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Pengaruh Brand Image, Customer Experience dan Kualitas Layanan Terhadap Repurchase Decision Pada Toko Bangunan Mesari Press I Wayan Eka Saputra; Ni Wayan Eka Mitariani; I Made Surya Prayoga
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 2 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i2.13564

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh brand image, customer experience, dan kualitas layanan terhadap repurchase decision pada Toko Bangunan Mesari Press di Denpasar Selatan. Penelitian ini dilatarbelakangi oleh fluktuasi penjualan yang terjadi sepanjang periode Januari 2024 hingga Januari 2025 serta semakin ketatnya persaingan usaha di sektor bahan bangunan. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data dilakukan melalui penyebaran kuesioner kepada 114 responden yang ditentukan menggunakan kombinasi teknik purposive sampling dan accidental sampling. Data penelitian diolah menggunakan analisis regresi linier berganda yang didahului dengan pengujian validitas, reliabilitas, serta pemenuhan asumsi klasik. Hasil analisis menunjukkan bahwa brand image, customer experience, dan kualitas layanan secara bersama-sama memiliki pengaruh yang signifikan terhadap keputusan pembelian ulang, yang ditunjukkan oleh nilai Fhitung sebesar 69,444 dengan tingkat signifikansi 0,000. Secara terpisah, ketiga variabel tersebut juga terbukti memberikan pengaruh positif dan signifikan terhadap repurchase decision. Nilai koefisien determinasi sebesar 0,654 mengindikasikan bahwa sebesar 65,4% variasi keputusan pembelian ulang dapat dijelaskan oleh brand image, customer experience, dan kualitas layanan, sementara sisanya dipengaruhi oleh faktor-faktor lain di luar model penelitian. Temuan ini mengindikasikan bahwa peningkatan citra merek, pengalaman pelanggan, dan kualitas layanan merupakan strategi penting bagi Toko Bangunan Mesari Press untuk meningkatkan pembelian ulang konsumen.   This study aims to analyze the influence of brand image, customer experience, and service quality on repurchase decisions at the Mesari Press Building Store in South Denpasar. This study was motivated by sales fluctuations that occurred during the period from January 2024 to January 2025 and increasingly fierce competition in the building materials sector. This study uses a quantitative approach, with data collection conducted through the distribution of questionnaires to 114 respondents determined using a combination of purposive sampling and accidental sampling techniques. The research data was processed using multiple linear regression analysis preceded by validity, reliability, and classical assumption testing. The results of the analysis show that brand image, customer experience, and service quality together have a significant influence on repurchase decisions, as indicated by an F-count value of 69.444 with a significance level of 0.000. Separately, these three variables are also proven to have a positive and significant influence on repurchase decisions. The coefficient of determination value of 0.654 indicates that 65.4% of the variation in repurchase decisions can be explained by brand image, customer experience, and service quality, while the rest is influenced by factors outside the research model. These findings indicate that improving brand image, customer experience, and service quality are important strategies for Mesari Press Building Materials Store to increase consumer repurchases.
The Effects of Digital Marketing, Price Perception, and Brand Image on Consumer Purchase Intention on Yuli Kebaya Bali Ni Kadek Ayu Dwita Metiari; Ni Wayan Eka Mitariani; Ni Putu Nita Anggraini
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 4 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i4.13996

Abstract

This study aims to determine the influence of digital marketing, price perception, and brand image on consumer purchase intent toward Yuli Kebaya Bali. The increasingly fierce business competition in the traditional Balinese clothing sector, as well as fluctuations in consumer purchasing power affecting Yuli Kebaya Bali, make consumer purchase intent a critical factor in business sustainability. Therefore, an appropriate marketing strategy is needed to boost consumer purchase intent. This study employs a quantitative approach using a survey method. The population consists of all Yuli Kebaya Bali consumers. The sampling technique utilized accidental sampling, with a sample size of 105 respondents. Data were collected through the distribution of questionnaires and analyzed using multiple linear regression analysis. The results of the study indicate that digital marketing has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Price perception has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Brand image has a positive and significant effect on consumer purchasing interest in Yuli Kebaya Bali. Based on the results of the study, it can be concluded that digital marketing, price perception, and brand image play a crucial role in increasing consumer purchasing interest.
The Effects of Customer Trust, Service Quality, And Customer Experience on Customer Loyalty at Kintamani Jeep Tour Nyoman Yusita; Ni Wayan Eka Mitariani; I Putu Wahyu Dwinata JS
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14124

