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Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Analisa Pengaruh Live Streaming dan Costumer Review Pada Keputusan Pembelian Melalui Platform Shopee Sukma Melati; Mochammad Mukti Ali
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2416

Abstract

Riset ini diperuntukan guna menganalisis keputusan pembelian pada live streaming serta customer review di bidang fashion thrifting pada toko sm.chloting di platform shopee. Pengambilan informasi memakai google form. penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling pada 106 responden. Sampel yang digunakan adalah konsumen sm.chloting. Metode pengolahan informasi memakai statistic SPSS (Statistical Product and Service Solution) versi 26. Teknik penentuan sampel menggunakan Non-Probality Sampling (purposive sampling). Penelitian juga menggunakan model analisis regresi linier berganda. Hasil dari riset ini terdapatnya kenaikan keputusan pembelian. Live Streaming memberikan dampak positif pada keputusan pembelian. Live streaming berpengaruh signifikan (p = 0.047) terhadap keputusan pembelian, Customer Review tidak berpengaruh signifikan (p = 0.876). R² model sebesar 6,8%. Customer Review tidak mempengaruhi keputusan pembelian. Fitur Live Streaming diminati karena banyaknya penawaran menarik untuk konsumen berbelanja. Penelitian ini terbatas pada satu toko dan satu jenis produk, sehingga generalisasi ke jenis produk atau platform lain memerlukan studi lanjutan.
Pengaruh E-Service Quality dan Kepercayaan Terhadap Keputusan Pembelian Studi Pada Pelanggan Marketplace Aplikasi Blibli di Kota Bandung Andi Setiawan; Mochammad Mukti Ali
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2512

Abstract

The e-commerce fields is encounter very grow fast, driven by increasing internet penetration and the use of mobile devices among the public. In Indonesia, various e-commerce platforms compete to attract consumer attention, including Blibli. Blibli is a marketplace platform owned by PT Global Digital Niaga Tbk, which operates under the trade name Blibli Tiket Group. This review aims to examine the impact of e-service quality and confidence in purchasing decisions, focusing on users of the Blibli marketplace application in Bandung City. The study adopts a quantitative approach, utilizing both descriptive and verification methods. The study population consists of Blibli app users, selected based on the average number of active users, with a sample size of 100 respondents. Data analysis includes tests for data quality, classical assumptions, and the relationship between variables. Hypothesis testing is conducted using the t-test (partial) and F-test (simultaneous). All data processing is carried out using SPSS version 26. The regression analysis reveals that e-service quality (6.864) and trust (4.831) significantly influence purchasing decisions, with an F-value of 59.548 and a p-value of 0.000. These findings indicate that both e-service quality and trust have a strong and positive effect on purchasing decisions.
Faktor - Faktor yang Mempengaruhi Minat Beli Kosmetik Lipcerin Barenbliss Kafi Miftakhurrokhmah; Mochammad Mukti Ali
eCo-Fin Vol. 8 No. 1 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i1.3627

