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Nuranisyah dan Firmansyah Kusumayadi
Jurusan Manajemen Sekolah Tinggi Ilmu Ekonomi (STIE) Bima
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Journal : indo-mathedu intellectuals journal

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Pengaruh Employer Branding, Media Social dan Company Reputation Terhadap Minat Melamar Kerja (Studi Kasus Mahasiswa Zillenial Yang Baru Lulus Kuliah di Kota Bima) Rizkiatun Ramdina; Rahmatia; Firmansyah Kusumayadi
Indo-MathEdu Intellectuals Journal Vol. 7 No. 4 (2026): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v7i4.6703

Abstract

This study aims to analyze the influence of employer branding, social media, and company reputation on the job application interest of zillennial students who have just graduated from college in Bima City. This study uses a quantitative approach with an associative research type. The research sample consisted of 96 respondents determined using the Lemeshow formula. Data collection techniques were carried out through observation, interviews, documentation, and questionnaires with a Likert scale. Data analysis included validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with hypothesis testing through t-tests and F-tests. The results showed that employer branding, social media, and company reputation significantly influenced the job application interest of zillennial students, both partially and simultaneously. These three variables together were able to explain 66.5% of the variation in job application interest, while the rest was influenced by other factors outside the study. These findings emphasize the importance of strengthening the company's image as an employer, effective use of social media, and maintaining the company's reputation in attracting job seekers from the zillennial generation.
Co-Authors Abd. Gafur Abduh Rahim Aditia Rahmat Gifaris Andra Ramadhan Andra Ramadhan Ansyar Ansyar Aris Munandar Arkan Sopian Aulia Rizqi Maretania Ayunda Rusdyanti Delia Febriantisari Dewi Suriani Dila Saputri Elsa Rosali Eni Muliyani Erwin hidayah Eti Sumiyati Fani Fitriani Feni Aryani Feni Aryani Firdaus Firdaus Fita Aprianti Gita Gutawa Hairunnas Hanifah Muthiah Hanifah Muthiah Ikbal Irawan indra gunadi Indra Juniawan Irma Mardian Ismunandar dan Irma Mardian Ita Purnama Jaeanab Jaeanab Jaenab, Jaenab Jihan Fahiran Junita Adiratwan Kartin Aprianti Katarina Katarina Khairul Amar Khairul Amar Khairul Ammar Lalu Muhammad Haikal Lila Fadila Lila Fadila M. Inas Riandi M. Maolidin Febrian M. Rimawan M. Syukur Dwiriansyah M. Taufikurrahman Mawar Hidayanti Mawar Hidayanti Mawardin Mawardin Muh. Gilang Ramadhan Muhajirin, Muhajirin Muhamad Badar Muhamad Yusuf Muhammad Badar Muhammad Rehan Muhammad Yusuf Muhammad Yusuf muhammad zulhilmi muhsanan muhsanan Mulyadin Mulyadin Muthia Hanifah Nely Sofiana Nur Afrianingsih Nur Khusnul Hamidah Nurhayati Nurrizah Syaputri Nurrizah Syaputri Nurul Huda nuryanti nuryanti Ovriyadin Puji Muniarty Purnawati Purnawati Putri Aulia Dinasti Putri Sulistiani Juari Rahmatia Rahmatia Rahmatia Rahmatia Rahmatia Rani Pujianti Rani Pujianti Rizkiatun Ramdina Rizkiatun Ramdinah Safriani Saf Safriani Safriani Sakinah Sakinah Sendarina Siti Asyitah Sri Ernawati Sri Rahayu Sri Wahyuni Sugeng Widakdo Sugeng Widakdo Sugeng Wikakdo Sulistyo Utami Umratunisa Umratunisa Vivi Sumanti Wanda Widiartiningsih Wulandari Wulandari Wulandari Yakub Subhan