Abstract

Customer loyalty is a critical factor to consider. A company’s success is determined by its ability to build customer loyalty. This study aims to examine the influence of customer trust, service quality, and customer experience on customer loyalty at Kintamani Jeep Tour. The study was conducted at Kintamani Jeep Tour via an online survey targeting the company’s active Instagram followers. The sample for this study consisted of 90 individuals who had used Kintamani Jeep Tour’s services at least twice. The sampling technique employed in this study was purposive sampling, with data collection conducted through observation, interviews, questionnaires, and documentation. The data analysis technique used in this study was linear regression analysis using SPSS version 26. Based on the analysis results, this study indicates that customer trust has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This means that the higher the customer trust, the greater the customer loyalty toward Kintamani Jeep Tour. Service quality has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This implies that the better the service quality, the higher the customer loyalty toward Kintamani Jeep Tour will be. Customer experience has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This implies that the better the customer experience, the higher the customer loyalty toward Kintamani Jeep Tour will be.
Digital Marketing, Price Perception, and Service Quality as Determinants of Customer Loyalty: Evidence From Devasa Studio Salon in Denpasar Hermyanti Hermyanti; Ni Putu Nita Anggraini; Ni Wayan Eka Mitariani
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 6 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i6.14339

Abstract

Advances in digital technology and increasing competition in the beauty services industry require salons to optimize their marketing strategies to build customer loyalty. This study aims to analyze the influence of digital marketing, price perception, and service quality on customer loyalty at Salon Devasa Studio Denpasar. This study aims to determine the influence of digital marketing, price perception, and service quality on customer loyalty. The research method used is quantitative. The population consists of Salon Devasa Studio customers, with a sample size of 105 people. Data analysis techniques included validity testing, reliability testing, classical assumption testing, multiple linear regression analysis, multiple correlation analysis, the coefficient of determination, the F-test, and the t-test. The results indicate that digital marketing, price perception, and service quality each have a positive and significant influence on customer loyalty. The researcher’s recommendation is that Salon Devasa Studio should create more engaging posts about customer experiences or attractive offers, establish pricing policies that better align with treatment outcomes, and consistently monitor employees to ensure they provide services as promised, striving to consistently deliver high-quality service at competitive prices.
PENGARUH CELEBRITY WORSHIP, HEDONIC SHOPPING MOTIVATION, DAN MATERIALISME TERHADAP COMPULSIVE BUYING (Studi Kasus Pembelian Merchandise NCT di Bali) Putu Dinda Laksmita Mayuli; Ni Wayan Eka Mitariani; I Gede Yudhi Hendrawan
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 6 No. 3 (2025): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v6i3.10967

Abstract

Pengaruh globalisasi dan kemajuan teknologi yang pesat membuat segala bentuk informasi dapat dengan mudah diakses dari mana saja. Tidak dapat dipungkiri bahwa orang-orang dari budaya yang berbeda akan berinteraksi dan mempengaruhi perubahan perilaku konsumen masa kini. Salah satu contohnya adalah masuknya budaya Korea Selatan ke Indonesia, yang dikenal dengan istilah Korean wave atau Hallyu, yang menyebabkan perubahan perilaku pembelian konsumen. Melalui pemujaan terhadap selebriti, motivasi belanja hedonis, dan materialisme, faktor-faktor tersebut dapat mempengaruhi pembelian kompulsif. Penelitian ini bertujuan untuk menguji dampak dari celebrity worship, hedonic shopping motivation, dan materialism terhadap compulsive buying, khususnya pada kasus pembelian merchandise NCT di Bali. Populasi penelitian ini adalah seluruh anggota komunitas NCTEAZENBALI. Sampel terdiri dari 193 orang penggemar, dan teknik pengambilan sampel yang digunakan adalah non-probability sampling dengan pendekatan purposive sampling. Teknik analisis yang digunakan dalam penelitian ini adalah regresi linier berganda dengan SPSS versi 25. Hasil penelitian ini menunjukkan bahwa celebrity worship berpengaruh positif dan signifikan terhadap pembelian kompulsif, motivasi belanja hedonis berpengaruh positif dan signifikan terhadap pembelian kompulsif, dan materialisme berpengaruh positif dan signifikan terhadap pembelian kompulsif. Disarankan agar anggota masyarakat lebih mengontrol perilaku pembelian kompulsif dan menyadari konsekuensi dari pembelian kompulsif yang berlebihan. Penelitian ini dapat menjadi referensi untuk penelitian selanjutnya dengan menambahkan variabel baru atau memperluas ruang lingkup pada komunitas lain.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dinda Ayu Suastini Dini Oktaviani Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi Hermyanti Hermyanti I G NG A Gede Eka Teja Kusuma I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Adi Sanjaya Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Trishnu Aripaingga I Komang Verdy Anantha Putra I Made Dauh Wijana I Made Putra Wiranata I Made Surya Prayoga I Putu Wahyu Dwinata JS I Wayan Adi Juniarta I Wayan Egi Permana I Wayan Eka Saputra I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Putu Widiarti Ma’ruf Hidayat Musholikhah Ni Kadek Ayu Dwita Metiari Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Nyoman Yusita Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Putu Dinda Laksmita Mayuli Rini Rahmawati Sri Wulaningsih, Ni Made Novi Widi Antara, I Kadek Dwi Widnyani, Ni Made Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede