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Komunikasi Inovasi Studi Implementasi Aplikasi I-Pubers (Integrasi Pupuk Bersubsidi) Sulis, Sulis; Ayuningtyas, Fitria; Muqsith, Munadhil Abdul
Jurnal Media dan Komunikasi Indonesia Vol 5, No 2 (2024): September
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.94102

Abstract

In support of SDGs program no. 2 Zero Hunger, the fulfillment of food supply, especially the availability of rice for national food, must be considered. The government through Kementerian Pertanian RIĀ  with Kementerian Badan Usaha Milik Negara (BUMN) appointed PT Pupuk Indonesia and released an application, namely the integration of Pupuk Bersubdi (i-Pubers). Launching i-Pubers is a form of communication of innovations from government programs. The acceptance of the application is a TAM model with an innovation diffusion approach so that i-Pubers can answer the needs of farmers about the effective and efficient redemption process of subsidized fertilizers. The purpose of this study is to describe and explain the implementation of the TAM model innovation in the i-Pubers application in the subsidized fertilizer redemption process. This research uses a qualitative research method with descriptive analysis, while the data collection method is through interviews, document studies, and observations with informants of a partner owners, farmers, and farmer. The results of the research with these informants show that the Barito Kuala community consisting of Farmers, Agricultural Extension Officers, and Subsidised Fertiliser Kiosk Owners or Kiosk Partners are coils that each other has a role to succeed in using i-Pubers. Community acceptance of the i-Pubers application is a form of acceptance because the application is easy and useful in supporting fertilizer needs in Barito Kuala Regency.
Co-Authors Aida Vitayala S Hubeis Aida Vitayala S Hubeis Akbar, Rais Amalia, Winda Amiruddin Saleh Ana Kuswanti Anna Gustina Zainal Anter Venus Aryshinta, Aura Aditra Ayuningsih, Fitriya Bachri, Achmad Syahrully Barek Hossain Charisma Dina Wulandari Dedy Putra Widi Utama Dian Tri Hapsari Dwi Fajar Saputra Efendi, Muklis Elmira Avzalova Fahmi Azhari Siregar Fatima, Mobassera Jahan Firmansyah Fitria Ayuningtyas Fitria Ayuningtyas Fitria Ayuningtyas Ghozali Moenawar , Mohamad Gine Putri Pertiwi Gun Gun Heryanto Herien Puspitawati Hermina Simanihuruk Heryana, Ade Hossain, Barek Ida Ayu Shinta Indah Permata Ilham Sukmono Islam, Amaliyah Izzul Mobassera Jahan Fatima Mohamad Fikri Sulthan Mohamad Fikri Sulthan Muzykant, Valerii L Muzykant, Valerii L. Muzykant, Valerii Leodonovic Muzykant, Valerii Leonidovich Muzzamil, Zafira Andini Nugraha, Mohd Yudhistira Septian Nuril Ashivah Misbah Nurkhalila Fajrini Pratiwi, Aprilianti Pratomo, Rizky Ridho Putra Pratama Pratama Putri Ramadaniar Radita Gora Radita Gora Tayibnafis Radita Gora Tayibnapis Radita Gora Tayibnapis ramadaniar, putri Ramdani Bur Refly Setiawan Refly Setiawan Refly Setiawan Rheswary, Adienda Ridwan , Ridwan Ridwan Ridwan Rizky Ridho Pratomo Rizky Ridho Pratomo S Bekti Istiyanto Satriyani Komariyah, Fadjrin Selly Oktarina Sembada, Windhiadi Yoga Setiawan, Refly Sinaga, Saidun Siti Indarini Nur Faizah Stanislav Vladimirov Mladenov Sulis, Sulis sulis, sulis sulis Tarsani, Oni Taufik Muharfan Tayibnafis, Radita Gora Tayibnapis, Radita Gora Tayinapis, Radita Gora Tri Dian Hapsari Tripa Ramadhan Tsabdany Tzarauliarany Anagusti Utama, Dedy Putra Widi Valerii L Muzykant Valerii L Muzykant Valerii Leonidovich Muzykant Valerii Leonidovich Muzykant Vladimirov Mladenov, Stanislav Waluyo, Lukman Saleh Wulandari, Charisma Dina Yulia, Irla Yumiyanti*, Iin Zaky Al Hamzah