Claim Missing Document
Check
Articles

PENGARUH PROMOSI, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN MAKANAN ONLINE (STUDI PADA PELANGGAN GOFOOD DI GIANYAR) I Komang Trishnu Aripaingga; Ni Wayan Eka Mitariani; Ni Putu Nita Anggraini
VALUES Vol. 7 No. 1 (2026): Values
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis UNMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi, online customer review, dan online customer rating terhadap keputusan pembelian makanan online pada pelanggan GoFood di Gianyar. Penelitian ini menggunakan metode kuantitatif dengan112 responden yang dipilih melalui teknik purposive sampling dan dianalisis menggunakan regresi linear berganda. Hasil penelitianmenunjukkan bahwa promosi dan online customer rating berpengaruh positif serta signifikan terhadap keputusan pembelian, sedangkan online customer review tidak berpengaruh signifikan karena sebagian besar konsumen tidak terlalu memperhatikan ataumembaca ulasan sebelum melakukan pembelian. Temuan ini mendukung Theory of Planned Behavior (TPB) yang menjelaskan bahwa promosi dan rating mampu membentuk sikap, norma subjektif, serta persepsi kontrol perilaku yang mendorong keputusanpembelian konsumen GoFood di Gianyar.
Explaining Consumer Purchase Decisions Through Store Image, Store Atmosphere, And Word of Mouth: Evidence From A Batik Retailer in Bali Suastini, Dinda Ayu; Mitariani, Ni Wayan Eka; Prayoga, I Made Surya
EMAS Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14103

Abstract

Store image, store atmosphere, and word of mouth are key factors that shape consumers’ perceptions, comfort, and confidence when making purchases. However, the inconsistent findings of previous studies regarding the influence of these three variables on purchasing decisions underscore the need for further research. This study aims to analyze the influence of store image, store atmosphere, and word of mouth on purchasing decisions among consumers of the Sari Amerta Batik Collection in Bali. The research sample consisted of 112 respondents who are consumers of the Sari Amerta Batik Collection in Bali. Data collection was conducted through the distribution of a questionnaire measured using a Likert scale with a range of values from 1 to 5. The data analysis technique used in this study is multiple linear regression analysis. The results indicate that store image has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Store atmosphere also has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali. Word of mouth has a positive and significant effect on purchase decisions among consumers of the Sari Amerta Batik Collection in Bali.
The Effects of Customer Trust, Service Quality, And Customer Experience on Customer Loyalty at Kintamani Jeep Tour Yusita, Nyoman; Mitariani, Ni Wayan Eka; Dwinata JS, I Putu Wahyu
EMAS Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14124

Abstract

Customer loyalty is a critical factor to consider. A company’s success is determined by its ability to build customer loyalty. This study aims to examine the influence of customer trust, service quality, and customer experience on customer loyalty at Kintamani Jeep Tour. The study was conducted at Kintamani Jeep Tour via an online survey targeting the company’s active Instagram followers. The sample for this study consisted of 90 individuals who had used Kintamani Jeep Tour’s services at least twice. The sampling technique employed in this study was purposive sampling, with data collection conducted through observation, interviews, questionnaires, and documentation. The data analysis technique used in this study was linear regression analysis using SPSS version 26. Based on the analysis results, this study indicates that customer trust has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This means that the higher the customer trust, the greater the customer loyalty toward Kintamani Jeep Tour. Service quality has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This implies that the better the service quality, the higher the customer loyalty toward Kintamani Jeep Tour will be. Customer experience has a positive and significant effect on customer loyalty toward Kintamani Jeep Tour. This implies that the better the customer experience, the higher the customer loyalty toward Kintamani Jeep Tour will be.
The Effect of a Green Lifestyle on Organic Food Purchase Decisions Using the Behavioral Reasoning Theory Approach I Kadek Adi Sanjaya Putra; Ni Wayan Eka Mitariani; I G NG A Gede Eka Teja Kusuma
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 8, No 3 (2025): October 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v8i3.4080

Abstract

The worsening environmental degradation has encouraged a shift in public behavior toward adopting a green lifestyle, which in turn affects consumption patterns, including decisions to purchase organic food. This study aims to analyze the influence of a green lifestyle on organic food purchasing decisions using the Behavioral Reasoning Theory (BRT) framework. A quantitative method was applied through a survey of 200 respondents knowledgeable about organic food, with data analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results reveal that Reason For has a significant positive effect on purchase decisions (T = 4.467; p 0.001), indicating that stronger supporting reasons, such as health consciousness and environmental concern, enhance consumers’ likelihood of buying organic food. In contrast, Reason Against shows no significant effect (T = 0.856; p = 0.392), suggesting that barriers such as high prices or limited availability do not substantially discourage purchase intentions. These findings underscore the importance of emphasizing the positive value and sustainability aspects of organic products in marketing strategies to strengthen consumer engagement in green consumption behavior.
Patient Satisfaction as a Mediator of Service Quality, Hospital Image, and Loyalty Among Participants of Indonesia’s BPJS Kesehatan Program Luh Putu Widiarti; I Wayan Widnyana; Ni Wayan Eka Mitariani; I Made Dauh Wijana
International Journal of Applied Business and International Management Vol 10, No 2 (2025): August 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i2.4005

