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BRAND IMAGE, SOCIAL DIGITAL MARKETING, AND PRODUCT INNOVATION ON CONSUMER SATISFACTION OF CHATIME DRINKS IN PEKANBARU Achmad Tavip Junaedi; Dhea Anggelina; Nicholas Renaldo; Suhardjo Suhardjo; Jahrizal Jahrizal; Emiliana Shania Meta Nahak
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4693

Abstract

The purpose of this study was to determine and analyze the effect of brand image, social digital marketing, and product innovation on consumer satisfaction of Chatime drinks in Pekanbaru. This research was conducted in Pekanbaru City. The time of this research started from September 2023 and ended in December 2023. This research was conducted in Pekanbaru City on people who had bought Chatime drinks. Because the population is not known for certain, using the Roscoe approach, the number of samples was determined as 120 people using the purposive sampling technique. Data analysis used multiple linear regression. The results of the study explain that brand image has a positive and significant influence, then social digital marketing also has a positive and significant influence, and product innovation also has a positive and significant influence on consumer satisfaction with Chatime drinks in Pekanbaru. Tujuan dalam penelitian ini adalah untuk mengetahui dan menganalisis pengaruh brand image, sosial digital marketing dan inovasi produk terhadap kepuasan kinsmen minuman Chatime di Pekanbaru. Penelitian ini dilakukan di kota Pekanbaru. Waktu penelitian ini dimulai dari bulan September 2023 dan berakhir pada bulan Desember 2023. Penelitian ini dilaksanakan di kota Pekanbaru pada masyarakat yang pernah melakukan pembelian minuman Chatime. Karena populasi dalam tidak diketahui jumlahnya dengan pasti, maka dengan pendekatan roscoe ditetapkan jumlah sampel sebanyak 120 orang menggunakan teknik purposive sampling. Analisis data yang digunakan regresi linier berganda. Hasil penelitian menjelaskan bahwa brand image memiliki pengaruh positif dan signifikan, selanjutnya sosial digital marketing juga berpengaruh positif dan signifikan dan inovasi produk juga memiliki pengaruh positif dan signifikan terhadap kepuasan konsumen minuman Chatime di Pekanbaru.
PERCEPTIONS OF BENEFITS AND SECURITY ON CONFIDENCE AND DECISIONS IN USING DIGITAL WALLET APPLICATIONS (E-WALLET) IN PEKANBARU CITY Achmad Tavip Junaedi; Astuti Dara Anjeli; Nicholas Renaldo; Suhardjo Suhardjo; Aulia Ramadhani; Indri Yovita
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 3 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i3.5238

Abstract

This research aims to determine and analyze the influence of perceived benefits and security on trust and decision-making of e-wallet users in the city of Pekanbaru. The population of this study comprises all e-wallet application users in Pekanbaru, with a sample size of 200 users as respondents. The sampling technique employed is non-probability sampling, specifically accidental sampling. Data collection is conducted through the use of a questionnaire. Data analysis is carried out using Structural Equation Modeling Partial Least Square (SEM-PLS). The results of the study indicate that perceived benefits and security have a positive and significant impact on trust among e-wallet users in Pekanbaru. Additionally, perceived benefits have a positive and significant influence on the decision-making of e-wallet users in Pekanbaru, while security has a small, insignificant effect on decisions in Pekanbaru City. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh persepsi manfaat dan keamanan terhadap kepercayaan serta pengambilan keputusan pengguna e-wallet di Kota Pekanbaru. Populasi penelitian ini mencakup seluruh pengguna aplikasi e-wallet di Pekanbaru, dengan jumlah sampel sebanyak 200 responden. Teknik pengambilan sampel yang digunakan adalah non-probability sampling, khususnya accidental sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan metode Structural Equation Modeling Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa persepsi manfaat dan keamanan berpengaruh positif dan signifikan terhadap kepercayaan pengguna e-wallet di Pekanbaru. Selain itu, persepsi manfaat juga berpengaruh positif dan signifikan terhadap pengambilan keputusan pengguna e-wallet di Pekanbaru, sedangkan keamanan memiliki pengaruh positif namun tidak signifikan terhadap keputusan di Kota Pekanbaru.
PROMOTION, INFLUENCER MARKETING, AND ONLINE CUSTOMER REVIEW ON PURCHASE DECISIONS IN SHOPEE E-COMMERCE (A CASE STUDY ON THE COMMUNITY IN PEKANBARU) Achmad Tavip Junaedi; Nabila Hestia; Suhardjo Suhardjo; Jenny Angelica; Nicholas Renaldo; Amries Rusli Tanjung; Novita Yulia Putri; Marice Br Hutahuruk; Yusnidar Yusnidar; Muhammad Adrian Agusta
Procuratio : Jurnal Ilmiah Manajemen Vol 13 No 1 (2025): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v13i1.4920

