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Strategi Pemasaran Ekspor Ikan Tuna Beku (Studi Kasus di PT Danaumatano Persada Raya Jakarta) Iis Diatin
Buletin Ekonomi Perikanan Vol. 2 No. 3 (1996): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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The research was conducted to examine the marketing strategic to find the alternatif solution that can be applied to solve the problem. The reserch to catod at PT Danaumatano Persada Raya Jakarta.The method is case study, with SWOT analysis to solve the problem.The result of SWOT analysis indicated that strategic were:SW : new market segmen, develop the product and new market.ST : market research, resuorse efficiency and training of the human resourcesWO : recruitment of the marketing expert, human resurc e efficiency and promotion.WT : basic price selling and market breakthrough.The altematif strategic : to develop the new market, resource efficiency recruitment of the marketing expert and market breakthrough.

Preferensi Konsumen terhadap Produk Ikan Kaleng (Canned Fish) di Pasar Swalayan Hero Bogor Lusi Fausia; Iis Diatin; Hahang Mugi Raharjo
Buletin Ekonomi Perikanan Vol. 2 No. 3 (1996): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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The objective of this study are (1) to identify the consumers preference to the atributtes of canned-fish products, and (2) to identify the consumers preference to the type of canned-fish products which ideal.The methodology used in the study is case study, and the purposive sampling technique for sampling method as well. Some statistical models that used in this research are Concordance/Kendall Cooeficient Technique, and Multi atributtes models.This study results that consumers preference to the atributte of canned-fish products is ordered by the following considerations: (1) Brand, (2) Taste, (3) Weight, (4) Price, and (5) The type of can. The statistical result indicate that the correlation between Sardines, Mackerels, Tunas, Salmons, and Crabs are significant at 99,5% level of significance, 97,5% for Skipper and 99% for tiram.

Dampak Program Bina Desa Terhadap Perilaku Masyarakat di Desa Binaan Rilus A Kinseng; Iis Diatin; Achmad Fahrudin
Buletin Ekonomi Perikanan Vol. 2 No. 3 (1996): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Since 1992, every forest consession holder has been obliged to carry out a special program in a village or villages in or arround the concession. Bassically, the purpose of the program is to change behavior of the villagers, such as abondaning the practice of shifting cultivation, developing awarness on environment, etc.The main objective of this study is to investigate impacts of the program on the behavior of the villagers in the village where the program has been carried out. This would include agricultural practices and attitude as we/I as way of thinking of the villagers. The later consists of nine dimensions: (a) attitude toward education, (b) universalism, (c) openess, (d) rationality, (e) value orientation, (f) gender, (g) family planning, (h) environmental awarness and (I) farming orientation.The method used in this study was Natural Experiment (Babbie, 1989 : 230). Several component of the behavior were quantified using scoring system.This study reveals that in the domain of the agricutural practices, a quite fundamental change has taken place, that is the switching of the agricultural practices from swidden agriculture to the ·permanent cultivation" system. There is a .significant difference at the level of 95 % in the seven component: attitude toward education, universalism, openess, rationality, value orientation, environmental awarness and the farming orientation. There is no siginficant difference in the gender and family planning issues.

Pengaruh Kenaikan Harga Solar terhadap Usaha Penangkapan Nelayan di Pelabuhan Perikanan Nusantara Palabuhanratu, Sukabumi Iis Diatin
Buletin Ekonomi Perikanan Vol. 5 No. 1 (2003): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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The government of Indonesia establish a policy to stabilize the fuel price according to the price fluctuation In global market by using Mid Oil Platts Singapore (MOPS) as a standard.The aim of this policy is to Improve fishermen financial capacity. One way to Implement this Is through provide gradual subsidy to the targeted fishermen. The government increases fuel price every month since January until December 2002. This condition promotes positive Impacts to all sectors, Include fisheries specially fish catch Industry. This fishing activity Is a part of fisheries Industries which depend on fuel. Consequently, fisherman Income In PPN (National Asherles Port) Palabuhan Ratu decreases. On financial side, the industries that use vessel 5-10 GT are not suitable If fuel price Increases until 36%.

Analisis Portofolio Saham Perusahaan Perikanan di PT Bursa Efek Jakarta Iis Diatin; Moch Prihatna Sobari; Hanen Dyawarman
Buletin Ekonomi Perikanan Vol. 5 No. 2 (2004): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Portofolio analysis of the fisheries companies share is conducted to evaluate expected return of combination those companies share. There are four fisheries companies registered in Bursa Efek Jakarta. The four companies are PT Anugerah Tambak Perkasindo Tbk, PT Fishindo Kusuma Sejahtera Tbk. PT Darma Samudra Fishing Industries Tbk and PT Bahtera Adimina Samudera Tbk. The result show that PT Anugerah Tambak Perkasindo Tbk and PT Fishindo Kusuma Sejahtera Tbk have positive expected return and optimum share combination.

Competency-Based Human Resource Management (CBHRM) is a new model of performance management which synchronized the business strategy and the human resources strategy in order to reach the goal of an organization. It is also one of the concepts to build the core competencies of a company to get their competitive advantages. ThiS research analyzed the business strategy and the arrangement of CBHRM action plan in PT XYZ. Two methods were use to reach the goal of the research. The methods are SWOT a Iis Diatin; Suharno .; Evita Fathia Luthfina
Buletin Ekonomi Perikanan Vol. 6 No. 1 (2005): Buletin Ekonomi Perikanan
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Competency-Based Human Resource Management (CBHRM) is a new model of performance management which synchronized the business strategy and the human resources strategy in order to reach the goal of an organization. It is also one of the concepts to build the core competencies of a company to get their competitive advantages. ThiS research analyzed the business strategy and the arrangement of CBHRM action plan in PT XYZ. Two methods were use to reach the goal of the research. The methods are SWOT analysis and Performance Improvement Planning (PIP). The result shows that PT XYZ could implement three alternative sfrategies as their grand strategies. The grand strategies are: (1) implementing the ISO system along with training and development, especially the training that related to the ISO system, for their employees, (2) pursuing continuous improvement and also (3) expanding their market share. Based on the analysis by using PIP method, PT XYZ has ten fastics to build their employees competencies in adopting the concepts of CBHRM. Several of the tactics are: (1) socializing vision and mission of the company, (2) arranging training and development, (3) tightening the supervision of the prosses and products.

Analisis Efisiensi Pemasaran Karang Hias di Pulau Panggang, Kabupaten Administrasi Kepulauan Seribu Marketing is one of the main interesting problem of karang hias (artifICial coral) business in Pulau Panggang. Some of artificial coral are gathered and then sole by fishennan to the collector who come to Pulau Panggang periodically. Among of species of artificial coral marketed from Pulau Panggang were called karang hias Jamur Mangkok, karang hias Babut Hijau, karang hias Pipa Salim and karang hi Henrikus Passlamanto; Popong Nurhayati; Iis Diatin
Buletin Ekonomi Perikanan Vol. 6 No. 2 (2006): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Analisis Efisiensi Pemasaran Karang Hias di Pulau Panggang, Kabupaten Administrasi Kepulauan Seribu Marketing is one of the main interesting problem of karang hias (artifICial coral) business in Pulau Panggang. Some of artificial coral are gathered and then sole by fishennan to the collector who come to Pulau Panggang periodically. Among of species of artificial coral marketed from Pulau Panggang were called karang hias Jamur Mangkok, karang hias Babut Hijau, karang hias Pipa Salim and karang hias Nanas Mata. There are many marketing institutional involved in artificial coral marketing from Pulau Panggang. They have a big role to deliver karang hias from fISherman to the consumer. The aims of this research are : 1) to identify the pattern of karang hias marketing channel that occurred in Pulau Panggang, 2) to analyze marketing efficiency of karang hias in Pulau Panggang: include of market structure, market behavior and marketing margin. Result of this research showed that there are five patterns of marketing chamef in Pulau Panggang. Marketing instjutional that i!1volved in distribution of karang hias to the consumer consisted of fishermen, coIlector, merchant, exporter, and retailer. Market structured of karang hias tend to form imperfectly competition. Market behavior showed that in functional martfel activities fisherman have got a low price and low of fishermen's share. Market institutional of karang hias didn't get the spread of profit, cost of marketing was relatively high and marketing margin was also high enough. Those market structure,market behavior and marketing margin Rlcated that marketing of karang hias in Pulau Panggang, Kabupaten Administrasi Keputauan Semu was inefficient.

