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Adaptation of Global Organizational Cultural Diversity in McDonald's Multinational Company at the Local Level Arif Rahman; Amellia Enggellina; Afilda Kilani; Dian Prihardini Wibawa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10003

Abstract

This study aims to analyze the adaptation of global organizational culture in the context of multinational companies, specifically in the case of McDonald's Indonesia. Globalization encourages multinational companies to integrate international operational standards with local cultural values ​​through a glocalization strategy to increase market acceptance and business sustainability. This study uses a qualitative approach with content analysis methods on secondary data derived from company reports, academic publications, and literature related to cross-cultural management. The theoretical basis of the research refers to Geert Hofstede's national cultural dimensions and the concept of Cultural Intelligence by Christopher Earley and Soon Ang. The results indicate that organizational culture adaptation at McDonald's in Indonesia is achieved through the integration of the company's global values ​​with local cultural preferences, encompassing product innovation, organizational communication, human resource management, and stakeholder relationship strategies. The glocalization strategy enables the company to maintain its global brand identity while increasing social and cultural relevance in the local market. The research findings indicate that cultural intelligence and management flexibility are critical factors in the success of multinational companies, as managing an inclusive and adaptive organizational culture can increase employee loyalty, the effectiveness of cross-cultural communication, and the company's competitiveness in the era of globalization.
A Comparison of Domestic and International Human Resource Management Practices from an Organizational Culture Perspective: A Case Study of the Retail Companies Indomaret and 7-Eleven Gustian Audi; Khusnul Hotimah; Floryan Floryan; Dian Prihardini Wibawa
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10178

Abstract

This study aims to analyze the comparison of Human Resource Management implementation at the domestic and international levels by looking at the organizational culture through case studies of Indomaret and 7-Eleven retail companies. Different cultural contexts, operational sizes, and managerial approaches are crucial elements that influence the design and implementation of HRM policies in both companies. This study uses a literature review method with a comparative case study approach, taking secondary data from academic journals, reference books, and official company documents. The scope of the study covers practices in recruitment and selection, training and development programs, performance appraisals, and reward systems related to organizational cultural values. The results of this study indicate that the human resource management approach applied at Indomaret as a domestic retail company tends to focus on internal stability, compliance with existing procedures, and uniformity in work behavior. This reflects a hierarchical and collective organizational culture. In contrast, 7-Eleven, an international retail company, adopts more flexible and responsive HRM practices by combining international standards with adjustments to local culture. This study states that organizational culture plays an important role in creating differences between human resource management practices at the domestic and international levels and is a major factor in achieving organizational effectiveness.
Fostering Economic Resilience in Pangkalpinang: A Qualitative Investigation into MSME Development Strategies Dian Prihardini Wibawa; Khairiyansyah Khairiyansyah; Nurwasya Nurwasya; Ria Atlantica
Equity: Jurnal Ekonomi Vol 11 No 2 (2023): Equity: Jurnal Ekonomi
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/equity.v11i2.174

Abstract

Micro, small and medium enterprises (MSMEs) have a significant role in the economies of developing countries. After the Covid-19 pandemic, the transformation of MSMEs needs to be strengthened through optimizing the use of digital technology. MSME development is carried out through the pillars of corporatization, capacity building, and financing policies, in order to create productive, innovative, and adaptive MSMEs. The number of cooperatives and MSMEs in Pangkalpinang City in 2022 will reach 23,119 MSMEs and is the largest sector in absorbing labor in Pangkalpinang City. Optimizing the role of MSMEs as the backbone of the economy will continue to be directed at efforts to increase productivity and inclusive regional economic growth, through adaptation to digital changes. This study is a strategic step in developing cooperatives and SMEs to increase regional economic growth to provide answers to current problems. The data used in this study are qualitative data and quantitative data. Data collection techniques are questionnaires, interviews and documentation. This study uses fishbone diagram analysis and SWOT analysis. The results of this study are that MSMEs in Pangkalpinang City are in quadrant I position. This means that MSMEs are advised to carry out an aggressive strategy by using internal strengths to take advantage of external opportunities to achieve increased MSME growth. Weak elements of the marketing strategy for Cooperatives and MSMEs in Pangkalpinang City are caused by weak digital marketing factors, product innovation, and partnerships with market places, startups, and others
Co-Authors Afilda Kilani Afrini Ramayanti Akhmad Syarif Hidayatulloh Amellia Enggellina Andini, Mutia Aning Kesuma Putri, Aning Kesuma Apriyadi, Rion Ari Agung Nugroho Ari Agung Nugroho, Ari Agung Arif Rahman Aryansyah, Ary Fakturrachman Aulia, Kevin Aulia Ayu Wulandari Ayu Wulandari Azelya, Iis Badariah Lestari Bela Maulana Christianingrum Cindy Fionna Darman Saputra Darman, Darman Saputra Darus Altin Dea Martha Devi Valeriani Dini Oktariani Dini Oktariani Duwi Agustina Duwi Agustina Erita Rosalina Erita Rosalina, Erita Floryan Floryan Guspian, Iza Gustian Audi Hamsani Hamsani Hamsani Hamsani Hamsani Hamsani, Hamsani Handika, Handika Herlissha, Novita Herry Marta Saputra Indah Noviyanti Indah Puspita, Indah Julia Julia Julia Julia Khairiyansyah Khairiyansyah Khusnul Hotimah Kusumah, Echo Perdana Maya Yusnita Muhamad Hijran Mursyid Hasan Basri Musa, Jacqueline Aprilia Muthia Az- Zahra Mutia Andini Nanang Wahyudin Ningrum, Shadina Nizwan Zukhri Noviyanti, Indah Nur Ariyani Sulistiawati Dewi Nurhadibah Agustina Nurwasya Nurwasya Nurwasya One Olivia Kusumawati One Olivia Kusumawati Padlun Fauzi Pajarini, Putri Putri, Intan Irani Putri, Kintan Ananda Rendy Rendy Rendy Rendy Reniati Reniati Reniati*, Reniati Revy Safitri Ria Atlantica Rianto Rianto Rianto Rianto Saputra, Darman Sari, Mila Sarmawati Sarmawati Shadina Ningrum Sumar, H Sumar, Sumar Sumar, Sumar SUMIYATI SUMIYATI Syaharani, Ardella Febri Dwi Trie Yunike Trie Yunike Tsulis Amirudin Zahri Wenni Anggita, Wenni YANTO YANTO Yanuar, Dony Yulita Diva Zulkarnain, Ariandi