Abstract

Kajian ini membahas peran social media marketing, brand awareness, dan online customer review dalam membentuk minat beli produk Lipcerin Barenbliss pada konsumen muda. Latar belakangnya berangkat dari meningkatnya intensitas interaksi digital dalam pemasaran produk kecantikan. Pendekatan kuantitatif diterapkan melalui survei pada 100 responden yang merupakan pengikut akun TikTok Barenbliss. Pengumpulan data dilakukan melalui angket terstruktur, lalu pengolahan data dengan analisis regresi linear berganda berbantuan SPSS. Hasil analisis memperlihatkan bahwa ketiga variabel independen secara simultan berkaitan signifikan dengan minat beli. Pada pengujian parsial, social media marketing tampil sebagai faktor paling dominan dalam mendorong ketertarikan konsumen. Brand awareness juga berperan signifikan, yang menandakan bahwa tingkat pengenalan dan ingatan merek memiliki posisi penting dalam proses evaluasi konsumen. Sebaliknya, online customer review memiliki arah hubungan positif, tetapi tidak mencapai signifikansi statistik. Temuan ini menegaskan urgensi strategi pemasaran digital yang berfokus pada pengelolaan media sosial dan penguatan kesadaran merek. Aktivitas konten yang konsisten, relevan, dan interaktif di media sosial efektif menarik perhatian serta membangun ketertarikan konsumen muda, sementara ulasan daring belum berfungsi sebagai faktor penentu utama dalam pembentukan minat beli.
Pengaruh Kualitas Pelayanan, Brand Image dan Pengalaman Pelanggan Terhadap Kepuasan Konsumen Jasa Logistik Lalamove Rio Ari Ramadhan; Andre Suryaningprang; Mochammad Mukti Ali; Dadan Abdul Aziz Mubarok
IKRAITH-EKONOMIKA Vol. 8 No. 3 (2025): IKRAITH-EKONOMIKA Vol 8 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas pelayanan, brand image, dan pengalaman pelanggan terhadap kepuasan konsumen pada layanan jasa logistik Lalamove di Kota Bandung. Penelitian ini dilatarbelakangi oleh meningkatnya kebutuhan layanan pengiriman berbasis digital serta munculnya berbagai keluhan konsumen terkait keamanan dan kualitas proses pengiriman yang berdampak pada tingkat kepuasan pelanggan. Populasi penelitian adalah masyarakat Kota Bandung yang pernah menggunakan jasa Lalamove, dengan jumlah sampel sebanyak 100 responden yang diperoleh melalui teknik purposive sampling. Pengumpulan data menggunakan kuesioner, sedangkan teknik analisis data dilakukan dengan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji F, dan koefisien determinasi melalui aplikasi SPSS versi 26. Hasil penelitian menunjukkan bahwa kualitas pelayanan, brand image, dan pengalaman pelanggan berpengaruh positif serta signifikan baik secara parsial maupun simultan terhadap kepuasan konsumen. Kontribusi ketiga variabel tersebut terhadap kepuasan konsumen tercatat sebesar 74,4%, sedangkan 25,6% dipengaruhi oleh variabel lain di luar penelitian. Temuan ini menegaskan bahwa semakin baik pelayanan yang diberikan, semakin positif citra merek, serta semakin baik pengalaman pelanggan, maka semakin tinggi pula tingkat kepuasan konsumen terhadap layanan logistik Lalamove.
Assessment Of Medical Doctor’s Knowledge, Perception, And Willing-ness Toward Telemedicine In Three Siloam Hospitals In Bali Island Rilly Richard Mamahit; Mochammad Mukti Ali
Eduvest - Journal of Universal Studies Vol. 4 No. 7 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i7.1606

Abstract

This study assesses the knowledge, perception, and willingness of medical doctors toward telemedicine at three prominent hospitals in Bali: Siloam Hospitals Denpasar, Bali International Medical Centre Kuta, and Bali International Medical Center Nusa Dua. The research involved a cross-sectional quantitative approach using a questionnaire distributed to 40 participating general practitioners and specialists. Key findings revealed that while most doctors are familiar with telemedicine, there remains a variance in their perception and willingness to adopt it, largely influenced by demographic factors such as age, gender, and practice type. Despite the ongoing growth of telemedicine, the study highlights the need for targeted training and awareness programs to ensure its effective integration into healthcare services.
The Influence Of Training, Competence, And Leadership On Lecturer Career Development Through Work Motivation As An Intervening Variable Reza Jordan; Gurawan Dayona Ismail; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51613

Abstract

The results of the study indicate that training has an effect on work motivation. The original sample value for variable X1 (training) on Y (work motivation) is 1.14, with a t-statistic of 13.524 and p-values of 0.000, which is smaller than the significance level, indicating a positive and significant influence between variable X1 (training) and Y (work motivation). The original sample value implies that better and higher training leads to better and higher work motivation. Furthermore, competence influences work motivation. The original sample value for variable X2 (competence) on Y (work motivation) is -0.177, with a t-statistic of 2.593 and p-values of 0.01, which is smaller than the significance level, indicating a non-positive but significant influence of variable X2 (competence) on Y (work motivation). Leadership influences work motivation. The original sample value for variable X3 (leadership) on Y (work motivation) is 0.03, with a t-statistic of 0.771 and p-values of 0.441, which is smaller than the significance level, indicating a positive and significant influence of variable X3 (leadership) on Y (work motivation). The original sample value implies that better and higher leadership leads to better and higher work motivation. Subsequently, work motivation influences career development. The original sample value for variable Y (work motivation) on Z (career development) is 0.348, with a t-statistic of 1.645 and p-values of 0.1, which is smaller than the significance level, indicating a positive and significant influence of variable Y (work motivation) on Z (career development).
The Effect Of Training, Competence, And Leadership On Job Satisfaction With Career Development As An Intervening Variable At Xyz Hospital Kartika Bunga Fajar; Gurawan Dayona Ismail; Nunung Ayu Sofiati; Mochammad Mukti Ali; Yoyo Sudaryo
Eduvest - Journal of Universal Studies Vol. 5 No. 8 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i8.51804