Abstract

This research investigates the influence of Promotion, Influencer Marketing, and Online Customer Reviews on purchase decisions in the E-Commerce platform Shopee in Pekanbaru. The determination of the research sample utilizes accidental sampling. This study employs primary data, which is directly obtained from respondents by distributing questionnaires or statement lists to the predetermined sample. Secondary data generally consists of evidence, records, or historical reports organized in published archives. The method used is multiple linear regression analysis with a sample size of 100 respondents. The research findings indicate that Promotion and Online Customer Review significantly influence purchase decisions on Shopee E-commerce in the city of Pekanbaru, while Influencer Marketing does not significantly affect purchase decisions on Shopee E-commerce in the city of Pekanbaru. Penelitian ini bertujuan untuk mengetahui pengaruh Promosi, Influencer Marketing, dan Online Customer Review terhadap keputusan pembelian pada platform E-Commerce Shopee di Pekanbaru. Penentuan sampel penelitian menggunakan teknik accidental sampling. Penelitian ini menggunakan data primer yang diperoleh langsung dari responden dengan cara menyebarkan kuesioner atau daftar pernyataan kepada sampel yang telah ditentukan. Data sekunder pada umumnya berupa bukti-bukti, catatan, atau laporan historis yang terorganisasi dalam arsip yang diterbitkan. Metode yang digunakan adalah analisis regresi linier berganda dengan jumlah sampel sebanyak 100 responden. Hasil penelitian menunjukkan bahwa Promosi dan Online Customer Review berpengaruh signifikan terhadap keputusan pembelian pada E-Commerce Shopee di Kota Pekanbaru, sedangkan Influencer Marketing tidak berpengaruh signifikan terhadap keputusan pembelian pada E-Commerce Shopee di Kota Pekanbaru.
PROMOTION, MOTIVATION, DIGITAL WORK EXPERIENCE AND JOB SATISFACTION ON EMPLOYEE PERFORMANCE AT PT. INDO RIAU PERKASA Nicholas Renaldo; Anton Anton; Dadi Komardi; Sabrina Sabnah; Achmad Tavip Junaedi; Suhardjo Suhardjo; Jahrizal Jahrizal
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4789

Abstract

The purpose of this research is to analyze promotion, motivation, work experience and job satisfaction on employee performance. Novelty on this research is using digital work experience as new variable. We add new indicator namely digital skills to ensure that this variable can be used in future research to be developed. This research was conducted at the company PT. Indo Riau Perkasa in Pekanbaru, Riau. The population in this study were all employees, totaling 65 people. Because the population size was relatively small, the entire population was sampled in this study using the census method. The results of the study explain that promotion has no and insignificant effect on employee performance, motivation has no and insignificant effect on employee performance, digital work experience has a and significant effect on employee performance, job satisfaction has a and significant effect on employee performance at PT Indo Riau Perkasa. Tujuan dalam penelitian untuk menganalisis hubungan promosi jabatan, motivasi, pengalaman kerja dan kepuasan kerja terhadap kinerja pegawai. Kebaruan penelitian ini menggunakan variabel pengalaman kerja digital sebagai variabel baru. Peneliti menambahkan indikator baru yakni kemampuan digital untuk memastikan bahwa variabel ini dapat digunakan di pengembangan penelitian masa depan. Penelitian ini dilakukan di perusahaan PT. Indo Riau Perkasa di Pekanbaru, Riau. Populasi dalam penelitian adalah seluruh karyawan yang berjumlah 65 orang, karena jumlah populasi relatif kecil maka keseluruhan populasi menjadi sampel dalam penelitian ini dengan menggunakan metode sensus. Hasil penelitian menjelaskan bahwa promosi jabatan tidak memiliki pengaruh dan tidak signifikan terhadap kinerja pegawai, motivasi tidak memiliki pengaruh dan tidak signifikan terhadap kinerja pegawai, pengalaman kerja digital memiliki pengaruh dan signifikan terhadap kinerja pegawai dan kepuasan kerja memiliki pengaruh dan signifikan terhadap kinerja pegawai pada PT. Indo Riau Perkasa.
THE EFFECT OF CURRENT RATIO, RETURN ON ASSETS, COMPANY SIZE, AND BUSINESS RISK ON CAPITAL STRUCTURE WITH SALES STABILITY AS A MODERATING VARIABLE IN COMPANIES IN THE PRIMARY CONSUMER GOODS SECTOR FOR THE 2017-2021 PERIOD Yani, Fitri; Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Wijaya, Ricky; Davin, Michael Elian
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol. 10 No. 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5731

