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All Journal Jurnal Teknologi Industri Pertanian Jurnal Manajemen dan Organisasi Jurnal Manajemen dan Agribisnis Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis SEIKO : Journal of Management & Business Dinasti International Journal of Management Science Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Dinasti International Journal of Education Management and Social Science Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Airlangga Journal of Innovation Management Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research juremi: jurnal riset ekonomi Prosperity: Journal of Society and Empowerment JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) eCo-Fin Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Jurnal Sosial dan Sains Journal of Artificial Intelligence and Digital Business Eduvest - Journal of Universal Studies Jurnal Saintifik
Mukti Ali, Mochammad
Univeristas Indonesia Membangun, Bandung, West Java, Indonesia
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Digital Marketing Analysis of Customer Satisfaction's Impact on Company Brand Image: Quantitative Study Sujatmika, Dendi; Rimayani, Rimayani; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Sumawidjaya, Riyandi Nur; Mubarok, Dadan Abdul Aziz
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5375

Abstract

This study aims to analyze the influence of digital marketing on customer satisfaction and its impact on brand image, particularly among consumers of PT. YXY Motors. In today's digital era, the use of online media such as websites and applications has become a key strategy for companies to reach consumers. This study employs a quantitative approach using a survey method with 30 respondents, and a questionnaire as the measurement tool, which has been validated and tested for reliability. The results indicate that the implementation of digital marketing at PT. YXY Motors is quite good, with social engagement as the strongest aspect. However, there are still shortcomings, especially in terms of the duration of digital visits. Customer satisfaction is also considered to be in the fairly satisfied category, with expectations as the dominant aspect and perception as the lowest. Meanwhile, PT. YXY Motors's brand image is in the fairly good category, with the reputation dimension having the highest score and affinity as the lowest. Data analysis shows that digital marketing has a significant effect on customer satisfaction, and customer satisfaction has a positive impact on the company's brand image. These findings indicate the importance of optimal digital marketing management to increase consumer loyalty and positive perceptions of the Yamaha brand.  
Analysis of The Effect of Distribution Strategy on Customer Loyalty in FMCG Companies Ferry, Radzisyah; Mukti Ali, Mochammad; Mubarok, Dadan Abdul Azis; Riadi Akbar, Ridho; Chandra Jaya, Rama
Dinasti International Journal of Education Management And Social Science Vol. 7 No. 1 (2025): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v7i1.5410

Abstract

Competition in the Fast Moving Consumer Goods (FMCG) industry requires every company to optimize distribution strategies to maintain customer loyalty. Changing consumer shopping patterns, increasingly critical and demanding easy product access, making distribution effectiveness a crucial factor in creating customer satisfaction and retention. This study analyzes the influence of distribution strategy on customer loyalty in Indonesian FMCG companies using quantitative methods (Structural Equation Modeling or SEM). The sample included 70 FMCG consumer respondents selected through purposive sampling. The results indicate that distribution strategy has a significant positive effect on customer loyalty (β = 0.742; p < 0.001). Product availability has a dominant influence (β = 0.456), followed by distribution service quality (β = 0.398), distribution reach (β = 0.312), and delivery speed (β = 0.287). The research model achieved excellent fit and explained 68.4% of the variation in customer loyalty. These findings provide strategic implications for FMCG companies to optimize distribution through increased product availability, expanded reach, invested in logistics technology, and standardized service quality to maintain customer loyalty.
Analysis Of Consumer Perceptions And Preferences In Selecting A University For Higher Education Salsabila, Farha; Mukti Ali, Mochammad
Dinasti International Journal of Management Science Vol. 5 No. 3 (2024): Dinasti International Journal of Management Science (January-February 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijms.v5i3.2215