Abstract

This study aims to examine the influence of training, competence, and leadership on career development, with job satisfaction acting as a mediating variable. The research uses a quantitative approach with a sample of 100 employees, analyzed using multiple linear regression and path analysis. Data were collected through a structured questionnaire, and the classical assumption tests confirmed that the regression model met the requirements of normality, no multicollinearity, and no heteroscedasticity. The results show that training, competence, and leadership have a positive and significant direct effect on both job satisfaction and career development. In addition, job satisfaction also has a significant direct impact on career development, making it a strong mediating variable. The coefficient of determination (R² = 0.648) indicates that 64.8% of the variation in career development is explained by the variables of training, competence, leadership, and job satisfaction. The Sobel test results further confirm that job satisfaction mediates the relationship between the independent variables and career development. These findings suggest that organizations should focus on improving employee training, enhancing competencies, and strengthening leadership practices, as well as maintaining high job satisfaction, to effectively support employees’ career advancement.
The Influence of Transaction Channel Preference and Cash Handling Behavior on the Achievement of Cash Donations in the ‘Charity Box Personal’ Program (A Research at the Humanitarian Organization Kilau Indonesia) Akhmad Sugandi; Yoyo Sudaryo; Nunung Ayu Sofiati; Mochammad Mukti Ali; Gurawan Dayona Ismail
Eduvest - Journal of Universal Studies Vol. 5 No. 9 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i9.52150

Abstract

The rapid digitization of financial transactions in Indonesia has fundamentally altered consumer payment behaviors, creating significant challenges for traditional cash-based charitable fundraising methods. This research investigates how donors’ Transaction Channel Preference and Cash Handling Behavior shape Cash Donation Achievement in Kilau Indonesia’s “Charity Box Personal” program. Using a cross-sectional survey of N=200N=200 donors sampled via stratified random procedures across four West Java regencies, Likert-type measures for both predictors were converted to interval scales with the Method of Successive Intervals (MSI). Multiple linear regression with SPSS 27 indicates a significant model fit (R=0.817R=0.817; R2=0.667R2=0.667; F(2,197)=197.233F(2,197)=197.233, p<.001p<.001). Transaction Channel Preference negatively predicts cash donations (β=−0.614β=−0.614, p<.001p<.001), consistent with a channel-substitution mechanism as donors favor digital payments. Contrary to expectation, Cash Handling Behavior also shows a negative association (β=−0.538β=−0.538, p<.001p<.001), suggesting that stricter cash budgeting reduces ad-hoc giving opportunities. Diagnostics (Durbin–Watson ≈ 1.94; no notable multicollinearity) support model validity. Managerially, nonprofits should adopt an omnichannel strategy by integrating QRIS into physical boxes and reporting combined (cash + digital) metrics. Theoretically, findings connect UTAUT, Perceived Value, and the Theory of Planned Behavior to explain declining cash-based philanthropy in a rapidly digitizing context.
Implementation of the Political Marketing Mix and Electronic Word of Mouth in the 2024 Regional Head Election of Karawang Regency Naufal Alip Putra Setiawan; Mochammad Mukti Ali; Nunung Ayu Sofiati; Gurawan Dayona Ismail; Anggono Raras Tirto Sakti
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52779