Abstract

Penelitian ini bertujuan untuk menguji pengaruh current ratio, return on assets, ukuran perusahaan, dan risiko bisnis terhadap struktur modal dengan stabilitas penjualan sebagai variabel moderasi pada perusahaan sektor barang konsumsi primer periode 2017-2021. Keunggulan penelitian ini pada penggunaan stabilitas penjualan sebagai variabel moderasi. Sampel penelitian sebanyak 33 perusahaan. Metode analisis data dalam penelitian ini menggunakan Analisis Regresi Linear Berganda dan Moderated Regression Analysis dengan bantuan software Smart PLS. Hasil penelitian membuktikan bahwa current ratio berpengaruh negatif terhadap Struktur Modal. Return on assets, Ukuran Perusahaan, dan Risiko Bisnis berpengaruh negatif tetapi tidak signifikan terhadap Struktur Modal. Semua pengujian moderasi menunjukkan hasil yang tidak signifikan. Disarankan perusahaan memperhatikan current ratio sebagai variabel yang berpengaruh negatif terhadap struktur modal. This study aims to examine the effect of the current ratio, return on assets, company size, and business risk on capital structure with sales stability as a moderating variable in companies in the primary consumer goods sector for the 2017-2021 period. The advantage of this research is the use of sales stability as a moderating variable. The research sample is 33 companies. The method of data analysis in this study uses Multiple Linear Regression Analysis and Moderated Regression Analysis with the help of Smart PLS software. The results of the study prove that the current ratio has a negative effect on Capital Structure. Return on assets, company size, and business risk have a negative but not significant effect on capital structure. All moderation tests show insignificant results. It is recommended that companies pay attention to the current ratio as a variable that has a negative effect on capital structure.
Big Data Analytics for Demand Forecasting in the Mushroom Supply Chain Renaldo, Nicholas; Veronica, Kristy; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Indrastuti, Sri; Susanti, Wilda; Koto, Jaswar; Musa, Sulaiman; Wahid, Nabila
Luxury: Landscape of Business Administration Vol. 4 No. 1 (2026): Luxury: Landscape of Business Administration
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/luxury.v4i1.138

Abstract

The mushroom industry plays an increasingly important role in the agri-food sector due to rising demand for nutritious, functional, and sustainable food products. However, the mushroom supply chain faces significant challenges related to perishability, short shelf life, and demand uncertainty, which often result in inventory losses and inefficiencies. This study examines the role of big data analytics capability in enhancing demand forecasting accuracy and its impact on supply chain performance within the mushroom industry. Using a quantitative explanatory research design, data were collected through a structured questionnaire survey of mushroom supply chain actors, including producers, processors, distributors, and retailers. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that big data analytics capability has a significant positive effect on demand forecasting accuracy and supply chain performance. Furthermore, demand forecasting accuracy partially mediates the relationship between big data analytics capability and supply chain performance. These findings highlight the strategic importance of data-driven forecasting in managing demand uncertainty and improving operational efficiency in perishable agribusiness supply chains. This study contributes to the literature by extending big data analytics and demand forecasting research to the mushroom industry, providing both theoretical insights and practical implications for enhancing supply chain sustainability and competitiveness.
Green Innovation, CSR, and Governance: Driving Sustainable Corporate Value Creation Wati, Yenny; Yusrizal, Yusrizal; Siregar, Helly Aroza; Suhardjo, Suhardjo; Renaldo, Nicholas
Jurnal Akuntansi Keuangan dan Bisnis Vol 18 No 2 (2025): Jurnal Akuntansi Keuangan dan Bisnis
Publisher : Politeknik Caltex Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35143/jakb.v18i2.6743