Compensation as appreciation for surrender and present all of employee wo/t(s result to belong to centre, divided to financial and non financial. Financial compensation among other things are direct financial, one of its insentive and indirect financial in formed subsidy. Looking for insentive characteristic which is to take directly between employees reward with prestation of work that they reach, therefore insentive giving would be motivating the employee to increase their prestation of works. Iis Diatin; Popong Nurhayati; Titin Maytani
Buletin Ekonomi Perikanan Vol. 6 No. 2 (2006): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Compensation as appreciation for surrender and present all of employee wo/t(s result to belong to centre, divided to financial and non financial. Financial compensation among other things are direct financial, one of its insentive and indirect financial in formed subsidy. Looking for insentive characteristic which is to take directly between employees reward with prestation of work that they reach, therefore insentive giving would be motivating the employee to increase their prestation of works. This research was conducted to analysis of insentive system which used by BPBILAPU Pangandaran, to identificate many factors which decided amount of insentive that employee get and to analysis the using·of insentive system which more efective based of merit system. Results indicated that insentive system which used by BPBILAPU Pangandaran is group/team insentive system with using profit sharing plan, calculation which the sharing consist of 5% for production team and 10% for aU of employee. Many factors which decided insentive of employee BPBILAPU Pangandaran are human resources, natural resources, capital, environment and market. Insentive system based of merit system consist of individual insentive (piecework, production bonus and pay for knowledge compensation) and group insentive (production sharing plan) more effective to used. Both of them have bigger insentive value than insentive which employee gel Besides of it, insentive value that employee get was established by prestation and productivity of work..

Spending too much operational costs are still become mainly problem in bisnis organization include PT DEF which move in Frozen Shrimp production. This is important for performing prevention act and reaction act to decrease this waste costs . The prevention act can be doing by performing HACCP (Hazard Analysis and Critical Control Point) In production process. Reaction act can be done by performing SPC (Statistical Process Control) analyze methode. Before performing HACCP, the bisnis units are mu Iis Diatin; Narni Farmayanti; Zaky Eka Lesmana
Buletin Ekonomi Perikanan Vol. 6 No. 2 (2006): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Spending too much operational costs are still become mainly problem in bisnis organization include PT DEF which move in Frozen Shrimp production. This is important for performing prevention act and reaction act to decrease this waste costs . The prevention act can be doing by performing HACCP (Hazard Analysis and Critical Control Point) In production process. Reaction act can be done by performing SPC (Statistical Process Control) analyze methode. Before performing HACCP, the bisnis units are must be complied by pre-requisite programs which is SSOP (Standard Sanitation Operating Procedure) and GMP (Good Manufacturing Peractices). SPC analyze performed by problem identification, Pareto Diagram, Fishbone Diagram, and Control Chart Diagram. Calculating waste costs production performed after performing HACCP and performing SPC. The result of the study showed that HACCP at PT DEF has B level. Also error indicate in packing and labeling. Total loss of error is Rp. 12500 and loss of time was 75 minutes In 171 prodUction turnover.

Rational expectation of all company is to gain maximum profit, as Wirontono Baru Company do. It is a company which is expert in a shrimp freezing. In its output, the company is facing an obstacle i.e. raw material avaibility, job shift employee, coldstorage capacity and freezing machine capacity. Nevertheless, maximum profit is still primary purpose achieved by a company. Optimalization shows that production is not reaching an optimal condition yet. This is shown by a differences between actual Iis Diatin; Narni Farmayanti; Selly Sefrina
Buletin Ekonomi Perikanan Vol. 6 No. 3 (2006): Buletin Ekonomi Perikanan
Publisher : Buletin Ekonomi Perikanan

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Rational expectation of all company is to gain maximum profit, as Wirontono Baru Company do. It is a company which is expert in a shrimp freezing. In its output, the company is facing an obstacle i.e. raw material avaibility, job shift employee, coldstorage capacity and freezing machine capacity. Nevertheless, maximum profit is still primary purpose achieved by a company. Optimalization shows that production is not reaching an optimal condition yet. This is shown by a differences between actual profit and optimalization result profit. If company produces with an optimum combination of result, then it will get an addition profit as Rp 2.633.481.200,00. This dual analysis shows that several resources is not used yet, optimally. Sensitivity of analysis shown that range of optimality of destination function and right hand side range are wide.

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