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All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Manajemen Bisnis JDM (Jurnal Dinamika Manajemen) Pendidikan Ekonomi Journal of Economics, Business, & Accountancy Ventura Among Makarti BISNIS: Jurnal Bisnis dan Manajemen Islam Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Jurnal Manajemen & Keuangan Journal of Business and Behavioural Entrepreneurship SYUKUR (Jurnal Inovasi Sosial dan Pengabdian Masyarakat) Journal of Economic, Bussines and Accounting (COSTING) JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRALISASI DIJB (Diponegoro International Journal of Business) Jurnal Manajemen Pemasaran Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jurnal Bisnis dan Akuntansi Dedication : Jurnal Pengabdian Masyarakat Business Innovation and Entrepreneurship Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Value: Jurnal Manajemen dan Akuntansi International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) JPEKA: Jurnal Pendidikan Ekonomi, Manajemen dan Keuangan Jurnal Abdi Insani JBMR: Journal of Business and Management Review Journal of Management - Small and Medium Enterprises (SME's) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Abimanyu: Journal of Community Engagement Social Science Studies BISMA (Bisnis dan Manajemen) Jurnal Manajemen dan Pemasaran Jasa Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Dedication : Jurnal Pengabdian Masyarakat Mutiara: Multidiciplinary Scientifict Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Dinamis: Jurnal Pengabdian Kepada Masyarakat
Yessy Artanti
Universitas Negeri Surabaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Social Sciences Other

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STUDY OF IMPULSE BUYING ON LIVE STREAMING: EFFECTS OF HEDONIC SHOPPING MOTIVATION AND SALES PROMOTION Maulana Wahyu Sasongko; Artanti, Yessy
Jurnal Mebis Vol. 9 No. 1: July 2024
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v9i1.532

Abstract

Shopee Live is a live streaming video feature where sellers can selland interact directly with buyers using the Shopee Live streamingplatform. Several factors come into play. The reason whyconsumers are driven to make unplanned purchases is because ofinternal and external factors. Internal factors are mood and feelingof joy when shopping also known as hedonic shopping motivationand external factors that influence impulse buying which are storeenvironment and promotions. This research aims to analyze anddiscuss the influence of hedonic shopping motivation and salespromotion on impulse buying (study of fashion products onShopee Live Streaming). This research uses a quantitativeapproach. The sample used in this research was non-probabilitysampling with a purposive sampling method. The number ofsamples is 200 people. Research results on hedonic shoppingmotivation and sales promotion partially positively andsignificantly affect impulse buying.
Pengaruh Kualitas Produk, Daya Tarik Iklan, dan Harga terhadap Keputusan Pembelian: Studi pada Konsumen Jasa Cetak di Surabaya Pratama, Hadyan Taris; Artanti, Yessy
Nomicpedia: Journal of Economics and Business Innovation Vol. 3 No. 2 (2023): September
Publisher : Inspirasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of intense business competition, particularly in the printing industry in Indonesia, especially in Surabaya, a profound understanding of the factors influencing purchasing decisions becomes crucial. This research, titled Analysis of the Influence of Product Quality, Advertising Appeal, and Price on Purchase Decisions, aims to present a holistic overview of the roles of product quality, advertising appeal, and price in shaping purchasing preferences in the printing service sector in the city of Surabaya. Using multiple linear regression analysis, this study details findings derived from carefully collected data from 110 respondents selected based on research needs. The results provide significant insights into the dominant roles of product quality and advertising appeal in shaping consumer purchasing behavior in the offset printing market in Surabaya. Although price remains a crucial consideration, interesting findings indicate the opposite (in this context, not showing statistical significance). Thus, this research not only delves into the depth of consumer behavior in the printing service industry but also provides practical insights for industry players seeking to enhance their marketing strategies. Conclusions and recommendations from this study are expected to be valuable guidance for anyone conducting further research or companies developing more effective and responsive marketing strategies to meet consumer needs and preferences.
Analisis Pengaruh Brand Image, Emotional Value, Dan Price Perception Terhadap Keputusan Pembelian Wedding Offerings Sakianata Maulidina Minarta; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11367

