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Employer Branding Meets Digital Capability: An Empirical Study on Employee Engagement and Turnover Intention in SMEs Mila Sartika; Vincent Didiek Wiet Aryanto; Kusni Ingsih
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 2 No. 2 (2025): Proceeding of the International Conference on Management, Entrepreneurship, and
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v2i2.253

Abstract

This study aims to analyze the influence of employer branding and digital capability on turnover intention, with employee engagement serving as a mediating variable, in Small and Medium Enterprises (SMEs) in Central Java Province. The research design uses a quantitative approach with an explanatory research method. The research sample consists of 205 SMEs employees selected using purposive sampling techniques with criteria of a minimum of six months of service and active use of digital technology in their work. Data were collected through a Likert-scale questionnaire and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS). The results indicate that employer branding has a positive effect on employee engagement and a negative effect on turnover intention. Digital capability has a positive effect on employee engagement, but its direct effect on turnover intention is not significant. Employee engagement was found to mediate the relationship between employer branding and turnover intention, as well as between digital capability and turnover intention. These findings reinforce the relevance of Social Exchange Theory and the Resource-Based View in the context of human resource management in the SME sector, while also providing practical implications that strengthening employer branding and enhancing employees' digital competencies can reduce turnover intention.
DIGITAL LEADERSHIP CAPABILITY EFEKTIF MENINGKATKAN EMPLOYABILITY KARYAWAN SEKTOR JASA Wardani, Yulinda Siti; Ingsih, Kusni; Febriana, Artha; Purusa, Nanda Adhi
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1982

Abstract

The rapid digital transformation requires companies in the service sector to develop human resources (HR) who are innovative, adaptable, and highly competitive. Using Self-Efficacy as a mediating variable, this study aims to analyze the influence of Digital Leadership Capability and Innovation Capability on the value or level of employee Employability in the service subsector in the City of Semarang. The analysis is based on the Resource-Based View (RBV) theory, which emphasizes the importance of internal resources in building long-term competitive advantage. The study population consists of all employees in the service sector in Semarang, with 150 employees selected as samples using purposive sampling based on specific criteria. A quantitative approach is employed using PLS-SEM through the SmartPLS 3.2.9 software. The research findings reveal that Digital Leadership Capability and Innovation Capability have positive and significant effects on both Self-Efficacy and Employability. Additionally, Self-Efficacy is proven to play a significant mediating role in the relationship between the two independent variables and employee work capability. These conclusions demonstrate that digital leadership capability, innovation capability, and self-efficacy are strategic intangible resources that play an essential role in building the competitive advantage of both employees and companies in an increasingly digital business environment.
Dampak Pelatihan terhadap Kompetensi Pekerja Blue Collar Perempuan: dengan Motivasi sebagai Mediasi Santoso, Pelangi Laila; Ingsih, Kusni; Ikasari, Hertiana; Perdana, Tito Aditya
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.10928

Abstract

Job training is an important intervention to improve the competence of blue-collar women workers amid the barriers posed by patriarchal norms and domestic workloads. This study aims to test the influence of job training on worker competence by making work motivation as a mediating variable. The subject of the study was blue-collar female workers who participated in a training program organized by the Central Java Provincial Women's Empowerment Office, with a total of 165 respondents who were selected using purposive sampling techniques. The research was quantitative and analyzed the data using the Partial Least Squares (PLS) method through SmartPLS software. The findings of the study revealed that job training has a positive and significant effect on worker competence, both directly and indirectly through the mediation of work motivation. This proves that the training designed effectively increases work motivation, which in turn significantly strengthens the knowledge, skills, and work attitudes of blue-collar female workers.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR PADA PERUSAHAAN MARITIM: MELALUI BEBAN KERJA, LINGKUNGAN KERJA, DAN PERCEIVED ORGANIZATIONAL SUPPORT Pitaloka, Rindu Intan; Artha Febriana; Ingsih, Kusni; Haziroh, Awanis Linati
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol. 9 No. 1 (2026): Januari (2026) - Juni (2026)
Publisher : STIE PGRI Dewantara Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26533/jmd.v9i1.1531

Abstract

Penelitian ini berorientasi untuk mendeskripsikan besar serta arah pengaruh dari variabel bebas yaitu beban kerja, lingkungan kerja, perceived organizational support (POS) terhadap variabel terikatnya yaitu Organizational Citizenship Behavior (OCB) pada staff PT. PELNI (Persero) dan SPMT Pelindo Semarang. Studi ini memanfaatkan pendekatan kuantitatif dan metode asosiatif kausal, melibatkan seluruh karyawan sebagai populasi dan sampel berjumlah 73 responden. Menggunakan metode analisis diantaranya uji validitas konvergen untuk outer loading dan AVE, uji validitas diskriminan, uji reliabilitas, model structural atau inner model, F-square, dan uji hipotesis. Didapatkan ikhtisar penelitian yaitu beban kerja dan lingkungan kerja berpengaruh positif dan signifikan terhadap OCB, sementara POS tidak mampu memberikan pengaruh dan tidak signifikan terhadap OCB.
Work-life Balance and Compensation on Performance with Job Satisfaction as an Intervening Variable for Millennial Generation Banking Employees Ingsih, Kusni; Budiantoro, Risanda Alirastra; Hasanatina, Foza Hadyu; Ali, Shujahat
Jurnal Manajemen Bisnis Vol. 13 No. 2: September 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i2.13947

Abstract

Research aims: The research aims to determine the effect of work-life balance and compensation on performance with job satisfaction as a variable intervening of millennial generation banking employees in Semarang City.Design/Methodology/Approach: This research design is quantitative. This study’s primary data was obtained by distributing questionnaires to millennial-generation banking employees. The study was conducted for one month. Hypothesis testing in this study used the SEM-STATA method.Research findings: With the object of research being the millennial generation working in the banking industry in Semarang City, compensation and work-life balance positively correlated with employee performance. The results also confirmed the role of the intervening variable, job satisfaction, in the relationship between work-life balance and compensation on employee performance. Theoretical contribution/Originality: The findings supported the existing theories (Spillover Theory, Enrichment Theory, and Equity Theory).Practitioner/Policy implication: For banking companies to pay attention to employee well-being because compensation will satisfy and motivate employees and improve work performance. It is also reasonable for the company to provide job satisfaction to employees to improve employee performance. To enhance the performance of banking employees for the millennial generation in the future through increasing programs that support employees to harmonize their personal lives and work activities to have a relationship with employees’ job satisfaction.Research limitation/Implication: The subject is limited to Millennial Generation and does not capture other generations, such as Baby Boomer and Generation X. It would be better if future researchers could analyze the different characteristics and personalities in the workplace. This paper also only tested the model by Millennial Generation who work in the banking industry in the Semarang City area. It cannot be generalized to other sectors and regions.
STRATEGI MENURUNKAN TURNOVER INTENTION KARYAWAN DI COFFEE SHOP SEMARANG TENGAH, MELALUI PELATIHAN, KEPUASAN GAJI, DAN LINGKUNGAN KERJA Setyoningrum, Oetari; Haziroh, Awanis Linati; Ingsih, Kusni; Samasta4, Almira Santi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/vdm7sr22

Abstract

Turnover intention menjadi salah satu isu penting dalam industri jasa, termasuk coffee shop, karena tingginya niat karyawan untuk berpindah kerja dapat mengganggu stabilitas operasional dan kualitas pelayanan. Penelitian ini dilakukan untuk menganalisis pengaruh pelatihan kerja, kepuasan gaji, dan lingkungan kerja terhadap turnover intention pada karyawan coffee shop di Kota Semarang. Tujuan penelitian adalah untuk mengidentifikasi faktor-faktor dominan yang berkontribusi dalam menekan turnover intention sehingga dapat menjadi dasar perumusan strategi manajemen sumber daya manusia yang lebih efektif. Metode penelitian menggunakan pendekatan kuantitatif dengan instrumen kuesioner yang disebarkan kepada responden dan dianalisis melalui Structural Equation Modeling (SEM) dengan alat SmartPLS. Hasil penelitian menunjukkan bahwa pelatihan kerja, kepuasan gaji, dan lingkungan kerja berpengaruh negatif dan signifikan terhadap turnover intention. Semakin baik kualitas pelatihan, semakin tinggi kepuasan terhadap gaji, serta semakin kondusif lingkungan kerja, maka semakin rendah kecenderungan karyawan untuk meninggalkan pekerjaannya. Nilai R-square sebesar 0,568 mengindikasikan bahwa ketiga variabel independen mampu menjelaskan turnover intention secara moderat.