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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Bisnis dan Ekonomi Jurnal Manajemen Bisnis Semantik MEDIA EKONOMI & TEKNOLOGI INFORMASI JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Ekonomi dan Bisnis JURNAL ILMU EKONOMI & SOSIAL Jurnal Mirai Management Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Risâlah, Jurnal Pendidikan dan Studi Islam JMD: Jurnal Riset Manajemen & Bisnis Dewantara Procuratio : Jurnal Ilmiah Manajemen JURNAL LENTERA BISNIS Abdimasku : Jurnal Pengabdian Masyarakat Economics and Digital Business Review Journal of Innovation and Technology Jurnal Pengabdian Multidisiplin Empowerment: Jurnal Pengabdian Masyarakat Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Manajemen dan Dinamika Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam International Journal of Economics, Management and Accounting International Journal of Accounting, Management, and Economics Research : Ijamer Proceeding of The International Conference on Management, Entrepreneurship, and Business
Kusni Ingsih
Fakultas Ekonomi Dan Bisnis, Universitas Dian Nuswantoro
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Employer Branding Meets Digital Capability: An Empirical Study on Employee Engagement and Turnover Intention in SMEs Mila Sartika; Vincent Didiek Wiet Aryanto; Kusni Ingsih
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.253

Abstract

This study aims to analyze the influence of employer branding and digital capability on turnover intention, with employee engagement serving as a mediating variable, in Small and Medium Enterprises (SMEs) in Central Java Province. The research design uses a quantitative approach with an explanatory research method. The research sample consists of 205 SMEs employees selected using purposive sampling techniques with criteria of a minimum of six months of service and active use of digital technology in their work. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that employer branding has a positive effect on employee engagement and a negative effect on turnover intention. Digital capability has a positive effect on employee engagement, but its direct effect on turnover intention is not significant. Employee engagement was found to mediate the relationship between employer branding and turnover intention, as well as between digital capability and turnover intention. These findings reinforce the relevance of Social Exchange Theory and the Resource-Based View in the context of human resource management in the SME sector, while also providing practical implications that strengthening employer branding and enhancing employees' digital competencies can reduce turnover intention.
DIGITAL LEADERSHIP CAPABILITY EFEKTIF MENINGKATKAN EMPLOYABILITY KARYAWAN SEKTOR JASA Wardani, Yulinda Siti; Ingsih, Kusni; Febriana, Artha; Purusa, Nanda Adhi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1982

Abstract

The rapid digital transformation requires companies in the service sector to develop human resources (HR) who are innovative, adaptable, and highly competitive. Using Self-Efficacy as a mediating variable, this study aims to analyze the influence of Digital Leadership Capability and Innovation Capability on the value or level of employee Employability in the service subsector in the City of Semarang. The analysis is based on the Resource-Based View (RBV) theory, which emphasizes the importance of internal resources in building long-term competitive advantage. The study population consists of all employees in the service sector in Semarang, with 150 employees selected as samples using purposive sampling based on specific criteria. A quantitative approach is employed using PLS-SEM through the SmartPLS 3.2.9 software. The research findings reveal that Digital Leadership Capability and Innovation Capability have positive and significant effects on both Self-Efficacy and Employability. Additionally, Self-Efficacy is proven to play a significant mediating role in the relationship between the two independent variables and employee work capability. These conclusions demonstrate that digital leadership capability, innovation capability, and self-efficacy are strategic intangible resources that play an essential role in building the competitive advantage of both employees and companies in an increasingly digital business environment.
Dampak Pelatihan terhadap Kompetensi Pekerja Blue Collar Perempuan: dengan Motivasi sebagai Mediasi Santoso, Pelangi Laila; Ingsih, Kusni; Ikasari, Hertiana; Perdana, Tito Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10928

Abstract

Job training is an important intervention to improve the competence of blue-collar women workers amid the barriers posed by patriarchal norms and domestic workloads. This study aims to test the influence of job training on worker competence by making work motivation as a mediating variable. The subject of the study was blue-collar female workers who participated in a training program organized by the Central Java Provincial Women's Empowerment Office, with a total of 165 respondents who were selected using purposive sampling techniques. The research was quantitative and analyzed the data using the Partial Least Squares (PLS) method through SmartPLS software. The findings of the study revealed that job training has a positive and significant effect on worker competence, both directly and indirectly through the mediation of work motivation. This proves that the training designed effectively increases work motivation, which in turn significantly strengthens the knowledge, skills, and work attitudes of blue-collar female workers.
Organizational Citizenship Behavior pada Perusahaan Maritim Melalui Beban Kerja, Lingkungan Kerja dan Perceived Organizational Support: Organizational Citizenship Behavior pada Perusahaan Maritim Melalui Beban Kerja, Lingkungan Kerja dan Perceived Organizational Support Pitaloka, Rindu Intan; Artha Febriana; Ingsih, Kusni; Haziroh, Awanis Linati
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1531

Abstract

Penelitian ini berorientasi untuk mendeskripsikan besar serta arah pengaruh dari variabel bebas yaitu beban kerja, lingkungan kerja, perceived organizational support (POS) terhadap variabel terikatnya yaitu Organizational Citizenship Behavior (OCB) pada staff PT. PELNI (Persero) dan SPMT Pelindo Semarang. Studi ini memanfaatkan pendekatan kuantitatif dan metode asosiatif kausal, melibatkan seluruh karyawan sebagai populasi dan sampel berjumlah 73 responden. Menggunakan metode analisis diantaranya uji validitas konvergen untuk outer loading dan AVE, uji validitas diskriminan, uji reliabilitas, model structural atau inner model, F-square, dan uji hipotesis. Didapatkan ikhtisar penelitian yaitu beban kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap OCB, sementara POS tidak mampu memberikan pengaruh dan tidak signifikan terhadap OCB.
Co-Authors AGUS PRAYITNO Agus Prayitno Agus Prayitno Ali, Shujahat Almira Santi Samasta Anna Sumaryati Artha Febriana Aryanto, Vincent Didiek Wiet Awanis Linati Haziroh Bambang Minarso, Bambang Cesaria Laily Benita Diana Aqmala Dwiarso Utomo Etika Kartikadarma Fahriza, Mohammad Nurul Zamil Febriana, Artha Febrianur Ibnu Febrianur Ibnu Fitroh Sukono Putra Fery Riyanto Fitri, Yolanda Dwi Ana Foza Hadyu Hasanatina Hayu Wikan Kinasih Hertiana Ikasari Herwin Suprijono Johary, Lakui Laurent, Fischella Andrew Machmuddah, Zaky Mellasanti, Ayuwardani Mila Sartika Muhammad Tata Rizky Setyo Utomo Nanda Adhi Purusa Nur Ainun Nafilah Perdana, Tito Aditya Pitaloka, Rindu Intan Prastiana, Nilam Puji Purwatiningsih, Aris Puji Rahman Purusa, Nanda Adhi PUTRA, FEBRIANUR Raras Rismarinni Rakhmawati Ratna Wardani Risanda Alirastra Budiantoro Riskawati, Nelis Robby Maulana Saputra Sakti, Maulana Bima Samasta, Almira Santi Santoso, Pelangi Laila Saputra, Filmada Ocky Saputra, Robby Maulana Sasti Ayu Anggraeni Shujahat Ali Sih Darmi Astuti Sih Darmi Astuti Sih Darmi Astuti Solly Aryza Supriyono Supriyono SURYAWIJAYA, TITO Syamsul Arifin Tito Wira Eka Suryawijaya Wardani, Yulinda Siti Wicaksono, Nugroho Adi Wikan Isthika, Wikan Wisnu Adi Prasetyanto Yanuardani, Rini Laksmi Yolanda Dwi Ana Fitri Yusianto Rindra