Abstract

Tujuan dari penelitian ini adalah untuk menguji pengaruh brand image, emotional value, price perception terhadap keputusan pembelian produk wedding offerings (mahar dan seserahan). Penelitian ini mengadopsi pendekatan kuantitatif deskriptif dengan metode pengumpulan data melalui kuesioner online yang disebarkan kepada responden yang berencana membeli produk wedding offerings. Variabel independen yang diteliti meliputi brand image, emotional value, dan price perception, sedangkan variabel dependen adalah keputusan pembelian. Analisis data dilakukan menggunakan Statistical Product and Service Solutions (SPSS). Hasil penelitian menunjukkan bahwa brand image (X1), emotional value (X2), dan price perception (X3) memiliki pengaruh positif dan signifikan terhadap keputusan pembelian (Y).
Pengaruh Attractiveness Dan Likeability Celebrity Endorser Terhadap Purchase Intention Dimoderasi Oleh Role Of Closeness (Studi Pada Live Streaming Marketplace Shopee Indonesia) Fadilah Rizki Solikhah; Sri Setyo Iriani; Yessy Artanti Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11368

Abstract

Beriringan dengan berkembangnya zaman yang dinamis pada era masa kini, pelaku usaha harus mengikuti perkembangan yang dinamis. Pelaku usaha harus selalu membuat strategi yang tepat dan terus bergerak agar tetap bertahan menghadapi persaingan, serta harus dapat menggugah hati calon pembeli untuk dapat melakukan purchase intention atau niat beli. Penelitian ini memiliki tujuan guna menjelaskan dan menganalisis pengaruh attractiveness dan likeability celebrity endorser terhadap purchase intention dimoderasi oleh role of closeness (Studi pada Live Streaming Marketplace Shopee Indonesia). Penelitian ini menggunakan teknik non-probability sampling. Jenis penelitian ini menggunakan metode deskriptif, dengan menghubungi total 215 responden melalui googleform. Temuan penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan attratctiveness celebrity endorser terhadap purchase intention, terdapat pengaruh positif dan signifikan likeability celebrity endorser terhadap purchase intention, Terdapat pengaruh positif dan signifikan role of closeness memoderasi likeability celebrity endorser terhadap purchase intention, terdapat pengaruh positif dan signifikan role of closeness memoderasi attratctiveness celebrity endorser terhadap purchase intention, terdapat pengaruh negatif dan signifikan role of closeness memoderasi likeability celebrity endorser terhadap purchase intention. Data dianalisis menggunakan teknik SEM (Structural Equation Model) dengan software WarpPLS 8.0.
Analisis Pengaruh Daya Tarik Beauty Influencer Dan Kepercayaan Terhadap Niat Beli Melalui Hubungan Parasosial Pada Kosmetika Somethinc Dwi Putri Septiara; Sri Setyo Iriani; Yessy Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11369

Abstract

Riset ini bertujuan untuk menguji dampak daya tarik beauty influencer dan kepercayaan terhadap niat beli produk kosmetika Somethinc melalui hubungan parasosial. Hubungan parasosial mengacu pada interaksi yang terbentuk antara konsumen dan influencer di media sosial. Riset ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data berupa kuesioner online yang disebar kepada responden yang mengenal Somethinc serta Tasya Farasya. Riset ini mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi niat beli calon konsumen, khususnya dalam kosmetika Somethinc. Variabel independen dalam riset ini adalah daya tarik beauty influencer Tasya Farasya dan kepercayaan brand, variabel dependen adalah niat beli, dan variabel intervening adalah hubungan parasosial. Data dianalisis menggunakan teknik analisis Structural Equation Modelling (SEM) berbasis Partial Least Square (PLS).
Analisis Persepsi Kemudahan Dan Persepsi Manfaat Terhadap Niat Menggunakan Social Commerce (Studi Kasus Pada Ukm Di Kabupaten Magetan) Firdha Afsari Putri; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11424

Abstract

Along with the rapid development of technology, the digital world and the internet have an impact on the world of marketing. Global marketing trends are shifting from traditional or conventional to digital or online. Some online marketing tools that SME actors can consider are social media. Social media that can be used include Instagram, Facebook, and Tiktok. The following research aims to analyze the effect of perceived ease of use and perceived usefulness on intention to use. The following research uses a quantitative type of study. Respondents in this research are SME actors in Magetan Regency who have used social media but have never marketed their products through social commerce with aged over 17 years. The data obtained from 100 subjects were processed using multiple linear regression analysis technique. The research results explain that perceived ease of use has positive effect on intention to use and perceived usefulness have a positive effect on intention to use.
Analisis Pengaruh Social Media Marketing Terhadap Niat Menabung Melalui Brand Image (Studi Pada Bprs Magetan) Citra Setyoningrum; Yessy Artanti; Sanaji Sanaji
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11432

Abstract

The purpose of this study was to find how social media marketing influences the saving intentions through the brand image of BPRS Magetan. The population in this research is BPRS Magetan financing customers. This research uses the Structural Equation Model method to measure the influence between the independent variable and the dependent variable. Respondents are BPRS Magetan financing customers who have Instagram accounts. Data were collected using a questionnaire distributed to 103 respondents via Google Form. The results achieved in this research were the discovery of the influence of social media marketing on brand image and brand image on the intention to save. However, it was found that social media marketing had no effect on savings intentions.
Pengaruh Daya Tarik Wisata, Fasilitas Pariwisata, Aksesbilitas, Pengalaman Wisata Terhadap Niat Berkunjung Ulang Wisatawan (Studi Pada Pengunjung Kawasan Wisata Telaga Sarangan Magetan) Dwie Sulistyono; Sanaji Sanaji; Yessy Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11462

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh daya tarik wisata, fasilitas pariwisata, aksesibilitas wisata, dan pengalaman wisata terhadap niat berkunjung ulang wisatawan ke Telaga Sarangan di Kabupaten Magetan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang diisi oleh 200 responden. Data yang terkumpul dianalisis menggunakan analisis regresi berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa daya tarik wisata tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Fasilitas pariwisata tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Aksesibilitas tidak berpengaruh terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Pengalaman wisata berpengaruh positif terhadap niat wisatawan untuk berkunjung kembali ke Telaga Sarangan. Temuan ini mengindikasikan bahwa meskipun daya tarik, fasilitas, dan aksesibilitas tidak menjadi faktor penentu dalam keputusan wisatawan untuk kembali berkunjung, pengalaman wisata yang positif memiliki peran signifikan dalam meningkatkan niat kunjungan ulang.
Pengaruh Value Congruity Dan Brand Love Terhadap Customer Loyalty Melalui Customer Engagement Sebagai Variabel Mediasi Studi Pada Pelanggan Spotify Febriana Sa'idah; Yessy Artanti; Sri Setyo Iriani
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11558

Abstract

Fenomena semakin banyak platform musik digital yang ada saat ini memunculkan persaingan yang ketat untuk menarik hati pelanggan, salah satunya platform musik digital spotify yang mengalami perbedaan yang signifikan antara pelanggan gratisan dengan pelanggan premium. Dimana pelanggan gratisan lebih besar jumlahnya dibanding dengan pelanggan premium, sehingga diperlukan strategi pemasaran untuk meningkatkan customer loyalty untuk meningkatkan keuntungan Spotify. Penelitian ini bertujuan untuk mengetahui pengaruh value congruity dan brand love terhadap customer loyalty melalui customer engagement sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan Metode Structural Equation Modeling (SEM) dengan Partial Least Square (PLS) untuk menganalisis data yang dikumpulkan dari responden secara online yang berlangganan Spotify premium. Sampling penelitian menggunakan metode non probability sampling dengan total sampel sebanyak 100 responden. Hasil dari penelitian ini adalah value congruity dan brand love berpengaruh positif terhadap customer engagement, namun tidak berpengaruh secara langsung terhadap customer loyalty. Hasil penelitian ini juga menunjukan bahwa customer engagement berpengaruh positif terhadap customer loyalty, serta mampu memediasi antara value congruity dan brand love terhadap customer loyalty.
Pengaruh Persepsi Nilai Terhadap Kepuasan Wisatawan Pada Kebun Raya Mangrove (KRM) Surabaya Dwi Suryaning Endah Yanie; Sanaji Sanaji; Yessy Artanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11569