Abstract

This research seeks to explore the impact of green innovation and green corporate social responsibility (green CSR) on corporate value, with green governance serving as a moderating variable. The study employs a quantitative methodology utilizing secondary data from companies listed on the Indonesia Stock Exchange (IDX) that were involved in the PROPER assessment from 2020 to 2024. The analysis is conducted using a moderation regression test facilitated by SPSS software. The results show that green innovation and green CSR greatly improve corporate value. Additionally, green governance has been shown to enhance the link between green innovation, green CSR, and corporate value. This indicates that the extent to which green innovation and green CSR boost corporate value is heavily influenced by the green governance practices adopted. This research reinforces stakeholder theory, legitimacy theory, and signaling theory in the context of corporate sustainability. For policymakers, these results emphasize the need for rules and rewards that enhance green governance as a key driver for effective corporate sustainability strategies. The originality of this research lies in including the green governance moderating factor in the model that links green innovation, green CSR, and corporate value, which has not been widely studied in emerging markets.
Penguatan Hak Asasi Manusia Dalam Dunia Usaha Pada Warga Tionghoa Pekanbaru Nyoto, Nyoto; Nyoto, Rebeccca La Volla; Renaldo, Nicholas; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Indrastuti, Sri
JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): JUDIKAT: Jurnal Pengabdian Kepada Masyarakat
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/judikat.v5i2.5763

Abstract

Pemahaman terhadap Hak Asasi Manusia dalam dunia usaha sangat penting. Ada banyak potensi pelanggran isu HAM yang terjadi di dalam dunia usaha. Di propinsi Riau, ada beberapa sektor terjadinya praktik isu HAM diantaranya sektor perkebunan, sektor minyak dan gas (Migas), kehutanan, dan pertambangan. Dengan menggunakan metode tatap muka, seminar penguatan HAM pada dunia bisnis meruakan metode yang lebih interaktif dan tepat sasaran. Ada beberapa tujuan seminar ini yaitu memperkenalkan tugas dan fungsi kementerian HAM di Riau, melakukan pemetaan awal resiko HAM di perusahaan, peserta memahami prinsip dasar HAM dan penerapannya dalam bisnis dan pelaku usaha memegang komitmen perusahaan dalam menerapkan bisnis yang bertanggung jawab.
Design and Evaluation of a Mudharabah-Based Dairy Goat Investment Model Renaldo, Nicholas; Junaedi, Achmad Tavip; Suhardjo, Suhardjo; Tanjung, Amries Rusli; Indrastuti, Sri; Faruq, Umar; Musa, Sulaiman; Wahid, Nabila
Journal of Applied Business and Technology Vol. 6 No. 3 (2025): Journal of Applied Business and Technology
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/jabt.v6i3.302

Abstract

The livestock sector plays a strategic role in strengthening food security, rural income generation, and sustainable agribusiness development in emerging economies. However, access to capital remains a critical constraint for small-scale livestock farmers, particularly under conventional interest-based financing systems that impose rigid repayment obligations amid biological and market uncertainties. This study aims to design and evaluate a mudharabah-based dairy goat investment model by integrating Islamic contract principles with livestock production economics. Using a quantitative financial feasibility modeling approach, the study simulates a one-year partnership contract incorporating milk revenue sharing, offspring profit allocation, biological production cycles, risk mitigation mechanisms, and monthly return distribution. Financial performance is assessed using Return on Investment (ROI), Net Present Value (NPV), and Payback Period, complemented by sensitivity analysis under optimistic, moderate, and pessimistic scenarios. The results indicate that the dual-revenue mudharabah model generates positive returns, maintains financial feasibility under moderate production variability, and enhances liquidity through periodic income distribution. From a theoretical perspective, the study extends Agency Theory by demonstrating that profit-sharing mechanisms improve incentive alignment and reduce agency costs, while operationalizing Islamic Contract Theory into a measurable agribusiness investment framework. The findings suggest that mudharabah-based livestock investment offers an economically viable, sharia-compliant, and socially inclusive financing alternative for sustainable rural development.
Developing Social Accounting Competencies through IoT-Based Goat Farming Learning Systems Suhardjo, Suhardjo; Renaldo, Nicholas; Junaedi, Achmad Tavip; Veronica, Kristy; Panjaitan, Harry Patuan; Setyawan, Onny; Susanti, Wilda; Widi, Rahma; Faruq, Umar; Jahrizal, Jahrizal
Reflection: Education and Pedagogical Insights Vol. 3 No. 1 (2026): Reflection: Education and Pedagogical Insights
Publisher : First Ciera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61230/reflection.v3i1.142

Abstract

The digital transformation of agriculture has created new opportunities and challenges for accounting education, particularly in developing social accounting competencies related to sustainability and social responsibility. This study aims to examine the effect of an IoT-based goat farming learning system on the development of social accounting competencies in vocational and applied accounting education. Using a quantitative explanatory research design, this study integrates a technology-enhanced learning approach supported by real-time data generated from IoT-enabled goat farming systems. Data were collected from students participating in IoT-based learning activities and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that the IoT-based goat farming learning system has a positive and significant effect on social accounting competencies, including the ability to identify, measure, interpret, and report social and environmental impacts. The findings demonstrate that real-time livestock data provide an effective experiential learning environment that bridges the gap between abstract social accounting concepts and practical applications. This study contributes to accounting education literature by repositioning IoT-based livestock systems as pedagogical platforms rather than purely operational tools. The study also offers practical implications for educators, curriculum designers, and policymakers seeking to strengthen sustainability-oriented accounting education in digitally transformed agribusiness contexts.
Co-Authors Achmad Tavip Junaedi Aminuyati Amries Rusli Tanjung Amries Rusli Tanjung Andi Andi Andi Andi Andi Anton Anton Anton Anton Aprilia, Bord Nandre Aris Astuti Dara Anjeli Augustine, Yvonne Aulia Ramadhani Cecilia Cecilia, Cecilia Dadi Komardi Dalil, M Dalil, M. David David Davin, Michael Elian Dhea Anggelina Dilahk Yladbla Dodi Sofyan Arief, Dodi Sofyan Eddy, Pujiono Efi Rofianto Hia Emiliana Shania Meta Nahak Fadrul Fadrul Fadrul, Fadrul Fahmi Oscandar Fitri Yani Fransisca Hanita Rusgowanto Fransisca, Luciana Geovanie, Geovanie Gusrio Tendra Hadi, Syukri Haristan, Meiviana Harry Patuan Panjaitan Hinsatopa Simatupang Horsiando, Eric Hutahuruk, Marice Br I Gusti Ayu Asri Pramesti Ienne Yoseria Putri Ienne Yoseria Putri Indra Tri Mahayana Indrastuti, Sri Indri Yovita Intan Purnama Intan Purnama Jahrizal Jayawarsa, A.A. Ketut Jelia Juventia Jenny Angelica Jessen, Jessen Karina, Stefani Melisa Khomsiyah, Khomsiyah Komardi, Dadi Koto, Jaswar Kristy Veronica Kudri, Muhammad Wan Lutfi Yondri Mardhian, Deby Fajar Marice Br Hutahuruk Meyer, Kaspar Muhammad Adrian Agusta Mukhsin Mukhsin Murtanto Murtanto Musa, Sulaiman Nabila Hestia Namso Ukanahseil Napitupulu, Ryan Pardomuan Nicholas Renaldo Nicholas, Eric Novita Yulia Putri Nuriman M. Nur Nyoto Nyoto Nyoto, Nyoto Nyoto, Rebeccca La Volla Octavellyn, Shierly Onny Setyawan Pacquiao, Jose Rodrigo Panggabean, Jessylane Prayetno, Muhammad Pringgo Prihastomo, Arih Dwi Purnama, Intan Puspita Salfasari Putri, Novita Yulia Rahman, Sarli Ramadani, Yulita Remy, Adrian Rezenebe Ngameyga Udab Ricky Wijaya Rizaldi Putra Rizaldi Putra Rizki, Ludhang Pradipta Robert David Sabrina Sabnah Sari, Yunia Setyowati, Reny Sevendy, Tandy Siregar, Helly Aroza Siti Ngatikoh Sofyanto, Sofyanto Sri Susilawati Sucahyanto Suci Fitria Sari Sudarno Sudarno Sudarno Sugiyarti, Listya Suharti Suharti Suharti Sun, Lee Ho Suranto, Agung Surya Safari SD Sutandijo, Sutandijo Suyono Suyono SUYONO Suyono Suyono Tandy Sevendy Tandy Sevendy Teddy Chandra Tri Wijayanti, Firdha Umar Faruq Veronica, Kristy Wahid, Nabila Wati, Yenny Widi, Rahma Wijaya, Boyke Wilda Susanti Wiliani, Novi Wulandari, Felia Resha Yolanda Pitra Kusumadewi Yunia Sari Yusnidar Yusnidar Yusrizal Yusrizal