Abstract

This study aims to analyze the influence of the Political Marketing Mix on Electronic Word-of-Mouth (E-WoM) and Voting Decision, as well as the mediating role of E-WoM in the 2024 Regional Head Election of Karawang Regency. The research adopts a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 4.1.1.4. Data were collected from 200 respondents who participated in the 2024 Karawang local election through an online questionnaire using a five-point Likert scale. The findings indicate that most elements of the political marketing mix product, price, place, promotion, people, and process have a positive and significant effect on E-WoM, while physical evidence does not show a significant influence. Furthermore, all elements of the political marketing mix positively and significantly affect voting decision. E-WoM is proven to have a direct positive effect on voting decision and serves as a mediating variable that strengthens the relationship between most political marketing mix elements and voting decision, except for physical evidence. These results demonstrate that voter behavior is shaped by a complex interaction of rational, emotional, and social factors, and highlight the strategic importance of digital communication and peer-to-peer information sharing in modern political campaigns. The study contributes theoretically to the development of political marketing literature in local democratic contexts and provides practical insights for political actors in designing more effective and participatory campaign strategies in the digital era.
Model of Forming Purchase Intention For Skincare Products Through Tiktok Social Media With Theory of Planned Behavior Analysis Nurul Fathin Siregar; Hartoyo; Mochammad Mukti Ali
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, May 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.479

Abstract

Background: Currently TikTok has become the most widely used social media application for online shopping, with beauty products securing the second position as the most frequently purchased category by consumers through social media platforms.Purpose: The aim of this research are to analyze the influence of content marketing, perceived value, and perceived risk on the Theory of Planned Behavior, and the model for forming the intention to purchase skincare products through the TikTok social media platform using the Theory of Planned Behavior.Design/methodology/approach: The data processing techniques used in this research are descriptive analysis and Structural Equation Model(SEM) analysis.Findings/Result: The research results indicate that the highest percentage in the content marketing variable is found in on brand, perceived value in hedonic value, perceived risk in product risk, attitude in safety, subjective norms in content creator/affiliator, and perceived behavioral control in convenience.Conclusion: Attitudes, subjective norms, and perceived behavioral control have a significant effect on the intention to purchase skincare products throughTikTok. Content marketing, perceived value, and perceived risk significantly affect attitudes. Content marketing significantly influences subjective norms, and perceived behavioral control is only influenced by perceived value.Originality/value (State of the art): In this study, purchase intention is viewed through content marketing (credible, shareable, useful or fun, interesting, relevant, different, and on-brand), perceived value (utilitarian value, hedonic value, and social value), perceived risk (transaction risk, delivery risk, and product risk), and based on the theory of planned behavior (attitude, subjective norms, and perceived behavioral control). This combination of theories is tested using SEM PLS to understand how consumers develop the intention to buy skincare products through TikTok Shop. Keywords: content marketing, perceived risk, perceived value, purchase intention, theory of planned behavior
Co-Authors Aeni, Puri Nur Akhmad Sugandi Alam, Syaharani Nur Setia Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Apriliani, Putri Khumaira Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Dini Carollina Egi Fernandez Erna Herlinawati Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Ferdhy Febryan Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Gurawan Dayona Ismail Hadiyanti, Risa Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hengki, Reza Hikmah, Agung Mohamad Ida Farida Oesman Ismail, Gurawan Dayona Jaya, Rama Chandra Juanda, Ujang Kafi Miftakhurrokhmah Karamang, Ezra Kartika Bunga Fajar Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Maulana, Aldi Mubarok, Dadan Abdul Azis Muhamad Reza Azhari Mukhamad Najib Naomi Desty Ayu Lestari Naufal Alip Putra Setiawan Nila Sauri Pratesti Nunung Ayu Sofiati (Efi) Nurul Fathin Siregar Nurul Syafrina Hardan Palupi Permata Rahmi Pitaloka, Atika Dian Pratama, Hangga Anugratyas Pratiwi, Anggi Ratu Prita Prasetya Putri, Adela Ayudia R. Rheina Amalina Iskandar Rafiuddin Muhammad Hafiz Rama Chandra Jaya Ramadhan, Rizal Muhammad Reza Jordan Ridho Riadi Akbar Rilly Richard Mamahit Rimayani, Rimayani Rio Ari Ramadhan Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Rosalia, Salma Eka Sahati, Antonius Salma Dwiani Ibrahim Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Septiani, Tia Siti Jahroh Siti Susanti Suci Fauziah Lestari Sujatmika, Dendi Sukma Melati Sumawidjaya, Riyandi Nur Syam Gunawan Syamsul Bachri Taufik Romadon Valecia, Callista Ratu Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo