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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal Industrial Servicess Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal Sistem dan Manajemen Industri Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi IKRA-ITH EKONOMIKA Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Enrichment : Journal of Management Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) International Journal of Engagement and Empowerment (IJE2) Jurnal Abdimas Bina Bangsa PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Kebijakan Pembangunan Daerah : Jurnal Penelitian dan Pengembangan Kebijakan Pembangunan Daerah Jurnal Bina Bangsa Ekonomika National Conference on Applied Business, Education & Technology (NCABET) Journal of Education Technology Information Social Sciences and Health Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Penelitian dan Pengabdian Masyarakat Multidisciplinary Journal of Education, Economic and Culture Miftah Bhinneka Multidisiplin Journal Jurnal Manajemen Bisnis Era Digital Journal of Digital Community Services Jurnal Kebijakan Pembangunan Daerah (JKPD) International Journal Business, Management and Innovation Review JUKEMAS : Jurnal Pengabdian Kepada Masyarakat Proceeding of the International Conference on Global Education and Learning
Arta Rusidarma Putra
Universitas Bina Bangsa
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Analisis Antaseden dan Konsekuensi Kinerja Karyawan Non Staff pada PT Arah Bagus Utara Cilegon Haerus Salim; Encep Saefullah; Arta Rusidarma Putra
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8996

Abstract

Kinerja karyawan merupakan aspek penting dalam mendukung pencapaian tujuan organisasi, karena mencerminkan hasil kerja serta kontribusi- karyawan dalam melaksanakan tugas yang diberikan. Kinerja karyawan dipengaruhi oleh berbagai fakor, diantaranya beban kerja, disiplin kerja, dan kepuasan kerja, yang apabila tidak dikelola dengan baik dapat menghambat pencapaian target perusahaan, termasuk pada PT Arah Bagus Utara Cilegon. Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan disiplin kerja terhadap kinerja karyawan, pengaruh beban kerja dan disiplin kerja terhadap kepuasan kerja, serta pengaruh kepuasan kerja terhadap kinerja karyawan pada PT. Arah Bagus Utara Cilegon. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey melalui penyebaran kuesioner. Teknik pengambilan sampel menggunakan sampling jenuh terhadap 72 karyawan nonstaff, dengan teknik analisis data menggunakan Partial Least Square-Structural Equation Modeling (PLS-SEM) berbantuan SmartPLS. Hasil penelitian menunjukkan bahwa beban kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan maupun kepuasan kerja. Kepuasan kerja juga juga terbukti berpengaruh positif dan signifikan terhadap kinerja karyawan. seluruh hipotesis dalam penelitian ini dinyuatakan diterima berdasarkan nilai t-statistics diatas 1,96 dan p-values di bawah 0,05. Dapat disimpulkan bahwa pengelolaan beban kerja, penerapan disiplin kerja, dan peningkatan kepuasan kerja berperan penting dalam meningkatkan kinerja karyawan pada PT. Arah Bagus Utara Cilegon.
PERAN LIVE SHOPPING TIKTOK TERHADAP KEPUTUSAN PEMBELIAN PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS BINA BANGSA Arta Rusidarma Putra; Suflani Suflani
Bhinneka Multidisiplin Journal Vol. 3 No. 4 (2026): Bhinneka Multidisiplin Journal
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/bmj.v3i4.118

Abstract

The development of social media as a digital commerce platform has encouraged TikTok to introduce the Live Shopping feature, which enables real-time interaction between sellers and consumers. This study aims to examine the effect of TikTok Live Shopping on the purchasing decisions of students at the Faculty of Economics and Business, Bina Bangsa University. This study employed a quantitative approach involving 98 respondents, whose number was determined using the Slovin formula. Data were collected through questionnaires, while the data analysis included normality testing, linearity testing, and simple linear regression analysis. The results indicate that TikTok Live Shopping has a positive and significant effect on purchasing decisions. This finding is supported by a regression coefficient of 0.579 and a significance value of 0.002, which is lower than 0.05. This means that the greater the intensity of use and the better the quality of the live shopping experience, the stronger the tendency of students to make purchasing decisions. Various interactive features, such as direct communication, product demonstrations, and real-time promotional offers, also contribute to increasing consumer trust and satisfaction. This study reinforces the view that Live Shopping can serve as an effective digital marketing strategy. Future research is recommended to include other variables, such as consumer trust and customer loyalty, in order to provide a deeper understanding of consumer behavior in social commerce in the digital era.
Co-Authors Ade Irman Afriani, Raden Irna Irna Andini Eva Saputri Anggar Guritno Anggar Guritno, Anggar Aribowo Aribowo Asep Ridwan Atomy, Sri Aulia Putri Bambang Setyo Panulisan Basuki Rakhim Setya Permana Budiharjo Budiharjo Damayanti, Shinta Dea Aprilianti Syam Dedy Khaerudin Dhimas Satria ENCEP SAEFULLAH, ENCEP Gandara, Ganjar Sidik Hadi Kurniawanto Haerus Salim Hafidz Hanafiah Imron Rosyadi Irma Nurmala Dewi Irma Nurmala Dewi Jayawarsa, A.A. Ketut Khaerudin, Dedy Komarudin, Mochamad Fahru LENI TRIANA, LENI Mahuda, Isnaini Marudut Butarbutar, Jefri Meilisa, Ranny Melani Dwi Agustini Moh. Sofyan Budiarto Nabilla Maharani Noviani, Sika Oki Nurdiansyah Ombi Romli Ombi Romli Ombi Romli Raden Irna Afriani Rensi Passasung Ria Sudiana, Ria Rizwar Munfaridz Romli, Ombi S Silfiana S Silfiana S. Silfiana Shella Fiolyta Silfiana Silfiana Silfiana Silfiana Silfiana Silfiana Silfiana, S Silfiana, S. Silfiana, Silfiana Sri Sukmawati Sri Sukmawati Suflani Suhandi Suhandi Supriyanto Supriyanto Syahril Kirom Tabroni Tri Wahyuni Muthoyanah Wahyu Wiguna Welly Desriyati