Abstract

Nature tourism is a tourist attraction in East Java with the number of visits increasing significantly from 2019 to 2023. Surabaya has a new natural tourist spot that was inaugurated in July 2023, namely the Surabaya Mangrove Botanical Garden (KRM). KRM Surabaya has a contribution in preserving the environment, providing education to the community and increasing Surabaya City's Original Revenue. Over time, the level of tourist visits to KRM Surabaya has decreased. This study aims to analyze the effect of perceived value on tourist satisfaction. This study uses a conclusive research design with a cross-sectional approach. Data were collected through a closed questionnaire from tourists who had visited KRM Surabaya. Data analysis was performed using the PLS-SEM method. The results showed that perceived value has a moderate influence on tourist satisfaction.
Co-Authors A.A. Ketut Agung Cahyawan W Abdul Kodir Agus Frianto Ahmad Azharuddin Ahsanah, Ulfah Ainun Is Yuni Zafirah Alamsyah, Ali Ananda, Alvania Arianti Feby Andre Dwijanto Witjaksono Anik Kurnia Ningsih Anita Astini Hidayah Aprilia Dwi Arista Arkan, Irsyad Aurensia Putri Azzahra Ayu Kusuma Dewi Ayu Bella, Catresia Martha Bonit Bogonondo Cahyani, Nukita Indah Catresia Martha Bella Choirul, Achmad Citra Setyoningrum Dewie Tri Wijayanti Distya Ratih Permatasari Dwi Putri Septiara Dwi Suryaning Endah Yanie Dwie Sulistyono Dzikrina Azzukhruf Cici Sulaiman Emy Indriaswati Erika Rahma Kusuma Dewi Fadilah Rizki Solikhah Faiz Bahalwan Fanny Rizqi Cahya Putri Febriana Sa'idah Firda Novia Ardana Firdha Afsari Putri Fithrotul Aulia Harlina Meidiaswati Helma Renanda Yuniartika Putri Imroatus Sakinah Kamal, Nuvaily Rizqy Karina Nindya Krisdiana Lestari Ningsih Lestari Ningsih, Lestari Masruroh MASRUROH Maulana Wahyu Sasongko Mokhamad Agus Firmansyah MONIKA TIARAWATI Monika Tiarawati Muhamad Septian Nurafan Muhammad Harda Dimas Firmanza Muhammad Muhammad Muhammad Rizky Ramadhan Muhammad Saif Furqan Abdullah Nadia Asandimitra Haryono Nindi Yulaikah nindi yulaikah Nindria Untarini Novita Eka Indriyani Novita Sari Novyta Putri Mayasari Nukita Indah Cahyani Nurmalasari, Rengganis Nurul Badriyah Nuvaily Rizqy Kamal Pramudita, Dimas Ahsan Prasetiyo, Annisa Alya Safira Putri Pratama, Hadyan Taris Prawesti, Marisa Intan Prayoga, Ilham Candra Regina Priya Agustina Reza Adian Putri Riyanti Sumee Sakianata Maulidina Minarta Sanaji SANAJI Sanaji, Sanaji Sarah Fitria Sarah Sarah, Sarah Fitria Shela Dwi Widhya Sari Sherly Regita Cahyani Siti Mi'Danur Rahmah Siti Nur Alisa Siti Sri Wulandari Sri Hartini Sri Setyo Iriani Sri Setyo Iriani Sutarno Sutarno Taty Untari Titik Winarti Tri Wahyudi Ulil Hartono Wahyuningtias, Linda Wibowo, M Arief Widyastuti WIDYASTUTI Widyastuti Widyastuti Widyastuti Widyastuti Witjaksono , Andre Dwijanto Yusdia Pusparini