Abstract

This research aims to explore consumers perceptions and preferences in choosing a university as a place to pursue higher education. This research is a qualitative study using interactive analysis primary and secondary data with data collection techniques including in-depth interviews with seven student informants of University of Indonesia Membangun known as INABA University, and analysis of related documents. The results show that there are internal and external factors of perceptions such as university reputation, quality of study programs, location, tuition fees, and flexibilities of the course in the decision to choose a university. And also internal factors such as motivation, interest, or psychological characteristics, from which students eventually choose Inaba as their university preference. This research contributes to an in-depth understanding of the factors that influence consumers decision to choose a university, as well as practical implications for higher education institutions to enhance their appeal. By understanding consumer preferences and perceptions, universities can develop marketing strategies improvements to meet prospective students expectations and build a positive image in the higher education market.
The Performance Measurement System of the Kutawaringin Sub-District Government: An Analysis Based on Key Performance Indicators Burnama, Satryadi; Ali, Mochammad Mukti
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5157

Abstract

This study aims to analyze the alignment of the Key Performance Indicators (KPIs) used by Kutawaringin Sub-district with its institutional functions as mandated by regulatory frameworks and outcome-based public sector performance management theory. The main issue addressed is the misalignment between the existing KPIs and the sub-district's coordinative role. A qualitative approach with a framework analysis design was employed, using in-depth interviews, participatory observation, and document review conducted between January and July 2025. The findings reveal that dominant KPIs, such as the Community Satisfaction Index and the number of rapidly developing villages, focus heavily on administrative outputs and fail to capture the sub-district’s cross-sectoral coordination outcomes. Key obstacles include inconsistent indicators, weak inter-agency collaboration, and the absence of technical guidance. As a response, an inter-agency forum proposed the Sub-district Synergy Score as a more relevant indicator aligned with the sub-district’s substantive mandate. Although still in early adoption, this indicator is currently being piloted for medium-term performance assessment. The study emphasizes the need to strengthen collaborative governance and ensure the substantive validity of performance indicators, thereby contributing to the development of outcome-oriented KPI frameworks for non-sectoral public organizations in Indonesia, particularly at the sub-district level.
Faktor-faktor yang Memengaruhi Niat Beli Ulang Sayuran Melalui Platform E-Commerce di Jabodetabek Pitaloka, Atika Dian; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 1 (2022): JABM Vol. 8 No. 1, Januari 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.1.314

Abstract

This study analyzes the factors that influence the buying intention of vegetables through e-commerce platforms in Jabodetabek through the variables of perceived ease of use, perceived usefulness, trust, attitude and satisfaction, formulates managerial implications and marketing strategies to increase consumer repurchase intention. This study involved 153 respondents who were selected by convenience sampling technique. Data were collected through questionnaires distributed online. The analysis used Structural Equation Modeling (SEM) with LISREL. The results showed that perceived ease of use had a significant effect on perceived usefulness, perceived usefulness and trust had a significant effect on attitude, attitude has a significant effect on satisfaction and satisfaction has a significant effect on repurchase intention. Managerial implications that can be carried out by vegetable entrepreneurs in e-commerce to increase repurchase intention are continuing to carry out strategies that can increase consumer trust and satisfaction. Keywords: repurchase intention, satisfaction, technology acceptance model, theory of reasoned action, vegetable e-commerce
Model of Forming Purchase Intention For Skincare Products Through Tiktok Social Media With Theory of Planned Behavior Analysis Siregar, Nurul Fathin; Hartoyo; Ali, Mochammad Mukti
Jurnal Aplikasi Bisnis dan Manajemen Vol. 10 No. 2 (2024): JABM, Vol. 10 No. 2, Mei 2024
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.10.2.479

Abstract

Background: Currently TikTok has become the most widely used social media application for online shopping, with beauty products securing the second position as the most frequently purchased category by consumers through social media platforms.Purpose: The aim of this research are to analyze the influence of content marketing, perceived value, and perceived risk on the Theory of Planned Behavior, and the model for forming the intention to purchase skincare products through the TikTok social media platform using the Theory of Planned Behavior.Design/methodology/approach: The data processing techniques used in this research are descriptive analysis and Structural Equation Model(SEM) analysis.Findings/Result: The research results indicate that the highest percentage in the content marketing variable is found in on brand, perceived value in hedonic value, perceived risk in product risk, attitude in safety, subjective norms in content creator/affiliator, and perceived behavioral control in convenience.Conclusion: Attitudes, subjective norms, and perceived behavioral control have a significant effect on the intention to purchase skincare products throughTikTok. Content marketing, perceived value, and perceived risk significantly affect attitudes. Content marketing significantly influences subjective norms, and perceived behavioral control is only influenced by perceived value.Originality/value (State of the art): In this study, purchase intention is viewed through content marketing (credible, shareable, useful or fun, interesting, relevant, different, and on-brand), perceived value (utilitarian value, hedonic value, and social value), perceived risk (transaction risk, delivery risk, and product risk), and based on the theory of planned behavior (attitude, subjective norms, and perceived behavioral control). This combination of theories is tested using SEM PLS to understand how consumers develop the intention to buy skincare products through TikTok Shop. Keywords: content marketing, perceived risk, perceived value, purchase intention, theory of planned behavior
The Influence Of Return On Assets (ROA), Current Ratio (CR), and Debt-to-Equity Ratio (DER) On Stock Prices at PT. Unilever Indonesia Tbk Period 2014-2023 Juanda, Ujang; Sudaryo, Yoyo; Ali, Mochammad Mukti
Jurnal sosial dan sains Vol. 5 No. 2 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i2.31957

Abstract

The capital market plays a crucial role in economic growth, serving as a platform for investors and companies to engage in financial transactions. One of the key factors investors consider when making investment decisions is stock price movement, which various financial ratios can influence. This study examines the effect of Return on Assets (ROA), Current Ratio (CR), and debt-to-equity ratio (DER) on stock prices at PT. Unilever Indonesia Tbk over the period 2014-2023. This research employs a quantitative method with a descriptive and verification approach, utilizing secondary data from the company's financial reports and stock price data from the Indonesia Stock Exchange (IDX). The purposive sampling method was used to select data, and analysis was conducted using multiple linear regression. The study also conducted classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests, to ensure the validity of the results. The findings reveal that ROA, CR, and DER do not significantly affect stock prices, either partially or simultaneously. This contradicts several previous studies that suggested a strong correlation between financial ratios and stock prices. The results indicate that stock price fluctuations at PT. Macroeconomic conditions, market sentiment, and external shocks may influence Unilever Indonesia Tbk. In conclusion, this study suggests that investors should consider additional factors beyond financial ratios when investing in the Fast Moving Consumer Goods (FMCG) sector. Future research should explore the impact of external factors, including inflation, interest rates, and industry trends, on stock price movements.
Faktor-Faktor yang Mempengaruhi Minat Beli Kosmetik Mother of Pearl di Kota Bandung Khofifah, Haiva Nailul; Ali, Mochammad Mukti
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4096

Abstract

Industri kosmetik di Indonesia mengalami kemajuan yang signifikan, diperkirakan akan mencapai pendapatan sebanyak 2.09 miliar dolar pada tahun 2025. Hal ini didorong oleh pertumbuhan kelas menengah serta tingginya permintaan akan produk kecantikan yang halal. Penelitian ini menganalisisi berbagai faktor yang mempengaruhi keinginan konsumen untuk membeli produk kosmetik Mother Of Pearl (MOP) di Bandung, dengan penekanan pada daya tarik iklan, brand awareness, dan influencer marketing. Mother Of Pearl adalah merek lokal yang diciptakan oleh Tasya Farasya dan telah menunjukkan hasil penjualan yang mengesankan serta tingkat keterlibatan yang baik di media sosial. Metodologi penelitian yang digunakan adalah pendekatan kuantitatif deskriptif-verifikatif, dengan teknik pengambilan quota sampling melibatkan 100 responden yang berusia 17 hingga 45tahun. Data dikumpulkan melalui kuesioner daring dan dianalisis melalui regresi berganda dengan skala Likert lima poin setelah lulus uji validitas, reabilitas, dan asumsi klasik. Temuan dari penelitian ini menunjukkan bahwa secara bersamaan, ketiga variabel independen memiliki pengaruh yang signifikan terhadap minat beli, yang ditunjukkan oleh nilai F hitung sebesar 86.458 dan konstribusi mencapai 73%. Pengujjian secara terpisah mengindikasikan bahwa brand awareness merupakan faktor paling berpengaruh dengan koefisien 0.508 (sig. 0.001), diikuti oleh daya tarik iklan dengan koefisien 0.398 (sig. 0.000), sedangkan influencer marketing memiliki efek positif namun tidak signifikan secara statistik dengan koefisien 0.208 (sig. 0.055). penelitian ini menekankan betapa pentingnya penerapan strategi pemasaran yang inovatif, terutama dalam membangun brand awareness dan menciptakan iklan yang menarik, guna meningkatkan minat beli dan loyalitas konsumen di era digital.
Co-Authors (Efi), Nunung Ayu Sofiati Aeni, Puri Nur Alawiyah, Shufia Alfarisi, Ade Salman Andi Setiawan Andre Suryaningprang Andrean, Meilani Eka Putri Anggono Raras Tirto Sakti Anggraeni, Yulia Dyah Arif Dzulfikar Atika Dian Pitaloka Aunia, Sovie Ayu Sofiati, Nunung Binagusto Mochammad Budiono Budiono Burnama, Satryadi Chandra Jaya, Rama Dadan Abdul Aziz Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Daffa, Fauzan Dede Suleman Dewi Nusraningrum Egi Fernandez Erna Herlinawati Fajar, Kartika Bunga Fanji Wijaya Febrianto Febrianto, Febrianto Febryan, Ferdhy Fernandez, Egi Ferry, Radzisyah Fitri Julianti Fitriyanti, Neng Putri Gurawan Dayona Ismail Hapzi Ali Hardan, Nurul Syafrina Hartoyo Hartoyo Hartoyo Hartoyo Hartoyo Helinawati, Erna Hendriawanto, Hendriawanto Hikmah, Agung Mohamad Ismail, Gurawan Dayona Jordan, Reza Juanda, Ujang Karamang, Ezra Khairunisya, Hania Khofifah, Haiva Nailul Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Madani, Wanda Nurul Mamahit, Rilly Richard Maulana, Aldi Melati, Sukma Mubarok, Dadan Abdul Azis Mukhamad Najib Naomi Desty Ayu Lestari Nila Sauri Pratesti Palupi Permata Rahmi Pitaloka, Atika Dian Prasetiyo, Wildan Guretno Pratama, Hangga Anugratyas Prita Prasetya R. Rheina Amalina Iskandar Rama Chandra Jaya Riadi Akbar, Ridho Rimayani, Rimayani Rissa Febrianti Riyandi Nur Sumawidjaja Rizal Syarief Romadhona, Fitria Sahati, Antonius Salsabila, Farha Sayyidinaa Zahra Ridha Pramitha Sena, Muhamad Adryan Arya Siregar, Nurul Fathin Siti Jahroh Siti Susanti Sofiati, Nunung Ayu Sofiaty, Nunung Ayu Suci Fauziah Lestari Sudaryo , Yoyo Sujatmika, Dendi Sumawidjaya, Riyandi Nur Suryatna, Tri Syam Gunawan Syamsul Bachri Taufik Romadon Tjipto Sajekti Wais Alqorni, Muhammad Zaki Wijaya, Dina Yulia Yanda Ihza Rizky Yoyo Sudaryo