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Kusni Ingsih
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Employer Branding Meets Digital Capability: An Empirical Study on Employee Engagement and Turnover Intention in SMEs Mila Sartika; Vincent Didiek Wiet Aryanto; Kusni Ingsih
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.253

Abstract

This study aims to analyze the influence of employer branding and digital capability on turnover intention, with employee engagement serving as a mediating variable, in Small and Medium Enterprises (SMEs) in Central Java Province. The research design uses a quantitative approach with an explanatory research method. The research sample consists of 205 SMEs employees selected using purposive sampling techniques with criteria of a minimum of six months of service and active use of digital technology in their work. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that employer branding has a positive effect on employee engagement and a negative effect on turnover intention. Digital capability has a positive effect on employee engagement, but its direct effect on turnover intention is not significant. Employee engagement was found to mediate the relationship between employer branding and turnover intention, as well as between digital capability and turnover intention. These findings reinforce the relevance of Social Exchange Theory and the Resource-Based View in the context of human resource management in the SME sector, while also providing practical implications that strengthening employer branding and enhancing employees' digital competencies can reduce turnover intention.
Co-Authors Agus Prayitno Agus Prayitno AGUS PRAYITNO Ali, Shujahat Almira Santi Samasta Anna Sumaryati Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Bambang Minarso, Bambang Cesaria Laily Benita Diana Aqmala Dwiarso Utomo Etika Kartikadarma Fahriza, Mohammad Nurul Zamil Febriana, Artha Febrianur Ibnu Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitri, Yolanda Dwi Ana Foza Hadyu Hasanatina Hayu Wikan Kinasih Herwin Suprijono Johary, Lakui Laurent, Fischella Andrew Machmuddah, Zaky Mellasanti, Ayuwardani Mila Sartika Muhammad Tata Rizky Setyo Utomo Nanda Adhi Purusa Nur Ainun Nafilah Perdana, Tito Aditya Prastiana, Nilam Puji Purwatiningsih, Aris Puji Rahman Purusa, Nanda Adhi PUTRA, FEBRIANUR Raras Rismarinni Rakhmawati Ratna Wardani Risanda Alirastra Budiantoro Riskawati, Nelis Robby Maulana Saputra Sakti, Maulana Bima Samasta, Almira Santi Saputra, Filmada Ocky Saputra, Robby Maulana Sasti Ayu Anggraeni Shujahat Ali Sih Darmi Astuti Sih Darmi Astuti Sih Darmi Astuti Solly Aryza Supriyono Supriyono SURYAWIJAYA, TITO Syamsul Arifin Tito Wira Eka Suryawijaya Wicaksono, Nugroho Adi Wikan Isthika, Wikan Wisnu Adi Prasetyanto Yanuardani, Rini Laksmi Yolanda Dwi Ana Fitri Yusianto Rindra