Abstract

Maintaining patient loyalty is a key challenge in public healthcare services. This study aims to examine the mediating role of patient satisfaction in the relationship between service quality, hospital image, and the Social Security Agency for Health (BPJS Kesehatan) participants' loyalty at RSUD Mangusada Badung. A quantitative method was employed by distributing questionnaires to BPJS participants who had received services at the hospital. The data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results show that service quality and hospital image significantly influence both patient satisfaction and loyalty. Patient satisfaction also partially mediates the relationship between service quality, hospital image, and loyalty. Numerically, service quality has a path coefficient of X, hospital image Y, and patient satisfaction Z toward loyalty, all with significant p-values (p 0.05). These findings imply that improving service quality and maintaining a strong hospital image can enhance patient satisfaction and foster long-term loyalty among BPJS participants. The study contributes to healthcare service management literature and offers practical insights for hospital administrators and BPJS policymakers in formulating strategies to strengthen patient retention and institutional trust.
Co-Authors Agus Wahyudi Salasa Gama Anak Agung Dewi Widya Sarawati Apsari, Anak Agung Putri Hartini Bayu rifa’I Budiono, Wahyu Galang Desak Putu Harum Sari Dewa Ayu Nyoman Oka Sulastri Dewa Ayu Putri Laksmi Dewa Ayu Putu Febriyanti Dewa Gede Agung Artha Swikara Putra Dewa Gede Bagus Saraswita Diah Savitri, Ni Made Hary Dini Oktaviani Dwinata JS, I Putu Wahyu Febriyanti, Dewa Ayu Putu Gusti Ayu Intan Mas Dewi Gusti Ayu Intan Viani Gusti Ayu Rita Devi Marchela Hendrawan, I Gede Yudhi I G NG A Gede Eka Teja Kusuma I Gede Rian Permana I Gede Yudhi Hendrawan I Gede Yudhi Hendrawan I Gede Yudi Hendrawan I Gusti Ayu Imbayani I Gusti Ayu Kadek Yuni Elayanti I Gusti Ngurah Putu Yana I Gusti Ngurah Wahyu Cahyadi I Gusti Putu Pradnyana Putra I Kadek Adi Sanjaya Putra I Kadek Budiantara I Kadek Deni Adiguna I Ketut Agus Suweca I Ketut Endi Parta I Komang Sudarpa Galung I Komang Trishnu Aripaingga I Komang Verdy Anantha Putra I Made Dauh Wijana I Made Putra Wiranata I Made Surya Prayoga I Wayan Adi Juniarta I Wayan Egi Permana I WAYAN EKA SAPUTRA, I WAYAN EKA I Wayan Ekastana Senadwipa Perteka I Wayan Febri Pardana I Wayan Widnyana Ida Ayu Rahma Yunita Dewi Ida Bagus Badjra Ida Bagus Panji Sedana Kadek Cahyana, Gusti Ayu Lestari, Alfina Hanni Luh Ketut Ari Anggarawati Luh Putu Budi Wijayani Luh Putu Widiarti Mayuli, Putu Dinda Laksmita Ma’ruf Hidayat Metiari, Ni Kadek Ayu Dwita Musholikhah Ni Kadek Dian Winda Sari Ni Kadek Dwi Yuliani Ni Kadek Kartika Wameda Ni Kadek Mea Wandari Ni Kadek Ria Dwi Wandasari Ni Kadek Tiara Cahyani Permata Sari Ni Kadek Vidia Krisna Devi Ni Kadek Yuli Antari Ni Ketut Risna Cahyani Ni Komang Alit Vikananda Ni Komang Dewi Laksmi Prabasini Ni Komang Dian Andarista Wati Ni Komang Emi Tri Widanti Ni Komang Sri Megantari Ni Komang Tri Utami Dewi Ni Komang Trinanda Saradewi Ni Luh Ari Purnamawati Ni Luh Bayu Okadiani Ni Luh Bayu Okadiani Ni Luh Dian Wulandari Ni Luh Mitha Devi Yanti Ni Made Dwiyanti Ni Made Lina Estyani Ni Made Sakha Dwi Ariesta Ni Made Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Nyoman Suryani Ni Putu Anggi Damayanti Ni Putu Ayu Sari Kusumaeni Ni Putu Cempaka Dharmadewi Atmaja Ni Putu Dian Tresmiana Ni Putu Eka Rosi Febby Diana Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Nita Anggraini Ni Putu Setiari Ni Putu Yeni Astiti Ni Wayan Candra Dewi Ni Wayan Dewik Astini Ni Wayan Murnia Nilna Muna Okadiani, Ni Luh Bayu Pramana Putra, I Wayan Anggi PRAMUDIAH, Desak Dwita Amanda Rini Rahmawati Sri Wulaningsih, Ni Made Novi Suastini, Dinda Ayu Widi Antara, I Kadek Dwi Widnyani, Ni Made Windi Sasmita, Ni Kadek YANI, Luh Komang Yudhi Hendrawan, I Gede Yusita, Nyoman