensi By.U dalam menjaga dan meningkatkan loyalitas pelanggan.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad AS, Fathor Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Rosa Prafitri Juniarti Sakianata Maulidina Minarta SANAJI Sanaji Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyanti, Sandra Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini