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MENGUKUR TINGKAT MOTIVASI MASYARAKAT TERHADAP PEMANFAATAN PEKARANGAN UNTUK PERTANIAN PERKOTAAN DI KOTA YOGYAKARTA Defira Suci Gusfarina; Irham Irham
Jurnal Kawistara Vol 9, No 2 (2019)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41013

Abstract

Urban agriculture continues to grow in relation to environmental, economic, health and social issues, including in the city of Yogyakarta. The people of Yogyakarta City use the yard to grow vegetables and fruit. The economic, social, cultural, and psychological conditions of each household vary to be able to implement an innovation. In order to achieve sustainable yard utilization, the utilization of the yard must adjust to the motivation of the community. The purpose of this study is to determine the level of environmental, economic, health and social motivation of the community in utilizing the yard for farming. This study uses descriptive research methods with qualitative approaches and survey techniques using a questionnaire on 113 respondents. Motivation is measured using Likert scale from item statements. Each statement is given a score of 1 to 5 according to the answers provided. These answers are calculated, made into percentage and an interval scales is used as the reference for high, medium and low category. The results showed that the motivation of the people of Yogyakarta City sequentially from high to low were health motivation, environmental motivation, social/community motivation and economic motivation. Agricultural planning and policy in cities, especially in the yard, must pay special attention to multifunctional farming practices that are environmentally friendly as suppliers of healthy food for families, become a recreation area and a place for socializing and selfdevelopment so that leisure time become more productive.
Faktor-Faktor yang Mempengaruhi Niat dan Keputusan Konsumen Membeli Sayuran dan Buah Secara Online Esi Asyani Listyowati; Any Suryantini; Irham Irham
Jurnal Kawistara Vol 10, No 1 (2020)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.41891

Abstract

Compared to other goods, online trading on fresh agricultural products such as vegetables and fruit is still relatively new for the Indonesian people. What drives this growing interest in  purchasing  agricultural products online? This study aims to examine the factors influence consumers' intentions in purchasing vegetables and fruit online and further  analyzes the influence of purchase intentions on consumers’ decision to make the purchases online. The study was based on analysis of 146 users of online vetabales stores in various more than 10 online platfom accessible in Indonesia from July to August 2018. Users are aged from 15 to more than 54 years. Using seven exogenous latent variables predicted to influence purchase intentions, this study found four variables which proved to influence purchasing intentions, namely perceived usefulness, perceived price, income, and electronic word of mouth. Three variables were perceived ease of use, trust, and perceived risk prevention does not affect the purchase intention. The purchase intention as the first endogenous latent variable proved to influence consumer purchasing decisions as the second endogenous latent variable. 
Co-Authors . Jamhari Adi Widiyanto Agus Setiadi Akhmad Musyafak Ali Hasyim Al rosyid Anantasari, Esti Ani Suryantini Annisa Fauzia Astari Any Suryantini Any Suryantini Any Suryantini Any Suryantini Arif Wahyu Widada Arini Wahyu Utami, Arini Wahyu Aura Dhamira Azizatun Nurhayati Azizatun Nurhayati Azizatun Nurhayati Azmi Basyarahil Azwar Maas Azwar Maas Cahyaningtyas Putri Suhita Cecep Suhardedi D. Marsono, D. Defira Suci Gusfarina Derry Candia Apriawan Devi, Laksmi Y. Dimas deworo puruhito Djoko Marsono Djoko Marsono Djuwari Djuwari Dwi Hastuti Dwi Purnomo Dwi Purnomo Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dwidjono Hadi Darwanto Dyah Woro Untari Efi Nikmatu Sholihah Eka Lia Yusiana Elias Edison Kapitarau Erlinda Yurisinthae Esi Asyani Listyowati Esi Asyani Listyowati Esti Anantasari Esti Anantasari Esti Anatasari Fairuz Indana Fembriarti Erry Prasmatiwi Fransisca Nugraheni Putri Prihtanto Gama Dian Nugroho Gerson N. Njurumana, Gerson N. H, Slamet Hani Perwitasari Hani Perwitasari, Hani Hariyani Dwi Anjani Harli, Nurlina Hartono S. Hartono, Hartono Haryanto, Lorenta In HD, Dwijono I WAYAN BUDIASA Iswin Raka Agung Wijaya jamhari jamhari Jamhari Jamhari Jamhari, Jamhari Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jangkung Handoyo Mulyo Jhon Wardie Joko Mariyono Joko Mariyono JOKO MARIYONO Joko Triastono Juhandi, Dany karmila ibrahim Karolus Sonu Kornelia Ngina Djawa Ktut Murniati Kurnia Arif Oktovianto Laksmi Y. Devi Laksmi Yustika Devi Laksmi Yustika Devi Laksono Trisnantoro Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Lestari Rahayu Waluyati Listyowati, Esi Asyani Maria Maria Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Masyhuri Moh. Wahyudi Priyanto Mohamad Cholidi Muhammad Taufik Yusuf Muntoro Muntoro Nanda Rusti Nandang Sundar Natalsen Basna Natalsen Basna, Natalsen Niza Arumta Norbertus Citra Irawan Nurhayati, Azizatun Nurma Asri Asharini Nurul Trya Wulandari Pinjung Nawang Sari Pratita, Dian Galuh Puspita Dewi Hidayaningtyas Putra, Ungki Prabowo Putri Ayu Ogari, Putri Ayu Putri Perdana ratih dwi kartikasari Ratih Wijayanti Refa’ul Khairiyakh Retno Wiji Gupito Ridwan Ridwan Rikardo Simarmata Ronggo Sadono Sandi Budi Arta Senthot Sudirman Siti Halimatus Sa'diyah Siti Hariati Yuwani Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Slamet Hartono Sri Peni Wastutiningsih Sri Widodo Sri Widodo Sri Widodo Sri Widodo Sri Widodo Subejo Subejo Subejo Suhatmini Hardyastuti Suhatmini Hardyastuti Suhatmini Hardyastuti Suhatmini Hardyastuti Sumardi . Sunendar Sunendar Suwarta - Suwarta Suwarta Suwarta, Suwarta T. Gunawan, T. Teguh Hari Santosa Titik Widyasari Titik Widyasari, Titik Totok Gunawan Tri Anggraeni Kusumastuti Ungki Prabowo Putra Waluyati, Lestari Rahayu Widayat, Wahyu Widhi Netraning Pertiwi Widhi Netraning Pertiwi Wirakusuma, Gilang Wiwin Widianingsih Zaura Fadhliani